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Rio defines the colors of the seats of Maracana: blue, white and yellow

The painting will be divided by layers and makes reference to the brazilian flag. Types of seats will be chosen by the end of the month.

maracana_maquete2_felippecosta_95.jpg

maracana-felipecosta.jpg

The works are 56% concluded and the stadium will be ready in February 28.

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Source (in portuguese): http://globoesporte....s-cadeiras.html

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The "international" Rio And one of our dangerous neighbors: They are all welcome!

- Did you say fruit, candy or girl?

Subway in Rio with decoration for the World Cup

The exact number of seats is not yet defined, but will be around 78,000 for world cup and 80,000 for olympics.

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Brazil to spend 579 million dollars on World Cup security

The Brazilian government will spend 1.17 billion reais (579 million U.S. dollars) on the security of the FIFA World Cup 2014, state news agency Agencia Brasil said Wednesday.

Agencia Brasil said that three quarters of the amount will be spent on the equipment, and the rest on the operation of the system.

Meanwhile, the Justice Ministry's Secretaria announced the creation of a committee which will execute the plan.

The security for the 2014 World Cup, and its warm-up event, the 2013 Confederations Cup, will include new control centers which will feature aerial photography equipment and observation platforms technology.

Fourteen control centers will be set up 12 for each of the host cities and two national centers, located in Rio and in Brazil's capital city Brasilia.

The control centers will allow for more integration of the security forces in different states, and will be left as a legacy from the Cup.

"We want to leave for the population a legacy in the way to act in public security. This integration among the states will remain," said Secretary for Large Events Valdinho Jacinto Caetano.

http://news.xinhuane...c_131788045.htm

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Brazil 2014 Volunteer Programme open for applications

Tuesday was a landmark day in the organisation of the FIFA Confederations Cup Brazil 2013 and the 2014 FIFA World Cup Brazil™ and the securing of the legacy of both tournaments.

In hosting a press conference in the city of Salvador, the 2014 FIFA World Cup Brazil™ Organising Committee (LOC) opened the application period for the Volunteer Programmes, which will attract thousands of Brazilian people and foreigners keen to play their parts in staging the two events.

...

Applications are welcome from everyone, regardless of their gender, skin colour, sexual orientation and age, though applicants must be at least 18 years old three months before the two competitions begin and available to work for 20 consecutive days. The LOC welcomes diversity in the workplace and the inclusion of people with special needs.

Nearly 90,000 applicants will take part in online training, which, in the case of the Confederations Cup, will begin this December. Volunteer groups will be finalised in January and February next year and allocated to the Host Cities in March, with volunteers then receiving their training in April and May. The Volunteer Programme for the 2014 FIFA World Cup Brazil will follow a similar schedule, starting one year later.

Shifts will be up to ten hours long. Applications from people living outside the 12 Host Cities and from other countries are welcome, although successful applicants will have to pay for their transport to the city where they will be working and their accommodation.

The LOC will provide volunteers with transport around the city in question, meals during their shifts and a uniform. At the end of the FIFA World Cup Brazil 2014, volunteers will receive a certificate and will be invited to a party held in their honour in each of the 12 Host Cities.

FIFA

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Latin American applicants flock to Volunteer Programme

Perhaps inspired by the idea of taking part in the first FIFA World Cup™ to be staged close to home in 28 years, people from across Latin America have been signing up in numbers for the Volunteer Programme for the FIFA Confederations Cup Brazil 2013 and the 2014 FIFA World Cup Brazil.

The region’s countries lead the way in the ranking of applications made from overseas, with Peru out front with 146 and Colombia second with 118. Standing third with 106 is Mexico, the venue for the last FIFA World Cup to be held in Latin America, back in 1986.

...

The number of countries represented by applicants to the LOC’s Volunteer Programme jumped in the space of one day from 69 to 101, from all five continents. No Asian country has made more applications than China, while the Poles are the frontrunners in Europe. Out front in Oceania and Africa, meanwhile, are Australia and Nigeria respectively.

