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20,010 Olympic Games License Plates Sold And Counting...


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If you recall, a few months ago 2010 Olympic license plates were unveiled and seven weeks ago they went on sale. And it has been a huge hit considering they've only been on sale for not even 2 months.


20,010 license plates sold x $35.00 = $700,350

20,010 plates x $25.00 annual renewal fee = $500,250

Net proceeds from the 2010 Winter Games plate program go directly to supporting VANOC.

News release on behalf of ICBC - 20,010 Winter Games licence plate sold: British Columbians show their support for the Vancouver 2010 Olympic and Paralympic Winter Games

June 12, 2007 | VANOC

Over 20,000 British Columbians have chosen to purchase 2010 Winter Games licence plates in the past seven weeks. To mark the occasion a special presentation was made to a Richmond resident who purchased the 20,010 plate.

Olympic snowboarder Alexa Loo, Dave Cobb, VANOC Executive Vice President, and Ed Novak, ICBC’s Lower Mainland Director of Broker Relations and Sales, were on hand to present Michael Sentes with a plaque and a Vancouver 2010 Olympic and Paralympic Winter Games commemorative sweater recognizing his support and the purchase of the 20,010 licence plate.

“It is very encouraging to see the early sales success of 2010 Winter Games licence plates,” said ICBC’s Ed Novak. “Selling more that 20,000 plates in less than two months is a clear indication of the support and pride British Columbians have in the Games. Customers also like the unique look of the plate and the idea of being able to promote the Games while they travel inside and outside BC.”

2010 Winter Games licence plates will continue to be valid beyond the Games. If customers decide to cancel their plate after December 31, 2010, they will get to keep the front licence plate as a souvenir in recognition of their support.

“On behalf of the entire VANOC team, I would like to thank everyone who has chosen to purchase a 2010 licence plate to support the Games,” said VANOC’s Dave Cobb. “The opportunity to keep the front plate as a souvenir of the Games is one that we trust will create a treasured and unique keepsake.”

Motorists all over British Columbia are showing their support with approximately 13,000 plates sold in the Lower Mainland and Fraser Valley, 2,700 sold on Vancouver Island, 3,000 sold in the Southern Interior and 1,400 sold in the North.

2010 Winter Games licence plates went on sale April 16, 2007 and can be purchased from Autoplan brokers for an initial fee of $35 (annual renewal fee of $25). Net proceeds go towards the successful staging of the 2010 Winter Games and are part of ICBC’s sponsorship, as official supporter in the motor vehicle insurance category.

The licence plate features the 2010 Winter Games emblem, and the province’s slogan, “The Best Place on Earth.” The mountain-scene on the 2010 Winter Games plate is that of Mount Garibaldi in Garabaldi Park, located 13 km north of Squamish, 79 km north of Vancouver along Hwy 99 on the road to Whistler. The plate design captures the spirit of the Games while showcasing one of the most scenic and breathtaking areas between Vancouver and Whistler.

2010 Winter Games licence plates are available for passenger vehicles, motor homes, commercial trucks, commercial trailers, farm trucks, motorcycles and utility trailers.

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