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Fifa World Cup 2010 - South Africa

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my question is...a cape town games...would its be able to deliver good/great revenues to the IOC?is it just normal that the next host adds another 1 billion plus in revenues? will brazil reach 4bn etc...excluding ur USA's etc.? can we expect any sort of similar sponsorship enthusiasm for an olympic games?

Marketing rights for 2010 Fifa World Cup to reach €3 bn

Indiantelevision.com Team

(16 August 2006 2:00 pm)

MUMBAI: The value of the marketing rights for the 2010 soccer World Cup in South Africa is set to take a further leap to reach close to €3 billion.

This compares with about €1.9 billion for this year’s World Cup in Germany.

The figures are contained in Sportcal.com’s recently-published World Cup 2006: The Commercial Report. Fifa estimates that media rights, including new media, would be worth about €1.8 billion in 2010, while sponsorship would be worth €1.1 billion. Many of the main television rights deals for the 2010 event have already been concluded, together with a reduced number of six, more lucrative, deals with top-tier Fifa partners.

The figures represent a massive increase on even a World Cup as recent as that of 1998, when the media rights were worth only about €100 million and the sponsorship rights about €70 million.

Overall commercial revenues for the 2010 World Cup look certain to be pushed above €3 billion once ticket revenue is taken into account. For this year’s event, ticket revenues were worth about €200 million.

The largest single contributor to 2010 World Cup revenues is once again set to be ARD and ZDF, the Germany public-service broadcasters, which are paying €200 million to acquire the television rights for the tournament in Germany. This compares with the €170 million they paid for the rights for this summer’s event.

This year’s soccer World Cup generated €1.9 billion in marketing revenue, with the sale of television and new media rights raising €1.2 billion and the remaining €700 million deriving from other sources such as sponsorship and hospitality.

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The coach has been chosen:

SAO PAULO, Brazil, Aug 16 AP - Former Brazil coach Carlos Alberto Parreira officially agreed on Wednesday to manage 2010 World Cup host South Africa.

Parreira, who resigned from Brazil after the team's disappointing World Cup elimination, signed a four-year contract after final details were agreed with the South African Football Association in Rio de Janeiro.

Parreira, 63, will begin coaching the South Africans in February.

``I wanted to spend more time with my family and they understood that,'' Parreira said.

He will become the nation's 14th coach since it returned to international competition 14 years ago.

South Africa, the 1998 African Cup champion, qualified for the 1998 and 2002 World Cups but finished third in its qualifying group for 2006, five points behind qualifier Ghana.

It managed a 1-0 victory over lightly regarded Namibia in a friendly on Wednesday without Parreira.

Parreira led Brazil to its fourth world title in the 1994 World Cup in the United States.

If he coaches another nation in 2010 finals, he would become the only man to manage a team at six World Cups.


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This is the LOCATION of the Cape Town Stadium, not the DESIGN, the final design is currently being completed by the German Firm BMP who remodelled the berlin olympic stadium.



Port Elizabeth Stadium

Nelson Mandela Metro 50,000



Nelson Mandela Stadium, Port Elizabeth: The stadium, still to be built, will have a capacity of 49,500, be a high-tech, modern venue and will meet every requirement needed to provide a world class venue for the first and second round matches of the 2010 World Cup. The Port Elizabeth Stadium will be located two kilometres from the coast, close to the N2 highway and no more than fifteen minutes' drive from the city's main hotel sector.

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CAPE TOWN, Aug 23, 2006 (AFP) - The South African government on Wednesday acknowledged that the country's crime rate was a major concern ahead of its hosting of the next football World Cup in 2010.

Patrick Matlou, deputy head of the national tourism department, told lawmakers during a briefing on preparations for the tournament that a detailed survey of crime-fighting technology was already under way in a bid to allay fears.

``As South Africa, we recognise this is a major problem ... both at a perception level and at a reality level,'' said Matlou.

