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Sir Rols

Rio 2016 Olympic Media Update

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From a business standpoint.. not going to happen. Those of you on the West coast can keep posting your #nbcfail's to Twitter while NBC continues to ignore you over the sound of all the money they're making.

Unfortunately yes you and me have this argument a lot :P

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Unfortunately yes you and me have this argument a lot :P

I have this argument with a lot of people a lot. Without getting into the nitty gritty of it, I'll say the same thing I always do.. as a consumer, you have a right to be upset at the situation when the decision is being made more for the benefit of NBC and their advertisers and all the lemmings who flock to their delayed Olympic coverage because that's what lemmings do. Just do so with the understanding that when you're talking about what NBC "needs" to do, their only obligation is to do what's in their best business interests. Which means they're probably going to continue doing pretty much what they've been doing because they know what they're going to get from it.

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Quaker2001, on 03 Nov 2014 - 01:18 AM, said:

I have this argument with a lot of people a lot. Without getting into the nitty gritty of it, I'll say the same thing I always do.. as a consumer, you have a right to be upset at the situation when the decision is being made more for the benefit of NBC and their advertisers and all the lemmings who flock to their delayed Olympic coverage because that's what lemmings do. Just do so with the understanding that when you're talking about what NBC "needs" to do, their only obligation is to do what's in their best business interests. Which means they're probably going to continue doing pretty much what they've been doing because they know what they're going to get from it.

You probrably would think by, say, if not 2020, 2024, NBC assumingly would get with the program and make everything on its network proper live across the USA regardless of the time zones like with many other nations once the online and social media becomes more established in our society and wouldn't have to worry placing things for biggest ratings audiences possible. Doesn't it seem the American TV structure and its business/advertising interests, FTA at least, more than needs some serious evolving by then because of the technology and the rapidly diversifying audiences and their viewing habits and tastes (demos notwithstanding) and more on-demand oriented tastes and when they consume it? It would stick with the tried and true in its structure, still perhaps even to then. Anyway, I seriously believe the NBC Olympic primetime TV structure in terms of its sports coverage will be the same as it always have been (and evolved) since Seoul for Rio. Perhaps because the next Summer Games will be held in Brazil and with the swimming finals live at 8pm US/Canada/Mexico Central time, I would start expecting the primetime coverage segment for NBC to start at 6-6:30pm Central everyday not just on the weekends and except the Opening Ceremony day, so it can accommodate possibly the gymnastics and beach volleyball in full before then.

Globo TV brings aboard Guga (Gustavo Kuerten) as its Olympic TV tennis analyst on that and its SporTV that was announced just today, joining all the other successful ex-Brazilian athletes as color commentators installed into its Team Gold 2016 (Time de Ouro):

http://globoesporte.globo.com/programas/esporte-espetacular/noticia/2014/11/novato-do-time-de-ouro-guga-se-diz-nervoso-por-virar-comentarista.html

http://diariocatarinense.clicrbs.com.br/sc/geral/noticia/2014/11/mario-motta-gustavo-kuerten-e-o-novo-comentarista-especialista-para-cobrir-as-olimpiadas-2016-4634161.html

Additional info on the incoming cloud technology from Atos for Rio De Janeiro:

http://www.aroundtherings.com/site/A__48659/Title__Atos-confirms-the-cloud-has-made-the-squad-for-the-Rio-2016-Games/292/Articles

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You probrably would think by, say, if not 2020, 2024, NBC assumingly would get with the program and make everything on its network proper live across the USA regardless of the time zones like with many other nations once the online and social media becomes more established in our society and wouldn't have to worry placing things for biggest ratings audiences possible. Doesn't it seem the American TV structure and its business/advertising interests, FTA at least, more than needs some serious evolving by then because of the technology and the rapidly diversifying audiences and their viewing habits and tastes (demos notwithstanding) and more on-demand oriented tastes and when they consume it? It would stick with the tried and true in its structure, still perhaps even to then. Anyway, I seriously believe the NBC Olympic primetime TV structure in terms of its sports coverage will be the same as it always have been (and evolved) since Seoul for Rio. Perhaps because the next Summer Games will be held in Brazil and with the swimming finals live at 8pm US/Canada/Mexico Central time, I would start expecting the primetime coverage segment for NBC to start at 6-6:30pm Central everyday not just on the weekends and except the Opening Ceremony day, so it can accommodate possibly the gymnastics and beach volleyball in full before then.

