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Beijing 2022 Media Updates


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Okay, let's get this thing started with this new version alright...

(Mind you, I haven't got to close with completing the Tokyo version--and will get back to that soon)

NBC has "virtually sold out" all of its Beijing 2022 advertising space slots since September. Requests for participation coming at a case-by-case basis now being evaluated:

https://www.insidethegames.biz/articles/1112828/nbc-advertising-beijing-2022

Like with Tokyo and Pyeongchang before this, expect to see some of your favorite Olympics events on your TV, computer, tablet, and smartphone will start late in the evening in Canada and in the USA like in the men's and women's hockey and curling gold medal finals and the figure skating final rounds. Plus, NBC really wanted the "unprecedented" Super Bowl-Beijing 2022 Winter Olympics scheduling overlap and pairing after swapping with CBS to maximize its advertising revenue package with the former coming days after Beijing's start and being in the thick of the Winter Olympics instead of avoiding each other this time: 

https://www.cbc.ca/sports/the-buzzer-newsletter-beijing-winter-olympics-99-days-1.6229044

NBC Bay Area hosted a 100-day countdown mark community event in San Francisco with NBC Bay Area anchor Janet Wang emceeing at a rink near the city hall:

https://www.nbcbayarea.com/news/sports/beijing-winter-olympics/watch-100-days-to-the-beijing-winter-olympics/2704691/

https://www.nbcbayarea.com/news/sports/beijing-winter-olympics/event-marks-beginning-of-100-day-countdown-to-2022-beijing-olympics/2704870/

NBC Sports presents the first of the 2022 US Olympic Trials for the Beijing 2022 Winter Olympics in extensive live coverage of a six-day mixed curling trials tournament currently underway this week in Eveleth, Minnesota on NBCSN, NBCSports.com, and NBC Sports app:

https://olympics.nbcsports.com/2021/10/27/us-olympic-trials-mixed-doubles-curling-tv-live-stream-schedule/

 

 

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The energetic, popular, and enthusiastic Radzi Chingyangya hosts a one-hour, 10-episode weekly Winter Pass show as he visits iconic winter competition sites around the globe with Athletes To Watch and recalling iconic past Winter Olympic Memories. Eurosport 1 will broadcast two hours of its Hall of Fame format - looking back at some of the incredible recent Olympic Winter Games stories from Turin, Vancouver, Sochi, and Pyeongchang. Eurosport's "Road To" "programming and content will be underpinned by a 360-degree offering that includes live action from across the globe during the 2021-22 winter sports season. In the lead-up to February’s Olympic Winter Games, Discovery will broadcast over 700 hours of live winter sports coverage – with 3,000 hours in total – from all four corners of the globe." From Vail to Val d’Isere, and Lake Louise to Les Arcs, The Cube studio returns with several newer innovations. Steven Price's Tokyo 2020 anthem also returns. Eurosport also plans for additional brand-new Winter Olympic programming starting November 23:

https://www.eurosport.com/olympics/all-eyes-on-beijing-as-discovery-celebrates-milestone-on-the-road-to-the-olympic-winter-games_sto8602998/story.shtml

Fabian Hambuchen and Anni Friesinger-Postma both return to Eurosport Deutschland for Beijing 2022. Hambuchen will host and will maintain this at least up to Paris 2024 as well as trying winter sports with his "Hambuchen Challenge". Friesinger-Postma will analyze speed skating once again. Olympic ski jumping champion Martin Schmitt, early slalom world champion Frank Wörndl, and the former national cross-country trainer Jochen Behle or Hans-Peter Pohl, Olympic champion in Nordic combined will also join them as announced. The German Eurosport will offer live Beijing 2022 streaming on discovery+ (in Germany on Joyn and JoynPLUS +): 

https://presse-discovery-de.translate.goog/post/olympische-spiele-bei-eurosport-hambuchen-bleibt-bis-2024-an-bor?_x_tr_sl=de&_x_tr_tl=en&_x_tr_hl=en-US&_x_tr_pto=nui,sc

https://discovery.de/2021/10/25/beijing-2022-100-days-to-go/

Recently-retired New York Rangers/Washington Capitals Vezina Trophy-winning hockey goalie Henrik Ljunqqvist, a 2006 gold medalist for Tre Kronor, joins Eurosport/Kanal 5/Discovery+ 's Beijing 2022 broadcasting team as a ice hockey analyst:

https://press.discoverynetworks.se/post/discovery-varvar-henrik-lundqvist-till-vinterns-olympiska-spel-i

Former French hockey player Laurent Meunier joins along with fellow ex-hockey player Laurent Bellet behind the mic for France Televisions' Winter Olympic ice hockey coverage in Beijing next February. Unfortunately for them, France isn't participating at least in the men's side (still has a chance with the women as I write this, though):

https://www.ledauphine.com/sport/2021/10/06/jo-2022-laurent-meunier-sera-aux-commentaires-pour-france-tv-aux-cotes-de-laurent-bellet

 

 

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  • 3 weeks later...

