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Rio 2016 Merchandise

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Rio 2016™ presents Olympic and Paralympic Games Licensing Programme

the Rio 2016™ Organising Committee for the Olympic and Paralympic Games presented the Games Licensing Programme at the Rio 2016™ Licensing Kickoff Meeting at Rio de Janeiro’s Modern Art Museum (MAM) on Tuesday, 14 February.

A total of 150 companies from several sectors (clothes manufacturers, toys, school products and retail) interested in receiving a licence for manufacturing and selling the official products of the Games attended the event.

Product licensing is not only a revenue stream for the staging of the Games but also an opportunity to promote the engagement of people in the Games and business opportunities for a wide range of companies. Rio 2016™ estimates that the sale of official products will turn over R$ 1 billion in the Brazilian market.

“The Olympic and Paralympic Games own the world’s most famous brands. We are offering a special opportunity for companies to associate themselves with these brands and eventually display their products at the Olympic Museum in Lausanne, Switzerland, as relics of the Games. Licensed products are one more way to enable all Brazilians to take part in the Games,” Carlos Arthur Nuzman, president of Rio 2016™, said.

Rio 2016™ aims to reach a total of 60 licensed companies, 12,000 products developed and 6,000 points of sale. Between 2014 and 2016 over 150 official shops will be opened in places such as airports, kiosks, shopping centres, hotels, the Olympic and Paralympic Village and all venues of the Games. Approximately 80% of the shops will be in Rio de Janeiro and the others will be located in key cities of Brazil. A megastore is also projected to be built on the sands of Copacabana Beach.

The brands to be licensed will be those of the Rio 2016™ Olympic Games, Rio 2016™ Paralympic Games and Team Brazil. The pictograms, to be launched next year, and the mascots, which will be unveiled in 2014, will also be used as prints for official products.

The first official products will be for sale at a shop to be installed at Casa Brasil in London, UK, during this year’s Olympic and Paralympic Games.

The first category of products that will be licensed is collectibles (coins, stamps and pins); next, clothing (amounting to half of the revenues from licensing), in 2013; and hardlines (such as stationery, toys and home products), in the second semester of 2014.

“Our planning was intended to enable all segments of the market to associate themselves with the Games. Our products will range from luxury to the most affordable ones. Their launches will be projected to make the value of the Games brands reach its peak in 2016,” Sylmara Multini, General Manager of Licensing, Retail and Concessions of the Rio 2016™ Organising Committee for the Olympic and Paralympic Games, explained.

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Olympic megatore on Copacabana Beach unveiled as Rio 2016 launch $750 million licensing programme

February 15 - A megastore on Copacabana Beach is to be set-up as part of a $750 million (£479 million/€573 million) licensing programme launched by Rio 2016, it has been announced.

The programme was unveiled at Rio de Janeiro's Modern Art Museum with 150 different companies in attendance to express a preliminary interest in becoming licensees for manufacturing and selling official products of the Olympics and Paralympics.

"The Olympic and Paralympic Games have the world's most recognised brands," said Rio 2016 President Carlos Nuzman.

"We are offering a unique opportunity for companies to associate themselves with these brands and eventually have their products displayed at the Olympic Museum in Lausanne, Switzerland, as relics of the Games.

"Also, licensed products are yet another way to enable all Brazilians to take part in the event."

In addition to bringing in a large part of the revenues required to stage the Games, the Licensing Programme is a chance to promote the involvement of the public in the Olympic and Paralympics and to generate business opportunities for a wide range of sectors including clothing, toys, school supplies and retail.

Rio 2016 aims to reach a total of 60 licensed companies with 12,000 products developed and 6,000 points of sale.

Between 2014 and 2016, over 150 official shops will be opened in places such as airports, shopping centres kiosks, hotels, the Olympic and Paralympic Village and every venue of the Games.

Approximately 80 per cent of the shops will be in Rio de Janeiro and the others will be located in key cities of the country.

A megastore is also planned to be built on the sands of Copacabana Beach, one of the most iconic landmarks in Brazil and which is due to host the beach volleyball during the Games.

It is expected to be a magnet for visitors during the Games.

The emblems to be licensed will be those of the Rio 2016 Olympic and Paralympic Games and Team Brazil.

