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Superbowl LVIII--Las Vegas Jackpot!


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Stage is now set for this Super Bowl. Super Bowl LVIII. For the first time ever in Las Vegas, ironically in the stadium that late longtime Raiders owner Al Davis long wanted for years, Allegiant Stadium. No doubt will be a very interesting Super Bowl for multiple reasons with a desert/Las Vegas Strip rematch between defending champs 11-5 Kansas City Chiefs and the 12-5 San Francisco 49ERS from four years ago in Miami soon before things in our world really turned inside out. We'll get to all that leading up to Super Sunday, a de facto national holiday it seems. Would've liked to see the Detroit Lions finally taste a Super Bowl for the first time in franchise history in the Super Bowl era had they won last night in Santa Clara, a great story to play on. But not mad at the matchup at all. Big numbers for this one surely in viewership. Will be live on CBS/Paramount+ and...Nickelodeon in the USA.

But we know we also like about Super Bowls--the commercials! Yes, the star-studded ads! To start with Jenna Ortega on the lookout for some missing Doritos Dinamitas, Lionel Messi for Michelob Ultra while ordering a beer at a beachside bar, Kate McKinnon for Helmann's Mayonaise, the Budweiser Clydesdales make their prominent return, Chris Pratt replacing Mr. Pringle, Reeses' Peanut Butter Cups, singer Addison Rae choreographic a mystery student for Nerds candy (a debut for them), Helen Mirren enjoying football while ordering Uber Eats, Kris Jenner for Oreo Cookies, and also M&M's with its Almost Champions Ring of Comfort (starring Dan Marino, Bruce Smith, and Terrell Owens), and Popeye's apparently announcing its own line of wings with a defrozen Ken Jeong:   

https://www.nbcnewyork.com/entertainment/entertainment-news/super-bowl-2024-commercials-watch-all/5078082/

That's it for now to start things. Will get back tomorrow.

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Don't really have a dog in the hunt at this stage with my Houston Texans, though not really expected to make it that far, not in it. Will be neutral but may support KC and Mahomes since I'm a Missourian.

Usher will provide the headlining halftime entertainment presented by Apple Music in its second consecutive year sponsoring it. Reba McIntyre will sing the Star Spangled Banner. Univision will provide the Spanish language TV coverage. Ref is Bill Voinovich. Post Malone sings America The Beautiful. Andra Day performs Lift Every Voice.

All of Nickelodeon's Super Bowl LVIII commercial inventory has been sold for its coverage. Not child's play with some big sponsors lined up forking over $300-200,000 per 30 second spot there with 15 Nick-only spots, mostly to toymakers. No beer involved:

https://variety.com/2024/tv/news/nickelodeon-super-bowl-commercials-sold-out-paramount-1235890038/

Volkswagen celebrates 75 years in the USA with a special Super Bowl ad centering on the iconic Beetle:

https://www.superbowl-ads.com/volkswagen-celebrates-75-years-in-the-u-s-with-a-super-bowl-ad-highlight/

Mountain Dew reunites similar Parks & Recreation deadpan stars Aubrey Plaza and Nick Offerman in a commercial here...with a fire-breathing dragon:

https://adage.com/article/special-report-super-bowl/mtn-dews-super-bowl-ad-reunites-aubrey-plaza-and-nick-offerman/2539241

Makes me wonder if Apple will pay homage to the iconic 1984 Macintosh commercial back with the 40th anniversary now here given that it now sponsors the halftime show.

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More star-studded forthcoming Super Bowl commercials in over two weeks' time.

Arnold Schwarzenegger as Agent State Farm in an apparent superhero movie-style action spoof commercial

Stone Cold Steve Austin tries on a new Kawasaki Ridge, a side-by-side multi-utility vehicle, while rocking a mullet for size since he's not known for his follicles

Post Malone teams up with a Denver Broncos fan to have a very good time in Denver for Bud Light in the latter's night of his life

Comedian Eric Andre pokes fun over his 2022 Atlanta Jackson-Hartsfield International Airport over his luggage with Dr. Umstick to blame his issue for Drumstick Ice Cream Cones

Coors Light brings back the popular Silver Bullet Train

In the NFL's newest Super Bowl TV commercial for this year, it will again feature NFL stars. But instead of Mexican flag football star Diana Flores playing lengthy keepaway from them last year, this one will have some NFL stars in Ghana to further broaden the NFL's international appeal  

Wayne Gretzky, Vince Vaughn, and very unfortunately Shady (:angry:) appear in a BetMGM betting commercial with Vaughn apparently linking them thinking he was a good athlete

https://www.cbssports.com/nfl/news/super-bowl-2024-arnold-schwarzenegger-tom-brady-featured-in-long-list-of-teasers-for-big-game-ads/

Illustrating just how Taylor Swift and her expected appearance in Las Vegas cheering on Travis Kelce, two health and beauty brands scooped up some "pricey" ad space for this Super Bowl like e.l.f Cosmetics. We'll certainly return to her soon here. The e.l.f. ad will be starring Jennifer Coolidge from the White Lotus, Meghan Trainor (in her second consecutive SB commercial appearance), and members of the Suits and Jury Duty casts:

https://frontofficesports.com/taylor-swift-effect-some-brands-bought-their-first-super-bowl-ads/

Where's the tech? As the late Clara Peller from those famous Wendy's commercials from 40 years ago might have said. Etsy seems to be tech, but as Forbes' Martine Paris says, that's a stretch. You would think with past dot.com, crypto currency, computer, and the like, we'd expect AI to hit the scene. E-Trade is coming back though.

Ice Spice appears for Pepsi's lemon-lime soda Starry (formerly Slice and Sierra Mist). Turbo Tax will also return for its 11th year with celebs TBA. Fast fashion retailer Temu will be returning to the Super Bowl following its debut last year with its ad, “Shop Like a Billionaire.” Ad Age says Swiss chocolate maker Lindt will make its Super Bowl debut this year. Dove and Nike team up to encourage girls to get into sports.