We can certainly expect that ZDF will import its winter sports sportscasting team in popular German Winter Olympic sports like biathlon, ski jumping, alpine skiing, nordic combined, speed skating, bobsledding, cross country skiing, and luge--many of them happen to be popular German winter sports--over to cover the Beijing 2022 editions and also having Katrin Müller-Hohenstein, Rudi Cerne, and Kristin Otto acting as its anchors at the ZDF Beijing 2022 studios:

https://www.prisma.de/news/tv/Wintersport-202122-im-ZDF-TV-Uebertragung-Kommentatoren-Moderatoren,32075148

ZDF, as usual, will start off the alternating German public TV live Olympic broadcasting coverage partnership once again for Beijing 2022 with it starting at February 4 with live coverage of the Opening Ceremony at 12:10-4pm CET. Beyond that, ZDF will take the coverage on February 6-7, 9-10, 12, 15, and 18-19. ARD/Das Erste meanwhile will handle February 5, 8, 11, 13-14, 16-17, and 20 the last day culminating with the men's ice hockey gold medal final, the final 4-man bobsled heats, cross country skiing, and maybe the figure skating gala and curling at 1:25am-3:30pm ultimately with the Closing Ceremony as we look towards to Milan-Cortina by then. Coverage presentation daily will come live no earlier than 1am and up to somewhere between 5-6pm but usually starting around 2am. So it'll be around 17-18 hours daily each for ZDF and ARD on the free side. No word on Eurosport 1's plans as of yet as another free-to-air German Olympic TV right holder. Seems set in stone for ZDF/ARD here unless it wants to handle the pre-Opening Ceremony Olympic coverage on February 2-4 like curling, ice hockey, team figure skating, and men's and women's moguls. Maybe they will let Eurosport handle those events:  

https://www.augsburger-allgemeine.de/sport/Olympia-2022-Uebertragung-live-im-Free-TV-kostenlos-im-Live-Stream-Olympische-Winterspiele-in-Peking-online-sehen-id60990626.html

Former Germany national ski jumping team head coach Werner Schuster joins former ski jumper Martin Schmitt and Gerhard Leinauer as part of Eurosport Germany's Beijing 2022 ski jumping sportscasting team as the resident expert/analyst along with much of the 2021-22 Eurosport Germany's ski jumping broadcasting season:

https://presse.discovery.de/post/werner-schuster-als-skisprung-experte-im-eurosport-olympia-team-

More details surely will arrive very soon. But SKY Sports NZ says its live Beijing 2022 Winter Olympics coverage will be presented over six Olympic-designated channels from 2:00pm-4am NZT and will include "catching up on all the highlights, key New Zealand team moments with hopes to add further to the Kiwis' alltime Winter Olympic medal tally and daily recaps on Sky Go" when "watching all your favorite winter sports from freestyle skiing, snowboarding, ice hockey, figure skating, and bobsled":

https://www.sky.co.nz/discover/sky-sport/olympics

 

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Right on the 100-day mark to whatever Olympic Games version is upcoming, TVP Polska brings the first and general details of its Olympic Games broadcasting plans. Beijing 2022 is no different here with TVP. TVP Polska will air at least 200 TV hours of the Beijing 2022 coverage live to Poland and will send five reporting teams to Beijing presenting discussions and reports with an on-location studio created under the hill in Zhangzhou, where all the Polish Beijing Olympians will sit, along with one in Warsaw. In accordance to Poland's Broadcasting Act media law, TVP will have all of Poland's white and red athletes competitions on free TV and all other major events, including the opening and closing ceremonies. Like with its Tokyo 2020 broadcast, TVP will accompany the stars of the Team Poland during the preparations while also "presenting themselves from a different, unknown side". Like when people hoping to see Kamil Stoch, for example, ski jump to Olympic glory again.