``The challenge ... is to ensure that we overcome these issues, both at a marketing level and by ensuring that people are safe, feel safe, when they come here.''

National crime statistics showed that nearly 19,000 murders were reported in the country of 47 million over 2004-2005, a 5.2 percent drop from 2003/2004.

South Africa has one of the highest rape statistics worldwide -- more than 55,000 cases were reported by police last year.

President Thabo Mbeki has expressed his irritation at media reports which have questioned the safety of South Africa as a World Cup venue.

Matlou told MPs that around 445,000 foreign tourists were expected to flock to the country for the tournament -- the first time that it has been staged in Afica.

Total revenue was expected to top 11 billion rand (1.5 billion US dollars), he added.


As probably one of the main areas of concern about the 2010 tournament, it's good to see some strategy is in place in RSA. I hope they succeed.

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As probably one of the main areas of concern about the 2010 tournament, it's good to see some strategy is in place in RSA. I hope they succeed.

Of course they will succeed, if they don't the credibility of FIFA will fall drastically (they promoted an African WC)

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Very impressive, mikel. But would they be ready for 2010? I mean Spain can be a back-up for 2010. But the US is already the back-up for 2014 -- so you can't have that year. And if Brazil doesn't get ready for 2014; then 2018 will go to them.

So Spain and England will have to battle for 2022. That would be an interesting fight. I'm with Spain for that fight!!

Arriba Espana 2022!!




Is that soccer field to scale over the Olympic track? Is that much land left unused if an Olympic stadium is converted to a soccer field? Makes the seats pretty far!

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SA aims for 'greenest' World Cup

Mon, 28 Aug 2006

Learning from previous hosts Germany, South Africa had a wonderful opportunity to ensure that the 2010 Soccer World Cup conformed to the principles of sustainable development, a top United Nations official said on Monday.

"If this is an issue that is considered only of interest to the environmentalists in the corner, then basically most of South Africa will not really pay much attention to it... You have to look at multiple benefits, and I think that is the key to making a green world cup not just a four weeks fireworks event... but to use the four years you that you now have to trigger the imagination of the nation," said Achim Steiner, the executive director of the United Nations Environment Programme (UNEP).

Steiner was speaking at the opening day of Africa's first hosting of the Global Environment Facility in Cape Town.

The GEF is a partnership to protect the global environment and promote sustainable development.

$3bn cash injection

On Monday it was announced that the fund had been replenished to the tune of $3.13-billion.

Some of this money will be used to boost South Africa's public transport in the run-up to the 2010 world cup, a project endorsed by football icons Ronaldo of Brazil and Zinedine Zidane of France.

"So we are delighted that an initiative is underway to carry this green trophy forward in South Africa. We hope the project... will play its part in making the next FIFA World Cup healthier, more enjoyable... while acting as a catalyst for the development of 21st century public transport across Africa and the developing world," they said in a joint statement distributed at the conference.

Steiner said South Africa had the time to plan properly, mentioning the higher than expected uptake of the notion of using public transport in Germany.

"If you plan ahead you can make using public transport not a sacrifice, but in fact an advantage to getting to the world cup. So I think, one of the things is that South Africa has the time to plan ahead so that it doesn't have to be an act of environmental faith that you use the public transport system. It simply is the most convenient and most practical way of getting there," he said.

Lessons to be learnt

Lessons could also be learnt about waste management, from the banal paper cups to larger items, as well as the role of designated soccer stadia to prevent them from becoming redundant during weekdays.

Speaking about a heightened "consciousness", Steiner said South Africa could multiply the use of enormous investments, with a particular emphasis on the role the private sector and civil society could play.

Tumi Makgabo, spokesperson for the country's 2010 Soccer World Cup, said the clear message was ensuring the country had an environmental plan to implement.

"It is an opportunity for us to take it seriously and to get started," Makgabo said.

"In terms of the local organising committee environmental friendliness is obviously something that is key, and it is something we are discussing," she said.

