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Rio 2016 Olympic Media Update


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Globo will have a huge 3-floor glass studio in the very center of Olympic Park for TV Globo and SporTV (that will broadcast 16 live 24/7 channels in cable TV during the games).

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Globo is the 2nd biggest TV network (only behind USA's ABC) in and the 17th Media conglomerate in the world, despite being in Brazil and be a Portuguese-language based media company.

I actually discussed this when news first broke of this very late in February. But I think SporTV wants to physically differentiate from what it had with its studio for last year's World Cup ands make it more of a beach house feel.

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We still don't have much details yet about the extra SporTV Olympic-specific channels that would temporarily round out the roster to 16 channels, each of them 24/7. I strongly suspect one of them will be solely devoted to Brazilian Olympians like SporTV did with Athens, Beijing, and London. If the Viasat Olympic channels in Sweden used for Sochi 2014 are an indicator, we could see repeats of numerous events, including practices being one of them--the main SporTV?--would have the daily news reports and segments along with marquee events that would be reaired on other channels to fill programming space in between events. Could one of them be the Olympic News Channel?

I also wonder would the channels be organized in accordance to sports like Australia's FOXTEL did with Vancouver and London. I can also see SporTV's possibility of showing Olympic-related news/previews and documentaries prior to the Olympics' start and maybe going on throughout to fill time with event repeats.

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We still don't have much details yet about the extra SporTV Olympic-specific channels that would temporarily round out the roster to 16 channels, each of them 24/7. I strongly suspect one of them will be solely devoted to Brazilian Olympians like SporTV did with Athens, Beijing, and London. If the Viasat Olympic channels in Sweden used for Sochi 2014 are an indicator, we could see repeats of numerous events, including practices being one of them--the main SporTV?--would have the daily news reports and segments along with marquee events that would be reaired on other channels to fill programming space in between events. Could one of them be the Olympic News Channel?

I also wonder would the channels be organized in accordance to sports like Australia's FOXTEL did with Vancouver and London. I can also see SporTV's possibility of showing Olympic-related news/previews and documentaries prior to the Olympics' start and maybe going on throughout to fill time with event repeats.

In daily basis, Sportv have 3 channels, those will be the main ones: Sportv, Sportv2 and Sportv3.

Based on what I got here, and in London 2012 (Sportv had 4 HD channels)

During competitions times

Sportv1 for main events (specially Volleball, Basketball, Soccer and breaking broadcasts from Brazilian Athletes, but also regular programming from non-Olympic events), Sportv2 as second option for Brazilian athletes and main competitions not involving Brazilians, Sportv3-14 for other live competitions (Sportv3 as third option for live Brazilian athletes competing), "15" might be a news channel 24/7 and "16" probably will show repeated broadcasts 24/7.

During late night and non competition-times

Sportv1 with main news "Sportv News", then "Madrugada Sportv" (Sportv Late Night show that starts 1am and finishes at 6am) then "Good Morning Sportv".

Other channels with repeated broadcasts all night long.

Forget Olympic Channel, Globo never broadcasts any other channel that is not part of Globo Group and main Cable TV companies in Brazil are owned in part by Globo, so... Olympic Channel probably will not be carried here.

Edited by DannyelBrazil
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  • 2 weeks later...

Thanks DamC for the latest info regarding the upcoming Rio 2016 French coverage developments with France Televisions and Canal+ France. Surely there's a chance we could see Olympic-specific multiple channels on Canal+'s part that can include a possible combo of France Televisions and Canal +'s sportscasters and maybe the return of Equine. Have to ask you though when does France TV allows advertising during its broadcast day? I'm sure it's also restricted when its daily children's programming is involved.

Globo TV premieres a new monthly Olympic-themed program called "Olympic Ballad", hosted by Carol Barcellos and will focus on the competition to get Brazilians ready for the Games from the Globo Group near the one-year mark, on Friday nights this month. Barcellos will continue on her hosting of Extreme Planet with this new endeavor:
http://translate.google.com/translate?hl=en&sl=pt&u=http://www.regiaonoroeste.com/portal/materias.php%3Fid%3D120509&prev=search

