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Sochi / Look of Games


paul
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I dunno...I actually really like it so far. The one picture of the tilted wordmark on the venue looks pretty bland, but I think that's more due to the poor look of the venue than the nature of the look. So far, I'd say this is, for me, perhaps the best look since Torino.

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Except for the poorly designed torch, weird cauldron and boring pictograms, I'm very satisfied with Sochi's design choices so far. Folks here on the boards sometimes overreact on Sochi 2014 as if they never could get over their Cold War Era rivalries.

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I like it alot.

Is it my favourite look? Probably not, but it's pleasing to the eye and seems to be quite versatile.

I think they needed a slightly more complex look to go with the rather simplistic (but imo... on the mark) logo, so it works well in the context of Sochi design.

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i like it, but i haven't seen it enough.

140122110956-17-sochi-overview-story-top

Ain't nothing wrong with a bit of grandma thrown in.

But the idea behind the quilt is strong, the execution is a little lacking.

Agree. As the picture in Paul's post (and just about every other daytime picture) shows, they're focusing on the blue, which with all the grey concrete, white cladding of the venues, and dull winter ambient light, is not generating excitement.

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A+ The logo is really strong, very Russian, good symmetries, and the quilted look is also very effective when used sparingly.

C The medals, and torch (aesthetically at least) are decent enough but I wouldn't say I'm in love with either.

F The pictograms are infantile, the slogan slutty and the mascots lame.

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Having said I like the logo and the quilted look, I don't like the quilted look applied to the logo.

This looks iike it's comes straight from the page called 'DON'T DO THIS' in the branding guidelines...

1390399199000-USP-Olympics-Feature-Ice-C

DON'T put the quilted look inside the logo

DON'T rotate the logo 45 degrees

DON'T crop the logo or any part of the logo

Edited by Rob.
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Having said I like the logo and the quilted look, I don't like the quilted look applied to the logo.

This looks iike it's comes straight from the page called 'DON'T DO THIS' in the branding guidelines...

1390399199000-USP-Olympics-Feature-Ice-C

DON'T put the quilted look inside the logo

DON'T rotate the logo 45 degrees

DON'T crop the logo or any part of the logo

Well said, I'm shocked that they attempted to crop it and rotate it.

Seeing the rings on the bolshoi dome doesn't quite look right either, they look cheaply applied, would be better if they lit up I think.

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