TVP will present this 200-hour Beijing 2022 broadcast through TVP 1, TVP 2, TVP Sport, TVPSPORT.PL, and TVP Sport mobile and Smart TV apps.  On the online/social media/mobile side of things, TVPSPORT.PL, like in the case of Tokyo 2020 and Euro 2020, a special website dedicated to the Olympics will be created. Polish sports and Olympic fans will find there, among others reports, talks, analyzes, videos of the most important events or profiles of all Polish representatives. Videos and more will also be found on its usual social media channels--Facebook, YouTube, Twitter, and Instagram:

https://sport.tvp.pl/56326795/igrzyska-w-pekinie-2022-w-tvp-transmisje-w-telewizji-polskiej

This is part of TVN Discovery's agreement with TVP in sharing the Polish transmission rights to Beijing 2022 which also includes TVP to carry ski jumping, a popular winter sport, on its Olympic programming. Outside of that, TVN currently holds the ski jumping competition transmission rights that it took from TVP starting this year after 20 exclusive years without any interruption. For its part, Discovery will present its Beijing 2022 Polish coverage on TVN, Eurosport, and Eurosport Player.pl:  

https://www.press.pl/tresc/67607,tvn-grupa-discovery-podzieli-sie-z-tvp-prawami-do-zimowych-igrzysk-olimpijskich

TVN Discovery also allows Polskie Radio its sublicensing of Poland's Olympic radio broadcasting/transmission rights extending from Beijing 2022 to Paris 2024:

https://www.press.pl/tresc/68122,polskie-radio-kupilo-od-discovery-sublicencje-na-transmisje-igrzysk-w-pekinie-i-paryzu

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Line Andersen brings her usual "empathy, commitment, and not least great competence" along with her experience making for the fifth Olympics she'll be involved in next February in Beijing. Andersen will cover the alpine skiing Beijing 2022 Olympic TV broadcasts as Eurosport Norge and TVNorge host from the finish area of the National Alpine Ski Center in Yanqing, about an hour and a half outside Beijing. With Andersen as host, the alpine downhill races themselves will be commented on by Kenneth Fredheim, longtime commentator at Discovery, and Tom Stiansen, the former world champion in downhill skiing to form an experienced, knowledgeable, and competent team for Norwegian viewers:

https://presse-discovery-no.translate.goog/post/line-andersen-blir-ol-programleder-for-discovery?_x_tr_sl=no&_x_tr_tl=en&_x_tr_hl=en&_x_tr_pto=nui,sc

Sponsorship is on for France Televisions' Beijing 2022 free-to-air coverage on France 2, France 3, FranceTV Sport, FranceTV, Facebook/Instagram, and Sport En France on TV, digital, and social media for your brand. One dedicated sponsorship space is available for the gold level, and two spots each in both silver and bronze via a contextualized logo inlay at the heart of live TV, for example:

https://www.francetvpub.fr/offres/jeux-olympiques-de-pekin-2022/

https://www.francetvpub.fr/wp-content/uploads/2021/07/one-slide.pdf

SporTV will handle 160 hours of live broadcasting coverage. Globo TV will conduct more than 70 hours of broadcasts over the 17 days of competition, in addition to coverage in all TV news programs, over in Beijing this coming February for Brazil as that nation's exclusive Winter Olympics broadcaster. This will be Globo's third Winter Olympics in a row with live footage and the vast majority of live events will take place during the early morning hours, between Jornal da Globo and Hora 1, due to the time difference, following Record TV popularizing winter sports in Brazil with its Vancouver 2010 Winter Olympics live coverage earning good afternoon ratings on figure skating, ice hockey, and curling. SporTV will also offer and launch a daily special program opening every day of SporTV's prime time competition segment. Ten professionals will be sent to China, including three reporters - Guilherme Roseguini, José Renato Ambrósio, and Rodrigo Franco, two producers, an executive producer and three cameramen. For the first time in Globo's 56-year history, a woman will act as a camera operator for the Olympics (and in any sports event) in Tatiana Bueno, which makes it the major news here and is from SporTV's Esporte. Mariana Bomfim will oversee Globo TV's Beijing 2022 Winter Olympic production. But there will be so much more live and on-demand Winter Olympic material on Globoplay and Globoesporte.com: 

https://www.terra.com.br/esportes/jogos-olimpicos/sportv-tera-transmissao-e-programa-exclusivo-nos-jogos-olimpicos-de-inverno-em-pequim,4c5eefb25ef72dbd5014c1b3fba7069dq832sfrx.html

https://playcrazygame.com/2021/10/28/with-the-1st-female-cameraman-in-the-olympics-globo-will-have-winter-games-on-open-tv-·-tv-news/

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I do wonder if NBC might scale back on their live online offerings considering the TV broadcast ratings for Tokyo.