By 4pm on Thursday some 65,000 people had applied to the Volunteer Programme.

...

FIFA

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Wait until World Cup final, Rio's mayor told

The mayor of Rio de Janeiro has been told by FIFA that he must wait until the 2014 World Cup final if he wants to see the host nation play a match in his city.

Eduardo Paes has repeatedly told FIFA and the local organising committee (LOC) that he would like to see Brazil play in Rio, soccer's governing body said on Friday.

But FIFA, denying media reports that it was contemplating switching the match schedule to allow Brazil to play a quarter-final in Rio, said Paes would have to wait.

"FIFA and the LOC would like to clarify the reports in the Brazilian media claiming a change in the match schedule for the World Cup in order to stage a quarter-final with potential Brazilian participation in Rio are incorrect," said FIFA in a statement.

"The match schedule has not been modified since it was approved by the FIFA executive committee in October 2011.

"It is true the mayor of Rio de Janeiro, Eduardo Paes, expressed at various occasions with FIFA and the LOC his wish to host a match of the Brazilian national team in Rio de Janeiro during the World Cup.

"As the venue of the final, Rio would host the Selecao (Brazil) should they qualify for it."

Brazil have been allocated to Group A, meaning they will play their first round matches in Sao Paulo, Fortaleza and Brasilia.

If they win the group, their path to the final would be via Belo Horizonte, twice, and Fortaleza. If they finish second, they would play in Fortaleza, Salvador and Sao Paulo.

Reuters

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^^ How I hate Brazilian politicians...

I understand all Rio population wanted Brazil playing in Maracana early (like all people from other host cities), but the schedule is already unveiled and this is not time to such atitude...

He lost a chance to be in silence...

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Today was revealed the name of the ball that will be used at Brazil 2014: BRAZUCA.

It's a common word in Brazil. Sometimes the brazilians call themselves as Brazucas. it's a nickename as Aussie ou Brit. The name was unveilled thissunday at Esporte Espetacular TV show. It's a Globo TV sportive show and was choosed in a poll in the internet for the football fans.

Link: http://globoesporte.globo.com/nome-da-bola-2014/noticia/2012/09/nome-da-bola-da-copa-e-escolhido-pela-primeira-vez-pela-torcida-brazuca.html (portuguese)

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I'm kinda annoyed they revealed the name yet they haven't unveiled the design of the ball. Perhaps we'll see it later this month on that supossed megaevent (which is rumoured to also have the official unveiling of the mascot) although I think it's a bit too soon.

Does anyone remember when the Jabulani was unveiled back then?

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I liked the name. I'd rather bossa nova, but Brazuca is okay. Easy to non-Brazilians to speak (Imagine some English-speakers saying "Carnavalesca" at first).

My only worry is, in Spain both "Brasucas" (for Brazilians), "Argentos" (for Argentines) and "Sudacas" (for South Americans) are pejorative and prejudicial...

Anxious to see the design!

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The 2006 and 2010 balls were both revealed at the draw in december before the world cup. So december 2005 and 2009.

I think Adidas wants a big stage for their product, so its unlikely that they presented it in an extra show where not so many people

from other countries will be watching.

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So, the confederations cup and the world cup will use the same ball? I remember the last competitions used different balls, Kompanya and Jabulani.

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Brazil 2014 receives record volunteer applications

The window for applications to be a volunteer at the Brazil 2014 FIFA World Cup has closed, with a record number putting themselves forward for the opportunity.

A total of 130,919 applied, almost doubling the previous record of 70,000 for the last tournament in South Africa two years' ago.

The vast majority of applicants are Brazilians, with the largest number coming from São Paulo, followed by Rio de Janeiro and Minas Gerais.

Outside of Brazil, the country with the largest number of candidates was Colombia, with 908, followed by Argentina, Spain and Mexico.

