Brisbane 2032

[AustralianFan]

Speaking of promoting the Brisbane Games in 2032, it appears that Brisbane 2032 organisers have just recruited the person who made $2bn for Paris 2024 in commercial revenue.

Applogies for that this is a subscription article:

Brisbane off and running towards $2bn Olympics goal - The Australian

“Games officials have poached the French executive who raised more than $2bn in commercial revenue for the Paris Olympics. He has a big task ahead of him for Brisbane in eight years time.”

 

[AustralianFan]

1 minute ago, AustralianFan said:

Speaking of promoting the Brisbane Games in 2032, it appears that Brisbane 2032 organisers have just recruited the person who made $2bn for Paris 2024 in commercial revenue.

Applogies for that this is a subscription article:

Brisbane off and running towards $2bn Olympics goal - The Australian

“Games officials have poached the French executive who raised more than $2bn in commercial revenue for the Paris Olympics. He has a big task ahead of him for Brisbane in eight years time.”

So this report from The Washington Times shows that the name of the person that Brisbane 2032 have just poached from Paris 2024 is:

“Francois-Xavier Bonnaillie, director of partnership and licensing for the Paris Games, will be moving to Australia in November to join the executive group of the Brisbane 2032 team”.

 

[FYI]

Quote

Brisbane 2032’s weather in 8 years time will be fine as the climate is changing and warming but not at a pace that would heat stress an Olympic Games or Paralympic Games being held in a sub-tropical winter.

Climate change doesn't just bring about heatwaves, though. It's also floods (which Brisbane is known to have had problems with. I know July/Aug is the dry season there, but there can be anomalies, or floods prior to Games opening that can cause disruption to Games organizations), wildfires & droughts.

Quote

Nope I’m an Aussie and know my own backyard.

Oh, okay. It just seems like you do.

[Sir Rols]

5 minutes ago, FYI said:

Climate change doesn't just bring about heatwaves, though. It's also floods (which Brisbane is known to have had problems with. I know July/Aug is the dry season there, but there can be anomalies, or floods prior to Games opening that can cause disruption to Games organizations), wildfires & droughts.

Or even, like this year, snow in the hinterlands and freezing chills in the city

Edited August 5 by Sir Rols

[AustralianFan]

14 minutes ago, Sir Rols said:

Or even, like this year, snow in the hinterlands and freezing chills in the city

As mentioned by others in this thread, snow is extremely rare.  

The weather at Brisbane 2032 will be just fine on 8 years time in July/August where the average temperatures are maximum 21 degrees C (69.8 F) and minimums 11 degrees C (51.8 F).

Spectators might need to put another layer on at times, but the athletes will be fine and will excel in the cooler conditions.

[FYI]

Quote

As mentioned by others in this thread, snow is extremely rare.

But climate change doesn't care how 'extremely rare' it is.

[sebastien1214]

Well, maybe Brisbane will be a resounding success, but I don't see who can make a serious prediction about that when it's in 8 years. But if we stick to the facts, today, from what I read (but I'm much less informed than Australians, so I'm basing myself mainly on this forum), for the moment Brisbane is mainly a controversy about the stadium, so much so that some media have mentioned a potential cancellation of the Games in Brisbane with this stadium story! So even if it was quickly denied, it's not something that inspires confidence. In terms of hype, yes, Brisbane is not Paris or LA. But we're talking about two world cities, so it makes sense. However, where in 2017 there were already a lot of people who knew that 11 years later LA would host the games, today 8 years from Brisbane there are still a lot of people outside Australia who don't know that the 2032 games have been awarded. Comparatively, Brisbane is way behind, and doesn't even have a visual identity (like a bid logo for example). For the Games to be iconic, it's not enough that they're well organized. There are many other things that need to be done. Those who talk about Barcelona 92 as exceptional games, I doubt that their first argument is "yes, the logistics were perfect". And for global warming, believing that it translates exclusively into a rise in temperatures is nonsense. Because that's not all. For example, we realize in the Middle East that it completely disrupts the rain cycle and creates violent rain cycles for which cities are absolutely not prepared (look at the floods in Dubai). And that may be the case in Brisbane. It may be one or two degrees warmer in 8 years in Brisbane. But there may also be much more severe rain episodes. And the problem is that you have a river. So the risk of flooding... is not zero.