The pictograms, to be launched next year, and the mascots, which will be unveiled in 2014, will also be displayed on official products.

The first official products will be sold at a shop to be set up at the Brazil House at the London 2012 Games.

Like London they will be hoping to find a product like the red mittens at the 2010 Winter Olympics in Vancouver which capture the imagination of the country.

The first product area to be licensed is collectibles such as coins, stamps and lapel pins.

This will be followed by clothing, which will amount to half of licensing revenues, in 2013 and hardlines such as stationery, toys and home products in the second half of 2014.

"Our planning aims to enable all segments of the market to associate themselves with the Games," said Rio 2016's head of licensing, retail and concessions Sylmara Multini (pictured).

"Our products will range from luxury to the most affordable ones.

"The launches will be timed to make the Games brands' value reach its peak in 2016."

Insidethegames

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Nike has won the race to become official partners of Rio 2016 and all Brazilian national sports teams as part of a landmark agreement that also partially covers the London 2012 Games, it has been reported today.

The deal gives Nike its first official Olympic Organising Committee sponsorship since the Sydney 2000 Games, strengthening its brand in a country that will be the focus of the sporting world at both the 2014 World Cup and the Olympics and Paralympics two years later.

Under the terms of the four-year deal, reported by SportBusiness Journal, Nike will receive marketing and licensing rights to the Rio Games and will fit out all Brazilian national teams – except volleyball, which is sponsored by Brazilian sportswear brand Olympikus – both for Rio and this summer's London Games.

How much the deal is worth has not been divulged but sources valued it as somewhere between $25 million (£16 million/€19 million) and $40 million (£25 million/€30 million)

...

http://www.insidethe...l-with-rio-2016

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I like Rio's color palette and I'm expecting a gorgeous Olympic Look from them. I still vastly prefer the bid logo to the Olympic logo, but you can't have everything. The bid logo was going to be virtually impossible to improve on anyway. I loved it.

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It's funny how things go in cycles thinking about it. I expect London to pull of a very Sydney-esque Games, I really think Rio will feel like Athens' Games in many ways and with Tokyo leading the way it could be we see a Beijing-style Games in 2020.

Shame about the Nike deal. Since seeing a documentary on their labour practices a decade or so ago I've never bought any Nike products, so I guess Rio will be missing out on my ££.

But to end this post on a positive, liking the new website.

Edited by RobH
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I think the mood of the 2016 games will be much more like in the vein of the 2000 games. Both countries are southern sunny places known for their gorgeous nature scenery and their fun-loving people.

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Loved everything shown here in this thread!!!

But I liked more the previous website...

About the cycles, I couldn't agree more...

London - Sydney

Athens - Rio

Beijing - Tokyo (if they win)

=]

Shame about the Nike deal. Since seeing a documentary on their labour practices a decade or so ago I've never bought any Nike products, so I guess Rio will be missing out on my ££.

But to end this post on a positive, liking the new website.

Is everything from Rio 2016 made by Nike??? I thought only the sports material used by Brazilian athletes is provided by this company.

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Shame about the Nike deal. Since seeing a documentary on their labour practices a decade or so ago I've never bought any Nike products, so I guess Rio will be missing out on my ££.

So you think adidas, Reebok and Puma produce differently?

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Let's check the facts...

Greece

GDP: US$ 299 billion

Debt: 170% of their GDP

Brazil

GDP: US$ 3 trillion

Debt: 50% of our GDP

(Also international creditor and puting money in IMF since 2009).

Meh, not even worried... ;)

Errata: Brazilian GDP: 2,5 trillion (2011)

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So you think adidas, Reebok and Puma produce differently?

Can't speak on behalf of Rob but i don't buy from any of those companies. They all probably use sweatshops only one i am fully aware that does is Nike.

https://www.oxfam.org.au/explore/workers-rights/are-your-clothes-made-in-sweatshops/ On here says that from Nike Adidas, Puma ,Fila and more use sweatshops or make the products in sweatshop like places.

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Get to know the Rio 2016 Games commemorative coins The coins will be put into circulation from August this year, featuring designs that celebrate the Olympic and Paralympic Games

moedas_0.jpg

On Thursday 30th January, the Central Bank of Brazil presented the designs of 36 commemorative coins created in order to celebrate the Rio 2016 Olympic and Paralympic Games. The package includes sixteen R$1 coins for regular circulation, and a further four gold and 16 silver coins.