Movie blockbusters expected to showcase their TV spots on Super Sunday include Dune: Part Two, Kung Fu Panda 4, Road House, Ghostbusters: Frozen Empire, Godzilla x Kong: The New Empire, The Fall Guy, Kingdom of the Planet of the Apes, IF, Furiosa: A Mad Max Saga, Inside Out 2, A Quiet Place: Day One, Horizon: An American Saga, Despicable Me 4, Twisters, Deadpool 3, and possibly Netflix’s Spaceman starring Adam Sandler:

https://www.forbes.com/sites/martineparis/2024/01/31/super-bowl-2024-top-ad-reveals-taylor-swift-and-ai-in-las-vegas/?sh=a6ae41a7d49a

As a reminder the Super Bowl LVIII broadcast conducted in the USA will be provided by CBS, Univision in Spanish, streamed by Paramount+ and Vix (Spanish),
NFL+/NFL.com/NFL app with a kids' telecast on Nickelodeon at the cable side. CBS' Super Bowl LVIII team is Jim Nantz (play-by-play), Tony Romo (analyst)
Tracy Wolfson and Evan Washburn (sideline reporters), Jay Feely (special teams analyst), and Gene Steratore (rules analyst). Nickelodeon will have Noah Eagle doing play-by-play, Nate Burleson, featuring Nickelodeon icons SpongeBob SquarePants (voiced Tom Kenny) and Patrick Star (Bill Fagerbakke) (analysts)
Young Dylan (Dylan Gilmer), Dylan Schefter and Sandy Cheeks (Carolyn Lawrence) as sideline reporters as Larry the Lobster (Mr. Lawrence) (special commentary) and Dora (Diana Zermeño) and Boots (Asher Colton Spence) (rules analysts) all educating the kids about the sport and the event itself.

Radio in the United States is provided by Westwood One Sports with Kevin Harlan (play-by-play), Kurt Warner (analyst), Laura Okmin and Mike Golic as sideline reporters, and Dean Blandino (rules analyst). Surely there will be Spanish radio version here, but that has yet to be announced with the TV side too.

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Kansas City Chiefs will wear red jerseys and helmets and white pants, for they're currently 2-1 in Super Bowls in the Chiefs' history, with multiple patches--the AFL, Super Bowl LVIII, captain's patch, and a Norma Knobel Hunt memorial patch. San Francisco 49ERS, also 2-1 here, will don white jerseys, gold helmets, and gold pants with their Super Bowl LVIII patch. When both get together wearing these uni combos, KC has won sic straight times, although 16 of the last 19 Super Bowl winners wore white:

https://news.sportslogos.net/2024/01/30/kansas-city-chiefs-san-francisco-49ers-unveil-uniforms-for-super-bowl-lviii/football/

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We're gonna have an in-game DJ at the Super Bowl for the first time with DJ Tiesto spinning tunes outside game play at Allegiant Stadium 20 years after performing at the Athens 2004 Opening Ceremony during the Parade of Nations, believe it or not. That's a huge first distinction performing at both big sports events!

https://www.iheartradio.ca/news/tiesto-to-dj-super-bowl-lviii-1.21452289

Just to remind you what he did back that summer 20 years ago:

Super Bowl LVIII tickets are expensive, yes, setting "around $8,000 for a single ticket, which is 35 percent more expensive than the $5,997 “get-in” price of the Super Bowl this time last year, according to data from TickPick, an online ticket marketplace...with average price of $9,804–69 percent more expensive than last season’s championship." A record now, but lately prices has since slightly decreased StubHub's stats says the most Super Bowl scoopers hail from California. Also gets into who in the NFL gets the ticket price shares with both of the participating teams here garnering high prices to begin with. Helps to be patient as the hours and days goes by: 

https://theathletic.com/5241669/2024/02/01/super-bowl-ticket-prices-chiefs-49ers/

https://nypost.com/2024/02/02/sports/super-bowl-2024-ticket-prices-are-dropping-see-49ers-vs-chiefs/

Extensive details regarding Nickelodeon's Nickified Super Bowl LVIII week-long broadcasting production starting Monday at 6pm US CT mostly from Bikini Bottom:

https://www.sportsvideo.org/2024/02/01/nickeldeon-nickified-super-bowl-lviii-kick-off-on-monday/

NFL Network and NFL Digital Media will provide over 70 hours of Super Bowl LVIII coverage this coming week starting Sunday at 8am US CT:

https://www.sportsvideo.org/2024/02/01/nickeldeon-nickified-super-bowl-lviii-kick-off-on-monday/

Univision already has nearly sold out all of its Super Bowl LVIII TV advertiser space with Nissan, Audi, and Metro by T-Mobile headlining the purchases there. Still trying to get who's covering it there in Las Vegas, a highly multicultural city with a sizeable Latinx community BTW, but can say that from the looks of that publicity photo that it's be gonna seriously coed (a good thing) for its debut Super Bowl broadcast. Found out TelevisaUnivision's sister TV channel Canal 5 will show it in Mexico live as will rival TV Azteca's Canal 7 along with ESPN Deportes and FOX Deportes. More details will arrive...but UPDATE: Wikipedia notes that Armando Quintero and Benny Ricardo will handle CBS's SAP play-by-play and analysis duties. We'll see some official aspect to it: 

https://adage.com/article/special-report-super-bowl/super-bowl-univision-nissan-audi-metro-t-mobile-buy-ads/2538011

Seven Network down in Australia will show the whole shebang live from Las Vegas Monday morning AEDT time from 9am on 7, 7mate, and 7+ (why is Brisbane and Queensland an hour earlier than NSW/ACT, Victoria, and Tasmania here?) Feed will be directly from CBS/Paramount+. There's actually gonna be an Aussie flavor in both the pregame presentation and in the game itself at 10am AEDT with Mitch Wishnowksy set to be the first Australian to play in two Super Bowls, breaking a tie with fellow countrymen Ben Graham, Arryn Sipposs, and Jordan Mailata in the latter and a special Super Bowl Edition of the NFL Armchair Experts, hosted by Trent Copeland and featuring the first Aussie to ever play in a Super Bowl and Geelong Cats AFL star, Ben Graham on the ground in Paradise, Las Vegas before the main event at 9am AEDT in the former. Has any Australian advertisers forked over any cash on TV ad space here like Canadians have? Maybe not: 

https://7plus.com.au/where-to-watch-the-nfl-super-bowl#:~:text=Seven's Mega Super Bowl Monday,February from 10.00am AEDT.

