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BOOM IN SPORTS SPENDING FUELS DEMAND FOR NEW LEVELS OF EVENT MANAGEMENT PROFESSIONALISM

Thu, 05/10/2006 - 09:50

“Sports events are bigger business than ever and there is no room for the amateur, DIY-style approach which was typical of the sector a decade or so ago. That is why the International Sports Event Management Conference has such an important role to play.”

Nations and local authorities around the world are spending more than ever to attract and stage major sports events and forecasts, by London consultancy Arksports, suggest the boom shows no sign of slowing.

And according to Nigel Rushman, event director of next year’s ICC Cricket World Cup and a featured speaker at next month’s groundbreaking International Sports Event Management Conference in London, increased spending continues to drive professionalism in the sector.

Arksport’s figures show that some Dollars $4.76 billion was spent on hosting sports events last year and year-on-year growth is anticipated for the foreseeable future.

“We have just seen the official launch of the second phase campaigns for three cities anxious to stage the 2014 Winter Olympic Games. The winners will have to demonstrate their ability to set new standards in terms of event planning, delivery and management. That, in turn, will raise the bar for other cities bidding to stage events,” Nigel Rushman said.

There are currently 22 cities in the frame to stage the 2016 Olympic Games, seven competing for the 2014 Asian Games and three contesting hosting rights for the 2014 Commonwealth Games.

“Sports events are bigger business than ever and there is no room for the amateur, DIY-style approach which was typical of the sector a decade or so ago. That is why the International Sports Event Management Conference has such an important role to play,” Rushman said.

The International Sports Event Management Conference, which takes place at the Queen Elizabeth II Conference Centre, London on November 22 and 23, brings together many of the world’s acknowledged authorities on effective and profitable management of sports events.

Among the key themes of the conference are financing, budgeting and procurement, providing for and managing the media and enhancing the spectator experience.

Delegates from a range of federations, facility owners, local authorities and consultancies from around the world have signed up for the two-day programme.

Among the keynote speakers are Paul Deighton, CEO of the London 2012 Olympic Games Organising Committee and Heinz Palme who was responsible for the 2006 FIFA World Cup.

They are part of a line-up of high-level speakers who will draw on their first hand experience of the myriad planning, financial, personnel, management and technological disciplines required to deliver major sports events.

ISEM has been developed to deliver key information and contacts to all those involved in hosting and managing sports events and the companies which service and supply them.

The programme for ISEM 2006 recognises and reflects the diversity and complexity of modern-day event management and the issues it raises for financing, budgeting, staffing and delivery of excellent services in a broad range of areas from media management and security to accommodation and transport.

The conference will consist of a series of keynote addresses, specialist presentations and panel discussions, each designed to deliver essential insight from participants with many years’ experience in the specialist disciplines involved in the event management process.

It aims to highlight leading-edge thinking and promote best practice by sharing knowledge and expertise across the full range of event management disciplines.

The International Sports Event Management Conference is particularly relevant at a time when the political and economic benefits of successfully staging major events are escalating as fast as the complexity of the events themselves.

ISEM 2006 is staged for sports event managers, promoters, International Federations, Local Organising Committees, Governing Bodies and the suppliers of the services, facilities and equipment which make the difference between success and failure.

The International Sports Event Management Conference (ISEM) is presented by Rushmans, who have organised the successful International Sports Security Summit at the Queen Elizabeth II Conference Centre for the last two years.

sportbusiness.com

I wonder who these 22 potential bidders for 2016 are?

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