Jump to content

Recommended Posts

I think others are right though. Airlines make for perfect domestic sponsors and having an official airline TOP sponsor may reduce the scope for organising committees to raise their own funds. Certainly in the case of London, BA was a sponsor of the bid in its early stages and that translated straight into becoming a sponsor of the Games. And anyway, unlike companies like ATOS, McDonalds and Omega whose operations follow Games around and help make them tick, an airline TOP sponsor could be landed with a host city from which they don't operate. I think overall, it makes sense for the flag carrier of the host nation to be a large domestic sponsor. It's a perfect fit really.

This was a great little gimmick from BA in 2012 using Google streetview, for example...

http://taxi.ba.com/

I'm wondering, using the global alliance out there, that the home airline would be chief carrier while it's fellow partners used elsewhere. Not all host nations have global reach. Example would be Aeroflot and fellow Sky Team members, or British Airways and Oneworld.

Link to post
Share on other sites

Except it does get funny in the US. United has an ongoing deal with the USOC to this day. And then for 1996 and 2002, Delta stuck its nose in there. So you can see, how it could be confusing sometimes...

Nothing funny since Atlanta and SLC are Delta hubs. Even if USOC has strong ties with United, the games landed in Delta territory, so they were the logical choice.

Link to post
Share on other sites

Oooh that's a tough one! Might have to be like the Airline situation, leave it to the locals! You could end up with boycotts! :D

Link to post
Share on other sites

Except it does get funny in the US. United has an ongoing deal with the USOC to this day. And then for 1996 and 2002, Delta stuck its nose in there. So you can see, how it could be confusing sometimes...

There's also the Sydney situation. Qantas was a bid sponsor. It was widely expected to be the official airline for the games. And Ansett ended up snatching that plum out from under them. And it never did Ansett that much good anyway - Qantas, by the very fact of being the national carrier, didn't have to do too much in the way of ambush marketing for most people to assume they were the official games carrier anyway. Ansett never really got the kudos, and has now long departed into the history of lamented failed airlines.

Link to post
Share on other sites

Nothing funny since Atlanta and SLC are Delta hubs. Even if USOC has strong ties with United, the games landed in Delta territory, so they were the logical choice.

I KNOW that SLC and Atlanta are Delta hubs. But the Olympic brand, as personified by the USOC, has a deal with United. OK, maybe 'funny' isn't the right word. Maybe it's more wonky than cut-and-dried.

Link to post
Share on other sites

There's also the Sydney situation. Qantas was a bid sponsor. It was widely expected to be the official airline for the games. And Ansett ended up snatching that plum out from under them. And it never did Ansett that much good anyway - Qantas, by the very fact of being the national carrier, didn't have to do too much in the way of ambush marketing for most people to assume they were the official games carrier anyway. Ansett never really got the kudos, and has now long departed into the history of lamented failed airlines.

Ansett were in no way capable to be the 2000 flag carrier. Even I have to admit Qantas would've been the ONLY choice at the time. Air NZ, being the major owner of the carrier did place Olympic rings on the side of it's entry doors with "feeder carrier to Ansett" mentioned. Different nowadays with a far stronger Virgin Australia as an Olympic rival.

As an aside I collect 1:400 die cast airline models and have a couple of those amazingly catching Olympic liveried Ansett 747-400s that operated on the very few International routes Ansett flew.

Link to post
Share on other sites
  • 2 months later...

Samsung extends deal as Olympics top sponsor to 2020

BERLIN —

South Korea’s Samsung has extended its top sponsorship contract as an Olympics worldwide partner to 2020, the International Olympic Committee (IOC) said on Sunday.

Samsung, who first signed up as a top sponsor with the IOC in 1998 and was a local sponsor at the 1988 Seoul Olympics as well, will support all Games up until and including Tokyo 2020.

“We are delighted to be able to continue our partnership with Samsung,” said IOC President Thomas Bach in a statement.

“The funding generated by the TOP Program directly supports the staging of every Olympic Games, as well as every one of the National Olympic Committees, enabling athletes from all over the world to prepare for and compete at each Games.”

The 2016 summer Games will be held in Rio de Janeiro while the 2018 winter Olympics will be staged in South Korea’s Pyeongchang.