Earlier, Monique Barbut, newly elected chief executive of the GEF, confirmed that some $11-million was earmarked for transport projects in South Africa.

But she emphasised nothing had been finalised.

Among mooted projects were those demonstrating alternative fuels such and technologies such as bio-diesel, bio-ethanol and fuel cells.

"During the event we would want to make sure that all stadia precincts are car-free, at least up to a radius of two kilometres minimum. We will be promoting walking, cycling to and from the stadia," said Martin Mokonyama, deputy director-general of transport.


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$11m for 2010 transport

28/08/2006 18:02 - (SA)

# Gautrain ready for 2010: Radebe

# SA to benefit from 2010 impact

Falk AdSolution

Cape Town - South Africa is to be handed $11m to fund an environmentally-friendly expansion of its public transport system for the 2010 World Cup, a world environmental agency said on Monday.

The money should be used to put in place a sustainable transport system to serve the country long after the tournament had passed, Global Environment Facility (GEF) chief executive officer Monique Barbut told reporters.

"The aim is to help South Africa provide good transport that is as green as possible," said Barbut in Cape Town on the eve of the body's third annual assembly.

South African transport department deputy director-general Mathabatha Mokonyama said the government would look to encourage the use of public transport rather than private vehicles during the competition which is expected to attract hundreds of thousands of foreign visitors.

Trains would be upgraded and spectators encouraged to cycle or walk to stadiums he added.

The South African government has already put aside over three billion rand (about $42m) of its own cash to improve its public transport system in time for 2010, said Mokonyama.

The GEF, an independent body financed by donor countries and which also features World Bank representatives, was set up to help developing nations fund environmental initiatives.

Its projects focus on adherence to global environmental treaties on topics such as climate change and pollution reductions.

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Sorry Mo, not posting these to be negative (you know I'm gung-ho for RSA 2010 and a Capetown Olympics), just to give us all a balanced view of what's happening.

CAPE TOWN, Aug 29, 2006 (AFP) - Senior municipal officials in the nine cities which are to host the 2010 football World Cup accused the South African government and lawmakers Tuesday of hampering their preparations.

The officials told a parliamentary committee they were still in the dark about the amount of money they would receive for the tournament and complained that legislation on tendering contracts threatened to derail their organisation efforts.

``We have no clear idea of how much (money) we will be receiving. This is making planning very difficult,'' Bloemfontein World Cup co-ordinator George Mohlakoana told the committee meeting in Cape Town.

``None of the cities have received any money for construction.''

Municipalities could not afford to spend cash which undermined their financial sustainability, especially with huge services backlogs, Mohlakoana added.

The municipalities will have to spend tens of millions of dollars to upgrade their facilities to cater for the near half a million foreign visitors expected for the tournament, including the public transport system and accommodation.

The municipalities are also expected to foot a large part of the bill to build five new stadia and upgrade another five.

Officials from the eastern city of Durban said that recently passed legislation failed to address calls for a relaxation of onerous procedures contained in municipal tendering laws.

``We don't want to break the law, but we cannot go out on tender unless the government waives some of the requirements,'' said Durban city manager Michael Sutcliffe.

Durban's 2010 strategic projects head, Julie-May Ellingson, said existing tender advertising and appeal procedures would delay world cup preparations.

``If we have to allow a 21-day appeal period for every single contract, the stadiums are not going to be built.''

President Thabo Mbeki has repeatedly dismissed concerns about whether South Africa is in a sound position financially to host the tournament -- the first time that it has been staged on African soil.

The nine cities hosting the tournament are Bloemfontein, Durban, Cape Town, Johannesburg, Pretoria, Port Elizabeth, Rustenburg, Polokwane and Mbombela.


