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Television Rights Revenues For 2010 & 2012 Rise 40%


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Friday, February 09, 2007

Revenues For 2010, 2012 Games To Rise 40 Percent

Posted 12:02 pm ET (GamesBids.com)

Reuters reports that revenues from broadcasting and new media rights for the 2010 and 2012 Olympic Games will rise nearly 40 per cent from the previous two-Games package, the International Olympic Committee (IOC) said Thursday.

Richard Carrion, IOC Executive Board member and a negotiator for the Vancouver 2010 and London 2012 Games package said, “the rise is close to 40 per cent”, adding revenues would be well in excess of $3 billion.

For the Turin 2006 Games the IOC received about $2.5 billion for broadcasting rights, reports Reuters.

The bulk of the revenues for the 2010-2012 package will come from NBC, which is paying $2.2 billion while the European Broadcasting Union added another $614 million.

There are still agreements to be completed in Japan, Italy, Latin America, Africa, Australia and New Zealand.

Carrion said, “obviously, in some territories the dollars are a lot smaller (compared to U.S. and European deals)”.

IOC Marketing Director Timo Lumme said the new way of selling the rights – to a single “gatekeeper” per territory who then sub-licences to traditional and new media – had booster revenues. Lumme said, “about 15 per cent for 2010-2012 will come from new media”.

The IOC has said before that it will be fair in giving its tv rights revenue to the organizing committees, on a ratio to ratio basis of what it gave to past OCOG's. Meaning VANOC and London will likely get 40% more than what TOROC and ATHOC got.

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Watching CTV News at 6 right now, they are making a big deal of the 3-year countdown. Between commercials, they announce "You're watching a special edition of CTV News: Countdown to 2010". Lots of countdown coverage from them.

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Watching CTV News at 6 right now, they are making a big deal of the 3-year countdown. Between commercials, they announce "You're watching a special edition of CTV News: Countdown to 2010". Lots of countdown coverage from them.

Here it is on the CTV News website:

http://www.ctv.ca/servlet/ArticleNews/stor...?hub=TopStories

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South Africa's SABC network has a broadcast deal with the IOC to cover Vancouver 2010, in behalf of that nation and, probably, other African nations. The same can be applied to London 2012 here as well.

Link: IOC: IOC Signs 2010 And 2012 Broadcast Rights Deal For South Africa

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Hong Kong's i-Cable Communications will broadcast Vancouver 2010 to its citizens, along with Beijing 2008 (obviously) and London 2012.

Link: IOC: IOC Awards Broadcast Rights In Hong Kong To I-Cable

About i-CABLE Sports Limited

A sports content production and distribution subsidiary of i-CABLE Communications Limited. i-CABLE Sports specialises in the production of sports programmes, inclusive of the 2002 and 2006 FIFA World Cup, the Torino 2006 Winter Olympic Games, the 1998, 2002 and 2006 Asian Games as well as leading European football tournaments. Programmes produced by the company and carried on i-CABLE’s Pay TV platform have won wide acclaim and following in Hong Kong for years.

i-CABLE Communications Limited is Hong Kong’s leading integrated communications company. It is one of the largest producers of video, film and multimedia content, for distribution around the world over conventional and new media. At the same time, it owns and operates one of two near universal broadband telecommunications networks in Hong Kong, over which it provides Pay TV, Broadband and Voice services to well over one million subscribing households and businesses

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South Africa's SABC network has a broadcast deal with the IOC to cover Vancouver 2010, in behalf of that nation and, probably, other African nations. The same can be applied to London 2012 here as well.

Link: IOC: IOC Signs 2010 And 2012 Broadcast Rights Deal For South Africa

Does this mean Supersport is no longer going to cover the Olympics like it does oh so well come 2010? Or is it going to be a junior partner in it?

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Speaking of TV and other equipment for the Vancouver 2010 Winter Games, Panasonic has renewed its agreement with the IOC to be a TOP sponsor of the Olympic Movement. It has been one, since the idea was first proposed to make the Olympic Games marketable in the mid-1980s, with Calgary 1988 as its first and the whole IOC TOP's debut in the international Olympic scene. The contract lasts until the host city of the 2016 Olympic Games. Of course, the Osaka-based company is one of seven world-wide Olympic sponsors for Vancouver 2010 so far.

Link 1: IOC News: IOC Partners With PANASONIC Through To 2016

Link 2: IOC Press Release: IOC And PANASONIC Extend Partnership To 2016

L_ART_2306_uk.jpg

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Does this mean Supersport is no longer going to cover the Olympics like it does oh so well come 2010? Or is it going to be a junior partner in it?

What you don't know is that Supersport is on DSTV and it can not meet the ordinary man's need in many African counntries. C'mon! I have the gadgets but what about the poor man on the street?

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What you don't know is that Supersport is on DSTV and it can not meet the ordinary man's need in many African counntries. C'mon! I have the gadgets but what about the poor man on the street?

I more than realize that Supersport is on DSTV and of the fact that many Africans lack the economic access to it as with many electronics. But as the Winter Olympics get more Africans particpating like it has in recent years coinciding with Africa getting those games on TV since Lillehammer, there hopefully will be a demand to for added coverage, albeit gradually, be it on TV gadgets and government-run networks.

We know about SKY Italia, PRIME/SKY NZ, and Nine Network/FOXTEL nabbing the rights to the 2010-2012 Olympics in their respcetive territories. We can reiterate them here.

More on CTVglobemedia and Rogers Cable: Its Vancouver 2010 broadcasting boss Keith Pelley has great plans--and a steep learning curve--to change the way how we would look at watching sports like what NBC is planning to do this year by proclaiming Vancouver as the "first digital games", which is a bit inaccurate.

www.financialpost.com/magazine/story.html?id=496407

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