The first coins are expected to enter circulation in August this year, to be followed by three further launches, scheduled for February 2015, August 2015 and February 2016. Four new coins for regular circulation as well as four silver and one gold coin will be issued at each launch.

The designs, which were approved by the National Monetary Council of Brazil (CMN in Portuguese), were produced by the Central Bank of Brazil and Brazilian Mint teams with technical support from the Rio 2016 Organising Committee.

Check out the Rio 2016 Games commemorative coins below:

bimetalicas_todas__en.jpg

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Quote

 

Flip-flops help Rio to smash Olympic licensing record

 

With reports of disused venues and allegedly suspicious payments being added in recent weeks to the catalogue of bad news stories relating to Rio 2016, you could be forgiven for thinking at times that last year's Summer Olympics and Paralympics were an unmitigated disaster.

But it looks like the Brazilian organisers got at least one thing right: the merchandising of licensed Rio 2016 products.

Figures in the International Olympic Committee (IOC)'s recently-published Rio 2016 marketing report indicate that the South American city may have smashed the record for Games-related licensing revenue, generating nearly twice as much as Beijing 2008 and not far off triple London 2012's merchandising total.

The marketing report states that the Rio 2016 programme, comprising more than 5,000 licensed products sold through more than 40,000 outlets around the country, generated "over BRL1 billion (£261 million/$321 million/€302 million) in retail sales to help support and promote the Olympic Games".

Previously, according to the IOC’s Olympic Marketing Fact FileBeijing 2008 and London 2012 were the only Games, Summer or Winter, to have produced in excess of $100 million (£81 million/€94 million) for their respective Organising Committees, with the Chinese capital's $163 million (£133 million/€153 million) tally until now the highest.

Rio 2016 flip-flops were said to be among the biggest sellers ©Getty Images Rio 2016 flip-flops were said to be among the biggest sellers ©Getty Images

London 2012 managed $119 million (£97 million/€112 million), while the best Winter Olympics to date is Vancouver 2010, whose famous red mittens helped propel licensing income to $51 million (£41 million/€48 million).

The total from the Sochi 2014 Winter Olympics was $35 million (£28 million/€33 million). 

The new marketing report also discloses that, despite apparently sparse attendances for many events, Rio 2016 ticketing sales raised BRL1.235 billion (£323 million/$396 million/€373 million) for the Games operating budget, with 6.2 million tickets sold.

This is more than double the sum produced by ticket sales for Beijing 2008, but is far below London 2012, which came within an ace of being the first Olympic Games to exceed $1 billion (£813 million/€941 million) from ticket sales, and is below even Atlanta 1996, which raised $425 million (£345 million/€400 million).

Rio 2016 flip-flops were said to be among the biggest sellers on last year's programme.

 

http://www.insidethegames.biz/articles/1047727/exclusive-flip-flops-help-rio-to-smash-olympic-licensing-record

 

 

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6 hours ago, gotosy said:

The marketing report states that the Rio 2016 programme, comprising more than 5,000 licensed products sold through more than 40,000 outlets around the country, generated "over BRL1 billion (£261 million/$321 million/€302 million) in retail sales to help support and promote the Olympic Games".

Previously, according to the IOC’s Olympic Marketing Fact FileBeijing 2008 and London 2012 were the only Games, Summer or Winter, to have produced in excess of $100 million (£81 million/€94 million) for their respective Organising Committees, with the Chinese capital's $163 million (£133 million/€153 million) tally until now the highest.

London 2012 managed $119 million (£97 million/€112 million), while the best Winter Olympics to date is Vancouver 2010, whose famous red mittens helped propel licensing income to $51 million (£41 million/€48 million).

The total from the Sochi 2014 Winter Olympics was $35 million (£28 million/€33 million). 

The new marketing report also discloses that, despite apparently sparse attendances for many events, Rio 2016 ticketing sales raised BRL1.235 billion (£323 million/$396 million/€373 million) for the Games operating budget, with 6.2 million tickets sold.

This is more than double the sum produced by ticket sales for Beijing 2008, but is far below London 2012, which came within an ace of being the first Olympic Games to exceed $1 billion (£813 million/€941 million) from ticket sales, and is below even Atlanta 1996, which raised $425 million (£345 million/€400 million).