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no problem at all roltel..i was about to post that myself, gvt has yet to allocated funds to the host cities...im not sure how it worked in germany, considering south africa signed the host city contracts before germany did for 2006 in terms of time before the world cup...gvt has admitted to the crime issue...which will mainly impact on areas outside of the stadium zone..e.g. tourists venturing out into the "more dangerous" areas in any city..security will generally be beefed up everywhere due to 2010...i think the crime problem is an issue regardless of 2010 and if 2010 is a huge warning sign to start taking real action then im grateful for that

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This was front page of the Sydney Morning Herald today:

World Cup 2010: could the winner be . . . Sydney?

Michael Cockerill

August 31, 2006

AUSTRALIA'S plans to host the world's biggest sporting event, football's World Cup, could be accelerated, with speculation persisting that South Africa's preparations for the 2010 tournament are hopelessly behind schedule.

Rumours surfaced during the World Cup in Germany that Australia was an option for 2010 should South Africa fail to meet its construction deadlines.

At the same time, Australia's state premiers have formally committed to a World Cup bid, with 2018 the most likely option. Football Federation Australia is expected to make its own announcement shortly.

Under the loose rotation policy used by international football's world governing body, FIFA, the next three World Cups are due to be hosted by Africa, South America and Asia/Oceania.

But Brazil, which is planning for 2014, does not have enough stadiums to meet a 2010 deadline, leaving Asia-Oceania in pole position should South Africa be stripped of hosting rights.

A joint Australia-New Zealand bid could thus become viable, with Sydney the likely frontrunner to host the final.

South Africa is desperately trying to make up time. Its government has set aside $US750 million ($986 million) to build three stadiums and renovate seven, and 8.7 billion rand ($1.6 billion) to upgrade airports, roads and railways.

Early this month the South African Government approved a special measures bill to meet the legal requirements for hosting the tournament.

During the debate in Parliament, the Minister of Sport, Makhenkesi Stofile, was eager to dismiss criticism that construction was behind schedule and that the country's transport network wouldn't cope with the expected 350,000 visitors.

"The World Cup offers us an opportunity to present ourselves to the world for what we really can be," Mr Stofile said. "We believe that hosting the World Cup offers us the biggest opportunity to banish Afro-pessimism. We do not intend to replicate this year's World Cup or compete with the Germans. But we believe the same spirit of national pride as we saw among the Germans can be achieved among South Africans."

Despite the optimism a senior international football source has told the Herald that doubts persist. Just recently, the source said, a group of British firms pulled out of tendering for World Cup construction work because of impossible deadlines.

A FIFA spokesman described the speculation as ridiculous last night. "We were asked the same thing in July, and the president made it clear we were not looking at alternatives," he said.

However the FIFA president, Sepp Blatter, who has staked much personal prestige on Africa hosting a World Cup, could change his tune if re-elected, as expected, next June. "He can't make any hard decisions now, but if things haven't improved after his election, he might be ready to make a call," a source said.

Australia already has five stadiums [two in Melbourne and Sydney and one in Brisbane]that would meet World Cup standards. A new 60,000-seat stadium is planned for Perth.

The other three stadiums required to host a World Cup would be in New Zealand, which is in the process of upgrading grounds in Auckland, Wellington, Christchurch and Dunedin for the 2011 rugby World Cup.

My first thoughts are that this just seems to be an issue that's dogging the Soputh Africans _ who will deny all this, of course.

The second is that there seems to be a few dicey facts in the story _ even supposing rotation is still alive, since when was it Asia/Oceania's turn in 2018? And this idea of co-hosting with NZ _ how could that happen if we are now in different confederations.

Generally I have doubts about the veracity of the report.

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Watch out Cape Town is a coming....

Multipurpose stadium would boost Olympic bid - Chamber Phida Essop 31 August, 2006 South Africa

The 2010 soccer World Cup stadium planned for Green Point must be multipurpose to also boost Cape Town's bid for the Olympic Games in 2020, said the president of the Chamber of Commerce, Janine Myburgh, yesterday.

[Full Story...]

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My first thoughts are that this just seems to be an issue that's dogging the Soputh Africans _ who will deny all this, of course.