Clear sign of Globo's media dominance. Now that it's official Olympic media partner for Rio, Record and Bandeirantes are now required to mention and acknowledge its hated media juggernaut rival Globo during its Olympic commercial breaks and promos in the name of expanding Globo Group's Olympic branding as the said media partner everywhere like at Rio's competition venues with its special Olympic broadcast logo. Record says it didn't expect this:
http://www.fatimanews.com.br/entretenimento/inimigas-record-sera-obrigada-a-fazer-propaganda-da-globo-nas/168770/

Viasat Sweden's Ola Westernhof surely will be there in Rio De Janeiro 2016 for Viasat's/TV3's/TV10's Swedish coverage that will be 5000 hours in total. But his Viasat contract expires after Rio. Could he eventually join the Discovery Europe's Swedish family of channels--Kanal 5, Kanal 9, Kanal 11, Eurosport, Eurosport 2, not to mention any possible Olympic-specific channels--for their subsequent Olympic coverage come 2018?
http://www.aftonbladet.se/sportbladet/sportitv/article21045610.ab

FOX Sports Latin America's Rio 2016 Olympics promo, capturing the highs and lows moments from the Olympics. Looks like we're seeing a bit of the FOX Sports Latin America Olympic opener with the O acting as the Olympic cauldron

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What ESPN Brasil plans to do with its Olympic coverage share still isn't known much. But what we know is that it plans to keep its employees connected to Rio 2016. But that depends on whether the CBF, Brazil's all-powerful national soccer federation, would permit a break or delay in Brazil's Soccer Championships with perhaps a divide in that, which hasn't been scheduled yet for 2016. If Brazil's soccer competitions will proceed as regularly scheduled by the CBF, ESPN Brasil, will proceed with the soccer along with the Rio 2016 Olympics but with mostly highlights to the massive Olympic coverage. ESPN Brasil too plans to have former Brazilian athletes involved to analyze the major Olympic competition.

Globo will produce over 2000 reports to the beginning of events series and special segments in TV news and sports programs like the upcoming Olympic Ballad, something that it started just this year. It will also obviously have greater and more comprehensive coverage structure than London's and is still working on its needed infrastructure already planning for more journalists in numerous Olympic disciplines. For some Olympics, there's an obvious need to educate the Brazilian public about some sports which needs as much connection to as much as other bigger sports like soccer, swimming, track and field, volleyball, basketball, and interconnect with qualification for Brazilian athletes and the likes of construction:
http://www.portalimprensa.com.br/revista_imprensa/conteudo-extra/72918/veiculos+iniciam+preparacao+para+a+cobertura+da+olimpiada+no+rio+de+janeiro

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The olympics will be broadcast by 14 channels here in Brazil..

Grupo Globo: Globo, SporTV, SporTV 2, SporTV 3 and SporTV 4.

Grupo Band: Band and Band Sports

Grupo Record: Record and Record News

ESPN: ESPN, ESPN Brasil and ESPN +

FOX: Fox Sports and Fox Sports 2

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Do remember that the Globo Group will have SporTV create 12 additional but temporary Olympic-specific channels (16 in total for SporTV). So it'll be 26 channels in all. Did have a feeling Record News will get involved again like it was for Sochi 2014. Had to remind myself that ESPN Brasil has 3 channels, though I think the other two will carry plenty of events on their programming blocks but still devote a plenty towards not just soccer and US-based and international sports.

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Danny, where exactly did you acquired this info on the SporTV Olympic channel breakdown? Would make some sense to cover sports it holds the Brazilian TV rights towards because, after all, not all Brazilians, as much as they perhaps like the Summer Olympics in their backyard as a whole, don't want that shoved down entirely down their throats and thus like other sports with no Olympic connections. Seems to me there's no SporTV with the green and yellow color background indicating the Brazilian Olympians. I think part of that is because there's bound to be Time Brazil having athletes competing simultaneously in Rio and don't want to sacrifice any.

I also wonder what other broadcasters will emulate Globo TV/SporTV in having studio sets amidst the beautiful settings to take advantage of like we saw with the World Cup.