There are one or two major errors in that report. To start with the least significant: the $119 million figure from the Olympic Marketing Fact File was calculated at pre-Brexit exchange rates from about 80 million Pounds Sterling; the £97 million is a conversion back to Pounds Sterling at post-Brexit exchange rates.

Also not very significant, it would have been good of them to mention that (again per Fact File) London's nearly $ 1 billion ticket sales were generated by an unprecedented 97% sellout, some 8.2 million (just how Atlanta managed to offer 11 million tickets maybe the Baron can explain).

BUT the really mind-boggling mistake is revealed when you compare the precise wording of the 2016 and 2012 Marketing Reports:

Rio Marketing Report, page 111:

"... a huge success, generating over R$ 1bn (over USD 300m) in retail sales to help support and promote the Olympic Games Rio 2016 ..."

London Marketing Report, page 122:

"the biggest and most comprehensive licensing programme in Olympic history, generating almost £1 billion in retail sales and raising over £80 million in revenue to support the staging of London 2012, while also promoting the Olympic Games ...."

See what Rio did there? They skated over the figure for revenue to the OCOG, which, given that they didn't have China's government strong-arming licensees, will presumably be 10% or less of the total retail sales, quite possibly on the low side of $ 30 million.

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30 minutes ago, JMarkSnow2012 said:

it would have been good of them to mention that (again per Fact File) London's nearly $ 1 billion ticket sales were generated by an unprecedented 97% sellout,

The 97% figure is quoted in London's Marketing Report (page 112). As a matter of interest, can anybody find the equivalent percentage (or total tickets offered) for Rio in their Marketing Report?

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On 06/03/2017 at 7:31 PM, JMarkSnow2012 said:

Rio Marketing Report, page 111:

"... a huge success, generating over R$ 1bn (over USD 300m) in retail sales to help support and promote the Olympic Games Rio 2016 ..."

What a difference an exchange rate makes!

R$ 1 billion had been Rio's target for merchandise licensing income- but look how it was presented back in 2014:

Quote

Rio Olympics Bet on Flip-Flops to Hit $420 Million Target

Tariq Panja
13 October 2014, 21:47 BST 14 October 2014, 04:43 BST
 

Organizers of the 2016 Olympic Games in Rio de Janeiro are banking on the popularity of flip-flops and a yet-to-be-announced cuddly mascot to help meet a target of 1 billion reais ($420 million) in total merchandise sales.

The Rio 2016 organizing committee is halfway through completing 65 licensing agreements with companies that will produce and sell 12,000 games-related products, more than for any previous Olympics. About 16 percent of the total sales will go toward raising the 7 billion reais needed to stage the event.

https://www.bloomberg.com/news/articles/2014-10-13/rio-olympics-bet-on-flip-flops-to-hit-420-million-target

That figure of 16% to the OCOG is interesting, around double what was achieved in London. Given the evasiveness of the Marketing Report, I wonder if we'll ever find out whether it was realistic.

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5 hours ago, JMarkSnow2012 said:

That figure of 16% to the OCOG is interesting, around double what was achieved in London. Given the evasiveness of the Marketing Report, I wonder if we'll ever find out whether it was realistic.

What makes it even more interesting is what was achieved in Sydney and Athens: both ended up with around 10% of licensed merchandise income going to the OCOG. Also, a London licensee reported to the BBC:

Quote

http://www.bbc.co.uk/blogs/davidbond/2010/05/for_something_which_is_ultimat.html
David Bond's Blog
Will 2012 mascots be lucky for London?
David Bond | 10:17 UK time, Wednesday, 19 May 2010

[Comment]
At 12:32 19th May 2010, capt_gravedigger wrote:
... as a company who has secured the rights to produce London 2012 merchandise, our (and a lot of other manufacturer's) royalty rate is 15%, plus a further 2% that we have to pay to LOCOG to pay for the marketing of the games.

- which prompts serious puzzlement as to how the percentage actually realised was only around 8.2%. One answer would be confusion between wholesale and retail pricing. 15%+2% on wholesale prices probably would be close to 8.2% on retail prices, so was the distinction always clear in the compilation of the Sydney and Athens statistics?

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