mattygs Posted April 25, 2016 Report Share Posted April 25, 2016 Be interesting to see some application of the design, if that was part of the tender process? I feel like they should have picked the winner, and then gone away and given it the launch treatment that the original logo had. They'd surely get better buy in from the public if they had gone down that path rather than just announcing a winning design. I know the indigo is very traditional, but I'm wondering what this would like in a few variant colours. Quote Link to comment Share on other sites More sharing options...
TorchbearerSydney Posted April 25, 2016 Report Share Posted April 25, 2016 A clear graphic I can live with- I really disliked the flowers and lumpy men. I also saw a TV show on Japanese Indigo - mainly for cloth printing- so I understand the colour choice. A departure from the red rising sun. Quote Link to comment Share on other sites More sharing options...
Mr Tickle Posted April 25, 2016 Report Share Posted April 25, 2016 Very happy with this choice and interested to see how it evolves Quote Link to comment Share on other sites More sharing options...
Faiyez Posted April 25, 2016 Report Share Posted April 25, 2016 Sad day. Quote Link to comment Share on other sites More sharing options...
kevzz Posted April 25, 2016 Report Share Posted April 25, 2016 It's boring like hell. Looks very unresolved and even the typeface is like something from microsoft word. Japan really screwed up a good opportunity on having a great logo. Being to careful and trying to please everyone ends up in this amateur looking logo. Still prefer the original allegedly plagiarised design, or even the bid logo is so much better than this one. Quote Link to comment Share on other sites More sharing options...
yoshi Posted April 25, 2016 Report Share Posted April 25, 2016 I think it'd look better & more Japanese if it was red. Quote Link to comment Share on other sites More sharing options...
adrianme17 Posted April 25, 2016 Report Share Posted April 25, 2016 Very happy with this choice and interested to see how it evolves Me too - believe that this will evolve well into the final look and it feels Japanese! Quote Link to comment Share on other sites More sharing options...
Bezzi Posted April 25, 2016 Report Share Posted April 25, 2016 I think it'd look better & more Japanese if it was red. Like this? Quote Link to comment Share on other sites More sharing options...
Conor15 Posted April 25, 2016 Report Share Posted April 25, 2016 To be honest, this logo actually looks decent. It would look a lot better animated though with the checkers pulsating to make the logo. The Paralympic logo animation could have the same idea but with a minor difference. The pulsating could start from the top center of the logo. Quote Link to comment Share on other sites More sharing options...
yoshi Posted April 25, 2016 Report Share Posted April 25, 2016 Yeah I think that looks better than blue - nods to 64 as well. Quote Link to comment Share on other sites More sharing options...
Conor15 Posted April 25, 2016 Report Share Posted April 25, 2016 Maybe they could expand the color pallette later on by adding other colors like shades of blue, purple or red. And maybe they could add the Olympic colours in too with some brighter and darker shades of different colours like London and Rio Quote Link to comment Share on other sites More sharing options...
phandrosis Posted April 25, 2016 Report Share Posted April 25, 2016 I feel like they could easily vary the color like they did for the London Logo. Quote Link to comment Share on other sites More sharing options...
Sir Rols Posted April 25, 2016 Report Share Posted April 25, 2016 (edited) It's a snowflake! The thing is with the colour, the blue/indigo is what makes it very Japanese to me - it's very common to see such patterns and colouring around the isles. The red above already loses that a bit for me when I see it. On the whole, not unhappy with the choice. But not over-thrilled either. So much, better though, than that goddamed awful plagiarised accountancy firm-type logo they put up last year. So glad that got scratched. Edited April 25, 2016 by Sir Rols Quote Link to comment Share on other sites More sharing options...
Faiyez Posted April 25, 2016 Report Share Posted April 25, 2016 The lack of symmetry is charming, really. It's like the designer had symmetry in mind at first, starting from the top, but eventually realized it wasn't going to work out. It really does come off as a "whatever" design. Quote Link to comment Share on other sites More sharing options...
TeamBlakeUSA Posted April 25, 2016 Report Share Posted April 25, 2016 They Did Fine On The Emblem They Are Recovering From Plagiarism Allegations Last Year And They're Doing Much Better Now. Quote Link to comment Share on other sites More sharing options...
