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Judo at the 2012 Summer Olympics

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Judo is hoping to cash in on the success of London 2012 with the appointment of the Parallel Media Group (PMG) as its new global sponsorship agent.

The International Judo Federation (IJF) have signed a four-year deal with PMG, which is based in London and perhaps best known for its work in golf.


Judo proved to be one of the biggest success stories of London 2012 with a record 135 countries taking part in the event.

A total of 23 countries won medals and the arena at ExCeL was sold out every day with spectators including Russian President Vladimir Putin and British Prime Minister David Cameron.



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