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Not much info about the 16 SporTV channels here that we already know with special help from Danny on how the 16 channels with various transmission modes will distribute the sports and comprehensive Olympic coverage down to the lower-tiered visibility sports (to Brazilians) in the upcoming link. Outside of the Globo Group as the official media sponsor, it already sold five of the six sponsors for Globo/SporTV's coverage. Raul Costa Jr. needed to be reminded about the BBC had 24 channels devoted to each sport in its London 2012 coverage. Plus his SporTV team has a year to fully prepare themselves for the most ambitious project in Brazilian TV history. Only unlike the BBC there's bound to be sportscasters and analysts in each Olympic sport on SporTV along with the surround sound:

http://translate.google.com/translate?hl=en&sl=pt&u=http://maquinadoesporte.uol.com.br/artigo/com-patrocinadores-do-rio-2016-sportv-vende-5-das-6-cotas-para-olimpiada_28695.html&prev=search

France Televisions brings back Equidia Life as the equestrian sub-licence carrier for Rio 2016's Olympic equestrian competition just like it did for London:

http://www.cbnews.fr/medias/jo-2016-accord-de-sous-licence-entre-france-televisions-et-equidia-life-a1021468

Spain's RTVE will receive 50 million euros to spend for its Rio 2016 coverage. Second article deals with the potential breakdown of some of the money like, for example, 2 million euros for technological equipment there:

http://translate.googleusercontent.com/translate_c?depth=1&hl=en&prev=search&rurl=translate.google.com&sl=es&u=http://www.formulatv.com/noticias/47538/rtve-recibira-50-millones-euros-juegos-olimpicos-rio-2016/&usg=ALkJrhhmNZwzsif8hJfLwzfDB-PFj_SSMg

http://translate.google.com/translate?hl=en&sl=es&u=http://cultura.elpais.com/cultura/2015/07/12/television/1436723006_830996.html&prev=search

Now that the Seven Network is once again "Australia's Olympic network" from Rio to at least Tokyo, it's certainly starting to rev up its promotion campaign for them by bringing up a series of promos that will certainly grow in the coming months and year ahead. One such promo is this taking a page from what Nine did for London 2012 with its series of promos profiling Aussie Olympians with three Australian Olympians, each of them with a specific Olympic destination they're shooting for and expressing their thoughts and Olympic dreams. Sally Pearson, currently recovering from her wrist injury, looks to successfully defend her women's 100m hurdles Olympic title with Rio. Torah bright, one of the hardest working snowboarders around and Australia's most decorated Winter Olympian, looks to add on to her collection in Pyongchang. And rising young Australian diver Nathan Calman wants to build upon what Australian divers have accomplished recently and march in the opening ceremony come Tokyo 2020. This was filmed in Sydney at 7's studios early this month, believe it or not. Look for a future ones like for young modern pentathletes Chloe and Max Esposito and kayaker Jessica Fox:

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Danny, where exactly did you acquired this info on the SporTV Olympic channel breakdown?

Let's say, I'm in the middle of the hurricane...

The olympics will be broadcast by 14 channels here in Brazil..

Grupo Globo: Globo, SporTV, SporTV 2, SporTV 3 and SporTV 4.

Grupo Band: Band and Band Sports

Grupo Record: Record and Record News

ESPN: ESPN, ESPN Brasil and ESPN +

FOX: Fox Sports and Fox Sports 2

Sportv confirmed already 16 channels.

And ESPN have 4 channels in Brazil.

Grupo Globo: Globo, SporTV, SporTV 2, SporTV 3 and SporTV 4, Sportv 5, Sportv 6, Sportv 7, Sportv 8, Sportv 9, Sportv 10, Sportv 11, Sportv 12, Sportv 13, Sportv 14, Sportv 15, Sportv 16.

Grupo Band: Band and Band Sports

Grupo Record: Record and Record News

ESPN: ESPN, ESPN HD, ESPN Brasil and ESPN+

FOX: Fox Sports and Fox Sports 2

Eventually Fox can use "Fox" regular channel to broadcast stuff, but I doubt it.

And Globo News can enter live at any moment in case of breaking news and resumés...

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Seven's first Olympic-themed promo since Beijing 2008 has the Olympic rings forming and coming together in the sky amidst a beautiful nighttime Rio skyline as we hear Bruce McAveney's famously announcing Cathy Freeman win of the women's 400m at the Sydney 2000 Olympics, signifying its return as "Australia's Olympic Network" over a year ago

As host broadcaster for Toronto Pan American Games, CBC Sports under Trevor Pilling obviously is using this as a testing ground for its upcoming Rio coverage. That way, the CBC Olympics production team, many of which will come from Toronto, will have some experience with new systems and on boarding already in place since Sochi 2014 and be ready. Great features and storytelling with all of its content to be made available digitally

http://sportsvideo.org/main/blog/2015/07/live-from-pan-am-games-cbcs-trevor-pilling-on-broadcasting-canadas-largest-ever-multi-sport-event/