As the designated home team since this is held in the AFC territory, the Chiefs will practice at the rival host team and fellow AFL/AFC member Las Vegas Raiders' practice facility in Henderson, Nevada, the week leading up to the game. The 49ers will practice at UNLV's Fertitta Football Complex in Paradise, Nevada. This will be the first Super Bowl since Super Bowl LV that featured a defending champion in it (being the Chiefs in this case): 

https://news3lv.com/news/instagram/kansas-city-chiefs-to-practice-at-raiders-headquarters-for-super-bowl-lviii-las-vegas-allegiant-stadium-afc-pro-football-championship-nfl

Also we have yet to see the unveiling of the Super Bowl LVIII playing grass field at Allegience Stadium in Las Vegas. That'll be known Monday. But we do know the NFL monitors that closely for no slipups like last year's. Nurtured at a sod farm for months. Natural grass as the Raiders prefer and like it. Also talks about the Death Star stadium and the personalities who appeared at the stadium. And it's on a retractable field tray like Glendale's

https://kslsports.com/510687/allegiant-stadiums-roll-out-field-space-station-look-to-be-center-stage-during-super-bowl-in-vegas/

https://en.as.com/nfl/super-bowl-2024-what-kind-of-grass-does-allegiant-stadium-have-in-las-vegas-n/

ESPN may not have the rights to Super Bowl LVIII here in North America (well, kinda actually does in Canada since it owns a small share of TSN's ownership) but that doesn't mean it can't provide the 24/7 multiplatform coverage including the game itself in Australia/New Zealand, Brazil, and Latin America (excluding Brazil):

https://www.sportsvideo.org/2024/02/01/espns-super-bowl-lviii-week-studio-presence-descends-upon-las-vegas-coverage-across-espns-platforms-provides-49ers-chiefs-analysis-news-and-more-leading-up-to-following-america/

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Kansas City and San Francisco both touched down last night in the Las Vegas area to get ready to embark on their all-important business trip

British NFL (American) football fans--and there's plenty of them out there--can look forward Super Bowl LVIII media info for Britain where the game itself kicks off late night at 11.30pm GMT and the entire game including halftime. British NFL fans will have plenty of options to follow the ample Super Bowl LVII coverage this weekend from SKY Sports NFL Channel with Neil Reynolds, Ryan Fitzpatrick, Christian Wilkins, and Phoebe Schecter, ITV1 presenting the Friday night preview show and the Super Bowl LVIII game itself and pregame at 10:45pm with Craig Doyle, former NFL player Jason Bell, two-time Super Bowl winner Osi Umenyiora,  Maurice Jones-Drew, and other guests live in Las Vegas NFL Game Pass on DAZN with the live full US broadcast from CBS Sports, Cori Yarckin handling Channel 5's Super Bowl LVIII content at 10:30pm also in Las Vegas on February 11 on the TV side. TalkSPORT with Nat Coombs, Will Gavin, Jeff Reinebold, Hugh Roozencroft, and other big names being involved and BBC Radio 5 Live  and BBC Sounds both providing the British Super Bowl LVIII coverage, both calling the game with the former going more comprehensive, on the radio side:

https://www.nfl.com/news/how-to-watch-super-bowl-lviii-in-the-uk

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Now we got the TelevisaUnivision's Super Bowl LVIII personnel for this. Took a look at the just-released official Super Bowl LVIII program a few hours ago being sold at the nearby bookstore. Had the TelevisaUnivision Super Bowl LVIII ad promoting it. Ramsés Sandoval from Jalisco, Mexico and is versatile including covering various sports and being bilingual handles the play-by-play with Guillermo Schutz acting as analyst and Daniel Schvartzman as sideline reporter in Las Vegas. Also involved in TelevisaUnivision's first ever Super Bowl coverage that's 12 hours live from Las Vegas with the actual game coverage starting at 4pm US/Canada/Mexico CT are experienced reporters Alejandro Berry and Lindsay Casinelli as well as world flag football winner Diana Flores, Memo Schutz, and former NFL kicker Martín Gramática as commentators. TelevisaUnivision's Super Bowl LVIII coverage is also streamed at Vix and simulcasted on its sister Mexican TV channel Canal 5. Quintero and Ricardo are conducting the CBS' SAP Super Bowl audio:

https://www-latimes-com.translate.goog/espanol/deportes/articulo/2024-02-05/ramses-sandoval-la-voz-del-super-bowl-lviii-por-univision?_x_tr_sl=es&_x_tr_tl=en&_x_tr_hl=en&_x_tr_pto=sc

New Zealanders will have Super Bowl LVIII televised over on TVNZ 1 and on its streaming and on-demand platform TVNZ+ with Pringles as its prime sponsor, as well as ESPN through Sky Sport and NFL Game Pass on DAZN. I think it comes on at noon NZ time. Promo link here. Yes, there's a Taylor Swift in the stadium suite shot here in it too:

https://www.facebook.com/TVNZPlus/videos/catch-super-bowl-lviii-live-free-on-tvnz-1-and-tvnz/371799368897014/

CBS' entry in the tradition of annals of lead-out shows from the Super Bowl? This year, it's the new CBS series Tracker starring Justin Hartley, who certainly knows something about following a Super Bowl telecast coming from a major This Is Us episode not long ago. This practice does have a mixed track record:  

https://variety.com/2023/tv/news/super-bowl-lvii-cbs-justin-hartley-drama-tracker-1235608189/

SiriusXM Radio presents its Super Bowl LVIII satellite radio coverage this week starting Monday. Features its own exclusive Super Bowl LVIII radio channel, the Westwood One Sports national broadcast, Kansas City's and San Francisco's team broadcasts, a Spanish-language one, SiriusXM NFL and College Sports Radio, Mad Dog Radio, SI Swimsuit models, Nikki and Brie, an exclusive Maluma live concert on the Latin channels, Fantasy Sports, Sports Grid Radio, and Faction Talk. Also available in Canada:    

https://blog.siriusxm.com/super-bowl-lviii

https://finance.yahoo.com/news/siriusxm-canada-announces-super-bowl-210600998.html

CBS Sports Network and CBS HQ presents its 115+ hours of Super Bowl LVIII combined coverage from Las Vegas that starts today through Sunday:

https://www.sportsvideo.org/2024/01/25/cbs-sports-network-and-cbs-sports-hq-combine-to-provide-more-than-115-hours-of-super-bowl-lvii-coverage/

NFL is becoming rapidly big in Germany and steadily so there over several decades with a solid following thanks to WLAF/NFL Europe, the European League of Football, NFL regular season games played there now in Frankfurt and Munich, and years of semi-pro German football. RTL, in its first year utilizing the Super Bowl rights as the new home for it through RTL, sister channel Nitro, and RTL+ streaming after years of broadcast on previous rights holder ProSieben. Will also be shown on DAZN. Austria will have access to all this to along with the Germans. Kickoff is live at 12:30 CET/Germany time: 

https://www.rtl.de/themen/thema/super-bowl-lviii-t17792.html

Should also note in extending the British TV coverage for this Super Bowl that free-to-air ITV channel for its is ITV1 (as well as STV in Scotland) and streaming service ITVX (STV Player in Scotland), and on SKY Sports NFL pay channels also involve Sky Sports Main Event, Sky Sports Mix, Sky Showcase and Sky's on-demand and streaming service Now. On the radio also carried by BBC Sport Online.