The second is that there seems to be a few dicey facts in the story _ even supposing rotation is still alive, since when was it Asia/Oceania's turn in 2018? And this idea of co-hosting with NZ _ how could that happen if we are now in different confederations.

Generally I have doubts about the veracity of the report.

I can only support that. I've got the impression that the media are desperately looking for a sensation -- especially in calm times like these, while the FIFA is in "pre-presidential-election" slumber and thus there won't be a decision about the World Cup before Blatter has been reelected.

We should be patient with South Africa -- especially in consideration of our experiences with Athens 2004 or the FINA World Championships in Montreal last year.

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Myburgh calls for a multi-purpose stadium

By Phida Essop

The 2010 soccer World Cup stadium planned for Green Point must be multipurpose to also boost Cape Town's bid for the Olympic Games in 2020, said the president of the Chamber of Commerce, Janine Myburgh, on Wednesday.

Speaking at a Business Meets Cape Cabinet function in the CBD, Myburgh said this multi-functioning would give substance to and justify the R3-billion investment.

"We have publicly given our support to building a stadium to host a semi-final match. In doing so, from a business perspective, we were influenced by the obvious commercial opportunities and the much-needed improvement in infrastructure in the CBD," said Myburgh.

'We hope the design team will be far-sighted in their planning'

"It cannot be justified if it is only to provide a few thousand extra seats that Newlands does not have. It needs to be built as a multipurpose stadium that constitutes a major investment in Cape Town's bid to host the Olympic Games in 2020.

"Yes, this would give substance to and go a long way to justify a R3-billion investment.

"We hope the design team will be far-sighted in their planning as it is not just 2010, but about another sporting event, the Olympic Games."

Western Cape Premier Ebrahim Rasool said the cost would likely be in the region of R2-billion rather than R3-billion.

He said hosting the 2010 World Cup was a catalyst for economic growth.

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  • 5 weeks later...

V&A Waterfront to double in size by 2010

Murray Williams

September 29 2006 at 10:47AM

A luxury resort among the waves off Granger Bay, linked to Cape Town's new 2010 stadium?

This is likely to be among the new developments that could be ready by 2010 as the V&A Waterfront almost doubles in size in the next few years.

V&A Holdings was sold to a consortium of British, Dubai and local investors this week.

"I could not have asked for a better outcome," said Derek van der Merwe, managing director of the V&A Waterfront Company. "The opportunities are limitless. I feel so excited."

'The opportunities are limitless'

He said only 55 percent of the V&A Waterfront had been developed and the sale to the new buyers meant a "fantastic" injection of capital to develop the remaining 45 percent.

"It will be of major benefit to Cape Town. I think we'll be able to accelerate development and increase the quality of the development significantly," he said.

The adjacent map indicates the land where new development is still planned.

Among these sites, the most significant is off the existing waterfront, towards Granger Bay, the Clock Tower Precinct and the site next to the canal opposite the BMW dealership at the main entrance.

Some years ago, the planned development comprised a wide, horse-shoe shaped development out into the bay. This is now one of eight possible plans.

'It will be of major benefit to Cape Town'

"It is a rough shoreline," said Van der Merwe. "In winter, we have five to 15m-high waves. So you'd need quite serious shore protection, and build a new bay altogether. We're also quite keen to see if we can do something that will link with the stadium."

Another development is the One & Only hotel, to be owned by hotel magnate Sol Kerzner and built next to the Two Oceans Aquarium.

"We have a Record of Decision from the provincial government," her said. "We're now busy with the planning approval process. It should come any day now."

The current buildings in the Clock Tower precinct, including the Nelson Mandela Gateway, BOE office block and Paulana Brewery, only represent the first phase of development of the area.

The open parking lot to the east, and the land around the towering grain silo, will also be developed.

"We're going to try and get as far as we can before 2010," said Van der Merwe. "But I don't think the feel and attitude of the V&A Waterfront will change. It will still be Cape Town. We're going to put the V&A Waterfront on the international map."

