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NBC's coverage of the Sochi Olympics


Quaker2001
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i fully expect they'll find a way to tape delay rio as well, despite the fact that it'd only be 1-2 hours different to new york (i can't actually find a clear answer to the time difference online).

During the Olympics, it will be a 1 hour difference between Rio and the East coast off the United States and Canada. So based on that, I'm sure NBC will go through the motions and do their best to get big events held in primetime. Sure, some coverage in primetime will be on tape and that's fine, but I'm sure they'll do everything they can to get swimming, gymnastics, diving, and track & field held as late in the day as possible. Beach volleyball as well, although that goes until midnight local anyway, so that won't be an issue

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Ratings from last night:

http://www.spoilertv.com/2014/02/ratings-news-7th-february-2014.html

A good start for NBC, with an 11.8 rating over the three hours of primetime. The Olympics won every half-hour and beat both a new episode of The Big Bang Theory and American Idol. NBC has to be pleased with this for a night in which no medals were handed out and none of the marquee U.S. athletes competed.

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It's like I always say here.. people have a right to be upset because NBC does do a lot of things with their Olympic coverage that serves their bottom line better than it serves their viewers. It just amuses me all the people who are so outraged on Twitter and elsewhere about tape delays and the like and then continue to watch coverage night after night as if they don't care. We all know NBC and Comcast are in it for the money, but every Olympics it's the some rhetoric.. "NBC needs to change their ways or else because this won't work in the 21st century." Well, it does, and it continues to generate huge amounts of revenue for NBC. So they're going to continue to laugh all the way to the bank

If Ebersol was still in charge, I doubt they'd be streaming everything live. I think he was the dinosaur, stuck in his 90's model. I'm glad Comcast saw the light for London and Sochi. Personally, I don't care as much about the TV coverage now since I can stream the events I really want to see. It seems like the current setup is a good compromise to satisfy hardcore enthusiasts and people who rearely ever watch sports but love the Olympics.

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I'm going to jump in today right now after having watched the late night encore presentation of the NBC primetime. I'm going to bitch too even though as Quaker2001 understands and points out well, I understand why NBC does this. Namely to please casual American Olympic TV viewing fans and cater the coverage in a TV landscape that has so many choices and interests. Some more of high interests to many than others. That and the online streaming--and I agree wholeheardtedly with FiveRingFever if Ebersol was still in charge the online event streaming would be delayed and not live. As long as the ratings are continuously strong like there were overnight, NBC and the Olympic advertisers won't change matters. All done for the many reasons Quaker2001 describes, which also explains the Vladimir Putin segment, which I actually liked when heightened with Vladimir Poznor.

Ideally, the NBC Sochi coverage could've been better on its debut night; if NBC Sports Network had the programming block to air just those three events earlier in the day more fuller and NBC later presented a tape delayed condensed version later, I would tolerate it. We should expect it to be butchered to some degree and perhaps chopped around. But to that? It started things in the first half hour with the women's snowboard slopestyle qualification, which actually came AFTER the men's version! Why? Perhaps because with Shaun White pulled out, I think NBC strategically decided to show the women first starting with Britain's Jenny Jones, then the likes of Australia's Torah Bright, Norway's Silje Norendahl (had a photo/video montage playing on her good looks but not her speaking), and the requisite Americans to draw the viewers in. NBC structure was very much that first, then the men's figure skating short program in the team events next, back to the second round of women's snowboarding slopestyle, then the pairs team segment, men's snowboard slopstyle, back to the pairs short program, and ending (rather briefly) with the women's moguls qualification before the Meredith Viera interview on the Opening Ceremony with its Russian-born Brooklyn creator. Why do it that way? Shouldn't it just leave it alone and have them go more or less in progress? Yes, you kinda have to have the Russians, Canadians, and the requisite Americans in the programming in figure skating and some other contenders. But we also know some athletes won't have TV face time.

I agree that the snowboarding commentary with Johnny Moseley and his partner seemed to be added after the competition and catered to the NBC structure, just like it seems with the figure skating team of Tom, Scott, and Sandra ("Triple toe loooooopp!!"--Scott). We wouldn't catch Terry Gannon and his team doing this later on NBC Sports Network.

Bob Costas made a not-too-subtle plug-in towards the upcoming Mr. Peabody and Sherman movie, which was shown during the commercial break, (I plan to see it since I actually happen to like them far more than Rocky and Bullwinkle) when talking about his infected eye. Coca-Cola, starting the commercial breaks during the snowboarding, likes to allude to that new slopstyle event

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During the Olympics, it will be a 1 hour difference between Rio and the East coast off the United States and Canada. So based on that, I'm sure NBC will go through the motions and do their best to get big events held in primetime. Sure, some coverage in primetime will be on tape and that's fine, but I'm sure they'll do everything they can to get swimming, gymnastics, diving, and track & field held as late in the day as possible. Beach volleyball as well, although that goes until midnight local anyway, so that won't be an issue

NBC shouldn't have to. Those events are all traditionally held in the evening. My guess is that they might request that the big three (swimming, gymnastic, T&F) be staggered so that they don't conflict with one another. That wouldn't be too hard for the organizers to pull off.