Actress Anjel Piñero performs both America The Beautiful and Lift Every Voice and Sing songs in ASL.

https://www.nfl.com/news/reba-mcentire-post-malone-andra-day-announced-as-pregame-entertainment-lineup-super-bowl-lviii

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Brazil's free-to-air broadcast of Super Bowl LVIII, along with ESPN Brazil with sportscasters Fernando Nardini, Paulo Antunes, Conrado Giulietti on the pay-TV side and on Star+ streaming, will be handled by RedeTV! (formerly TV Manchete). Marcelo do Ó with commentators Gabriel Golim and Veronica Teixeira act as the broadcasting team. Says also that Pathy Dos Reis and Dan La Calle will be on hand at Allegiant Stadium with NFL reporter Napoleao De Almeida. Star+ will also offer the game in Spanish (and in English SAP) along with NFL Game Pass in DAZN in English. ESPN Brazil will be on-site in Las Vegas with special coverage on TV, online, and social media. If I got things right, ESPN Brasil's presentation is sponsored by C6 Bank, Ford, and Vivo:

https://www.instagram.com/redetv/p/C2urS0tujZL/

https://www-espn-com-br.translate.goog/nfl/artigo/_/id/13150364/chiefs-x-49ers-saiba-como-e-onde-assistir-ao-super-bowl-lviii?_x_tr_sl=pt&_x_tr_tl=en&_x_tr_hl=en&_x_tr_pto=sc

In a related story, the NFL is actually coming next fall to Brazil to play a regular season game for the first time there as part of its International Series with London and Munich, NFL commissioner Roger Goodell says yesterday in Las Vegas. The Philadelphia Eagles will play there as the designated team to open their 2024 season with an opponent TBA, but it won't be held in Rio De Janiero's iconic Maracana Stadium. But at Sao Paolo's 49,200-seat Corinthians Arena.   

In Ireland, the game will be televised also on Sky Sports NFL, Sky Sports Main Event, Sky Sports Mix, Sky Showcase, and Sky's on-demand and streaming service Now, just like in the UK. However, it will also be carried on Virgin Media One and Two, and broadcast on radio by RTÉ Radio 1.

Denmark, the home of the great Hall of Fame NFL kicker Morten Andersen and where American football is quite popular with Andersen and Cleveland Browns guard Hjalte Froholdt and Andreas Knappe, has TV2 presenting Super Bowl LVIII, which starts late Sunday night at 23.00 Denmark/CET time with NFL: The Super Bowl Study and then at 00.30 with the Super Bowl LVIII game itself as it becomes Monday. It has its own sportscasting team with Alexander Kronborg and someone else. They just did the Pro Bowl  

https://play.tv2.dk/info/nfl

https://sport.tv2.dk/amerikansk-fodbold/sendeplan

Now back to those lovely upcoming Super Bowl LVIII commercials.

Just how much those 30-second+ Super Bowl commercials cost for businesses and other advertisers to fork over to capture the attention of 115 million+ viewers during the game that annually guarantees such a massive audience and continously set TV ratings records for many years? Now it's at $7 million in the USA. Even if it turns out controversial or panned. Now even the pre-game Super Bowl segment gets lucrative ad space for years. As the overall pie shrinks when such an event grants major pub for the band for the people get familiar and boost the company's revenue. Classic throwback in catching everyone's attention- at once. Not all live events, even sports, are created equal:

https://www.nytimes.com/2024/02/06/business/super-bowl-commercials.html

Digital media already making an impact regarding Super Bowl advertising. How much can $7 million also get you in that realm:

https://digiday.com/marketing/heres-what-a-7m-30-second-super-bowl-ad-can-purchase-in-digital-media-in-2024/

Legendary film director Martin Scorsese and his daughter Francesca team up in a Squarespace commercial as Francesca helps develop better understand her dad's short short film idea over a subject: a website, something they build together. Link has a 4-minute teaser vid:

https://mashable.com/video/martin-scorsese-squarespace-super-bowl-teaser

United Airlines uses Emmy-winning actor Kyle Chandler to directly and personally address football fans in making heartfelt in-game and social media local-first message commercials specifically to six different markets (Kansas City, Houston, Chicago, Cleveland, and Denver), and made it with a general one in other areas to inspire fans to think about next year. Dubbed the “Believing Changes Everything” campaign--while mentioning the no change fee policy. Worth mentioning here that United Airlines flown both the Kansas City Chiefs and San Francisco 49ERS to Las Vegas Sunday and bring them back afterwards as their official airline:

https://www.brand-innovators.com/news/united-brings-personalization-to-tv-ads-during-super-bowl/

Cardi B returns for her second Super Bowl commercial. This time not for food but for showcasing NYX's latest viral product, Duck Plump High Pigment Plumping Lip Gloss, and highlight powerful women and their influence in the industry while poking fun at male stereotypes and gender roles on a sports event that's highly masculine. Her lips get plumper as this over-the-top commercial goes along in wearing Cherry Spice:

https://www.hola.com/us/celebrities/20240205355620/cardi-b-star-in-her-second-super-bowl-ad/

Zach Braff and Donald Faison return for more T-Mobile 5G home Internet music and fun in their neighborhood. This year, Jason Momoa and Jennifer Beals joins them after the first two learn that Jason's Super Bowl party was canceled because his Internet system is down as they try to convince him musical and dance style. Song in question is Flashdance (What A Feeling!) as they pay tribute to it with different lyrics. Like with John Travolta last year in paying tribute to Grease and his late friend Olivia Newton-John, Beals comes in as a reference to her movie at her balcony watering her flowers and while in the commercial as a whole with nods to the movie and paying tribute to singer Irene Cara who sadly died in 2022. Where's Michael Nouri in this? 

https://www.usatoday.com/story/sports/Ad-Meter/2024/02/05/jennifer-beals-flashdance-tmobile-super-bowl-commercial/72464043007/

SNL breakout star Marcello Hernandez tells his story to his buddy at a restaurant about picking up his family members (grandmother, sister, and uncle) and the car dealer as co-pilot in various locations on the latest Nissan Pathfinder while on a test drive from the car dealer while listening to reggaeton and all in really liking it. Latin Grammy winners Grupo Frontero appears in a nearby seat encouraging him to keep narrating his story in a cameo scene. This Nissan Spanish USA and Latino commercial will air during TelevisaUnivision's Super Bowl LVIII presentation. Univision will also broadcast a pre-kickoff performance — featuring a special performance by Puerto Rican star Myke Towers— presented by Nissan, which will air on Univision at 3 p.m. ET Sunday from the Caesars Palace in Las Vegas:

https://www.billboard.com/music/latin/grupo-frontera-marcello-hernandez-nissan-2024-super-bowl-ad-1235600154/

