gotosy Posted February 4, 2014 Report Share Posted February 4, 2014 The Olympic Truce Wall just got erected in #Sochi2014 as part of the long-term Olympic tradition. Beautiful design! The Olympic Truce Wall was designed by a #Sochi2014 Volunteer and is made of 5 panels representing the Olympic rings https://twitter.com/Sochi2014 Link to comment Share on other sites More sharing options...
Mr Tickle Posted February 4, 2014 Report Share Posted February 4, 2014 It's an interesting article. It seems the OCOG were keen to redefine the logo away from the traditional and head in the web address direction. And yet, as far as I'm aware, the Sochi 2014 website is hardly anything ground breaking. Is this really the first digital Olympics? Are people in their droves heading to the website instead of the TV, etc? I just don't see it. The brand 'message' and the reasoning behind the logo doesn't seem to resonate with the Games themselves. It's all gone full circle because now they're infilling the logo with the quilt pattern, but even this seems a random act and not something that is an integral part of the look system. And yes, I agree with Rob about the peddling of the cost of London's logo, which wasn't for the logo, but the whole system behind it and the various iterations it appeared as. And Futurebrand, Iris and Someone didn't get any money for designing the Look, mascots or the pictograms, and considering the wealth of design and coherency of work created by various other agencies working for London 2012 as a result of such a well thought out and good branding system, £400,000 was worth it many times over. Why weren't those agencies paid for their work? Link to comment Share on other sites More sharing options...
DarJoLe Posted February 4, 2014 Report Share Posted February 4, 2014 Well Futurebrand didn't because McCann Worldgroup were a service provider to the Games which paid itself back in advertising that fact alone. Iris and Someone were named checked from the start as being agencies responsible for mascots and pictograms and received massive exposure for that fact (Someone regularly talk about the pictogram work as the best work they've ever done simply from the exposure it got them). The Olympic licensing issue that a lot of agencies had to apply for before advertising their work for the Games after it occurred usually were the ones that received a payment of some sorts. But even then many recognised the fact being involved in the project would be nothing but positive. Link to comment Share on other sites More sharing options...
Mr Tickle Posted February 4, 2014 Report Share Posted February 4, 2014 The things you learn. Cheers for that : ) Link to comment Share on other sites More sharing options...
paul Posted February 4, 2014 Author Report Share Posted February 4, 2014 Link to comment Share on other sites More sharing options...
DarJoLe Posted February 4, 2014 Report Share Posted February 4, 2014 Very interested to see how they've dressed the back of the grandstands. Link to comment Share on other sites More sharing options...
baron-pierreIV Posted February 4, 2014 Report Share Posted February 4, 2014 Still would've preferred the one on the left. It had all the elements of a good logo. Link to comment Share on other sites More sharing options...
4gamesandcounting Posted February 4, 2014 Report Share Posted February 4, 2014 My, that ski jumping venue is so industrial looking! Doesn't help that there seems to be no snow surrounding it. Link to comment Share on other sites More sharing options...
micheal_warren Posted February 4, 2014 Report Share Posted February 4, 2014 Still would've preferred the one on the left. It had all the elements of a good logo. I completely agree. Link to comment Share on other sites More sharing options...
Victor Mata Posted February 4, 2014 Report Share Posted February 4, 2014 The one in the left is more olympic but any city could use it. It could be Athens 2014. Link to comment Share on other sites More sharing options...
Athensfan Posted February 4, 2014 Report Share Posted February 4, 2014 The one in the left is more olympic but any city could use it. It could be Athens 2014. I disagree. To me that design feels very Russian and it doesn't look Greek at all. Link to comment Share on other sites More sharing options...
baron-pierreIV Posted February 5, 2014 Report Share Posted February 5, 2014 And it's feathers of the Fire Bird and/or sheaves of wheat. Link to comment Share on other sites More sharing options...
paul Posted February 5, 2014 Author Report Share Posted February 5, 2014 Link to comment Share on other sites More sharing options...
Athensfan Posted February 5, 2014 Report Share Posted February 5, 2014 Nice snow! Link to comment Share on other sites More sharing options...
Citizen-Seth Posted February 5, 2014 Report Share Posted February 5, 2014 I'm really loving the way the Look looks up close on those banners (both the full look, and the ones with the logo/rings), but I'm not so sure I like the wrapping of the venues. It might be similar to Vancouver's look for me, in that I loved the way it looked outdoors, but found it to be too busy indoors in the FoP. We'll see how it stands up to TV, though. Nice to see some warm colors, anyhow. Link to comment Share on other sites More sharing options...
paul Posted February 5, 2014 Author Report Share Posted February 5, 2014 i think by containing the many patterns the diamonds give order to the overall look. Vancouver didn't do that. Link to comment Share on other sites More sharing options...
JMarkSnow2012 Posted February 5, 2014 Report Share Posted February 5, 2014 The Olympic branding on those mountains needs to be a little more assertive. Link to comment Share on other sites More sharing options...
paul Posted February 5, 2014 Author Report Share Posted February 5, 2014 this does not look like the fault of the course http://www.youtube.com/watch?v=VW0qUFLa4zU Link to comment Share on other sites More sharing options...
Athensfan Posted February 5, 2014 Report Share Posted February 5, 2014 The Russian doll is fun. Link to comment Share on other sites More sharing options...
JMarkSnow2012 Posted February 5, 2014 Report Share Posted February 5, 2014 The Russian doll is fun. Agreed- and it's a promising sign. Link to comment Share on other sites More sharing options...
BTHarner Posted February 5, 2014 Report Share Posted February 5, 2014 That would have made a great mascot. Link to comment Share on other sites More sharing options...
paul Posted February 5, 2014 Author Report Share Posted February 5, 2014 live to bump Link to comment Share on other sites More sharing options...
paul Posted February 6, 2014 Author Report Share Posted February 6, 2014 nbc sochi studio Link to comment Share on other sites More sharing options...
DarJoLe Posted February 6, 2014 Report Share Posted February 6, 2014 Surprised they got away with the rings on the quilt pattern on the bibs. Link to comment Share on other sites More sharing options...
gotosy Posted February 6, 2014 Report Share Posted February 6, 2014 Athletes In Sochi Are Taking Some Cool Photos With The Olympic Rings While there are some nightmare stories about the conditions in Sochi being reported by journalists, so far the Olympic athletes appear to be having a great time. One of the more popular things for the athletes to do upon arrival in the Olympic Village is to climb on one set of Olympic Rings and pose for photos with the mountains in the background. Some of the athletes have gotten creative and artsy in their photos. Here are a few of our favorites so far. Five members of the Austrian alpine ski team struck a pose. Reuters U.S. speed skater Maria Lamb climbed all the way to the top for her photo. Reuters Rebekah Wilson and Paula Walker of the Great Britain bobsled team look like they are going for a swing. Getty Images Four members of the New Zealand bobsled team stop to take a break. Getty Images Not every Olympian is willing to climb up on to the rings. Here is a member of the Polish Olympic team. Reuters U.S. cross-country skiers Sophie Caldwell and Sadie Bjornsen hang from the rings while wearing their skis. Read more: http://www.businessinsider.com/athletes-sochi-photos-olympic-rings-2014-2#ixzz2sXAuIvKV Link to comment Share on other sites More sharing options...
Recommended Posts
Archived
This topic is now archived and is closed to further replies.