[Australian Kiwi]

3 hours ago, AustralianFan said:

As mentioned by others in this thread, snow is extremely rare.  

The weather at Brisbane 2032 will be just fine on 8 years time in July/August where the average temperatures are maximum 21 degrees C (69.8 F) and minimums 11 degrees C (51.8 F).

Spectators might need to put another layer on at times, but the athletes will be fine and will excel in the cooler conditions.

If Brisbane was hosting 2024 the Opening Ceremony would have took place on an evening with a low of 8c (46f).

Its warmer than Sydney or Melbourne, but its quite likely going to become the coolest Summer Olympics ever. 

[AustralianFan]

1 hour ago, sebastien1214 said:

Well, maybe Brisbane will be a resounding success, but I don't see who can make a serious prediction about that when it's in 8 years. But if we stick to the facts, today, from what I read (but I'm much less informed than Australians, so I'm basing myself mainly on this forum), for the moment Brisbane is mainly a controversy about the stadium, so much so that some media have mentioned a potential cancellation of the Games in Brisbane with this stadium story! So even if it was quickly denied, it's not something that inspires confidence. In terms of hype, yes, Brisbane is not Paris or LA. But we're talking about two world cities, so it makes sense. However, where in 2017 there were already a lot of people who knew that 11 years later LA would host the games, today 8 years from Brisbane there are still a lot of people outside Australia who don't know that the 2032 games have been awarded. Comparatively, Brisbane is way behind, and doesn't even have a visual identity (like a bid logo for example). For the Games to be iconic, it's not enough that they're well organized. There are many other things that need to be done. Those who talk about Barcelona 92 as exceptional games, I doubt that their first argument is "yes, the logistics were perfect". And for global warming, believing that it translates exclusively into a rise in temperatures is nonsense. Because that's not all. For example, we realize in the Middle East that it completely disrupts the rain cycle and creates violent rain cycles for which cities are absolutely not prepared (look at the floods in Dubai). And that may be the case in Brisbane. It may be one or two degrees warmer in 8 years in Brisbane. But there may also be much more severe rain episodes. And the problem is that you have a river. So the risk of flooding... is not zero.

Planning for the Games will need to have weather contingencies and as far as the  Brisbane River is concerned, there are no competition events planned on it.  Flooding can occur in the Brisbane River from time to time but this has happened in the past during the summer wet season from December to March when cyclonic weather systems can, every few years, dump a lot of rain upstream in the Brisbane River catchment areas.

Given the Brisbane River also has a strong tidal current, and after what’s happened at the Paris opening ceremony I think Brisbane organisers will steer well clear of involving the river at all.

Yes, agree that as with many Olympic Host Cities, the stadium is a controversial point so Brisbane is no orphan there.

A change of government this October is widely tipped in Queensland at the state election when it is the stadium issue should be sorted out once and for all.

I get that some people won’t be help comparisons with LA or Paris, that’s natural.   The Brisbane 2032 CEO said just yesterday that think of Brisbane as being like Barcelona in 1992.

Agree that Brisbane, Australia’s third largest city, is an unknown to many around the world and so expect that Brisbane and Queensland’s profile to significantly increase in the coming years as promotion and tourism campaigns step up a gear.

A bid logo might not be far away given yesterday’s announcement that the Paris 2024 direct of partnership and licensing Francois-Xavier Bonnaillie has just been recruited by the Brisbane 2032 organising committee and will move to Brisbane this November.

Francois is credited with generating $2bn in commercial revenue for the Paris 2024 Games and has been tasked to do this for Brisbane 2032.

This appointment, announced yesterday in Paris, naturally lends itself to seeing a Games logo developed sooner than later as the logo will of course need to go on merchandise and pretty much everything else Brisbane 2032.

[FYI]

20 minutes ago, Australian Kiwi said:

If Brisbane was hosting 2024 the Opening Ceremony would have took place on an evening with a low of 8c (46f).

Its warmer than Sydney or Melbourne, but its quite likely going to become the coolest Summer Olympics ever.