...

http://www.insidewor...er-applications

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FIFA Executive Committee approves kick-off times for Brazil 2014

The FIFA Executive Committee convened on Thursday 27 September, at the Home of FIFA in Zurich, and approved the kick-off times for the 2014 FIFA World Cup Brazil™.

The Opening Match will take place on 12 June in Sao Paulo, with a kick-off time of 17.00.

Group-stage games will be played at 13.00, 16.00, 17.00, 18:00, 19.00 and 21:00 local time, with knockout stage matches at 13.00 and 17.00 local time. The semi-finals will be played at 17.00 local time and the Final, on 13 July 2014 at the iconic Maracana stadium, at 16.00 local time.

All kick-offs are local time, with Cuiaba and Manaus being CET-6, all other venues CET -5. After USA 1994, it’s the first time that FIFA World Cup matches will be played in different time zones, with Manaus and Cuiaba one hour behind Brasilia Time.

When defining the kick-off times, the following criteria was taken into consideration:

• Equitable distribution across all teams

• Equitable rest periods for teams within same group

• Temperature in venues

• Global TV market considerations

• Fan travel logistics: flight times, accommodation

Finally, it has been decided that the release date of players will be the 19 May 2014, with a mandatory rest period from 19-25 May 2014, to ensure that all players (with the exception of those playing the UEFA Champions League Final) will have one week of rest before joining their national teams.

The Final Draw for Brazil 2014 is confirmed to be Friday 6 December 2013 at the Costa do Sauipe in Bahia.

updated match schedule

FIFA

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FIFA shrugs off criticism over World Cup heat

ZURICH (Reuters) - Soccer's governing body FIFA has refuted suggestions that it has put commercial considerations before the health of players in deciding on kickoff times for the 2014 World Cup in Brazil.

Several matches at the competition will be played in the early afternoon in tropical venues such as Natal, Recife and Salvador, as well as the dry and dusty capital Brasilia.

The kickoff times were finalised by FIFA on Thursday. With most of Brazil three hours behind GMT, the afternoon times are favorable for European television viewers who will be able to watch matches in their evening.

FIFA secretary general Jerome Valcke, clearly exasperated at constant criticism of the tournament's organization, said there had been little room for man oeuvre.

He also dismissed talk that Brazil, who will not have to play any early or mid-afternoon games, had been favored.

"I don't even imagine why and how you could think we are making decisions thinking about the television and not thinking about the health of the players," Valcke told reporters following a question from a Brazilian journalist.

"The first thing we need is a good World Cup and to have a good World Cup we must make sure we have the best of football and to have the best of football, we need the best teams and the best game.

"Every decision we make takes into consideration the health of the players."

Valcke said that part of the problem had been caused by local organizers wanting teams to move around between venues in different parts of the country,

"We have made a decision to play in all Brazil because that was the request of Brazil," he said.

"You have a country which is not a small country, it is a continent, where it can be two degrees and 26 degrees at the same time on the same day.

"Then you have to take these teams around the country because it was also a decision not to play in just in one region of the country but to travel all around the country to give all Brazilians the chance to enjoy Germany, Italy and the other top teams."

BRAZIL LUCKY

Valcke added that, whatever they did, World Cup organizers were criticized.

"The match schedule was wrong, the kickoff times are wrong," he said with an air of frustration.

"We have discussed with our medical department, we have been discussing with our local organizing committee and finally also with football specialists and they all agree that these kickoff times, wherever we put them, from south of the country to the north, are still at a time where players can play without any problem."

Valcke, speaking after FIFA's Executive Committee meeting, acknowledged Brazil had been fortunate.

"The match schedule has not been organized just for Brazil to win this World Cup, it is true they are lucky and playing in very good conditions," he said.

FIFA president Sepp Blatter said players would adapt.

"The history of football has shown that great players can play in all conditions," he said. "In Mexico in 1970 and 1986, we played at high noon, at 2,400 meters and the quality of the game did not suffer.