 

Are NBC getting anything moved to the mornings so they can air it live in primetime (Figure Skating perhaps?), or as skiing events tend to be in the morning anyway are they happy enough with that, despite the relative lack of US interest.

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Mens figure skating ice dance final and team figure skating are moved to morning so as to be in US prime time.  Women's skating and pairs stay in the evening local time.  You are correct, Alpine Skiing will be in US prime time, except second runs of GS and Slalom (Women's being the only thing NBC would even care about) are around 1AM on US East Coast.

They will still stream everyting live.

 

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15 hours ago, Brekkie Boy said:

I do wonder if NBC might scale back on their live online offerings considering the TV broadcast ratings for Tokyo.

 

Are NBC getting anything moved to the mornings so they can air it live in primetime (Figure Skating perhaps?), or as skiing events tend to be in the morning anyway are they happy enough with that, despite the relative lack of US interest.

From what I read, the figure skating schedule is a compromise.. NBC gets about half of the figure skating events in the morning in Beijing so they can be show in primetime in the US.  As Karenina noted, most of that is in the 1st week.  The majority of the 2nd week of figure skating is at night, which is obviously better for Asian and European audiences.  Noteworthy here is that ice dance free dance was moved to the morning of 2/14 in Beijing, which means the last groups will get shown on NBC after the Super Bowl (it's been confirmed that will be NBC's lead-out program from the Super Bowl, they won't have an episode of a series there, first time in 46 years that's happened)

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15 hours ago, Brekkie Boy said:

I do wonder if NBC might scale back on their live online offerings considering the TV broadcast ratings for Tokyo.

 

Are NBC getting anything moved to the mornings so they can air it live in primetime (Figure Skating perhaps?), or as skiing events tend to be in the morning anyway are they happy enough with that, despite the relative lack of US interest.

Showing covering online comes at virtually no cost to NBC.  Take the world feed, stream it online, no production crew needed.  100% chance every event is streamed live.  Peacock is a mystery at this point, so we'll see how they use that platform and what coverage they get.  Otherwise, it should be the usual formula with the website and NBC Sports App.. if you have a cable package, you'll be able to access everything at no additional cost.

There are some days where the schedule is pretty bare, but primetime will be full of the same sports as 4 years ago.. figure skating, alpine skiing, and a heavy dose of snowboarding and freestyle skiing.  Most of those finals are in the morning in Beijing, so you know NBC will make a big deal out of those, particularly the halfpipe finals which should include Chloe Kim and potentially Shaun White

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2 hours ago, Quaker2001 said:

From what I read, the figure skating schedule is a compromise.. NBC gets about half of the figure skating events in the morning in Beijing so they can be show in primetime in the US.  As Karenina noted, most of that is in the 1st week.  The majority of the 2nd week of figure skating is at night, which is obviously better for Asian and European audiences.  Noteworthy here is that ice dance free dance was moved to the morning of 2/14 in Beijing, which means the last groups will get shown on NBC after the Super Bowl (it's been confirmed that will be NBC's lead-out program from the Super Bowl, they won't have an episode of a series there, first time in 46 years that's happened)

Given that Pairs is the most popular FS discipline in China, they wanted especially that to stay in Chinese prime time, and its also the last event on the figure skating program, rather than the first.  If my memory serves me right, the last time Pairs wasn't first was 1972.  Since the whole schedule was a compromise, NBC chose to have mens FS live in US prime time, since we have the gold medal favorite, as opposed to womens FS where a US woman will vie for 4th place.  Same with dance and pairs, US has a medal contender for dance vs nobody in the top 6 in pairs.

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15 minutes ago, Triplecast said:

Given that Pairs is the most popular FS discipline in China, they wanted especially that to stay in Chinese prime time, and its also the last event on the figure skating program, rather than the first.  If my memory serves me right, the last time Pairs wasn't first was 1972.  Since the whole schedule was a compromise, NBC chose to have mens FS live in US prime time, since we have the gold medal favorite, as opposed to womens FS where a US woman will vie for 4th place.  Same with dance and pairs, US has a medal contender for dance vs nobody in the top 6 in pairs.