It's interesting, cause on the other side of the spectrum is this:

https://slate.com/technology/2014/02/sochi-s-average-temperature-it-was-the-warmest-winter-olympics-ever.html

So it would be very interesting indeed, & for the Olympic record books, if both sets of the seasonal Olympics clashed like this, sharing around the same temps during their respective (opposite seasonal) Olympic Games for these two host cities.

 

[AustralianFan]

23 minutes ago, Australian Kiwi said:

If Brisbane was hosting 2024 the Opening Ceremony would have took place on an evening with a low of 8c (46f).

Its warmer than Sydney or Melbourne, but its quite likely going to become the coolest Summer Olympics ever. 

That’s fine, the athletes will love the cooler conditions.  Spectators can bring an extra layer if they want, easy peasy.

The marathon on the Sunshine Coast and other outdoor events at the Games can be run during the day or night and won’tv need to start early in the morning as happened at Tokyo because of the heat risk to athletes.

[sebastien1214]

6 minutes ago, AustralianFan said:

Planning for the Games will need to have weather contingencies and as far as the  Brisbane River is concerned, there are no competition events planned on it.  Flooding can occur in the Brisbane River from time to time but this has happened in the past during the summer wet season from December to March when cyclonic weather systems can, every few years, dump a lot of rain upstream in the Brisbane River catchment areas.

Given the Brisbane River also has a strong tidal current, and after what’s happened at the Paris opening ceremony I think Brisbane organisers will steer well clear of involving the river at all.

Yes, agree that as with many Olympic Host Cities, the stadium is a controversial point so Brisbane is no orphan there.

A change of government this October is widely tipped in Queensland at the state election when it is the stadium issue should be sorted out once and for all.

I get that some people won’t be help comparisons with LA or Paris, that’s natural.   The Brisbane 2032 CEO said just yesterday that think of Brisbane as being like Barcelona in 1992.

Agree that Brisbane, Australia’s third largest city, is an unknown to many around the world and so expect that Brisbane and Queensland’s profile to significantly increase in the coming years as promotion and tourism campaigns step up a gear.

A bid logo might not be far away given yesterday’s announcement that the Paris 2024 direct of partnership and licensing Francois-Xavier Bonnaillie has just been recruited by the Brisbane 2032 organising committee and will move to Brisbane this November.

Francois is credited with generating $2bn in commercial revenue for the Paris 2024 Games and has been tasked to do this for Brisbane 2032.

This appointment, announced yesterday in Paris, naturally lends itself to seeing a Games logo developed sooner than later as the logo will of course need to go on merchandise and pretty much everything else Brisbane 2032.

It doesn't matter whether there are competitions that are played near the river or not, the fact remains that if there are major floods that paralyze part of the city, even if it doesn't directly affect the events, all the media will talk about it and it will harm Brisbane's reputation. Because people will say "they had 11 years to prepare for this and they failed". So yes, there will be a lot more people who will know Brisbane in 2032 than before. It's like Atlanta in 1996. Now, will this translate into an explosion of tourism in Brisbane? It's not sure. Look at Atlanta today. It's not even in the top 10 destinations in the United States for international tourists. And tourism remains the best way to quantify the reputation of a city (if it wasn't well-known for good reasons, no one would go there)

[FYI]

Cities wanting to use the Olympics for putting them "on the map" are virtually always disappointed. Cause yes (& this has been pointed out on here before), the Olympics really didn't do anything for Atlanta's international reputation. ANd I doubt it will do much for Brisbane. I mean, did it even do much for Sydney's international reputation (even though they were already Australia's best known city globally).

[sebastien1214]

4 minutes ago, FYI said:

Cities wanting to use the Olympics for putting them "on the map" are virtually always disappointed. Cause yes (& this has been pointed out on here before), the Olympics really didn't do anything for Atlanta's international reputation. ANd I doubt it will do much for Brisbane. I mean, did it even do much for Sydney's international reputation (even though they were already Australia's best known city globally).

Above all, the mistake of all these cities is to think that the Olympic Games are enough. While they only serve one purpose: to tell people that this city exists in the world. But what really matters is the work in the years following the Olympic Games, and that involves implementing a real public policy focused on culture, heritage, tourism, etc. Only Barcelona has understood this.