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One thing I don't get is the diffence between the NBC Live Extra mobile app and the nbcolympics.com website. The app is well designed and very organized (well, except for the splash screen locking up sometimes). There's a section for upcoming events and one for replays. Very straightforward. The website, however, is a hot mess. It looks like it was designed by someone who used to work for Facebook. Content thrown out there with no rhyme or reason. Too much content that never seems to stop loading. Waste bandwidth much? The video section of the site seems to decide what I want to watch rather than let me make my own decisions. I can't even find event replays right now. It really is a piece of **** at the moment.

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If Ebersol was still in charge, I doubt they'd be streaming everything live. I think he was the dinosaur, stuck in his 90's model. I'm glad Comcast saw the light for London and Sochi. Personally, I don't care as much about the TV coverage now since I can stream the events I really want to see. It seems like the current setup is a good compromise to satisfy hardcore enthusiasts and people who rearely ever watch sports but love the Olympics.

They had everything but the big ticket sports in 2008 streamed. 2010 was obviously just hockey and curling. Yes, Ebersol is an artifact from an age where NBC Sports was just on NBC save for some coverage on the cable nets during the Olympics. When Comcast came in and made it a whole sports division, he got the heck out of there. And to that end, thank goodness for that since it allowed Comcast to come in and handle the Olympics with different priorities. Far from perfect as we're experiencing right now, but certainly a vast improvement over what we had 4 years ago.

NBC shouldn't have to. Those events are all traditionally held in the evening. My guess is that they might request that the big three (swimming, gymnastic, T&F) be staggered so that they don't conflict with one another. That wouldn't be too hard for the organizers to pull off.

Easier said than done.. NBC is probably going to have to come on at 7pm ET rather than 8 or else the last hour of primetime will have to be on tape. The swim finals from London I believe started at 7:30 local time, so they'd have to be pushed back to make it work for NBC primetime.

I'm going to jump in today right now after having watched the late night encore presentation of the NBC primetime. I'm going to bitch too even though as Quaker2001 understands and points out well, I understand why NBC does this. Namely to please casual American Olympic TV viewing fans and cater the coverage in a TV landscape that has so many choices and interests. Some more of high interests to many than others. That and the online streaming--and I agree wholeheardtedly with FiveRingFever if Ebersol was still in charge the online event streaming would be delayed and not live. As long as the ratings are continuously strong like there were overnight, NBC and the Olympic advertisers won't change matters. All done for the many reasons Quaker2001 describes, which also explains the Vladimir Putin segment, which I actually liked when heightened with Vladimir Poznor.

Ideally, the NBC Sochi coverage could've been better on its debut night; if NBC Sports Network had the programming block to air just those three events earlier in the day more fuller and NBC later presented a tape delayed condensed version later, I would tolerate it. We should expect it to be butchered to some degree and perhaps chopped around. But to that? It started things in the first half hour with the women's snowboard slopestyle qualification, which actually came AFTER the men's version! Why? Perhaps because with Shaun White pulled out, I think NBC strategically decided to show the women first starting with Britain's Jenny Jones, then the likes of Australia's Torah Bright, Norway's Silje Norendahl (had a photo/video montage playing on her good looks but not her speaking), and the requisite Americans to draw the viewers in. NBC structure was very much that first, then the men's figure skating short program in the team events next, back to the second round of women's snowboarding slopestyle, then the pairs team segment, men's snowboard slopstyle, back to the pairs short program, and ending (rather briefly) with the women's moguls qualification before the Meredith Viera interview on the Opening Ceremony with its Russian-born Brooklyn creator. Why do it that way? Shouldn't it just leave it alone and have them go more or less in progress? Yes, you kinda have to have the Russians, Canadians, and the requisite Americans in the programming in figure skating and some other contenders. But we also know some athletes won't have TV face time.

I agree that the snowboarding commentary with Johnny Moseley and his partner seemed to be added after the competition and catered to the NBC structure, just like it seems with the figure skating team of Tom, Scott, and Sandra ("Triple toe loooooopp!!"--Scott). We wouldn't catch Terry Gannon and his team doing this later on NBC Sports Network.

Bob Costas made a not-too-subtle plug-in towards the upcoming Mr. Peabody and Sherman movie, which was shown during the commercial break, (I plan to see it since I actually happen to like them far more than Rocky and Bullwinkle) when talking about his infected eye. Coca-Cola, starting the commercial breaks during the snowboarding, likes to allude to that new slopstyle event

Durban, I gotta say.. as much as you gather information on Olympic broadcasting like no one else can, hearing what you would "tolerate" rings a little hollow to me. You're talking about NBCSN having not shown coverage yesterday, but I thought you don't even have a cable/satellite subscription? Seems like you're not necessarily the right person to be telling us your personal experiences of the coverage when you have chosen not to be able to access anything on cable.