While the tech, crypto-currency, and AI are all sidelining themselves, there is actually an AI Super Bowl commercial produced for Coca-Cola's Body Armour with exaggerated and humourous but scary imagery "generated using GenAI video and audio pipeline, finished with traditional VFX and supplemented with machine learning tools" in the spot entitled Field of Fake. Examples like this are just the beginning and it's not yet indistinguishable from the real thing--far away from that but getting there; companies will continue to use it with some unsettling examples:

https://futurism.com/the-byte/coke-ai-generated-super-bowl-ad-scary

https://adage.com/article/special-report-super-bowl/bodyarmors-regional-super-bowl-commercial-uses-creepy-ai/2540141

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The Big Three Auto companies--GM, Ford, and Chrysler (now Stylanto)--won't participate in any Super Bowl LVIII advertising this year. Kawasaki was already mentioned with the mullet-sporting Stone Cold Steve Austin commercial. So has Volkswagen celebrating its Beetle past, highlighting its humble roots being in the US in the 1950-60s along with the introduction of the all-new ID Buzz all-electric van set to finally go on sale in June and just now with the Nissan Latin one starring Marcelo Hernandez for TelevisaUnivision. BMW, Kia, and Toyota are also appearing in the Super Bowl with their own ads with Christopher Walken appear for BMW and Eli Manning doing for Toyota on the lookout for a new ride:

https://www.motortrend.com/news/every-car-commercial-super-bowl-lviii-2024/

Additional info coming from Australia's Seven Network on its upcoming Super Bowl LVIII. 7's Sunrise will be crossing live to 7NEWS US Correspondent Mylee Hogan at Allegiance Stadium for all the pre-match antics from 5.30am AEDT before heading towards the NFL Armchair Experts at 9am AEST on 7mate and 7+ on Super Bowl Monday for the Aussies. McDonald's and bet365, Seven's NFL Australian broadcast sponsors this year, will be on hand for this too. It will show NFL Honors this Friday afternoon at 1pm. Australians can catch the full Super Bowl LVIII replay on 7mate at 4.00pm (local time), and stream on-demand on 7plus. In the lead-up to Monday morning, Australian NFL fans can also re-live all the action of the NFL's past most iconic Super Bowl clashes, with the Super Bowl Countdown always-on channel on 7plus. Did air the Pro Bowl competitions this past weekend on 7mate and 7+:

https://tvcentral.com.au/super-bowl-on-channel-7-schedule/

TV Azteca 7 and Azteca Deportes also will show Super Bowl LVIII in Mexico starting with Ritual NFL Live at 5:30pm Mexico/USA/Canada CT this Sunday. Andy Solas and Pablo de Rubens were also on hand for NFL Super Bowl LVIII Opening Night in Las Vegas handing out the lucha libre mask to both teams' players. Both Azteca 7 and TV Azteca Deportes will have the game live on both platforms and on aztecadeportes.com and the TV Azteca Deportes app with play-by-play, analysis, and reporting from Enrique Garay, Joaquín 'Coach' Castillo, Inés Sanz, Pablo de Rubens, Eduardo Ruiz, and Andy Sola. The TV Azteca Super Bowl LVIII promo discusses the 7 reasons why this Super Bowl is so exciting to watch while obviously here mixing Las Vegas' gambling (set in a studio sound stage made into a casino) with the football:    

https://www.tvazteca.com/aztecadeportes/ritual-nfl/envivo

https://www.tvazteca.com/aztecadeportes/super-bowl-se-hace-presente-mascara-lucha-libre-nfl

https://www.tvazteca.com/aztecadeportes/super-bowl-lviii-azteca-deportes-las-vegas-nfl-2023-playoffs

We'll discuss this very soon more in depth but we are finally heading into Canada and this Super Bowl. Like many nations' broadcasters carrying Super Bowl LVIII, CTV, TSN, and RDS--all under Bell Media's ownership--will not be carrying much of the American Super Bowl commercials. That's due to CRTC rules dictating that the Canadian broadcast won’t include most of them, giving rights holder CTV/TSN a chance to take their own healthy cut from the big game. Some American companies are indeed purchasing ad time though for the Canadian Super Bowl broadcast but not many. CTV/TSN are charging over C$200,000 for a 30-second spot in Canada with an estimated audience of 8 million Canadians--Canada has approximately a tenth of the American population:

https://theprovince.com/entertainment/television/here-are-the-super-bowl-ads-you-mostly-wont-see-in-canada

 

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As part of CBS' Super Bowl LVIII pregame coverage Sunday starting that late morning, CBS Sports will present the 1-hour special on the famed NFL Today entitled You Are Looking Live, a reference to Brent Musberger's famous line to open the program leading into its NFL football pro-NFC game coverage, and made icons out of its on-air personalities while evolving along the way during its impact. Musberger is the only person from the original lineup still living with the rest now deceased (Jimmy The Greek Snyder, Irv Cross, and Phyllis George). This leads into a 4-hour NFL Today for Super Bowl LVIII:

https://www.sportsvideo.org/2024/02/06/the-nfl-today-how-the-cbs-sports-juggernaut-overcame-technical-glitches-to-redefine-live-studio-programming/

CBS Sports will have 165 cameras utilized for its massive Super Bowl LVIII production at Allegiant Stadium--5 skycams, 6 doink uprights cameras, 24 robotic cameras, 24 cameras with 4K zoom extraction, 23 augmented reality cameras at the stadium and Las Vegas Strip, 20 endzone pylon cameras, 5 depth of field cams, 3 drone cameras, 12 wireless RF cameras, red cat POV cam, along with 6 sets at stadium and strip, 49 replay machines, 600+ record/playback channels, and 19 mobile units. And other production enhancements like movie bird cranes:     

https://www.sportsvideo.org/2024/02/01/165-cameras-at-center-of-massive-cbs-sports-super-bowl-lviii-production/

ALLEGIANT STADIUM, HOME OF THE LAS VEGAS RAIDERS, NOW BOASTS 66,000 SQ FT OF 93 MILLION LED PIXEL DISPLAY TECHNOLOGY FOR SUPER BOWL LVIII

EVEN THE UCL (UEFA CHAMPIONS LEAGUE) TODAY TEAM WITH THIERRY HENRY, KATE ABDO, AND MICAH RICHARDS WILL DESCEND TO LAS VEGAS WHEN FOOTBALL MEETS FOOTBALL CONTRIBUTING TO THE NFL TODAY