[AustralianFan]

Just now, sebastien1214 said:

It doesn't matter whether there are competitions that are played near the river or not, the fact remains that if there are major floods that paralyze part of the city, even if it doesn't directly affect the events, all the media will talk about it and it will harm Brisbane's reputation. Because people will say "they had 11 years to prepare for this and they failed". So yes, there will be a lot more people who will know Brisbane in 2032 than before. It's like Atlanta in 1996. Now, will this translate into an explosion of tourism in Brisbane? It's not sure. Look at Atlanta today. It's not even in the top 10 destinations in the United States for international tourists. And tourism remains the best way to quantify the reputation of a city (if it wasn't well-known for good reasons, no one would go there)

Don’t worry, the river won’t flood during the dry season any time soon.  If the Games were held during the cyclonic wet season from December to March, a different story.

This has all ground that has been covered with due diligence by the IOC’s Future Host Commission before they recommended Brisbane 2032 to the IOC Executive for election.

Inbound tourist numbers into Queensland are huge right now as these numbers from Queensland International Tourism show.  In the lead-up to 2032, wider recognition and tourism promotional and marketing campaigns will no doubt be run to further lift Brisbane and Queensland’s profile.

Queensland Tourism In Queensland has had no problem attracting tourists into the state  for decades and has long been the busiest tourism hotspot in the entire country. Many Australians from across the country are moving to South East Queensland which has the fastest growing population in Australia.

As I said, Queensland’s tourism slogan was for many years

Beautiful One Day, Perfect The Next.

If you want to check out why Queensland is a magnet for inbound and domestic tourism, here is the Australia.com link with so many of the attractions including (to name a few):

• The Great Barrier Reef
• Glasshouse Mountains
• Gold Coast 
• Sunshine Coast
• Far North Queensland
• Daintree Rainforest
• Whitsunday Islands
• Hamilton Island
• Cairns
• Townsville
• Rockhampton
• Noosa

 

 

 

 

 

 

[FYI]

For someone that doesn't work for, or has any connection to the Queensland Dept. of Tourism, you sure do sound like a travel brochure.

[Sir Rols]

Visitors sure won’t be enjoying lovely, balmy evenings in shorts and t-shirts taking in the summer holiday vibe in the outdoor plazas during the world’s biggest summer carnival. There’ll be many getting the unpleasant surprise they should have packed their puffer jackets, thermals and beanies instead of their sun hats. Sure, they’ll manage, if they’re prepared, but it’s not going to be much incentive to linger outside their hotel rooms or the venues

I doubt the paddlers, rowers, triathletes, outdoor swimmers, surfers et al will be appreciating the cooler temps either. There‘s a reason most of these events (indeed even most other Olympic summer events) follow the sun. Same reason most of our major showpiece international sports events - the Australian Open, the Grand Prix, the Xmas-NY crickets series, schedules in the summer months.

And Brisbane sure is no Barcelona. Story Bridge is no Sagrada Familia, Fortitude Valley is no Gothic Quarter, Griffith Park is no Parc Guell, Suncorp is not Montjuïc and Queen Street is not the Ramblas. And sure, Queensland is our major domestic travel destination - it’s for the theme parks and beaches in summer. Or to snorkel the Barrier Reef… before it’s bleached for good. You don’t get many Instagrammers packing the chic cafes of Noosa in July. There’s a reason that outside of ski resorts, winter in most places of the world is considered the off season - even in Queensland.

Brisbane is far more Atlanta. But at least in Atlanta you could enjoy the games in the relaxed, unbuttoned, dress down summer atmosphere the Summer Games are best enjoyed in. And which athletes prepare for and the international sporting calendars schedule for.

Edited August 5 by Sir Rols

[sebastien1214]

57 minutes ago, AustralianFan said:

Don’t worry, the river won’t flood during the dry season any time soon.  If the Games were held during the cyclonic wet season from December to March, a different story.

This has all ground that has been covered with due diligence by the IOC’s Future Host Commission before they recommended Brisbane 2032 to the IOC Executive for election.

Inbound tourist numbers into Queensland are huge right now as these numbers from Queensland International Tourism show.  In the lead-up to 2032, wider recognition and tourism promotional and marketing campaigns will no doubt be run to further lift Brisbane and Queensland’s profile.