Ikarus360 Posted April 26, 2016 Report Share Posted April 26, 2016 I had a feeling this would win, since I mentioned already Japanese people taste tend to differ a lot from the West, and this was proven when I see the Flower logo ended up being the least favorite by the voters. While I think it was the more unique of the group, I also think the execution could had been better. However I think the logo design brings up a lot of room for a potentially interesting brand, specially after seeing other works from Asao Tokolo. http://tokolo.com/ That is, of course, if they hire him for the job. He already had experience working in other events in Japan (he worked at the Toyota pavillon in the Expo Aichi 2005) 2 Quote Link to comment Share on other sites More sharing options...
Ikarus360 Posted April 26, 2016 Report Share Posted April 26, 2016 Just an article to have an insight of why Japanese people like blue/indigo color so much I felt like posting here http://japan-magazine.jnto.go.jp/en/1505_aizome.html Quote Link to comment Share on other sites More sharing options...
tikus_kecil Posted April 26, 2016 Report Share Posted April 26, 2016 I think it'd look better & more Japanese if it was red. I think blue is better than red, and Japanese actually closer to the blue as their national color, than red... they are samurai blue.. not samurai red Quote Link to comment Share on other sites More sharing options...
Durban Sandshark Posted April 26, 2016 Report Share Posted April 26, 2016 That is very true. Just look at Japan's national soccer teams and baseball jerseys. Tokyo 2020's new logo looks like a Bavarian color patterned wreath (usually with blue) that you would see more at Oktoberfest. Liked the racing humanity and unity one better with all the colors. But I'm not Japanese, and they don't really share our Western tastes in terms of aesthetics, as Ikarus mentions. Quote Link to comment Share on other sites More sharing options...
Durban Sandshark Posted April 26, 2016 Report Share Posted April 26, 2016 On the last point, I should've said "surpassing one's personal best". Don't think it finished high in the poll partly due to the multiple colors used. Quote Link to comment Share on other sites More sharing options...
baron-pierreIV Posted April 26, 2016 Report Share Posted April 26, 2016 (edited) They're corny. But then again, so are the designs for their other venues. So, another humdrum Olympics, visual-wise. Also, it's too busy around the edges just to create that negative space in the middle. Edited April 27, 2016 by baron-pierreIV Quote Link to comment Share on other sites More sharing options...
mattygs Posted April 27, 2016 Report Share Posted April 27, 2016 Despite the fact that I think this logo is half decent, make no mistake, this was handled terribly by the OCOG. Has there even been such a disappointing reveal of the official logo of a Summer Olympic Games. Gently ushered onto Facebook and on a bit of mdf strung up behind an OCOG official. I really don't think they should have ever put all 4 designs to the public, but in any case, they should have determined the winner and then hung fire for a month or so. At that point, they should have refined it, put something together to sell it to the public. Put a flashy video together like with the original logo, something. It's almost like a sad little apology afterthought. The opportunity has totally been lost. I really just think we need to scrap the open comp for logos. I'm fine with putting the mascot design out to anyone who cares, but really branding should be left to the professionals. As for the future of this logo, which again, I see potential in. I think they need to give it the London treatment . Wolff Olins came up with the logo and then it was handed over to Futurebrand to create the look from there. 1 Quote Link to comment Share on other sites More sharing options...
zigzag Posted April 27, 2016 Report Share Posted April 27, 2016 I had a feeling this would win, since I mentioned already Japanese people taste tend to differ a lot from the West, and this was proven when I see the Flower logo ended up being the least favorite by the voters. While I think it was the more unique of the group, I also think the execution could had been better. However I think the logo design brings up a lot of room for a potentially interesting brand, specially after seeing other works from Asao Tokolo. http://tokolo.com/ That is, of course, if they hire him for the job. He already had experience working in other events in Japan (he worked at the Toyota pavillon in the Expo Aichi 2005) What kind of voting result do you mean here? Do you have any links for that? Quote Link to comment Share on other sites More sharing options...
baron-pierreIV Posted April 27, 2016 Report Share Posted April 27, 2016 (edited) Op-art Fart. Coming in or going out?? Edited April 27, 2016 by baron-pierreIV Quote Link to comment Share on other sites More sharing options...
gotosy Posted April 27, 2016 Report Share Posted April 27, 2016 Tokyo 2020 @Tokyo2020 Only #100DaysToGo until the @Rio2016 Olympics, so today we proudly display our new emblem in the Brazilian colours! Quote Link to comment Share on other sites More sharing options...
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