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Only as an alternative to the primetime that would be accessible on the TV side. At least to know it would be there regardless whether I would have it or not. We know the online streaming's there. But I don't have much of a position here I won't have satelitte. Reasons are more economic on why I don't.

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are we going to live chat NBC's butchering of the OC in this thread tonight? kind of looking forward to it now that i've seen it uninterrupted by breaks during crucial moments and insipid commentary over the best parts.

Ya, and Quaker will be there to endlessly defend NBC.

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Ya, and Quaker will be there to endlessly defend NBC.

Certain things I can defend them on. Not streaming the Opening Ceremony, terribly commentary by Meredith Vieira, and unnecessary editing.. not going to defend any of those.

Sure, let's live chat the NBC broadcast and see just how different it is from the live version.

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Ya know what. As a Canadian that has always gotten main channel NBC Olympic coverage. It has never been bad or overly terrible. I like having the second option, especially when NBC might be showing something that is more interesting than the CBC.

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Ya know what. As a Canadian that has always gotten main channel NBC Olympic coverage. It has never been bad or overly terrible. I like having the second option, especially when NBC might be showing something that is more interesting than the CBC.

that would be always.

low bar, faster.

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that would be always.

low bar, faster.

When I was in college (for the `98 Nagano Olympics), I had CBC out of Canada. It was definitely a great alternative, particularly since CBC was on throughout most of the overnight hours. But for all that people say how NBC has too much of a pro-American slant, they don't hold a candle to how CBC over-emphasizes the Canadian team sometimes, particularly in the case of controversial results.

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An absolute joke in this day and age that NBC don't show the ceremonies live. I see now they've struck a deal with Facebook - wouldn't surprise me if they try and strike deals with all social media to block out any mention of Olympic events in America before they choose to air them.

One thing that is unforgiveable and shouldn't be allowed is breaking into the closing ceremony coverage to show a pilot. Fine to show it afterwards, but really the IOC should stipulate that apart from ads coverage shouldn't be interupted. Then again they should also stipulate it must be shown live too.

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An absolute joke in this day and age that NBC don't show the ceremonies live. I see now they've struck a deal with Facebook - wouldn't surprise me if they try and strike deals with all social media to block out any mention of Olympic events in America before they choose to air them.

No excuse for not at least streaming the Ceremony live. However, I'm SMH at your second comment.. NBC isn't trying to suppress coverage and information on social media. They're actually trying to encourage it because they believe it leads more people watching the broadcast. Based on the numbers from London, they're probably not wrong about that either.

One thing that is unforgiveable and shouldn't be allowed is breaking into the closing ceremony coverage to show a pilot. Fine to show it afterwards, but really the IOC should stipulate that apart from ads coverage shouldn't be interupted. Then again they should also stipulate it must be shown live too.

Desperation move by a network trying to gain viewership for their crappy programming. Again, won't even attempt to defend NBC on that one because it's bush league. But if you're going to talk about not interrupting the ceremony, I guess that throws news out the window too, doesn't it.

The IOC does not give 2 shits about live versus not live. All they care about (aside from the size of the check they get for U.S. television rights) is how many viewers NBC can get to watch the Olympics. As long as they succeed in that mission (and they do, more than most people will give them credit for), the IOC will be perfectly happy. And I can't see another network delivering the ratings for the Olympics that NBC does.

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Count me as somebody who will not be watching the coverage tonight since I saw it LIVE as it happened. I can understand not showing some Opening/Closing Ceremonies live (Beijing, PyeongChang, Tokyo), but London? Sochi? Come on.

I guess they were afraid to go up against the ratings juggernaut that is The Price is Right.

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What's that? NBC can't hear you over the sound of the cha-ching from the dollar signs from the Olympics ^_^

Hehe. I mean, I hope they make a lot! It's just hard not to make fun of (but the Twitter complaints right now are actually funnier).

20 minutes into Primetime and they're doing an interview with President Obama.

Everything is scripted to speak in the present tense. "The torch will be lit"... "We're only hours away from the official start of the Games". "Let's go to Meredith, who is inside the Fischt Stadium"..

And Meredith is freezing.

Apparently it was very cold inside the stadium, but not outside? How come?

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I am surprised that NBC didn't ask the IOC to change to the start time of the Opening Ceremonies and the most of the premier events to prime time in the US. (8pm - 11pm ET). That will make the events start at 5 in morning. :)

During Beijing some of the events (i.e. Swimming) will held the morning to allow the events to broadcast live in prime time in US.

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