Queensland Tourism In Queensland has had no problem attracting tourists into the state  for decades and has long been the busiest tourism hotspot in the entire country. Many Australians from across the country are moving to South East Queensland which has the fastest growing population in Australia.

As I said, Queensland’s tourism slogan was for many years

Beautiful One Day, Perfect The Next.

If you want to check out why Queensland is a magnet for inbound and domestic tourism, here is the Australia.com link with so many of the attractions including (to name a few):

• The Great Barrier Reef
• Glasshouse Mountains
• Gold Coast 
• Sunshine Coast
• Far North Queensland
• Daintree Rainforest
• Whitsunday Islands
• Hamilton Island
• Cairns
• Townsville
• Rockhampton
• Noosa

 

 

 

 

 

 

In 8 years, many things can be turned upside down with climate change. The torrential rains that the Arabian Peninsula experienced last year were unimaginable not even 5 years ago.

For the rest of your message, I was expecting arguments, not really a copy-paste of a press release itself generated by ChatGPT. Above all, you seem to mix two things: national tourism/international tourism and Brisbane/Queensland.

For international tourism, it is the only thing that matters for cities that intend to take advantage of the Olympics to increase their notoriety. Since the goal of the Olympics is to put the city on the world map; it is not a message addressed to the inhabitants of the country (who already know the city), but to the inhabitants of the world.

And as for the number of international tourists, Brisbane is not the most popular destination in Australia.

https://www.budgetdirect.com.au/travel-insurance/research/tourism-statistics.html

Well, actually the statistics show mostly state by state, I would have liked to have city by city but we'll take what we have and assume that the % of tourists from each state who concentrate mostly on the capital is similar.

The question to ask yourself: why would I go to Brisbane if I take a holiday in Australia? If I want to visit the big cities, I go to Sydney or Melbourne. Well, especially Sydney, because we all know the opera, the New Year's fireworks, etc. If I want to visit nature, then yes I can possibly go to the Great Barrier Reef, but it's still very far from Brisbane.

On the Brisbane/Queensland confusion, then: yes, Brisbane is part of Queensland. But people internationally will never make the Brisbane = Queensland connection, they don't know it. And it's better for Brisbane that they only insist on "Brisbane, Brisbane, Brisbane" because it's much easier to get into people's heads than "Brisbane, Queensland, Brisbane", where it can be confusing. When you want to address the masses you have to keep it simple. Above all, Queensland is as big as... Sudan, which is the largest country in Africa. It would be absurd to sell the image of Queensland. You have to focus on one place in Queensland because 99% of people will never have the time to travel the vastness of the state, and if you sell "Queensland, Queensland, Queensland", it can even discourage a lot of people faced with the size of the state. Many international tourists in Australia only focus on a few cities, and do not cover the vastness of the Australian territory.

The tour de force of Barcelona was to succeed in selling their city as being as cool as Madrid. Before 1992, why go to Barcelona when there is Madrid? Barcelona succeeded in answering this question. It is the same question that arises today. What is so unique about Brisbane that I will not find in Sydney or Melbourne? (and do not talk to me about "yes the Gold Coast", there is also the sea in Sydney)

(I could continue on the theme of "how to make outsider cities into hype destinations" by talking about Budapest as an example but I'm starting to make this message much too long)

[Sir Rols]

8 minutes ago, sebastien1214 said:

there is also the sea in Sydney

And much better beaches

[Rob2012]

The mistake AustraliaFan is making is comparing Brisbane's temperatures to Paris. Paris has been largely ideal, Brisbane will be very much on the cool side. If he were couching his argument in comparison to Athens 2004 I'd agree. Those cooler temperatures are more conducive than the ultra-heat we saw for e.g. Athens' women's marathon.

I'm sure I still have the pdfs of the IOC's evaluations of the 2012 contenders somewhere. London and Paris there were no concerns over the weather, Madrid was told that contingencies for heat needed to be given greater consideration.

So there is an argument in there somewhere from AustraliaFan, he's just picking on the wrong city to make it.

[Sir Rols]

8 minutes ago, Rob2012 said:

The mistake AustraliaFan is making is comparing Brisbane's temperatures to Paris. Paris has been largely ideal, Brisbane will be very much on the cool side. If he were couching his argument in comparison to Athens 2004 I'd agree. Those cooler temperatures are more conducive than the ultra-heat we saw for e.g. Athens' women's marathon.