THE BIG GAME WILL BE PRODUCED IN 1080p HDR, UPCONVERTED TO 4K HDR FOR SOME MVPDs, AND DOWNCONVERTED TO 1080i SDR FOR MASS OTA DELIVERY

SUPER BOWL COACHES WILL RELY ON VERIZON 5G PRIVATE APPLICATION NETWORKS--EASY TO SEE SPORTS BROADCASTERS WILL BE NEXT TO FOLLOW

THE KANSAS CITY CHIEFS ONSITE VIDEO PRODUCTION TEAM, WITH OVER 20 PEOPLE, DESCENDS IN LAS VEGAS TO CAPTURE AND CREATE THE CHIEFS' SUPER BOWL CONTENT STARTING WITH OPENING NIGHT IN LAS VEGAS

CBS Sports and Nickelodeon will share some production and tech resources with AR and XR but Nick will primarily use 12 main cameras of its own for its own game coverage and will cut its own AR-multilayered independent game. Silver Spoon provides the animation:

https://www.sportsvideo.org/2024/02/05/super-bowl-lviii-nickelodeon-cbs-sports-set-to-show-the-power-of-ar-xr-tech/

The 49ERS refuse to practice on the UNLV Rebels turf because they believe it's too soft. Plus the Chiefs are not allowing their Super Bowl rivals to practice on the Raiders' grounds KC is using:

https://www.mercurynews.com/2024/02/05/report-49ers-believe-unlv-field-is-too-soft-for-scheduled-practices/

https://fox4kc.com/sports/chiefs/chiefs-refuse-to-let-49ers-use-super-bowl-practice-facility-reports/

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CBS Sports' Super Bowl LVIII promo showcasing its groundbreaking visual technology on display in Las Vegas Sunday

David Beckham and his wife Victoria, one of the most super-famous couples around walking this planet, appear in upcoming UberEats Super Bowl commercial referring to a viral moment from their Netflix documentary when the self-deprecating, quick-witted Victoria recalled her working class background with David appearing with his head popping, urging her to be more truthful. Becoming an infamous meme. That scene got recreated for this with Victoria underestimating the level of gravity the commercial they're in thanks to David notifying her this. Even asking if Jennifer Anniston will be in it. There's even a Spice Girls-themed joke involved in her not remembering what group she's famous for being in:

https://www.thedrum.com/news/2024/01/30/victoria-beckham-recreates-infamous-working-class-meme-uber-eats-super-bowl-ad

And guess what? Jennifer Anniston IS going to be in that UberEats commercial with another famous "friend" in David Schwimmer. Rachel and Ross together again. Not that I ever was a Friends watcher. But this reunion isn't warm and fuzzy here; Jen doesn't want to be friends with David, apparently, and there's some nods to them on the show like "have we met?" that Jen asks with David speaks of working together for 10 years. Usher and Jelly Roll also appear. David tries to clue his wife in on what actual sport this commercial will be played in:   

https://www.independent.co.uk/tv/culture/david-victoria-beckham-super-bowl-ad-uber-eats-b2491629.html

https://people.com/super-bowl-2024-jennifer-aniston-david-schwimmer-friends-reunion-uber-eats-super-bowl-commercial-8558982

https://www.hollywoodreporter.com/tv/tv-news/jennifer-aniston-david-schwimmer-uber-eats-super-bowl-commercial-1235817796/

The Las Vegas Sphere, Las Vegas' newest iconic attraction, charges upwards of $2 million from $1 million at minimum during Super Bowl week in advertising per 12 hours of screen time to companies like AB InBev, Adidas, FedEx, Lowe’s, Nike, Paramount, NFL, Verizon, and Unilever with Paramount taking up the biggest purchase inventory at 40% to promote Pluto TV, Paramount+, CBS Sports, and Nickelodeon. Normally it costs $450-650,000 and compared to the $7 million for the TV rates. This coming from business giant Campaign:

https://www.campaignlive.com/article/brands-running-sphere-ads-throughout-super-bowl-week/1860324

https://www.unilad.com/news/us-news/las-vegas-sphere-advertisement-price-super-bowl-256747-20240201

https://en.as.com/nfl/how-much-do-companies-pay-to-advertise-on-las-vegas-sphere-during-super-bowl-week-n/

https://digiday.com/marketing/marketing-briefing-marketers-amp-up-their-las-vegas-efforts-including-the-sphere-for-the-super-bowl/

Dallas Cowboys running back great Emmitt Smith, who certainly knows things about winning Super Bowls and now also operates a racing team, appears in a Super Bowl ad for Choctaw Casinos & Resorts in his acting debut:

https://www.nbcdfw.com/news/sports/dallas-cowboys-great-to-star-in-super-bowl-lviii-commercial/3455423/

More on the upcoming Aubrey Plaza and Nick Offerman Mountain Dew Baja Blast Super Bowl LVIII commercial. Plaza is thrilled to reunite her Parks and Recreation co-star and the commercial envisions what that would be like in alternate universe in what they're doing: 

https://variety.com/2024/shopping/news/aubrey-plaza-nick-offerman-super-bowl-commercial-mountain-dew-baja-blast-1235899359/

Microsoft will bring further AI after all being back in the game in 4 years unleashing with its new Copilot, "its ubiquitous generative AI assistant" in a commercial intended "to be almost a 'battle cry' against limits on human endeavors":

https://adage.com/article/special-report-super-bowl/watch-microsofts-super-bowl-ad-its-ai-platform/2540556

Ludacris, Lil Jon, and Taraji P. Henson all appear in Apple Music's Usher halftime show commercial with an Usher T-shirt wearing Apple chief Tim Cook , perhaps signaling the first two will join him at halftime. I mean, they got to since they're in one of his biggest hits "Yeah!" 

https://twitter.com/XXL/status/1755280163019886603?ref_src=twsrc^google|twcamp^serp|twgr^tweet

One of the two Nickelodeon Super Bowl LVIII promos

That Dove-Nike Super Bowl LVIII ad that encourages to get into sports is set to air during the first quarter  

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Gonna focus on the game in question this post and will as we go along--some things I originally want to discuss will just have to be deferred to even afterwards because my public computer crashed on me earlier today as I was completing that. So look forward for more stuff Monday and a little beyond. From what I've been reading and listening during this Super Bowl Week, this one could be defining one legacy-wise for some of the more principal actors involved. Talk abounds that Patrick Mahomes, should he win Sunday, would cement his place as easily one of the greatest quarterbacks ever in NFL history with a third Vince Lombardi Trophy. He's already, no question, the best NFL QB right now. I would agree on both counts here, and I'm certain that he will get more chances barring serious injuries. His tandem with his Kansas City coach Andy Reid certainly has made them one of the best. These are right now the glory days for the Chiefs Kingdom with all due respect to the AFL days and of Len Dawson/Hank Stram early NFL era. Reid doesn't seem to looking at retirement any time soon at age 66 ("Today's not the day," he says yesterday). If they lose Sunday, it won't hurt as much given their recent Super Bowl wins in Miami and Glendale.