It's a strange schedule to say the least.  Unlike 2018 when all the figure skating was in the morning for the benefit of NBC.  So we'll see how they play this one, but yea, as much as NBC wants their way, the host country usually takes priority which is why the schedule is likely set up as it is

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12 hours ago, Triplecast said:

Given that Pairs is the most popular FS discipline in China, they wanted especially that to stay in Chinese prime time, and its also the last event on the figure skating program, rather than the first.  If my memory serves me right, the last time Pairs wasn't first was 1972.  Since the whole schedule was a compromise, NBC chose to have mens FS live in US prime time, since we have the gold medal favorite, as opposed to womens FS where a US woman will vie for 4th place.  Same with dance and pairs, US has a medal contender for dance vs nobody in the top 6 in pairs.

Pairs was, indeed, moved because China wants to close out the Olympic figure skating with, hopefully, a gold medal for Sui/Han.  The whole schedule definitely is a compromise - China & Russia get pairs in their evening hours; Russia, Korea & Japan get women in their evening hours; US & Canada get dance in their primetime; US gets men in their primetime.  Japan got screwed with men and France got screwed with dance not being broadcast in their primetime hours.

The US has two medal contenders in Men - Nathan Chen and Vincent Zhou; also two medal contenders in Dance - Hubbell/Donohue and Chock/Bates.  In Women, 4th would be a shocking miracle - not saying it's impossible but we'd have to have one of our women skate to the absolute best of her potential in both the SP and FS while the Japanese & Korean women as well as Loena Hendrickx skate quite poorly.  Pairs - I don't think top 5 is out of the realm of possibility for Knierim/Frazier, though it's certainly not a guarantee but there's more of a chance of that happening than any of our women finishing as high as 4th.  

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Yeah, I have been thinking lately about how NBC, with its very strong influence on the Olympic broadcasting schedule, was going to shape the figure skating scheduling in Beijing. Seems to make sense that it would result in a compromise. No doubt that with China having Sui/Han its best-ever figure skating medal prospect in recent memory--and performing in its backyard--CCTV/CGTN would love to capture the Olympic golden moment live domestically on CCTV-5 and CCTV-5+. Certainly interesting to have the pairs close things out in the figure skating competition instead of the women. First time in my lifetime this happened. Also makes even more sense when considering and adding the recent Winter Olympics figure skating history with the likes of Kim Yuna, Sotnikova, Hanyu, Zagitova, and Medvedeva succeeding in why East Asia and Russia broadcasters desire the pairs and women's figure skating during their live evening hours.

Also very interesting in the NBC Winter Olympics broadcast would lead out right after the Super Bowl with the ice dance frees last group. I would expect replays/highlights of sorts. But what else has NBC claimed to have for its primetime outside of figure skating? Also curious too over how Peacock will handle Beijing 2022 coverage given the mystery its plans are. Presume that it'll be more coverage there. I would like to see Peacock show off everything this time using the world feed where needed (that is, where NBC doesn't have a production crew on hand), not just the marquee events. Maybe even utilize daily pre- and post-event analysis programming there for each Olympic event ala Olympic Ice not just with figure skating and ice hockey. Gotta be a safe bet that we will see daily Olympic news programming and possibly see Snoop Dogg and Kevin Hart return with their own program. Remains to be seen obviously how Peacock will tackle its NBC Winter Olympics debut with Beijing 2022. 

Very much these biathlon broadcasting teams we will see from Germany's ARD and ZDF when they're announced for Beijing this February and very much shared since biathlon is a very winter popular sport for Germans. Commentators Wilfried Hark, Christian Dexne, longtime Olympia studio host Michael Antwerpes, and expert analysts Kati Wilhelm and Arnd Peiffer for Das Erste. ZDF currently has Christoph Hamm, Herbert Fritzenwenger as play-by-play personnel, host Alexander Ruda, and biathlon expert analysts Sven Fischer, Laura Dahlmeier:

https://www.prisma.de/news/tv/Biathlon-Saison-2122-im-TV-Sendetermine-Kommentatoren-Kalender,32590106