I'm sure I still have the pdfs of the IOC's evaluations of the 2012 contenders somewhere. London and Paris there were no concerns over the weather, Madrid was told that contingencies for heat needed to be given greater consideration.

So there is an argument in there somewhere from AustraliaFan, he's just picking on the wrong city to make it.

Or Tokyo, where the issue was as much the humidity as the heat. I haven’t seen any issues with Paris’ temps.

I just think the cold will definitely be an issue for the spectator/visitor experience. As far as the athletes, indoor events of course will be totally neutral, but outdoors it will be a very mixed bag, depending on the individual sport.

[AustralianFan]

1 hour ago, Sir Rols said:

Visitors sure won’t be enjoying lovely, balmy evenings in shorts and t-shirts taking in the summer holiday vibe in the outdoor plazas during the world’s biggest summer carnival. There’ll be many getting the unpleasant surprise they should have packed their puffer jackets, thermals and beanies instead of their sun hats. Sure, they’ll manage, if they’re prepared, but it’s not going to be much incentive to linger outside their hotel rooms or the venues

I doubt the paddlers, rowers, triathletes, outdoor swimmers, surfers et al will be appreciating the cooler temps either. There‘s a reason most of these events (indeed even most other Olympic summer events) follow the sun. Same reason most of our major showpiece international sports events - the Australian Open, the Grand Prix, the Xmas-NY crickets series, schedules in the summer months.

And Brisbane sure is no Barcelona. Story Bridge is no Sagrada Familia, Fortitude Valley is no Gothic Quarter, Griffith Park is no Parc Guell, Suncorp is not Montjuïc and Queen Street is not the Ramblas. And sure, Queensland is our major domestic travel destination - it’s for the theme parks and beaches in summer. Or to snorkel the Barrier Reef… before it’s bleached for good. You don’t get many Instagrammers packing the chic cafes of Noosa in July. There’s a reason that outside of ski resorts, winter in most places of the world is considered the off season - even in Queensland.

Brisbane is far more Atlanta. But at least in Atlanta you could enjoy the games in the relaxed, unbuttoned, dress down summer atmosphere the Summer Games are best enjoyed in. And which athletes prepare for and the international sporting calendars schedule for.

Visitors to Queensland have often  long taken in a package of destinations which often include the tourism hotspots that are further north such as Cairns, Townsville, Whitsunday Islands., Hamilton Island, Daintree Rainforest, Cape Tribulation, etc etc.

Sometimes their international or domestic inbound tourism journey involves flying internationally directly into Far North Queensland or from Brisbane or via other cities and around Australia. 

So while July/August in South East Queensland will be cool and pleasant, lots of sunny days at Games time, far North Queensland is gorgeous, warm and balmy.

A typical tourism package involves visiting Brisbane, Gold Coast and/or Sunshine Coast before heading north to FNQ as part of their Queensland package.

 

[AustralianFan]

Just now, AustralianFan said:

Visitors to Queensland have often  long taken in a package of destinations which often include the tourism hotspots that are further north such as Cairns, Townsville, Whitsunday Islands., Hamilton Island, Daintree Rainforest, Cape Tribulation, etc etc.

Sometimes their international or domestic inbound tourism journey involves flying internationally directly into Far North Queensland or from Brisbane or via other cities and around Australia. 

So while July/August in South East Queensland will be cool and pleasant, lots of sunny days at Games time, far North Queensland is gorgeous, warm and balmy.

A typical tourism package involves visiting Brisbane, Gold Coast and/or Sunshine Coast before heading north to FNQ as part of their Queensland package.

 

or vice versa

[AustralianFan]

51 minutes ago, Rob2012 said:

The mistake AustraliaFan is making is comparing Brisbane's temperatures to Paris. Paris has been largely ideal, Brisbane will be very much on the cool side. If he were couching his argument in comparison to Athens 2004 I'd agree. Those cooler temperatures are more conducive than the ultra-heat we saw for e.g. Athens' women's marathon.

I'm sure I still have the pdfs of the IOC's evaluations of the 2012 contenders somewhere. London and Paris there were no concerns over the weather, Madrid was told that contingencies for heat needed to be given greater consideration.

