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Nbc To Air Some Events Live In Prime Time In 2008?


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NBC has requested that both the swimming and the gymnastics finals be rescheduled for the morning in Beijing. European broadcasters have now joined the Australians in their protests against these proposals especially as NBC is expected to request that some of the athletics finals be moved when they meet the IOC and Beijing 2008 in August if they feel that they are not getting sufficient value for their investment.

NBC, who has screened the Summer Games since 1988, is still the biggest single invester in the Olympics, however, as other global television rights are growing at a far faster pace it has seen its influence diminish. In Seoul 1988, the last Asian Summer Games, NBC payed $300 million and successfully managed to reschedule many of the swimming and athletics finals (including the 100 metres), at that time Europe's broadcasting body, the EBU, only paid $30 million. For 2008 the EBU has invested $443 million and NBC $894 million.

The Australian objections to morning finals in many events will be strengthened by the support of the European broadcasters and all those in Asia, but NBC, who bid for the Olympics without knowing where they would be staged, is becoming increasingly frustrated that the Games have been awarded to cities outside the US since 1996.

http://www.timesonline.co.uk/article/0,,4-2244386,00.html

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http://www.swimnews.com/News/displayStory.jhtml?id=4579

Through L'Equipe, Laure Manaudou, the Olympic 400 metres champion and world record holder, made her views clear: "Everyone in sport knows that we do our best times in the afternoon." And, of course, she is right.

Not a single federation should be idle on this matter: your constituency is the one for which you are the guardian - swimmers, coaches and all those who support them. Your constituency is not NBC TV or the IOC "family" for that matter (that's called an affiliation, some call it a gravy train), no matter how much money they may be paying for rights to a show whose schedule they did not know at the time they decided to sign on the dotted line.

http://www.shanghaidaily.com/art/2006/06/2..._muscles_in.htm

"FURTHER evidence of the arrogance of corporate America, if any were needed, has come in the form of an attempt by the giant United States television network NBC to reschedule key events at the 2008 Beijing Olympics. NBC, 80 percent owned by the huge American conglomerate General Electric, wants the International Olympic Committee to switch the swimming finals in Beijing from their traditional evening slot to mornings."

"The only previous interference with the schedule was at the Seoul Olympics in 1988, when half the finals were switched to the mornings. South Korea was embarrassed by television images beamed around the world showing stadiums half empty for morning events."

"The IOC is expected to make the final decision after a meeting in Beijing in August. The wrong decision could rob swimmers of the world records that are the stuff of legends. And rob Beijing of its proper place in Olympic history."

China sounds pissed off :P

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Not a single federation should be idle on this matter: your constituency is the one for which you are the guardian - swimmers, coaches and all those who support them. Your constituency is not NBC TV or the IOC "family" for that matter (that's called an affiliation, some call it a gravy train), no matter how much money they may be paying for rights to a show whose schedule they did not know at the time they decided to sign on the dotted line.
Yeah, but why will the IOC and the Organizing COmmittee take all that money if they make no concessions in return?
South Korea was embarrassed by television images beamed around the world showing stadiums half empty for morning events."

Athens was not. Their people were on vacation. It was stupid for the IOC to hold the Games when the local populace is on vacation.

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  • 2 weeks later...

Well, despite some fears that it too would have to reschedule events if the Beijing 2008 program was changed, the Melbourne 2007 World Champiopnships schedule has stuck with the evening finals format:

MELBOURNE, July 12 AAP - The swimming finals for the 2007 world championships to be held at Rod Laver Arena in Melbourne will be conducted in the evening.

The Victorian government, organising committee and FINA today confirmed the full program for next March's championships with heats to be held from 10am (AEST) and semi-finals and finals starting at 7pm (AEST).

``FINA has confirmed that the swimming heats will take place in the morning and the semi-finals and finals in the evening,'' said Victorian Sports Minister Justin Madden.

The decision has been immediately supported by Australian Swimming chief executive Glenn Tasker.

``Swimming Australia is pleased that FINA and the World Swimming Championships Corporation are maintaining the integrity of swimming by conducting heats in the morning and semi-finals/finals in the evening,'' Tasker said in a statement.

The International Olympic Committee (IOC) will meet next month to discuss switching the swimming program to morning finals for the 2008 Beijing Olympic Games.

The move is being lobbied by American broadcaster NBC which wants the finals to be held during prime time in the US.

But such a move would be widely condemned within the swimming community and Australian Olympic broadcaster Network Seven has written to the IOC objecting to possible program changes.

AAP

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Well, despite some fears that it too would have to reschedule events if the Beijing 2008 program was changed, the Melbourne 2007 World Champiopnships schedule has stuck with the evening finals format:

that doesnt suprise me im pleased that melbourne are sticking with the evening finals

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I'm hoping for a compromise on this issue; it shouldn't have to be an all-or-nothing thing.

Moving all of the swim finals to the morning wouldn't be fair, considering how the people in China would be at work during them, and the people from Europe all the way over to Australia would have very awkward viewing times.

However, it's funny to hear Europeans whine about having to watch events in the middle of the night, considering how in the United States (the country which pays the most for broadcast rights), we pretty much never get to see major event finals live. Hopefully, they can settle on some finals being held at night and some being held in the morning.

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However, it's funny to hear Europeans whine about having to watch events in the middle of the night, considering how in the United States (the country which pays the most for broadcast rights), we pretty much never get to see major event finals live. Hopefully, they can settle on some finals being held at night and some being held in the morning.

But the point is, all of us are used to doing that at some time or the other. That's the thing, the games move around the world, so two-thirds of the world at any olympics have to be prepared to watch events outside prime time. Everyone gets their turn.

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I'm hoping for a compromise on this issue; it shouldn't have to be an all-or-nothing thing.

Moving all of the swim finals to the morning wouldn't be fair, considering how the people in China would be at work during them, and the people from Europe all the way over to Australia would have very awkward viewing times.

However, it's funny to hear Europeans whine about having to watch events in the middle of the night, considering how in the United States (the country which pays the most for broadcast rights), we pretty much never get to see major event finals live. Hopefully, they can settle on some finals being held at night and some being held in the morning.

you wont get some events in the morning and some in the afternoon, it wont work because what about swimmers doing multi events. They need one or the other so they can train. It would be even worse for them to have a final in the morning and then a final at night

sorry not going to happen

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