afiqnadzir 100 Posted August 6, 2012 Report Share Posted August 6, 2012 perhaps we can make competition on rio look..its gonna be awesome' 3 Quote Link to post Share on other sites
DannyelBrazil 703 Posted August 6, 2012 Report Share Posted August 6, 2012 When I was in Casa Brazil, I noticed to following design used a lot around, and one of the souvenirs I bought, a notebook, also used it. I wonder if this is an early indication of the "Look": I liked this design, but it's too simple and too early for unveliing the Look of the games. For sure, we will have some carnaval of colors in the arenas... Quote Link to post Share on other sites
Athensfan 1081 Posted August 6, 2012 Report Share Posted August 6, 2012 When I was in Casa Brazil, I noticed to following design used a lot around, and one of the souvenirs I bought, a notebook, also used it. I wonder if this is an early indication of the "Look": I really hope not. I'm sort of ok with that classic Rio pavement design -- in small doses. However, the squiggly lines creating the pattern remind me of some sort of flesh-eating bacteria. I truly loved Rio's bid logo that appeared to be inspired by a monstera leaf. I'd love to see them evoke that type of design in their Look. It could be stunning. 1 Quote Link to post Share on other sites
menegazfelipe 43 Posted August 7, 2012 Report Share Posted August 7, 2012 Four years to go and this is what we have from Rio's look: Quote Link to post Share on other sites
DannyelBrazil 703 Posted August 7, 2012 Report Share Posted August 7, 2012 ^^Liked it! Quote Link to post Share on other sites
menegazfelipe 43 Posted August 7, 2012 Report Share Posted August 7, 2012 Quote Link to post Share on other sites
Athensfan 1081 Posted August 7, 2012 Report Share Posted August 7, 2012 Looks a bit like close-ups of swiss cheese.... Quote Link to post Share on other sites
Juso 42 Posted August 7, 2012 Report Share Posted August 7, 2012 perhaps we can make competition on rio look..its gonna be awesome' Lets do it, I would love to play with this design, just the process of creating the look for fun would be an interesting process. Quote Link to post Share on other sites
Victor Mata 272 Posted August 7, 2012 Report Share Posted August 7, 2012 I doubt it will be like this. This is just some strange close-ups of the logo. Quote Link to post Share on other sites
DannyelBrazil 703 Posted August 7, 2012 Report Share Posted August 7, 2012 I think this will be the look 'til the official one be released. Looks a bit like close-ups of swiss cheese.... Quote Link to post Share on other sites
barrack 75 Posted August 7, 2012 Report Share Posted August 7, 2012 The little squiggles look a lot like the "R" in the logo. I like it. 1 Quote Link to post Share on other sites
DannyelBrazil 703 Posted August 7, 2012 Report Share Posted August 7, 2012 ^^True!!! Now I like this even more! Quote Link to post Share on other sites
menegazfelipe 43 Posted August 7, 2012 Report Share Posted August 7, 2012 We can see that look outside the Rio 2016 office at London's Main Press Center: Quote Link to post Share on other sites
baron-pierreIV 1700 Posted August 7, 2012 Report Share Posted August 7, 2012 When I was in Casa Brazil, I noticed to following design used a lot around, and one of the souvenirs I bought, a notebook, also used it. I wonder if this is an early indication of the "Look": It's so old-lady, faggy, crochet-like. Not dynamic enough. Quote Link to post Share on other sites
NY20?? 98 Posted August 7, 2012 Report Share Posted August 7, 2012 It reminds me of Athens' Look in that it's an abstract representation of a pattern found in the host's environment. Athens' was vase patterns, Rio' is street mosaics. That's always a good starting point; designers going out into the street and bring back into the studio what they see. . 2 Quote Link to post Share on other sites
Juso 42 Posted August 8, 2012 Report Share Posted August 8, 2012 It reminds me of Athens' Look in that it's an abstract representation of a pattern found in the host's environment. Athens' was vase patterns, Rio' is street mosaics. That's always a good starting point; designers going out into the street and bring back into the studio what they see. . I love this video and the look achieved for Vancouver, the look saved the design of the games as the logo itself was a bit bland. (Let me clarify I like the innukshuk idea just wish it was more stylised and maybed reworked the way the paralympic and torch relay logos were - which were so much better..) Compared to: Quote Link to post Share on other sites
DannyelBrazil 703 Posted August 8, 2012 Report Share Posted August 8, 2012 I really think copybook has not much related to the final look of the games. It's just merchandise. Quote Link to post Share on other sites
gotosy 493 Posted August 9, 2012 Author Report Share Posted August 9, 2012 Pele holds a t-shirt with the same pattern Pele visits Casa Brasil Quote Link to post Share on other sites
DannyelBrazil 703 Posted August 11, 2012 Report Share Posted August 11, 2012 About Paralympic Logo - Truly, the most special one EVER! http://www.designweek.co.uk/industry-voice/designing-the-rio-2016-olympics/3035053.article DesignWeek: How did you develop this into an identity? Fred Gelli, Tatil Design: We decided to express in this logo not the thing that represents our difference, but exactly the opposite – what we have in common. We decided to use two icons. One is the heart, and the other is the infinity symbol, to represent the infinite energy of the athletes. When you put this together you have a heart that beats with infinite energy. We also decided that this logo should be multisensory – for everybody. First of all it’s a 3D logo, so it already incorporates touch. To that we added a sound – a heartbeat. Connected to the sculpture is a subwoofer with vibrations, so deaf people can feel it and there is also a rhythmic light in it. We’re working on creating a smell too… DW: Wow! FG: There was a very emotional moment on the launch day. Ádria Santos – she’s a Brazilian Paralympic runner who has been blind since birth - when she arrived at the logo she started to touch it and felt the vibrations and she started to cry, and sure I cried too, and she said that was the first time in her career that she could feel the symbol of her life, she has been running in the Paralympics for 20 years. She said when she listened to the heartbeat she felt like it was for her heartbeat. We couldn’t have imagined that sort of response. The entire interview worths a read. Also, because IOC asked Rio to avoid many things London did with their logo... Quote Link to post Share on other sites
paul92 93 Posted August 11, 2012 Report Share Posted August 11, 2012 How often are people going to be able to see it with all the sound and vibration stuff? Surely that's all very minimal since 99% of the time people will see it on branding and merchandise - as a flat image. Quote Link to post Share on other sites
DannyelBrazil 703 Posted August 11, 2012 Report Share Posted August 11, 2012 Well, you can sell t-shirts with the smell or in relief... The concept is: you can touch and feel... No matter the way. It seems in Casa Brasil, the logo can be touched and you listen the heart pulsating. Quote Link to post Share on other sites
paul92 93 Posted August 11, 2012 Report Share Posted August 11, 2012 Seems like a big gimmick to me. Quote Link to post Share on other sites
DannyelBrazil 703 Posted August 12, 2012 Report Share Posted August 12, 2012 ^^I think if the effect of allowing disable people to feel the logo works, all efforts worthed. Quote Link to post Share on other sites
mattygs 274 Posted August 12, 2012 Report Share Posted August 12, 2012 Seems like a big gimmick to me. Most stuff is. The London logo is exactly the same, they portrayed it as a buzzing logo representing energy - but most of the time, it's a flat image. Rio is taking a different tact, but the *different* concept is still the same. Quote Link to post Share on other sites
DannyelBrazil 703 Posted August 12, 2012 Report Share Posted August 12, 2012 True enough... Most of time we will see the logos in walls and papers... Quote Link to post Share on other sites
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