So there is an argument in there somewhere from AustraliaFan, he's just picking on the wrong city to make it.

No, not I’m not comparing Brisbane’s winter weather with Paris’s summer weather.  
However, the heatwave that caused outdoor sports at Paris last week to be forced to take 10 minute heat stress breaks as well as the heat stressed outdoor events and schedule changes at Tokyo 2020 won’t happen in the cooler conditions of Brisbane in winter.

That’s it.  

[AustralianFan]

2 hours ago, sebastien1214 said:

In 8 years, many things can be turned upside down with climate change. The torrential rains that the Arabian Peninsula experienced last year were unimaginable not even 5 years ago.

For the rest of your message, I was expecting arguments, not really a copy-paste of a press release itself generated by ChatGPT. Above all, you seem to mix two things: national tourism/international tourism and Brisbane/Queensland.

For international tourism, it is the only thing that matters for cities that intend to take advantage of the Olympics to increase their notoriety. Since the goal of the Olympics is to put the city on the world map; it is not a message addressed to the inhabitants of the country (who already know the city), but to the inhabitants of the world.

And as for the number of international tourists, Brisbane is not the most popular destination in Australia.

https://www.budgetdirect.com.au/travel-insurance/research/tourism-statistics.html

Well, actually the statistics show mostly state by state, I would have liked to have city by city but we'll take what we have and assume that the % of tourists from each state who concentrate mostly on the capital is similar.

The question to ask yourself: why would I go to Brisbane if I take a holiday in Australia? If I want to visit the big cities, I go to Sydney or Melbourne. Well, especially Sydney, because we all know the opera, the New Year's fireworks, etc. If I want to visit nature, then yes I can possibly go to the Great Barrier Reef, but it's still very far from Brisbane.

On the Brisbane/Queensland confusion, then: yes, Brisbane is part of Queensland. But people internationally will never make the Brisbane = Queensland connection, they don't know it. And it's better for Brisbane that they only insist on "Brisbane, Brisbane, Brisbane" because it's much easier to get into people's heads than "Brisbane, Queensland, Brisbane", where it can be confusing. When you want to address the masses you have to keep it simple. Above all, Queensland is as big as... Sudan, which is the largest country in Africa. It would be absurd to sell the image of Queensland. You have to focus on one place in Queensland because 99% of people will never have the time to travel the vastness of the state, and if you sell "Queensland, Queensland, Queensland", it can even discourage a lot of people faced with the size of the state. Many international tourists in Australia only focus on a few cities, and do not cover the vastness of the Australian territory.

The tour de force of Barcelona was to succeed in selling their city as being as cool as Madrid. Before 1992, why go to Barcelona when there is Madrid? Barcelona succeeded in answering this question. It is the same question that arises today. What is so unique about Brisbane that I will not find in Sydney or Melbourne? (and do not talk to me about "yes the Gold Coast", there is also the sea in Sydney)

(I could continue on the theme of "how to make outsider cities into hype destinations" by talking about Budapest as an example but I'm starting to make this message much too long)

Don’t worry, Australia is no novice at the international tourism campaigns designed to boost inbound tourism into Australia.

We have conducted very successful campaigns in the past which have been highly successful in boosting inbound international tourism.

The most successful of these was perhaps the ‘Put Another Shrimp On the Barbie” campaign featuring Paul Hogan decades ago.  This was primarily aimed at USA and was highly successful in attracting a big boost in tourists visiting Australia from the USA.

Who could forget Australia “Where The Bloody Hell Are You?” international tourism campaign of 2006 which ended up being banned in the USA because of the Aussie vernacular used in the slogan, lol.

Tourism Australia as well as the state based Tourism and Events Queensland will both no doubt have big international advertising and promotional campaigns to attract even more international tourists into Queensland and Australia leading up to Brisbane 2032 and beyond.

The current Australian international inbound tourism promotional campaign is “Come and Say G’day”.

There’s also Tourism Australia’s “There’s Nothing Like Australia” campaign.’

They’ll be Brisbane and Queensland recognition and promotional canpaigns leading up to and beyond Brisbane 2032, have no fear. Watch this space.