Jump to content

Pyeongchang 2018 Look of the Games


Recommended Posts

I saw this on Facebook the other day and thought nothing of it since it was in Korean, but just today I found it in English on Twitter. Pyeongchang is reaching out to the public to vote on one of fourteen short listed designs to be their look of the games!

Vote Here: http://goo.gl/U0uCBN

Here are the twelve short listed designs with little explanations:

KszpeUx.jpg

gvQfudW.jpg

LZSNmFM.jpg

ok2nRRe.jpg

vDZYDRp.jpg

Xe1XtT1.jpg

Ndb4oKE.jpg

I personally voted for #12, but I also liked #1 and 2. I thought that #10 looked uncannily like Sochi...

  • Like 1
Link to post
Share on other sites
  • Replies 156
  • Created
  • Last Reply

Top Posters In This Topic

Top Posters In This Topic

Popular Posts

Hopefully this works. Again, if you want photos of the blurry individual sections, let me know.  

Uuuuuh, to be honest i'm not a big fan of neither of them. I do like 1, 2 and 3 though. 1 and 3 would work perfectly with the logo, since they're both based on the hangul alphabet. 12 looks very inno

Rio case is sad because its brand was very nice and had the potential of being one of the best ones, but in the end it was poorly executed at some venues since they rushed at last second installing th

I actually think 7 looks more like Sochi's games since they remind me of the icicles that were in the air during the closing ceremony of the Olympics and during the opening ceremony of the paralympics. Can't remember if they were around during the paralympic closing ceremony.

Link to post
Share on other sites

I don't even like the Logo let alone the Look, I wish they'd done a Logo based off Seoul's 1988 Logo (One of my favourite Logos actually). 12 & 4 Look good, I like 4, Reminds me a lot of Nagano somehow, 12 is my pick and I really think 8 is a strong reminder of Sochi...

Link to post
Share on other sites

I actually think 7 looks more like Sochi's games since they remind me of the icicles that were in the air during the closing ceremony of the Olympics and during the opening ceremony of the paralympics. Can't remember if they were around during the paralympic closing ceremony.

Hmmm, I actually thought #8 was more like Sochi since it also had mosiac diamonds with busy patterns.

#4 and #7 are... interesting... and very bland

I wish there was an option that reflected the logo :/

Link to post
Share on other sites

Uuuuuh, to be honest i'm not a big fan of neither of them. I do like 1, 2 and 3 though. 1 and 3 would work perfectly with the logo, since they're both based on the hangul alphabet.

12 looks very innovating, though. I like the pixel style of it. 8 looks a lot like the quilt motif of Sochi. The rest are just godawful, sorry.


Whatever happened to the look we saw on the logo announcement video, though? It looked very nice and certainly better than all those options.

pyeongchang_2018_01_doodles.jpg

pyeongchang_2018_02_icons.jpg

pyeongchang_2018_03_icons.jpg

pyeongchang_2018_07_stuff.jpg

pyeongchang_2018_09_stuff.jpg

  • Like 2
Link to post
Share on other sites

Just how exactly will these "looks" be used and displayed at the games??? Are these the looks that go around the edges of the rink of the figure skating venue?

Yeah...where they will be used to 'prettify' and brand the venues instead of just NOTHING there. Plus, in banners, edges of material; probably the tickets, on the Official vehicles, on the barriers on the slopes, on the outfits of the Torch Relay runners and volunteers. What else does a "Look" mean?

Link to post
Share on other sites

Yeah...where they will be used to 'prettify' and brand the venues instead of just NOTHING there. Plus, in banners, edges of material; probably the tickets, on the Official vehicles, on the barriers on the slopes, on the outfits of the Torch Relay runners and volunteers. What else does a "Look" mean?

I think maybe LatinXTC's question related to the very pictorial look of the Looks. It's as if Pyeongchang intend simply to stick bits of each picture on to banners, tickets etc. rather than the Look being a set of rules, of which the pictures were illustrations.

Link to post
Share on other sites
  • 3 weeks later...

That look doesn't look much like any of the options which were posted earlier. Either way it doesn't look bad, actually. It loks like a mix of Han caligraphy and traditional asian art. I agree with Hektor it looks a lot like Sochi, though.

Link to post
Share on other sites

Can't say I'd be upset to see Pyeongchang take inspiration of Sochi's look - it looked great.

Link to post
Share on other sites

I wouldn't be bummed out if this was the look , which it appears it is. It is rather similar to the Sochi graphics, but probably not a surprise. Both had/have a pretty simplistic logo so there is probably a need to have a far busier styled look of the Games to set it off.

Liking the mix of fluidic lines in addition to straight lines, bit different. (often hosts will pick one or the other - the jagged edges of London or the curves of Rio).

Link to post
Share on other sites
  • 1 year later...

Seeing this New Year postcard from the official Facebook account and pics from the Incheon Airport and other recent events promoting the games which were done earlier this year, it seems we might have some hints about the definitive brand they are planning to use

OfN0c5b.png

board_63378_17864_thumb.jpg

board_63371_17851_thumb.jpg

board_62914_17380_thumb.jpg

 

Hangul characters forming snowflakes and Torino-ish curves which come in blue, red and green. Seems they want to go with a more minimalistic brand this time. 

Link to post
Share on other sites

Pretty basic but nicely done, at least better executed than Sochi pictograms. Once again they were inspired by the Hangul alphabet which in turn inspired the logo of the games.

img02.jpg

img03.jpg

  • Like 1
Link to post
Share on other sites
12 hours ago, Ikarus360 said:

Pretty basic but nicely done, at least better executed than Sochi pictograms. Once again they were inspired by the Hangul alphabet which in turn inspired the logo of the games.

img02.jpg

img03.jpg

I really like these pictographs for the very reasons you just described

Link to post
Share on other sites

Yeah. I like that they've kept consistency with the Hangul script theme, being in every element so far and linked with each other. It's possible the torch and the medals will also have a Hangul theme (with the torch it might be a bit harder to be done, though).

It would be neat if the torchbearer uniforms also had hangul references, like the Incheon 2014 torchbearers

133545306_14076353015401n.jpg

incheon-140822-2.jpg

Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Loading...

×
×
  • Create New...