As for San Francisco, I think the real legacy mark will fall on head coach Kyle Shanahan, a coach trying to shake off his reputation of blowing major leads during his past Super Bowls he was in. Including, and most notoriously, blowing that 28-3 first half lead to that horrific overtime loss to that morally corrupt, arrogant, low and dirty, and cheating Evil Empire in Houston as Atlanta offensive coordinator. Easily the WORST Super Bowl OF ALL TIME!!! :angry: I was cussing loudly and angrily at a Wing Stop when it all over; I never forgave the Atlanta Falcons after that because I knew it'll be the beginning of their end. Just like I did the same with the Shams years earlier in New Orleans. Still mad at that. Again a lead was blown four years ago under him now in his current capacity as 49ERS head coach versus the Chiefs in Miami. Shanahan's 49ERS team this time around is more talented and deeper with the edition of running back Christian McCaffrey, QB Brock Purdy, and a strong defense. They admit their D against Detroit in the NFC Championship was "unacceptable" and needs to up that against the well-known offensive firepower. I like their chances this time around. But if they don't win, and they better win under this composure because the salaries are bound to change; several key players will have to part ways and head to different teams to justify paying the expected big bucks coming for the likes of Purdy (more on him later) with the salary cap. These days teams win championships in the NFL when the QB is under a rookie contract, agreeing to get than market value, or vets' minimum before "showing them the money". Consequently, the depth won't be there next year. Shanahan won't get fired after this, and likely there will be further opportunities given his coaching youth.          

The Super Bowl LVIII field design for Las Vegas and the game between Kansas City and San Francisco now revealed literally. Sod and natural grass:

https://news.sportslogos.net/2024/02/06/field-design-for-super-bowl-lviii-between-kansas-city-chiefs-san-francisco-49ers-revealed/football/

San Francisco 49ERS are going to deal with the "soft" field at UNLV they're practicing in and adjust to it with an altered schedule since they didn't want to continue making an issue of it. Second time the Super Bowl playing surfaces, even during practice, comes under scrutiny: 

https://www.espn.com/nfl/story/_/id/39468496/49ers-deal-soft-practice-field-alter-schedule

Both teams are very much locked in by this point to focus on the game at hand coming up Sunday afternoon. Going over practices and video footage of themselves and of their opponents. Coaches devising strategies and exploiting matchups in their favor. Team meals. Hoping for quality rest with intense level security detail protecting them. No distractions needed and batted away.

Westwood One Sports officially announces its live Super Bowl LVIII Super Bowl Sunday radio coverage with the principal faces involved--Kevin Harlan, Hall of Famer Kurt Warner, Laura Okmin, Mike Golic, and Dean Blandino all calling the action live from Las Vegas and Scott Graham and Three-Time Super Bowl Champion Devin McCourty anchoring Pregame, Halftime, and Postgame Coverage. Coverage of the broadcast begins Sunday live at 1pm with the pregame at 3pm and game presentation at 4pm. No Spanish language coverage announced though:

https://www.globenewswire.com/news-release/2024/02/08/2825872/9032/en/Westwood-One-Presents-Super-Bowl-LVIII-Game-Day-Coverage-With-an-All-Pro-Broadcast-Team.html

Rolling Stone's Rob Sheffield ranks all the Super Bowl halftime entertainment out of the 35 years that performed. Black Eyed Peas get ranked dead last. Prince, no shock, earned the top spot. Don't really have much an argument with many of the placings. Although I would switch around many acts' rankings:   

https://getpocket.com/explore/item/every-super-bowl-halftime-show-ranked-from-worst-to-best?utm_source=pocket-newtab-en-us

Breaking news: DJ Tiesto pulls out of his scheduled official Super Bowl in-game DJ role Sunday due to a personal family emergency. Was supposed to perform for an hour to make the stadium and the game more like a dance scene. And there won't be any DJing dropping beats or spinning tunes at Allegiant Stadium:

https://www.avclub.com/tiesto-pulls-out-of-super-bowl-lviii-1851240914

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A look at the potential movies and TV spots planned to make their appearances during the Super Bowl commercial breaks. Some may just be there on Nickelodeon's broadcast like, perhaps, the Garfield Movie. It's largely a Disney, Paramount (naturally since it's that who is broadcasting the Super Bowl via CBS, Nickelodeon, Paramount+), and Universal affair. Sony and Warner Bros., who have opted out of airing movie trailers during the Super Bowl. While some studios prioritize their ad spend, others, such as Amazon MGM Studios, are reserving promotions for closer release dates.

https://screenrant.com/super-bowl-2024-movie-tv-show-trailers-expect/

https://www.marca.com/en/nfl/super-bowl/2024/02/08/65c4fd8eca4741bf668b466d.html

Profiles of the billionaire owners of the Kansas City Chiefs and the San Francisco 49ERS, the two Super Bowl LVIII teams battling it out tomorrow, Clark Hunt and Denise DeBartolo York. Both running historically illustrious and storied NFL franchises with tremendous fan bases: 

https://www.forbes.com/sites/justinbirnbaum/2024/02/09/meet-the-billionaire-owners-facing-off-in-super-bowl-lviii/?utm_source=pocket-newtab-en-us&sh=338d0e250a9b

https://www.youtube.com/watch?v=dKu98CR3n8Q

Kaskade replaces Tiesto as the first Super Bowl in-game DJ in Las Vegas:

https://www.rollingstone.com/music/music-news/kaskade-replaces-tiesto-super-bowl-dj-1234964971/

https://www.hollywoodreporter.com/news/music-news/tiesto-drops-out-super-bowl-dj-performance-family-emergency-1235820424/

https://news3lv.com/news/local/kaskade-to-be-first-in-game-dj-for-super-bowl-lviii-after-tiesto-drops-out-nfl-edm-strip-music

Japan Embassy in Washington releases a reassuring statement regarding Taylor Swift, currently performing in Tokyo on her Eras Tour: Fret not, Swifties, your beloved hero, will definitely make it well ahead of time from across the Pacific to head over to Las Vegas and see her guy Travis Kelce in action during the Super Bowl so you can see those shots of her in the Allegiant Stadium suite. Statement even sprinkles Taylor Swift references:

https://www.usatoday.com/story/entertainment/music/2024/02/02/embassy-of-japan-confirms-swift-can-make-super-bowl/72451549007/

