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Brisbane 2032


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18 hours ago, TorchbearerSydney said:

We wont see branding and logos for a while- it affects sponsors if there are too many Olympic 'brands' floating in the zeitgeist. I was amazed how early LA28 announced its logo- that was highly unusual.

 

 

It was part of the deal LA negotiated with the IOC at the time of the double allocation in 2017: an extended activation period to allow the marketing partners to activate earlier than usual. Since for the partners it is easier to develop an activation campaign around the final visual identity, LA launched its new brand much earlier than usual.

With the very smart LA 28 logo, where there can pretty much be any "A", they can evolve the logo so that there is no fatigue effect. 

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Brisbane 2032 Brand Strategy 

Here is an excerpt from the Tender Overview on the Brisbane 2032 Brand Strategy, from the Invitation to Offer from the live QTenders link Andrew Liveris’ tweet below:

Section 1 

Tender Overview 

The Queensland Government is seeking proposals for the provision of the Brisbane 2032 Olympic and Paralympic Games Brand Strategy

Deliverables under this Invitation to Offer are:

  • the Brisbane 2032 Olympic and Paralympic Games Brand Strategy,
  • Qualitative and quantitative market research to inform brand values and aspirations, including: industry and community sectors Australia-wide and international sport and corporate sectors (all final research outputs, data and learnings to be owned by the Brisbane 2032 Organising Committee),
  • Market testing on early design options for the brand emblem (all final testing outputs, learnings and data to be owned by the Brisbane 2032 Organising Committee),
  • Brand architecture (positioning, promise, platform, story, attributes, experience, personality, tone of voice and language),
  • Brand policy framework and protocols for usage (policy, protocol, rights matrix, guidelines for use, colour palette, procedures for implementation and more),
  • Visual assets (brand emblems for Brisbane 2032 Olympic and Paralympic Games, sporting pictograms, sub-brands for Legacy, Sustainability, Sponsor Lock-Ups, and Games Delivery Partner association),
  • Visual asset templates (business cards print and e-format, letterhead, brochure templates, report templates, digital channel imagery for web and social media, job advertisement templates, introductory Brisbane 2032 video – hype reel, hero image gallery, infographics, and other supporting templates), and
  • Other supporting documents required for the launch of the brand.

The following is out-of-scope for this ITO:

  • Direct consultation with the International Olympic and Paralympic Committees.
  • Direct consultation with Games Delivery Partners including, Australian Government, Queensland Government, local councils, Australian Olympic Committee, Paralympics Australia. (Consultation with these partners to be arranged by the Organising Committee prior to endorsed engagement by the Supplier).
  • Direct consultation with the Brisbane 2032 Board. (Consultation with these partners to be arranged by the Organising Committee prior to endorsed engagement by the Supplier).
  • Booking domestic print and digital media advertisements.
  • Printing costs for branded material outputs 

For detailed information on the specific goods / services sought under this tender, please review the "Specification Documents" in "Section 3 - Here is the detail".

 

 

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23 hours ago, AustralianFan said:

Brisbane 2032 Brand Strategy 

Here is an excerpt from the Tender Overview on the Brisbane 2032 Brand Strategy, from the Invitation to Offer from the live QTenders link Andrew Liveris’ tweet below:

Section 1 

Tender Overview 

The Queensland Government is seeking proposals for the provision of the Brisbane 2032 Olympic and Paralympic Games Brand Strategy

Deliverables under this Invitation to Offer are:

