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olympikfan

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Could the TV rating of Euro 2012 surpass the the TV rating of the up coming Olympic Games. The 2008 Euro Cup had the highest for a Euro Cup. To see Football fan in cafes and some staying home to see the games means something. That does happen for the Olympics in this Football mad continent.

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Do you mean the global TV ratings or the European TV ratings? I doubt that on global level, the TV ratings for the EURO will be higher than for the Olympic Games, even if the EURO is probably watched also in non-European countries. In Europe it could easier be, but I don't know whether one can compare correctly the TV ratings for a sports event taking place throughout the day (like the Olympics) to the TV ratings for a sports event taking place only in the evening (like the EURO).

Regarding the public enthusiasm with TV parties or fan fests, the big football tournaments certainly will always beat the Olympics. It's because of the many different sports at the Olympics which scatters the audience's attention, while football is the only focal point at the EURO and the World Cup and is (at least here in Europe) almost like a religion, while traditional Olympic sports like athletics or swimming create not that much of public attention.

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Do you mean the global TV ratings or the European TV ratings? I doubt that on global level, the TV ratings for the EURO will be higher than for the Olympic Games, even if the EURO is probably watched also in non-European countries. In Europe it could easier be, but I don't know whether one can compare correctly the TV ratings for a sports event taking place throughout the day (like the Olympics) to the TV ratings for a sports event taking place only in the evening (like the EURO).

Regarding the public enthusiasm with TV parties or fan fests, the big football tournaments certainly will always beat the Olympics. It's because of the many different sports at the Olympics which scatters the audience's attention, while football is the only focal point at the EURO and the World Cup and is (at least here in Europe) almost like a religion, while traditional Olympic sports like athletics or swimming create not that much of public attention.

Well said Olympian. Let 's not forget that there are still countries where football is not that big (U.S.A., Canada, Australia etc). In the United States the Euro 2012 have averaged one million viewers when the NBA finals 17 millions.

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  • 2 weeks later...

I don 't care if your italian friends are laughing. These are the FIGURES until, at least, June 23. Btw the Beijing Olympics were the most-viewed event in American television history.

http://www.nytimes.com/2008/08/26/arts/26arts-OLYMPICSRATI_BRF.html?_r=1&scp=1&sq=Olympics%20Ratings%20Set%20Record%20&st=cse&oref=slogin

Anyway, it is pointless to compare, in terms of tv ratings, these two very different types of sporting events. But you keep doing it over and over...

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  • 1 month later...

I take your Euro 2012 final, and raise you last night's 100m final, and Super Saturday...

http://www.guardian.co.uk/media/2012/aug/06/bolt-bbc-20m-olympic-viewers

Usain Bolt's 100 metres final win was watched by just over 20 million BBC viewers on Sunday night – the London 2012 Olympics' biggest UK audience to date outside of the opening ceremony.

A total of 19.4 million viewers watched Bolt win his second 100 metres gold on BBC1 in the five minutes from 9.50pm on Sunday, a 64.5% share of the audience.

This topped the games' previous highest peak audience for live sporting action, the 17.1 million who watched Mo Farah win the 10,000m on Saturday, and the 16.3 million who saw Jessica Ennis secure heptathlon gold with her victory in the 800m earlier that night.

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Broadcasters claim bumper Olympic Games audiences

GLOBAL television broadcasters have announced the London 2012 Olympic Games telecast as the most popular ever.

In Australia, the Nine Network claims its free-to-air broadcasts on Nine and GEM across 17 days reached in excess of 13,573 million viewers, outperforming the 2008 Beijing Olympic Games by 920,598 and the 2004 Athens Olympic Games by 1,063,663.

This figure does not include the subscription-TV audience on eight channels of Foxtel, which surpassed another one million viewers on some nights.

And American broadcaster NBC claims its coverage was watched by more viewers than any other event in US television history, albeit with the advantage of 17 days' coverage and multiple channels broadcasting 5535 hours from the Games, as opposed to its 2000 hours of Beijing coverage.

Americans viewed the Games across NBCUniversal's networks of NBC, NBC Sports Network, MSNBC, CNBC, Telemundo and Bravo.

The total audience of 219.4 million surpassed the 1996 Atlanta Olympics' 209 million viewership and the 215 million who watched the 2008 Beijing Games.

The host nation also boasts of its coverage being the biggest national television event in the history of the modern ratings system (since 2002) with almost 52 million Brits - or 90 per cent of the total UK population - watching at least 15 minutes of the GameS on the BBC.

That beat the 2002 World Cup and the wedding of Prince William and Kate Middleton.

The national public broadcaster had peak audiences of 27.3 million during the opening ceremony, 26.3 million during the closing ceremony (when Mr Bean upstaged the London Symphony Orchestra), 20 million for the men's 100m final and 17.1 million for local hero Mo Farah's win in the 10,000m.

Both the opening and closing ceremonies averaged 22 million viewers across three hours.

The success of the BBC's coverage - across 26 channels - also consigned commercial competitor ITV to its worst-ever daily and weekly ratings as even coverage on BBC3 surpassed ITV.

The same was not true in Australia where the Seven Network managed the best shares of any network other than the host broadcaster during an Olympic Games fortnight.

Nine claimed an average audience of 1.616 million viewers across the early evening and evening timeslots of London 2012.

The Foxtel simultaneous programming averaged 538,170 viewers, meaning the aggregate 5 City Metro television audience for London 2012 primetime was 2.133 million between 6.30pm-10.30pm.

