DarJoLe Posted January 24, 2014 Report Share Posted January 24, 2014 Sochi seems to be going down the London route with differing colour combinations for their venues - orange, blue, purple, green, with the section of the quilt corresponding to that part repeated around the venue with a fade to white for full colour rings and solid colour behind white rings (as per IOC guidelines). It's a very similar system to what London did, especially when you closer into the details regarding transition to Paralympic branding. There seems to be quite a bit of inconsistency though between the logo type and word mark (which is simply 'sochi 2014' in uppercase Sochi font) and I think this is a bit jarring. The danger of having a type-based logo…! I also notice incidents where all the colours are used (the uniforms, for example) it just goes over the top. The angling of the Sochi logo (note it is the logo, but without rings or Agitos, because you can't angle the rings- another version then) also isn't consistent with angles on vehicles. There just doesn't seem to be specific rules to how these things should be placed. I'm amazed they were allowed to crop the logo too, anytime this was attempted at LOCOG it was shot down as breaking copyright guidelines (even though on occasions it looked far superior). That said against the white of the Winter Games it will look spectacular, if there is anywhere that has a good run of colours in say the banners. It also has enough vibrancy and things to it that it keeps surprising across the competition. The signage seems to speak the same visual language and despite being similar to London's shards, Sochi's diamonds have a symmetry about that looks to be executed well. I'm excited to see more as the Games unveil themselves. Branding a Games is never perfect, there's simply too many variables, and what seems like good design ideas at the start can cause all manner of headaches by Games time, but that's what the whole learning curve of the Olympics is all about. Link to comment Share on other sites More sharing options...
This topic is now archived and is closed to further replies.