Look of the Milano-Cortina Games

[johnhilly]

Fondazione Milano Cortina 2026 announced Look of the Games for upcoming winter games. 

What do you guys think about that?

Edited November 8, 2024 by Sir Rols

[johnhilly]

We get some glimpses into pictograms too

[johnhilly]

 

New Pictograms, ladies and gentlemen!

[Guilga]

The lines remind me of Rio 2016, in a good way. Nice combo of lines with oil paint.

[Bear]

The lines are a little bit randomly drawn, but I vibe with it. Colors are real nice too, and the pictograms are cool as well

[Ikarus360]

Not a fan of it. Feels very rushed and uninspired. Even blander than Beijing's

But at least the pictograms look very nice.

[Cyriln]

 

[yoshi]

Looks nice. Doesn't make up for the dull logo or awful font though. 

(Also between this and the colours of the logo (which do improve it) they're clearly going for a Northern Lights theme... in the Alps. Seems quite odd)

[baron-pierreIV]

The pictograms are nice -- but insofar as the "Look", I hardly saw anything distinctive.  So far, I prefer Torino 2006's "Look" palette than this one.  

[johnhilly]

I'm intrigued how they integrate those line pictograms into Look of the Games, doesn't really look polished enough yet imo

[Sir Rols]

8 hours ago, Ikarus360 said:

Not a fan of it. Feels very rushed and uninspired. Even blander than Beijing's

But at least the pictograms look very nice.

Yeah. Serviceable, but bland. Not a patch on Torino’s. Maybe it’ll lift a bit depending how the arena colouring is applied IRL.

Pictos are okay. 

Edited November 8, 2024 by Sir Rols

[Rei]

[baron-pierreIV]

It's all swirly-swirly mushy stuff.  So far, it's a D from me.  Doesn't give at all a feel for Italy.  

[Ikarus360]

20 hours ago, Rei said:

Its not a bad look per se, but it still feels very corporative and uninspired, like i said. Also, much like logos, looks are suppossed to say something about the event or the host country, but this just looks like the graphic brand of some random consulting firm.

Torino brand on the other hand was nearly perfect because not only it was well placed in the venues and had a great combination of colors, but it made you know where the event was being held. While I said Beijing was bland too, at least in 2022 you could see the snow mountains and the Great Wall (to an extent) in it.

Its funny how we're seeing the oppossite of Torino in Milano/Cortina's look (Torino having an outstanding Look but godawful mascots and 2026 having a very meh Look but imo very good mascots)

[PikyoK]

I love it! Love how the visual identity and pictograms look consistent. It's got an athletic tone to the games thanks to the fluro colours. I somehow trace my mind back to the visual identity for Torino 2006. You could argue that it's a refined or reimagined 2006 visual identity for 2026.

[Rei]

On 11/9/2024 at 9:05 AM, Ikarus360 said:

Its not a bad look per se, but it still feels very corporative and uninspired, like i said. Also, much like logos, looks are suppossed to say something about the event or the host country, but this just looks like the graphic brand of some random consulting firm.

Torino brand on the other hand was nearly perfect because not only it was well placed in the venues and had a great combination of colors, but it made you know where the event was being held. While I said Beijing was bland too, at least in 2022 you could see the snow mountains and the Great Wall (to an extent) in it.

Its funny how we're seeing the oppossite of Torino in Milano/Cortina's look (Torino having an outstanding Look but godawful mascots and 2026 having a very meh Look but imo very good mascots)

That's basically the tale fo these two cities.

[fusilli]

Nice scrawls.  Pictos look nearly like fashion sketches. Wonder if they are hand made or just AI creation. 

[Rei]

Pictograms and Look.