Those journalistic concerns when covering the Olympics held in an authoritarian state are obviously raised again in the leadup to Beijing once again. How much really are the Olympic media entities going to be exactly? In the face of possible lack of access to Chinese athletes, coaches, and officials (likely before the Winter Olympics) and imposed restrictions (travel, visas, reporting) even to get into China and intimidations inside there? NBC can get away some things in covering controversial things like the Uighurs, COVID-19 in China, and Tibet given its massive clout and incorporate those segments onto its massive Beijing 2022 programming. We know the state- and party-sanctioned Chinese media certainly won't. Overall, we do know the journalists and other foreign media workers will be working in a Beijing bubble. But it's still unclear whether and when they will be free to leave the Beijing bubble and under what circumstances--and if the Olympic Charter on media (Rule 48) will be fully observed:  

https://www.tagesschau.de/ausland/asien/china-olympia-presseclub-103.html

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No surprise with this Finnish development here. Discovery Finland has the exclusive TV/online/mobile rights to the Beijing 2022 ice hockey competition for Finland, which means YLE cannot get access to save for radio. A large star-studded personnel prepares for this in the hopes Finland earns some ice hockey medals--15-person strong. Teemu Selanne, Kimmo Timonen, Oskari Saari, Juhavatteri Salminen, Annina Rajahuhta, Saija Tarkki, Terhi Mertanen, Nuutti Vihtilä, Jussi Jokinen, Tuomas Grönman, Julius Vauhkonen, Oona Tolppanen, and Antti-Jussi Niemi are all the faces of the TV5 and Eursport Finland's Beijing 2022 hockey coverage. Just as well. They are all also involved in Discovery Finland's exclusive broadcast of Finland's Lions national hockey teams at all levels through TV5 and Eurosport Finland. 

Saari and Timonen will handle the Team Finland men game broadcasts. Salminen and Mertanen will cover Team Finland women's matches. Oskar Osala will act as rinkside reporter and conduct sideline media zone interviews. Julius Vauhkonen will perform the Swedish language Team Finland men's and women's coverage, so don't worry about the loss of Swedish coverage on Discovery.  Teemu Selänne, Tuomas Grönman, Antti-Jussi Niemi, Juhani Henriksson, and Jussi Jokinen will all appear as the TV5 men's hockey studio team, and Oona Tolppanen, Annina Rajahuhta, Saija Tarkki will serve as the all-female women's hockey studio broadcast team. Familiar names such as Hannu-Pekka Hänninen (ski jumping and combined), Sami Uotila (alpine skiing), Tommy Rundgren (cross-country skiing), Jussi Uusipaavalniemi (curling), and Toni Flink (pikalu) will also make appearances for Beijing 2022 on TV5, Eurosport 1 and 2, and Discovery+'s coverage in non-hockey sports. Experts accompanying them include former athletes who have been successful in their sports, such as Riikka Sarasoja-Lilja (cross-country skiing), Wille Mäkelä (curling), and Risto Mattila (snowboarding).

TV5's live broadcast coverage beginning at 8am Finland time will continue throughout the day until 5pm, focusing on Discovery’s exclusive sport of hockey. All Finnish matches as well as all semi-final and medal matches will be shown live on TV5 for the men's and women's Olympic tournaments. In addition, live broadcasts include curling matches and speed skating. Between 5pm and 8pm, compilation broadcasts of skiing and hockey will be seen. The most interesting Olympic events of the day will be covered in a hockey-focused competition day, which will be hosted by Juhani Henriksson and Oona Tolppanen. Olympic broadcasts will be seen on TV5 in HD during the Games.

Discovery + streaming service acts as the only way to watch every Olympic event in Finland, as well as showing all hockey matches. This service exclusively presents studio productions around several hockey matches daily. A separate broadcast exists on the service for each match or competition, be it the game's start or the final with all the most important events described in Finnish. The Beijing 2022 Winter Olympics appear in the Discovery + sport package with all Discovery + content broadcast in HD. Eurosport 1 and 2 will offer a diverse Olympic offer, mainly in Finnish. Live broadcasts include plenty of skiing and skating as the primary focus. Eurosport Player live service broadcasts all Olympic events live with the most important events described in Finnish.

YLE, likely through TV2, can also show the Beijing 2022 Winter Olympics as the Finnish sublicenser and can show both ceremonies but can't show anything from the men's and women's Olympic ice hockey tournament and anything between 7-9pm:  

https://press-discoveryfinland-fi.translate.goog/post/olympialaisten-jaakiekkoturnaukset-valtaavat-discoveryn-kanavat-?_x_tr_sl=fi&_x_tr_tl=en&_x_tr_hl=en&_x_tr_pto=sc

PS: The Finnish women were robbed of that WC gold as hosts in 2019, I'd say! 