  • the Brisbane 2032 Olympic and Paralympic Games Brand Strategy,
  • Qualitative and quantitative market research to inform brand values and aspirations, including: industry and community sectors Australia-wide and international sport and corporate sectors (all final research outputs, data and learnings to be owned by the Brisbane 2032 Organising Committee),
  • Market testing on early design options for the brand emblem (all final testing outputs, learnings and data to be owned by the Brisbane 2032 Organising Committee),
  • Brand architecture (positioning, promise, platform, story, attributes, experience, personality, tone of voice and language),
  • Brand policy framework and protocols for usage (policy, protocol, rights matrix, guidelines for use, colour palette, procedures for implementation and more),
  • Visual assets (brand emblems for Brisbane 2032 Olympic and Paralympic Games, sporting pictograms, sub-brands for Legacy, Sustainability, Sponsor Lock-Ups, and Games Delivery Partner association),
  • Visual asset templates (business cards print and e-format, letterhead, brochure templates, report templates, digital channel imagery for web and social media, job advertisement templates, introductory Brisbane 2032 video – hype reel, hero image gallery, infographics, and other supporting templates), and
  • Other supporting documents required for the launch of the brand.

The following is out-of-scope for this ITO:

  • Direct consultation with the International Olympic and Paralympic Committees.
  • Direct consultation with Games Delivery Partners including, Australian Government, Queensland Government, local councils, Australian Olympic Committee, Paralympics Australia. (Consultation with these partners to be arranged by the Organising Committee prior to endorsed engagement by the Supplier).
  • Direct consultation with the Brisbane 2032 Board. (Consultation with these partners to be arranged by the Organising Committee prior to endorsed engagement by the Supplier).
  • Booking domestic print and digital media advertisements.
  • Printing costs for branded material outputs 

For detailed information on the specific goods / services sought under this tender, please review the "Specification Documents" in "Section 3 - Here is the detail".

 

 

That's a long process for the brand of Brisbame 2032.

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“The lack of inclusion of the Mayors of the Gold Coast and Sunshine Coast on the Organising Committee has proved a contentious issue.”

“Gold Coast Mayor Tom Tate has claimed that he and his Sunshine Coast counterpart Mark Jamieson were not planning to join Brisbane's bid until IOC vice-president and then-Australian Olympic Committee (AOC) President John Coates urged them to back it.”

 

 

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Just now, AustralianFan said:

“The lack of inclusion of the Mayors of the Gold Coast and Sunshine Coast on the Organising Committee has proved a contentious issue.”

“Gold Coast Mayor Tom Tate has claimed that he and his Sunshine Coast counterpart Mark Jamieson were not planning to join Brisbane's bid until IOC vice-president and then-Australian Olympic Committee (AOC) President John Coates urged them to back it.”

 

 

BRISBANE 2032

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“Brisbane 2032 is the first Olympic and Paralympic Games required to ensure the Organising Committee’s event management practices are climate positive,” Liveris said.”

“To deliver a climate positive games the Organising Committee must ensure its emissions, waste and water event management practices leave a positive impact on the environment once the event is complete,” he said.”

“Liveris said BOCOG would soon develop a sustainability strategy for venues, transport and waste management to match guidelines set by the International Olympic Committee.“

 

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The Gabba Olympic Stadium

“At Woolloongabba, the existing Gabba, earmarked as the Olympic stadium which would likely require a larger footprint, looms over East Brisbane State School and a heritage-listed former police station.”

“On Thursday morning, a chain of East Brisbane State School students and their parents publicly protested plans to redevelop the stadium.”

“They fear the school will be closed and the heritage buildings swallowed by the stadium.”

“Twenty years ago, the redevelopment of Suncorp Stadium triggered a similar debate over the adjacent Christ Church at Milton.”

 

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Brisbane Live Arena

“A major international entertainment and sports company has entered the race to build one of Brisbane’s main Olympic venues, turning what was a market-led proposal into a competitive tender process.”

“Brisbane Times can reveal US-based Oak View Group will bid to build and operate the Brisbane Live arena, which has been earmarked for Olympic swimming in 2032, with what it says would be “minimal” investment from taxpayers.”

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"The Government will provide $24.7 million over 12 years from 2022-2023 to support the preparation and conduct of the 2032 Brisbane Olympic and Paralympic Games, including the oversight of infrastructure investment to support the delivery of the Olympics and the coordination of Australian Government operational guarantees," read the budget.”

 

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