He said the co-ownership by the Dubai investors was excellent news for Cape Town.

"We mustn't underestimate their ability to attract people from Dubai and the Middle East to visit Cape Town," he said.

The V&A has 1 333 beds, increasing to more than 2 000 over the next few years.

With the extension of the waterfront out into Granger Bay, the future of Oceana remains unclear.

hy Australia is a winning nation

By: Chris Moerdyk

There is no question that time is running out for everyone involved in the 2010 World Cup to start working on changing the negative mindsets of far too many South Africans. This includes the media, which seems to be getting onto something of a roll, looking to publicise every negative statement made by everyone from Government, provincial and metropolitan politicians and foreign footballs administrators.

All of the above seem to be trying to wangle their way into some sort of lucrative consulting deal by mouthing off about how unprepared and disorganised we all are when it comes to 2010. We see very little of the fact that in a lot of areas we're actually ahead of where Germany was when they were three years off the 2006 World Cup.

Think positively

South Africa needs to look, for example, at what Australia has done to make itself a winning nation at just about everything it does. The answer is simple. Oh sure, they're also a nation of whingers but when it comes to important things like winning cricket matches and planning the Olympic Games, they think positively and get on with things with enthusiasm and pride.

This was brought home forcibly to me when I was waiting in a queue to board a plane at Cape Town airport a while back. Boarding had been delayed for about 15 minutes and passengers were standing about in a queue in front of the boarding desk.

Falling apart

Behind me a cynical old fart was banging on about airline delays being typical African cock-ups and insinuating, as only so many geriatric old white South African farts can, about the whole country falling apart at the seams.

It took an Australian tourist, also about 50-something, to put him in his place.

"Listen, mate," he said politely, "airline delays are common all over the world, I don't think you're being fair to blame it all on Africa..."

Now there is nothing South African men hate more than getting arguments, however polite they may be, from Australians.

2010 a disaster

So the old fart went on the attack and started whinging about poor service delivery, taxis, crime and corruption. To cut a long story short, he eventually got going with gusto on the 2010 World Cup which he said was going to be a disaster because everybody was fighting about stadiums and no-one seemed to getting on with organising anything. It was going to be an embarrassment and would just end up costing the taxpayer a fortune.

The Australian calmly shook his head and said, "Well, mate, if that's the attitude of all South African, you are going to talk yourselves into making 2010 fail. Let me tell you that four years before the Sydney Olympics, we had the media saying it was going to be a disaster. The media always goes that route. And of course they were dead wrong. And then look at what happened with the Greeks. Everyone was writing them off before their Olympics because nothing seemed to be happening and they came up with a stunning show.

Fifa is not stupid

"You South Africans don't seem to realise that people like Fifa are not stupid. They would never have given South Africa the World Cup if they didn't believe you could make it happen. And you have to realise they also get involved. FIFA organisers have been putting World Cups together for decades, they know what they're doing and they sure as hell aren't going to expect South Africa to do it all by itself.

"I reckon you have to stop bitching and start thinking positively. 2010 is going to be a great success and personally I can't wait to book my ticket to come over and see a few games. I came over for the rugby and cricket World Cups here and the organisation was outstanding. Oh and by the way, when you do start thinking positively and stop blaming everybody under the sun, you'll find your cricketers will be able to actually win a test match or two against us...."

There was a stunned silence and then everyone in the queue who had been listening to the old fart getting his come-uppance started applauding the brave Australian who had taken the trouble to give us all a lesson in how to become a winning nation.

Time ripe

And the time is now probably as ripe as it will ever be for everyone involved in putting 2010 together, however tenuously, to start aggressively marketing to South African mindsets.

They need to get off the defensive and start with an offensive to win over the hearts and minds of the legions of doubting Thomases in South Africa.

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Beckenbauer doesn't bid for UEFA president -- and why should that article damage his chances? He apologised for his earlier remarks, so everything is fine. And actually he wasn't the only one who cast doubts on the organisation of the 2010 World Cup.

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