NBC encourages us to experience "new" history "in the moment" this coming February 2022 when it shows the Beijing 2022 while recalling some of the most notable and recent US Winter Olympic moments. And it looks as though Peacock will take a more prominent role this time with Beijing 2022 when it's shown at the end:

And NBC ramps up its Beijing 2022 marketing campaign all over even with rising concerns about China:

https://www.mediapost.com/publications/article/368948/nbc-pushes-2022-beijing-olympics-marketing-effort.html

Quaker2001 mentions NBC confirming that it will use the Beijing 2022 Winter Olympics as the lead-out post-Super Bowl program instead of a TV series. Here's the article referring to that. Game ends at 11:30am on Monday Beijing time when typically ends at 9:30pm US/Canada/Mexico CT:

https://variety.com/2021/tv/news/super-bowl-lvi-nbc-winter-olympics-1235111162/

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5 hours ago, Durban Sandshark said:

Yeah, I have been thinking lately about how NBC, with its very strong influence on the Olympic broadcasting schedule, was going to shape the figure skating scheduling in Beijing. Seems to make sense that it would result in a compromise. No doubt that with China having Sui/Han its best-ever figure skating medal prospect in recent memory--and performing in its backyard--CCTV/CGTN would love to capture the Olympic golden moment live domestically on CCTV-5 and CCTV-5+. Certainly interesting to have the pairs close things out in the figure skating competition instead of the women. First time in my lifetime this happened. Also makes even more sense when considering and adding the recent Winter Olympics figure skating history with the likes of Kim Yuna, Sotnikova, Hanyu, Zagitova, and Medvedeva succeeding in why East Asia and Russia broadcasters desire the pairs and women's figure skating during their live evening hours.

Also very interesting in the NBC Winter Olympics broadcast would lead out right after the Super Bowl with the ice dance frees last group. I would expect replays/highlights of sorts. But what else has NBC claimed to have for its primetime outside of figure skating? Also curious too over how Peacock will handle Beijing 2022 coverage given the mystery its plans are. Presume that it'll be more coverage there. I would like to see Peacock show off everything this time using the world feed where needed (that is, where NBC doesn't have a production crew on hand), not just the marquee events. Maybe even utilize daily pre- and post-event analysis programming there for each Olympic event ala Olympic Ice not just with figure skating and ice hockey. Gotta be a safe bet that we will see daily Olympic news programming and possibly see Snoop Dogg and Kevin Hart return with their own program. Remains to be seen obviously how Peacock will tackle its NBC Winter Olympics debut with Beijing 2022. 

China has medaled in Pairs in every Olympics since 2002 except 2014 - and they won two medals in the discipline twice (2006 & 2010).  Sui/Han were co-gold medal favorites in 2018, but they also had a very credible medal threat in Men in 2018 with Boyang Jin who was the 2016 & 2017 World bronze medalist.  They're actually weaker this cycle than figure skating fans expected at the start of this quad - most FS folks expected China to also contend for the team event bronze but they've really stagnated, especially with their women and dance teams.  But, Sui/Han aren't the only Chinese medal hope in Pairs - Peng/Jin were 5th at Worlds last year and they're my pick for a surprise bronze in Beijing.  

NBC's going to be using their NBCOlympics.com platform for the live feeds, just like they did with Tokyo this past summer.  Peacock had delayed replays and a lot of people really hated it who used it last summer - very quickly on, in the first day or so, I realized that Peacock was not the main online platform for streaming that NBC was using, but it wasn't apparent to everyone.  

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9 hours ago, Karenina said:

NBC's going to be using their NBCOlympics.com platform for the live feeds, just like they did with Tokyo this past summer.  Peacock had delayed replays and a lot of people really hated it who used it last summer - very quickly on, in the first day or so, I realized that Peacock was not the main online platform for streaming that NBC was using, but it wasn't apparent to everyone.  

A lot of the people on social media complaining about NBC's coverage clearly did the bare minimum in terms of figuring out where events would air and just assumed that Peacock would have everything.  Shame on NBC for probably being intentionally vague, but Peacock was never going to be the solution for everyone in terms of live coverage.  And the best stuff they had was actually on the free version of the platform with various studio shows and live coverage in the mornings of gymnastics and track and field that NBC did little to publicize.