"You know that in difficult conditions, you can stop the game, you can cool down, and have drinks. You will remember 25 years ago, the referees said it was forbidden to drink water during the matches, and now all that has been changed because we want to take care of the health of the players."

"The actors are the players, we need the players."

This week, UEFA boss Michel Platini again called for a winter World Cup in Qatar in 2022 because of worries over the heat.

Reuters

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World Cup unlikely to use extra linesmen, says Blatter

Extra linesmen behind the goals are unlikely to be used at the 2014 World Cup in Brazil despite the system's apparent success at Euro 2012, FIFA president Sepp Blatter said on Friday.

He added that the system, featuring one additional linesman behind each goal, had not featured in the World Cup qualifiers and it would be inconsistent to employ it at the finals.

Blatter said the use of the extra linesmen, championed by UEFA president Michel Platini who is an opponent of goal-line technology, was too expensive for most domestic leagues.

"All around the world, the qualifying system is done with the conservative system of one referee, two assistant referees and the fourth official," Blatter told reporters.

"I'm not going to say what is the final decision before the World Cup, but if you have the system which has run for the qualification, then you should have the same system in the final."

"There are not so many associations in the world of football that can afford to have so many referees, even in professional leagues."

"The referees (behind the goals) must have the same quality as the referee in the middle, that is the first principle," he said.

However, Blatter did not completely write the system off.

"Let us wait and see how many of the national associations will use this system of additional referees and how it will work in the different leagues," he added.

VANISHING SPRAY

UEFA employs five referees in Champions League and Europa League matches and the system is also used in Italy's Serie A.

Blatter is a keen supporter of goal-line technology, which FIFA has already confirmed will be used at the 2014 World Cup when it is not clear if the ball has entered the goal.

UEFA has argued that the extra linesmen also help reduce pushing and shoving in the penalty area, inhibit players from diving to win penalties and improve fair play.

Blatter said FIFA was also considering the use of vanishing spray to stop defensive walls creeping forward at free kicks.

Widely used in South America where it was pioneered, it involves referees pacing the regulatory 9.15 metres between the ball and the nearest defender and then spraying a white line on the pitch to mark the correct position of the wall.

The line disappears from the pitch within a minute.

Reuters

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Fifa goes retro for World Cup brand building

Fifa is to use brand assets from previous World Cups in the run-up to 2014.

Football’s governing body will use posters, logos and other visual material from past World Cups in its merchandising programme ahead of the next World Cup in Brazil.

The move aims to boost merchandise sales during what the organisation calls the “off-years” between each tournament where there is less attention on the World Cup brand.

Speaking to Marketing Week ahead of the Brand Licensing Europe conference later this month (17 October), Ralph Straus, head of strategy and brand management, says the initiative is part of wider strategy to make “storytelling” a more prominent part of how it markets the World Cup. This will include building a narrative around the tournament’s signature product, the mascot, which was revealed last month, as well as the trophy.

He adds: “From a product point of view, [the strategy] won’t just be about putting an emblem on a t-shirt or a cap. It’s about celebrating the World Cup history and the legacy. There will be storytelling around the Fifa World Cup and around what’s happening in Brazil through the merchandising programme and the retail experience.”

The announcement follows a major review of Fifa’s licensing strategy earlier this year that saw the organisation take its international licensing programme in-house to accelerate a global roll-out of dedicated retail outlets.

Marketing will gradually ramp up ahead of December 2013 when the draw for the tournament takes place.

“We’ve secured the intellectual property rights for pretty much all the Fifa brand marques from past events, though there are still some discussions going on to secure some marques”, says Straus.

“We’re conscious not to go into the market and offer the marques to pretty much anybody and just make products with it and start selling. It needs to be part of an overall concept and it needs to be carefully tested so we can see what works and what doesn’t and where it brings most value both to consumers and to Fifa in helping to build a legacy and brand awareness for the World Cup.”

http://www.marketing...4004086.article

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