Yea, no.. I wouldn't think that. I would actually like to think that by 2020 or 2024 that the chorus of bitching on social media will die down, but I don't expect that to happen.

This is the same song and dance that happens every Olympics. We're told NBC needs to get with the times and change because, well, people on Twitter say so. And every single time, NBC continues with the same formula (to be fair, their coverage has evolved a lot in the past decade, but most people don't want to look past the primetime show to notice) and makes a shitload of money off of it.

NBC will do 'some serious evolving' when the marketplace demands it. So far, the marketplace hasn't demanded it, contrary to often popular opinion, and these predictions that they need to do it in the future then just sound stupid. Everyone needs to get with NBC's program. They're operating in the manner their business dictates and they owe no one an apology. When you're talking about what other countries do and how social media is a bigger presence, that sounds more like a pissed off customer than a well-informed one. When NBC needs to change, they will change. Until then, they and the advertisers will continue with the status quo and be perfectly happy about it so long as that status quo is working. And make no mistake, it IS working.

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Surely it is for NBC.

The American Spanish-language TV coverage of the Olympics is moving to a slightly different home for Rio with the Spanish NBC representative going to be the bilingual Mun2 from Telemundo. Come February 1 however, Mun2 will become NBC Universo and will maintain its US Spanish language home for several sports events in the NBC family. NBC Universo will become the exclusive home of the Rio De Janeiro 2016 Summer Olympics US Spanish coverage. Doesn't say how many hours. But we can safely assume it will be more than what Telemundo offered in the past up to London, including pre-OC soccer and both ceremonies themselves, including all the sports that holds high Latino interest. I can perhaps predict 12-14 hours of coverage daily. But we won't know for sure until we get closer.

http://www.billboard.com/articles/columns/latin-notas/6304453/mun2-becomes-nbc-universo

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So far the only sportscaster officially named to TV Record's 2016 Olympic team for its Rio De Janeiro coverage is Lucas Perreira, who will not only be its primetime anchor there but also perfoming in the same capacity for its 2015 Pan American Games coverage in Toronto. Other names will join of course. So I expect longtime Brazilian Olympic broadcast vets Mylena Ciribelli and Claudia Reis to join. Not sure certain it's been announced yet too, but I do expect Record, Brazilian TV's second-rated TV network, might have terrestrial 24-hour Record News on board for this to fill the Olympic programming TV Record proper can't do.

http://translate.google.com/translate?hl=en&sl=pt&u=http://correiodobrasil.com.br/ultimas/fabiola-gadelha-assume-balanco-geral-matinal-na-proxima-semana/736809/&prev=search

SBT will not take part in the Brazilian FTA Olympic TV programming for Rio De Janeiro 2016, which is a bit of a shame since it would've been nice to have all the leading Brazilian TV networks and media entities joining forces being involved in the historic first-ever South American-held Olympics. On the hand, it has no sports department for years now, apparently.

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So far the only sportscaster officially named to TV Record's 2016 Olympic team for its Rio De Janeiro coverage is Lucas Perreira,

Isn't that nepotism? He's related to the mascot!! :lol:

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From the too obvious department: Viasat Golf will air the Olympic golf tournaments in Rio in Sweden much like NBC Universal's Golf Channel will take care of that in the US:

http://www.golf.se/Folja/Nyheter/2014/12/Fortsatt-mycket-golf-i-rutan/

A more detailed and subsequent article about Mun2 rebranding as NBC Universo starting on Super Bowl Sunday, when NBC holds the US TV rights overall in 2015, with a strong emphasis on becoming more of a US Spanish language sports TV network with its roster of sports programming in the next several years and why a proposed Telemundo Deportes shift was scrapped in a very crowded Spanish sports TV marketplace to make this happen:

http://www.multichannel.com/news/networks/mun2-seeks-wider-viewer-universe-nbc-universo-flip/385645