Although it does not reveal contract details of its sponsorship agreements, the deals with its top sponsors generate an estimated 100 million per quadrennium.

Other major sponsors, including McDonald’s, Coca-Cola, Panasonic and Atos have signed up until 2020 or beyond.

Reuters

http://www.japantoday.com/category/sports/view/samsung-extends-deal-as-olympics-top-sponsor-to-2020

Link to post
Share on other sites
  • 6 months later...
Toyota to sign up for top-ranked Olympic sponsorship

Kyodo

  • Mar 3, 2015

Toyota Motor Corp. will sign a contract later this month for the top-ranked Olympic sponsorship, becoming the first-ever automaker in the world to do so, sources said Monday.

Toyota President Akio Toyoda and International Olympic Committee President Thomas Bach will attend the signing ceremony to be held on March 13 in Tokyo, they said.

Toyota will join 11 companies with exclusive worldwide marketing rights under The Olympic Partner, or TOP, Program, such as Coca-Cola Co. and McDonald’s Corp.

The automaker will be the third Japanese company to become the TOP sponsor after Panasonic Corp. and Bridgestone Corp.

Its contract period is expected to cover the 2020 Tokyo Olympic and Paralympic Games and the value of the deal could be in the vicinity of ¥100 billion ($835 million).

The TOP program, launched in 1985, accepts one company in a designated product or service category.

http://www.japantimes.co.jp/news/2015/03/03/business/toyota-sign-top-ranked-olympic-sponsorship/#.VPYFNC4Wjus

Link to post
Share on other sites

Wow. Even for just two FULL OGs (PC 2018 and Tokyo 2020), that's INCREDIBLY OVER-PRICED for $835 mil!ion!! I mean, what $417 million per Games?) Or even if it were for FOUR OGs (up to 2024), that's still $208 mil per Games. (I think that probably includes providing some 50 or so vehicles to every Organizing Committee.) Aside from the use of the rings, what do they get? Maybe 20-all-season passes?

To think that wHen Ueberroth created the 'exclusive-per category sposonship for the LA 1984 sponsors, it was only $4 million per category (and yes, that was just for domestic exposure...but still the US was already a 275-million people market then.) Now, it's at least $200 million per Games!!

Here's the rub: the IOC will always find suckas to finance its extravaganzas! And that's why everything they do is on a multi-million dollar scale.

Link to post
Share on other sites
  • 1 year later...

 

Quote

 

IOC and Alibaba Group launch historic long-term partnership as Alibaba becomes Worldwide Olympic Partner through 2028

Breakthrough partnership will support the IOC and the Olympic Movement achieve Olympic Agenda 2020 vision in a new digital era

 

The International Olympic Committee (IOC) and Alibaba Group (NYSE: BABA) today jointly announced a long-term partnership through 2028. Joining The Olympic Partner (TOP) worldwide sponsorship programme, Alibaba will become the official “Cloud Services” and “E-Commerce Platform Services” Partner, as well as a Founding Partner of the Olympic Channel.

The partnership was announced today at the World Economic Forum in Davos, Switzerland, with IOC President Thomas Bach, Alibaba Group Founder and Executive Chairman Jack Ma and Alibaba Group Chief Executive Officer Daniel Zhang.

...

https://www.olympic.org/news/ioc-and-alibaba-group-launch-historic-long-term-partnership-as-alibaba-becomes-worldwide-olympic-partner-through-2028

 

 

Link to post
Share on other sites
  • 5 months later...

 

Quote

 

IOC and Intel announce Worldwide TOP Partnership through to 2024

 

he International Olympic Committee (IOC) and Intel (NASDAQ: INTC) today announced a long-term technology partnership at an official signing ceremony in New York with IOC President Thomas Bach and Brian Krzanich, Intel’s Chief Executive Officer.

Intel will join “The Olympic Partner” (TOP) worldwide sponsorship programme, becoming a Worldwide TOP Partner through 2024.

...

https://www.olympic.org/news/ioc-and-intel-announce-worldwide-top-partnership-through-to-2024


 

 

Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Loading...
×
×
  • Create New...