Audience comparisons between Olympics are fraught due to the differing time zones of each Games. Obviously the 2000 Sydney and 2008 Beijing Games were far more palatable viewing prospects for Australians than the overnight viewing from London.

And the 2016 Rio de Janiero Olympic Games are going to provide even more challenging time difference for Australian broadcasters.

Similarly, technological and viewing changes mean the figures pulled from the days of single analog TV channels can't be compared to the breadth of London's 10 channels in Australia (or 24 in England) and online viewing opportunities.

The Australian

Olympics 2012: European Broadcasting Union Calls Games “Most Watched" Ever

COLOGNE, Germany – The London Olympics were “the most watched Olympic Games in history” according to the European Broadcasting Union (EBU) the association of European public broadcasters whose members aired Olympic events across all platforms across the continent.

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Viewing figures for London 2012 outstripped those of previous games, easily beating out Beijing 2008, the EBU said. It helped that time zone differences were slight across Europe, allowing top events to be viewed in primetime across most of the continent.

Home court advantage as well as the stellar performance of British athletes helped give the BBC Europe’s largest Olympic audience, with the daily peak audience for London 2012 beating out the best day of coverage for Beijing 2008. Aside from the opening and closing ceremonies, which drew 26.9 million and 26.3 million viewers respectively, the BBC’s top figure was the 20 million viewers who watched Usain Bolt win the men’s 100 meter final. The BBC’s peak figure in Beijing 2008, for the same event, was 7.5 million viewers.

Ratings were not nearly as impressive elsewhere in Europe but viewing figures consistently beat those of previous Olympics. In France 34 million people watched at least an hour of Olympic coverage across France Televisons’ four networks France 2, France 3, France 4 and France 0, while the opening ceremonies scored a 27.5 percent market share for France 2, the network’s best performance in seven years.

In Germany, Olympic broadcaster ZDF averaged 3.59 million viewers, or a 24.9 percent share, over the entire London Games, compared to 22.5 percent and 1.81 million viewers for Beijing 2008.

Spain’s peak Olympic audience was the 5.68 million who tuned it to RTVE to watch Team USA’s narrow victory over Spain in the men’s basketball final.

"London 2012 has been a triumph for European public service broadcasters,” said EBU Director General Ingrid Deltenre. “The International Olympic Committee's primary broadcasting objective was to ensure as many viewers as possible were able to experience the Games, and the EBU is honored to have been a part of meeting that objective."

The EBU said use of its live streaming platform Eurovisionsports.TV more than doubled during London 2012 compared to Beijing 2008, with up to 590,000 unique viewers per day and a total of 34 million streams viewed.

Commercial broadcaster Eurosport, which shared Olympic coverage with public networks in several European territories, said it drew an audience of 106 million over all of London 2012. Average viewer figures jumped 80 percent during the Olympics while its site Eurosport.com attracted nearly 5.6 million daily visitors during the Games, a 36 percent jump on its average daily audience.

Eurosport said its most watched programs were coverage of the Athletics events on August 5, 8 and 9, which each drew more than 13 million viewers.

Hollywood Reporter

Edited by Sir Rols
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That’s great that the rating were great but if you read what I put down “in this Football mad continent” I think I was speaking of Europe. So what were the ratings in Spain, Greece, Germany and other European Nations?

UEFA-EURO-2012-Champions-Spain-Victory-Parade-And-Celebrations-soccer-31476087-594-396.jpg

If you look at the second article quoted, it mentions it was the most watched Games ever in the EBU. Here's some more details:

EU broadcasters break viewing records during Olympics

Editor | 15-08-2012

The European Broadcasting Union (EBU) is talking up the success of its public broadcasters' Olympics initiatives, noting that viewing figures across its partners outstripped those of previous Games, with EBU members reaching much larger audiences for London 2012 than Beijing 2008 via both television and online streaming.

For instance, the BBC's daily peak audience for the London 2012 Games surpassed the best day of its Beijing 2008 coverage. The BBC's top figure was 20 million for the men's 100 metres final; in Beijing the highest was 7.5 million.

In France, 34 million people watched at least an hour of the Games on France Télévisions' France 2, France 3, France 4 and France O. During the Opening Ceremony, France 2 took a 27.5% market share, its best for seven years, while the next day France 3 won a 19.7% share, its highest since 2008.

German EBU member ZDF averaged 3.59 million viewers for its London 2012 coverage, a market share of 24.9%. Beijing 2008 drew an average audience of 1.81 million, or a share of 22.5%.

In Spain, 5.68 million viewers tuned into RTVE for the men's basketball final between Spain and the U.S., giving it a 47.2% market share.

Meanwhile the multiplatform intiatives also broke records. Use of the EBU's live streaming platform, www.eurovisionsports.tv, which provided 47 live feeds from 42 EBU members every day of the Games, more than doubled its traffic since Beijing. The site provided 34 million streams over a total 6.7 million hours of playtime. It reached a traffic peak of 2.67 million streams on Friday 3 August, but it saw up to 590,000 unique viewers per day in 82 territories across Europe and North Africa. ALso, viewers spent time with the content, watching up to 70 minutes per day

"London 2012 has been a triumph for European public service broadcasters," said EBU Director General Ingrid Deltenre. "The International Olympic Committee's primary broadcasting objective was to ensure as many viewers as possible were able to experience the Games, and the EBU is honoured to have been a part of meeting that objective."

Edited by Sir Rols
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