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Globo (Biggest Brazilian TV Network) promo with their commentators for the Olympic Games in Rio

"They were source for inspiration, now they'll be source for information"

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This has been discussed here but now it's official: http://www.foxsports.com/olympics/story/ioc-meets-to-review-rio-2016-pyeongchang-2018-olympic-preparation-120514

- Swimming finals will be from 10pm to midnight

- some Beach Volleyball games will kick off after midnight

Obviously decided to accomodate NBC, allowing them to show swimming in primetime (9-11 ET) and beach volleyball in late night (from 11:30 or even later) live (the first hour of primetime will then be dedicated to taped events i guess)

Plus, the IAAF is saying that some Track & Field finals will be held early in the day (falling into European primetime).

These kind of adjustments make sense and are reasonable I think (as long as you don't schedule ALL finals of a sport early in the morning like they did in Beijing)

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This has been discussed here but now it's official: http://www.foxsports.com/olympics/story/ioc-meets-to-review-rio-2016-pyeongchang-2018-olympic-preparation-120514

- Swimming finals will be from 10pm to midnight

- some Beach Volleyball games will kick off after midnight

Obviously decided to accomodate NBC, allowing them to show swimming in primetime (9-11 ET) and beach volleyball in late night (from 11:30 or even later) live (the first hour of primetime will then be dedicated to taped events i guess)

Plus, the IAAF is saying that some Track & Field finals will be held early in the day (falling into European primetime).

These kind of adjustments make sense and are reasonable I think (as long as you don't schedule ALL finals of a sport early in the morning like they did in Beijing)

Beach volleyball games went pretty late in 2012 too, reason being that they only used one court. I think it will look awesome so late at night with the waves crashing over Copacabana Beach.

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I know that plenty of swimmers like Libby Trickett don't approve of this, but that's the reality these days when dealing with the Olympics and TV relationship with lots of money, ad revenue, and audiences at stake. They, the spectators, and the TV viewers will get used to it. You have to wonder will the Rio 2016 organizers will have exactly in store for the beach volleyball competition schedule at least in the early going. Nowdays here in the US we come to expect beach volleyball as a daily primetime staple on NBC. Surely, NBC would love to have the American duos play during out primetime, and I definitely think they'll get that. At least for the marquee American ones. Likely Brazilian duos would like to take advantage on that too for Globo TV/SporTV, Bandeirantes/BandSports, Fox Sports Brasil, ESPN Brasil, and Record TV/Record News. Nonetheless, the nighttime backdrop at Copacabana Beach at night with the Sugar Loaf Mountain, the skyline, and the lighted Christ The Redeemer statute would look phenomenal!

I already first made note of the first Globo TV 2016 Olimpiadas promo several pages ago when it first hit. But thanks Danny for the translation of the message from Brazilian Portuguese regarding the commentators being from inspiration to information.

Jo Soares from his Globo TV's namesake "Programa Do Jo" (The Jo Show) late night show and his studio audience humourosly describes at the brand new Rio 2016 Olympic and Paralympic mascots on his show

http://globotv.globo.com/rede-globo/programa-do-jo/t/videos/v/jo-apresenta-os-mascotes-das-olimpiadas-de-2016-no-rio-de-janeiro/3813672/

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I don't know about the athletes, but I've got no probs with the late swim starts. Good for daytime live viewing of the finals here.

Edited by Sir Rols

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No problem from me here either on the swimming and beach volleyball times. Good on ya that it will benefit your TV viewing down there.

NBC wasn't the only broadcasting entity that got fsavorable Olympic TV times for sports. Turns out too that Brazilian TV will love to get their beach volleyball and swimming right after their beloved novelas (they tend to end at around 9:45pm), which reflects Brazilian TV cultural viewing habits. I presumed Globo TV, TV Record, and Bandeirantes TV all would go wall-to-wall daily with the Olympics being on at least up 21-22 hours daily (with room to allow for the news) like so many non-US Olympic host nations do lately.

