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Unveiling of the Milano-Cortia2026 Emblem on Twitter 

March 30 noon

@milanocortina2026

 

 

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Not even a picture yet? Sigh...remember when a logo launch was a big deal?

I loghi delle olimpiadi e delle paralimpiadi tratti dal profilo Fb di MilanoCortina © Ansa

Olympic logo is still dull, but that Paralympic logo really transforms it - you can see it, it's not just grey - and the colours are subtly Italian, shades of red & green. Still nothing really Milanese, but then with being combined with a town almost being eaten by Slovenia it wouldn't be easy to cover both. And the font is still ugly as hell. But the Para one there is the best version yet.

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6 hours ago, yoshi said:

Not even a picture yet? Sigh...remember when a logo launch was a big deal?

I loghi delle olimpiadi e delle paralimpiadi tratti dal profilo Fb di MilanoCortina © Ansa

Olympic logo is still dull, but that Paralympic logo really transforms it - you can see it, it's not just grey - and the colours are subtly Italian, shades of red & green. Still nothing really Milanese, but then with being combined with a town almost being eaten by Slovenia it wouldn't be easy to cover both. And the font is still ugly as hell. But the Para one there is the best version yet.

Whats the point when Minimalism is forced everywhere as much as possible, be it in sport logos or rebrands of companies which I can make in 2 minutes in Photoshop for free but they decide to pay millions for them.

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Could it be better? Certainly. Still better than London or Sochi. Based on the results, it looks as if I didn't need to stuff the ballot box to keep that other option from winning. Though more colorful, something just looked off about it, Then I actually read what it was supposed to be and I found out it was a video game joystick which would allow all of us to play and that just came off as tacky.

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So apparently the Paralympic logo is based off the northern lights over Cortina...not disputing that it looks better, as I said earlier, but do they really get that far south or is it artistic license?

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On 3/30/2021 at 3:43 PM, yoshi said:

So apparently the Paralympic logo is based off the northern lights over Cortina...not disputing that it looks better, as I said earlier, but do they really get that far south or is it artistic license?

'Artistic license."  Not even the French Alp cities have made that claim.  Fake iItalian claims.  

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So they are not going to colorize the Olympic one? One of the things that msde the London interesting was that you could adapt it into many things. Multiple colors and the British flag were the fun things.

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I voted for the cube... The futura logo es too simple!

it centrates only in the year "26" such as London logo, which was centered in the year "2012". I think this happens for cities which don't need any presentation at all....

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