Those hoping for those crypto ads appearing this year's Super Bowl as the industry tries to recover from severe PR hits will surely be disappointed during one of the biggest marketing showcases around:

https://www.foxbusiness.com/markets/crypto-absent-again-super-bowl-ads

We can see a NFL player from with ties to France win a second Super Bowl in KC linebacker Lucas Niang, French father and mother from Ivory Coast but US-raised:

https://www.celebsnet.com/breaking/super-bowl-2024-a-frenchman-present-who-is-he-h28464.html

RDS, the French-Canadian arm of TSN, got that Mega-Weekend anchored by not just Super Bowl LVIII on Sunday but with back-to-back Montreal Canadiens games this weekend and Saturday night's Toronto Raptors versus Cleveland Cavaliers NBA game: 

https://www.bellmedia.ca/fr/salle-de-presse/presse/le-mega-week-end-du-super-bowl-lviii-a-rds/

VGTV handles the Norwegian TV broadcast of Super Bowl LVIII with also a required subscription to VG+ Sport with the broadcast starting at 22.00 on Sunday 11 February starting with a Norwegian studio broadcast presented by Ole Soo, Vegar Tryggeseid, and Snorre Monsson in the studio and American game commentators (unclear if it's either CBS Sports or ESPN International) with the match starts at 00.30 night to Monday 12 February.  

https://www.vg.no/sport/i/l36W93/her-ser-du-super-bowl-2024-paa-tv-i-norge

Surely, some people wonder about how much money celebs get paid for appearing in a multimillion dollar Super Bowl ad. Now, you get some serious insights into it, includes a range of money, and why it's worth the cost even when the celebs themselves are selective about this over just a few hours' work:  

https://www.cnn.com/2024/02/09/media/what-celebrities-are-paid-for-super-bowl-ads/index.html

Why are these Super Bowl commercial being brought up before even the pregame shows instead of the element of surprise in anticipation like in the past? Gives advertisers leverage in releasing them early and builds anticipation afterwards:

 https://wtmj.com/homepage-showcase/2024/02/09/super-bowl-commercials/

Before we get to Usher and halftime, it is known that the Super Bowl halftime show will generate higher viewership than the game itself, as evidenced by Rhianna last year. It's a nice to get them engaged for those who aren't sports fans or not fans of football. There's a nice story here in the history of that starting with the gamechanging moments we now know it as and why the performers don't get paid. Not to mention market placing: 

https://thehustle.co/why-the-super-bowl-halftime-show-is-the-most-important-commercial-on-tv/

Speculation abounds as to what Usher songs he'll perform from his playlist in his halftime show. They usually last around 11-15 minutes but he says he wants to give extra time to make it worth more for himself and the audience with the usual balance and expectations. Given that he's been at this since he was teen 30 years ago, he adds that it's difficult  to cram his 30-year recording career into a small portion: 

https://time.com/6693501/usher-super-bowl-setlist-special-guests-halftime-show/

https://www.espn.com/nfl/story/_/id/39494446/usher-super-bowl-half-2024

Been confirmed Alicia Keys will join him at halftime performing "My Boo". Possible Justin Beiber will join him too:

https://www.tmz.com/2024/02/09/alicia-keys-confirmed-usher-super-bowl-lviii-halftime-show/

https://www.yahoo.com/entertainment/usher-first-surprise-super-bowl-213001302.html

 

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Definitely a classic. And a much better OT Super Bowl than the first one. Imagine how scary they would be if KC was more fuller strength than this. That Mahomes Magic.

On 2/11/2024 at 10:01 PM, Bear said:

boo

Far better the Kansas City Chiefs to win in a Super Bowl OT than that morally corrupt, arrogant, and low down and dirty cheaters from New England when they horrifically first did that--and MUST have all their titles revoked! :angry:

A record 202.4 million viewers watched at least a portion of Super Bowl LVIII on CBS, Paramount+ streaming, Nickelodeon, TelevisaUnivision, and NFL digital platforms, according to Nielsen. That's 60% of the US population!  A 10 per cent jump over last year's figure of 183.6 million. Averaged 123.5 million overall. All US most-watched non-news TV viewing records in history! That's on par with the 1969 Apollo 11 moon landing, that was shared by all three TV networks with less people in the USA (202 million) than now. Shattered the previous record last year of 115.1 million from the Chiefs-Philadelphia Eagles game on FOX/FOX Deportes, an increase of 7%. CBS' broadcast alone averaged 120.3 million. Surely the exciting game itself, the overtime aspect, the Taylor Swift storyline impact, and Usher's halftime performance all unquestionably played their roles:  

https://www.yahoo.com/entertainment/super-bowl-lviii-breaks-ratings-records-apollo-moon-landing-mash-finale-212955707.html

https://www.sportsvideo.org/2024/02/13/super-bowl-lviii-ratings-cbs-sports-notches-most-watched-telecast-in-history/

Broke Canadian TV records too for Super Bowls with an average of 10 million viewers--nearly a third of Canada's population--when it was shown on CTV, TSN, RDS, and on Paramount+ Viewership peaked at 12.6 million during the halftime show, featuring R&B superstar Usher. Now one of the top 5 most watched English programming in Canada. All this from Numeris, Canada's answer to Nielsen:

https://www.bellmedia.ca/the-lede/press/super-bowl-lviii-becomes-most-watched-super-bowl-on-record-with-10-million-viewers-on-tsn-ctv-and-rds/

https://www.cbc.ca/sports/football/nfl/nfl-super-bowl-most-watch-program-in-u-s-1.7113427

Also was a big touchdown down in Australia for the Seven Network, using the CBS Sports broadcast, on Monday morning there, averaging 800,000 viewers with a peak of 2.7 million on Seven and 7+:

https://markets.businessinsider.com/news/stocks/super-bowl-monday-a-touchdown-for-seven-1033062025

https://tvblackbox.com.au/page/2024/02/13/record-breaking-super-bowl-lviii-broadcast-triumphs-on-channel-7/

https://bnnbreaking.com/sports/super-bowl-lviii-breaks-records-a-triumph-for-digital-sport-content-in-australia

16.8 million watched in peak of TelevisaUnivision's broadcast of Super Bowl LVIII from Las Vegas in Mexico with the Tres Amigos (Pepe Segarra, Antonio de Valdés, and Enrique Burak) on Canal 5 and TUDN. By contrast, TV Azteca with Azteca 7 had 11 million presented by Enrique Garay, Joaquín Castillo, and Inés Sainz. Both enjoyed viewership increases:

https://www.marca.com/mx/trending/television-mx/2024/02/13/65cad1eb46163f8b368b4583.html

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