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I like that one too a lot; though it's designed to whet Aussies' appetites on the Olympics as SevenWest Media put their heads together to develop a more elaborate 2016-2020 Olympic campaign

Here's another one to add for the new campaign featuring kayaker Jessica Fox, born in Marseille, France to British (Richard) and French (Miriam Jeruslami) Olympic kayakers and finished ahead of the woman who beat Miriam in Barcelona (Stepanka Hilgertova) in London that Miriam vicarously did through

Seems as though NHK will will test broadcast 8KTV Ultra Olympics next year in Rio gradually starting from 1-2 hours daily to eventually 24 hours a day transmitting it to Tokyo and to the limited amount of Japanese homes before really taking off for Tokyo 2020 when 8KTV becomes standard:

http://awfulannouncing.com/2015/looking-at-8k-ultra-hd-as-the-future-of-sports-television.html

SporTV will have an Olympic version of the ''O Extraordinários" (The Extraordinaries) during its Olympic broadcast next year

http://tribunadonorte.com.br/noticia/em-todas-frentes/319696

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Seems as though NHK will will test broadcast 8KTV Ultra Olympics next year in Rio gradually starting from 1-2 hours daily to eventually 24 hours a day transmitting it to Tokyo and to the limited amount of Japanese homes before really taking off for Tokyo 2020 when 8KTV becomes standard:

http://awfulannouncing.com/2015/looking-at-8k-ultra-hd-as-the-future-of-sports-television.html

Globo (Brazil) will be partner of NHK on 8K broadscast, already testing the system for future implementation in Brazilian market.

Brazil uses for HDTV the ISDB-TB system (A Brazilian version with enhanced uses for mobile technology developed in Brazil, from the Japanese standard for HDTV: ISDB-T).

Rio de Janeiro Carnaval parade of 2013 was the first event where 8K technology was tested in the partnership of Globo and NHK.

World Cup 2014 had some Brazil team matches broadcasted in 8k for selected places in Brazil.

http://g1.globo.com/jornal-nacional/noticia/2014/06/tecnologia-com-imagens-mais-nitidas-e-testada-durante-jogo-do-brasil.html

(video)

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Globo (Brazil) will be partner of NHK on 8K broadscast, already testing the system for future implementation in Brazilian market.

Brazil uses for HDTV the ISDB-TB system (A Brazilian version with enhanced uses for mobile technology developed in Brazil, from the Japanese standard for HDTV: ISDB-T).

Rio de Janeiro Carnaval parade of 2013 was the first event where 8K technology was tested in the partnership of Globo and NHK.

World Cup 2014 had some Brazil team matches broadcasted in 8k for selected places in Brazil.

http://g1.globo.com/jornal-nacional/noticia/2014/06/tecnologia-com-imagens-mais-nitidas-e-testada-durante-jogo-do-brasil.html

(video)

Makes much sense that the Globo Group is hooking up and getting involved again with NHK for this 8KTV experiment. The Rio Summer Olympics obviously are a major deal with that kind of treatment following last year's World Cup 2014 and the ever-colorful and massive Rio De Janeiro Carnaval. There's enough experience from Globo to handle this endeavour. It's a safe bet that both ceremonies, some soccer, some volleyball (especially when Brazil is involved in both), gymnastics, swimming, basketball, track and field, diving, synchronized swimming, and maybe some rugby sevens, golf, and handball will get the 8KTV treatment. After all, Globo is Brazil's biggest media conglomerate and is the official Olympic host media partner. Plus Brazil and Japan are really close. Like to know what's the current state of 8KTV in Brazil, both technical and consumer. Still early days, I guess. You would expect the Brazilian 8KTV market will explode next year with more early adaptors when we get closer to the start of the Olympics as Brazilians will start buying more of those sets. Not too many, I imagine, compared to Japan and the USA but growing.