From what I've read, NBC has plans to re-imagine Peacock around the start of February because of all the issues with Tokyo.  Supposedly the plan is for much more streaming on Peacock, with most events live and in full with ads.  My hope is that won't affect what they have on the NBC Sports App where everything is normally accessible if you have a cable subscription.  As long as that's unchanged, let them do whatever they want with Peacock.  Obviously a lot fewer events during the Winter Olympics than the Summer, so that'll be a lot easier to manage

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Get ready for the CBC/Radio-Canada--with the usual strong broadcasting support of TSN, Rogers Sportsnet, and RDS, of course--to present 3500+ hours of live Beijing 2022 Winter Olympics coverage to Canadians across the nation. This time with stronger digital emphasis in providing multiple viewing options through CBC Sports and Radio-Canada Sports presenting it to Canadian digital homes of Beijing 2022, offering Olympic-themed content year-round, in digital platforms allowing Canadians to stay connected via the CBC Sports and Radio-Canada Sports websites, the CBC Sports and Radio-Canada Sports apps, and the free CBC Gem and ICI TOU.TV streaming services. URL says it all and there will be more forthcoming details in the coming weeks:

https://www.tvtechnology.com/news/cbcradio-canada-plans-3500-hours-of-live-winter-olympics-coverage

TVU Networks offers unlimited 5G to Beijing 2022 Winter Olympic broadcasting coverage in a 4K HDR format with "multiple support networking plans" like "helping with live transmission and remote production technology as well as translation, logistics and cultural challenges, equipment support, 24x7 live pool feeds, watch party solutions, and all-in-one live interview kits":

https://www.tvtechnology.com/news/tvu-networks-to-offer-broadcasters-unlimited-5g-for-olympics-coverage

Panasonic's and Creative Technology's got big plans for simultaneous Beijing 2022 4K HD LED large screen display sports venue projection, mapping, and system operations. Examples include most of the 60 of the world's brightest 50,000 lm projectors and 40 speakers already in Beijing to support this project. We've seen LED projections at NHL games at NHL arenas, so this is no different with Beijing coming up and using at particularly its ice venues. Expected also to continuously support broadcast and video distribution at the Beijing 2022 IBC: 

https://www.broadcastnow.co.uk/production/how-panasonic-and-creative-technology-will-build-on-tokyo-2020-for-beijing-2022/5164829.article

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More info from today's CBC/Radio Canada press release on Beijing 2022 and its upcoming live and on-demand comprehensive coverage that also includes brief info on the weekly CBC Sports series The Road To The Olympic Games on CBC TV and CBC Gem through December-January and SRC's upcoming 8-part original Quebecois/French-Canadian athletes' profile documentary series called Le Reve Olympique (The Olympic Dream), through Radio-Canada Sports on SRC, ICI RDI, and ICI TOU.TV:

https://www.cbc.ca/mediacentre/press-release/cbc-radio-canada-looks-ahead-to-the-olympic-winter-games-beijing-2022

The 8-part series run for 30 minutes each and will feature premiering December 21 at 6pm Canada/USA/Mexico CT and will feature starting with short track speed skaters Charles Hamelin (December 21) and Kim Boutin (December 24), long track speed skater Laurent Dubreuil (December 28), snowboarders Maxence Parrot (December 22) and Éliot Grondin (December 23), hockey player Mélodie Daoust (December 27), skier Valérie Grenier (December 29) and freestyle skier Mikaël Kingsbury (December 30). With the 6pm first run from December 21 to 24 on SRC, it will continue on from December 27 to 30, at 8:30pm on ICI RDI, from December 27 to 30 and from January 3 to 6, as well as on ICI TOU.TV. Good run to watch during the holiday season up in Quebec to gear up for the Winter Olympics.

We also know here with this Le Reve Olympique premiere press release that from February 4 to 20, enthusiasts will be able to fully experience the Beijing 2022 Olympic Winter Games in the company of through announced Radio-Canada studio hosts Marie-José Turcotte, Guillaume Dumas, Martin Labrosse, and Jacinthe Taillon on SRC/ICI TÉLÉ and on the Radio-Canada digital platforms:

https://parici.radio-canada.ca/television/11337/Le-Reve-Olympique-Une-Serie-Inedite-A-Voir-Sur-ICI-TELE

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