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2010 Winter Games License Plates Unveiled


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Insurance Corporation of British Columbia joins drive towards 2010: 2010 Winter Games Licence Plates Unveiled

April 11, 2007 | VANOC News Release

Premier Gordon Campbell, the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC), and the Insurance Corporation of British Columbia (ICBC) announced today a new Official Supporter partnership that will offer BC residents the opportunity to directly support the Games with one-of-a-kind 2010 Winter Games Licence Plates available for BC motorists to purchase starting next week.

”British Columbians are excited and proud to be hosting the 2010 Olympic and Paralympic Winter Games and these licence plates are one more way for all of us to show that pride,” Campbell said. “I want to thank ICBC and VANOC for providing this innovative opportunity for British Columbians to get involved in supporting the 2010 Winter Games as we countdown the 1,038 days until the Opening Ceremony.”

The six-year partnership designates ICBC as an Official Supporter in the “motor vehicle insurance” category of the 2010 Winter Games, including sponsorship rights for the Canadian teams participating at the Beijing 2008, Vancouver 2010 and London 2012 Olympic Games. In addition to the introduction of the 2010 Winter Games licence plates, ICBC will also be the official supplier of motor vehicle insurance for VANOC’s fleet of approximately 4,500 General Motors passenger vehicles.

“ICBC is extremely pleased to support the 2010 Olympic and Paralympic Winter Games and help make these the most successful Winter Games ever,” said ICBC President and CEO, Paul Taylor. “ICBC’s sponsorship provides British Columbians with a number of opportunities to directly support the 2010 Winter Games and promote BC.”

The licence plates allow motorists to showcase both the 2010 Winter Games and their province as they travel inside and outside British Columbia. They will be available for an initial fee of $35 starting the week of Monday, April 16 through Autoplan Insurance brokers across the province with the net proceeds going towards the successful staging of the 2010 Winter Games and as a result, the future success of Canadian athletes.

“With the addition of ICBC to our family, we’re driving the Games onto every highway and into every driveway with a top BC company synonymous with safety and community building,” said John Furlong, VANOC Chief Executive Officer. “Our goal is for all BC residents and Canadians to feel ownership of the Games and ICBC’s reach to all British Columbians will offer everyone the chance to demonstrate their pride and excitement. Following the leadership of ICBC, we’ll now look to develop additional licence plate programs in provinces and territories across Canada.”

ICBC’s contribution to VANOC will include net proceeds from the sale of 2010 Winter Games licence plates and the provision of auto insurance services. Costs for the insurance services will be funded by ICBC’s Optional Insurance business, which competes with other auto insurers in the BC marketplace. ICBC is the largest provider of Optional auto insurance in BC with $ 1.4 billion in net premiums written and 2.2 million customers.

The 2010 Winter Games joins five recent Games that have introduced licence plate programs, including Montreal 1976 and Calgary 1988. The BC licence plates will feature the 2010 Winter Games emblem, the province’s slogan, “The Best Place on Earth” and will be valid through 2012. The mountain scene on the 2010 Winter Games plate is that of Mount Garibaldi in Garibaldi Park, located 13 km north of Squamish, 97 km north of Vancouver along Hwy 99 on the road to Whistler. The chosen plate design captures the spirit of the Games while showcasing one of the most scenic and breathtaking areas between Vancouver and Whistler. The image was also used in the Vancouver 2010 Olympic and Paralympic Bid proposal.

VANOC is responsible for the planning, organizing, financing and staging of the XXI Olympic Winter Games and the X Paralympic Winter Games in 2010. The 2010 Olympic Winter Games will be staged in Vancouver and Whistler from February 12 to 28, 2010. Vancouver and Whistler will host the Paralympic Winter Games from March 12 to 21, 2010.

VANOC's marketing program is focused on securing mutually rewarding partnerships with shared values to generate sufficient revenue to host successful Winter Games in 2010 and to leave a financial legacy for sport. VANOC’s Worldwide TOP Partners include Coca-Cola, Atos Origin, GE, McDonald’s, Omega and Visa. VANOC's National Partners are Bell Canada, Hbc, RBC Financial Group, GM Canada, Petro-Canada, and RONA.

VANOC’s Official Supporters include Air Canada, the British Columbia Lottery Corporation, Canadian Pacific, the Insurance Corporation of British Columbia, Jet Set Sports, the Royal Canadian Mint, Ricoh Canada Inc. and Teck Cominco Limited. VANOC’s Official Suppliers are Birks, Dow Canada, EPCOR, Haworth Canada, Vincor Canada and Workopolis.

BACKGROUNDER: 2010 Winter Games licence plates

- 2010 Winter Games plates will be available at any Autoplan broker or government agent starting the week of April 16

- 2010 Winter Games plates are available in B.C. for most vehicles (owned or leased) including:

o private passenger vehicles

o motor homes

o commercial trucks

o motorcycles

o utility trailers

o commercial trailers

o farm trucks

- 2010 Winter Games plates have an initial fee of $35 and an annual renewal fee of $25. Net proceeds from the 2010 Winter Games plate program go directly to supporting the Games

- Passenger vehicles - Autoplan brokers will keep 2010 Winter Games plates in stock for private passenger vehicles

- Special orders - For some vehicles, such as utility trailers and farm trucks, 2010 Winter Games plates may need to be specially ordered. Special orders will take approximately seven business days

- 2010 Winter Games plates can be obtained for each eligible vehicle that a person owns or leases

- Based on the limited duration of the program, anticipated demand, additional costs and administration, personalized slogans are not available for 2010 Winter Games plates

- Current licence plates must be returned to your Autoplan broker when customers switch to 2010 Winter Games licence plates

- 2010 Winter Games plates will be on sale until December 31, 2010

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Haha... a step faster than me Mr. X, yet again! XD

Here's a pic:


I see the new plates have the new provincial slogan on there. Are these going to replace the current "Super Natural British Columbia" plates after the games? (without the VANOC logo)?

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