When Record got the rights to 2016, I realized it, unless it started devising multiple cable TV sports channels like Globo's SporTV or even temporary Olympic channels, it will look limited in its coverage with Record and Record News compared to what Globo will offer already in its stable and experience with its SporTV channels and then some. It's a key reason why Globo has that official Olympic media distinction in this sports-mad nation. And while Record is still an official Brazilian Olympic broadcaster, all it has are Record TV and Record News that are both free to air. Likely it's not interested in that sports expansion; it'll get crowded with what's already existing and the struggle to get tentpole sports broadcast rights will be immense in the Brazilian sports media landscape with SporTV, ESPN, BandSports, FOX Sports Brasil, and Claro Sports and wouldn't last. Globo just took over from there after the Record sublicensing to other Brazilian TV channels. I believe a major reason the bigger rival networks got the rights is access to see and use video footage of the top soccer, volleyball, basketball, swimming and track stars, both Brazilian and foreign, that they wouldn't get otherwise and thus get shut out, restricted to photos. Another thing: assuming the the extra SporTV channels will come on days before the Wednesday and Thursday before the Friday Opening Ceremony, you may have to think they have a Rio 2016 preview show heavily involving Time Brasil and plenty of non-Brazilians, in all the Olympic sports and Olympic-themed documentaries like perhaps a history of Brazil in the Olympics, profile pieces, and news to fill the time programming slots and around the competition with repeat viewings like Australia's FOXTEL did and surely used for on-demand online and mobile?

I wonder will Viasat Sweden will put field hockey on its Viasat Hockey channel during Rio.

Once we hit the one-year mark come August 5, we'll get more and greater Olympic coverage details, especially from NBC and CBC, having just done the Pan American Games by then . Do expect very much the same time frame block structure NBC proper will use for the Summer Olympics like in London and Beijing perhaps an expansion of an hour of two with the return of the Olympic Basketball and Soccer Channels on the cable side. Since the USA is not a handball or field hockey power and the sports doesn't carry massive potent domestic mainstream interest here, we won't get to see an Olympic Handball and Field Hockey Channels, though it would be nice to see and further build exposure. The rings will be up as an on-screen TV bug too.

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I'm going to respectfully disagree with you two and say that I like the animation techniques overlaid on the video footage used for this Record Rio 2016 commercial to connect Time Brasil with Rio De Janeiro and the rest of Brazil (with some humour along the way) since it's not used a lot worldwide in recent times. SporTV/Globo's are nice, focusing on Brazil's Olympians and the Golden Team sportscasters, and will surely see more of them as time goes by. I must wonder that Record aired this as it moves away from its coverage of the Toronto 2015 Pan American Games (hope it likes Toronto, easily one of my favorite cities around!) to focus its building towards the Olympics in their own backyard next year?

If you're willing to share, I have the feeling that Record TV, Record News, and Bandierantes TV will place emphasis on some of the Olympic sports they can show on TV in the FTA realm rather than others. We know Globo/SporTV will operate the worldwide soccer feeds. Has either two been announced for other sports yet? Maybe we should sit tight until the one-year anniversary mark for future announcements. We haven't got word on their respective programming plans yet, as far as I know. Maybe that'll be included too.

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I'm going to respectfully disagree with you two and say that I like the animation techniques overlaid on the video footage used for this Record Rio 2016 commercial to connect Time Brasil with Rio De Janeiro and the rest of Brazil (with some humour along the way) since it's not used a lot worldwide in recent times. SporTV/Globo's are nice, focusing on Brazil's Olympians and the Golden Team sportscasters, and will surely see more of them as time goes by. I must wonder that Record aired this as it moves away from its coverage of the Toronto 2015 Pan American Games (hope it likes Toronto, easily one of my favorite cities around!) to focus its building towards the Olympics in their own backyard next year?

If you're willing to share, I have the feeling that Record TV, Record News, and Bandierantes TV will place emphasis on some of the Olympic sports they can show on TV in the FTA realm rather than others. We know Globo/SporTV will operate the worldwide soccer feeds. Has either two been announced for other sports yet? Maybe we should sit tight until the one-year anniversary mark for future announcements. We haven't got word on their respective programming plans yet, as far as I know. Maybe that'll be included too.

The athletes part is nice... When the cauldron appears, gosh, what a poor 3D stuff, the cauldron in the Sugar Loaf Mountain is terrible and all the rest...

Sorry, it's not nice.

Globo didn't unveil its graphics so far. Nor Sportv.

Globo will focus in breaking news and volleyball/soccer. Sportv will have 16 channels and the biggest live coverage for Olympic Games in the history.

Band will show volleyball/soccer/basketball and maybe some handball, some breaking news and not much of other competitions.

Record: nobody knows. It all depends on what Bishop Macedo will be told by God to broadcast... They are always a big question mark about everything....

Edited by DannyelBrazil
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