And, to go by what DamC said, the daytime hours for the Rio track and field distance events--the three walks, marathons, and the women's 10,000m--will favor the African and Japanese viewers:

http://www.chicagotribune.com/sports/breaking/chi-soap-operas-then-swimming-for-late-show-at-2016-olympics-20141205-story.html

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Brazil's preparing for the 2016 Olympics broadcasting with upgrading (or implementing) plans towards digital TV and its mobile products to 4G and 700mhz:

http://corporate.canaltech.com.br/noticia/4g/Cronograma-inviabilizara-implantacao-do-4G-na-faixa-dos-700-MHz-para-Olimpiadas/

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IOC awards Rio 2016 broadcast rights in Cuba

The International Olympic Committee (IOC) today announced that the Instituto Cubano de Radio y Televisión (ICRT) has been awarded the exclusive broadcast rights in Cuba for the Games of the XXXI Olympiad in Rio in 2016.

IOC President Thomas Bach said: “Rio 2016 will be the first time the Olympic Games have been held in South America, and ICRT will work with us once again to bring the sporting action to fans in Cuba. This agreement also means that the IOC has now completed all its broadcast agreements for Rio 2016.”

Rafael Yaech, from ICRT, said: "The broadcast of the Olympic Games in Cuba is a celebration for our hard working people and our quality of life. We are pleased with this agreement with the International Olympic Commitee, with the assurance that we will continue to work together in favour of sports."

IOC member Dr Gerardo Werthein, a member of the IOC’s TV Rights and New Media Commission, said: “ICRT has been an excellent partner to the Olympic Movement for many years in promoting the Olympic Games and the values of the Olympic Movement in Cuba, and we look forward to continuing our work with them in Rio.”

ICRT, Cuba’s state broadcaster, has acquired the rights across all broadcast platforms, including free-to-air television, subscription television, internet and mobile phone in all languages.

IOC

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As we enter ourselves into a brand new year in 2015, we are pretty certain that there will be numerous developments from around the world regarding the Rio 2016 Summer Olympic media entities for those games from over year and a half from now. Everything's gradual. Don't expect things coming out this right away at this time obviously. But as we would go along, maybe as early as later this month like from the host nation, certainly we'll look forward to them. Many of them already shored up their broadcasting rights under this current Sochi 2014-Rio De Janiero 2016 Olympic cycle with a few already providing at least skeletal info on their broadcasting coverage. South Africa-based SuperSport has made known it plans for multichannel coverage for Rio De Janeiro 2016 throughout Sub-Saharan Africa next year when it officially announced its Sochi 2014 plans very late on. Viasat Sweden already aims for 5000+ hours of coverage on its Pay-TV service and on Viasat Play for Rio. Certainly NBC will announce its plans, both English and Spanish. Though proposed by me but widely expected, I'd say TSN in Canada will certainly use their multichannels for this. One aspect that I'm intrigued by is the use of cloud computer technology apparently for the first time and how it will be used. Still learning about this gradually. Cloud is perhaps deemed widely accepted worldwide enough to warrant this inclusion in time for Rio De Janiero. By then, the cloud capacity that consumers could buy can total up as high as 10TB in time for it, if they so wish. Also the rise of 4KTV will make its impact felt with scenic images from Rio.

Wonder if NBC will try some Portuguese for its coverage since it's in Brazil. Maybe the demographics won't as potent here as they could be up in Canada with that language as they are with Spanish (possibly placed in Mun2/NBC Universo). Would be nice to try.

Looks as though Claes Hallgren and Robert Perlskrog will team up together again as the sportscasting team for the Olympic handball tournament in Rio De Janiero for Viasat Sweden/TV3/TV10's Olympic coverage as they already have been for the European and World Handball Championships on TV4:

http://www.expressen.se/sport/handboll/claes-hellgren-klar-for-viasat-otroligt-kul/

http://www.expressen.se/sport/handboll/tv4-duon-splittras--efter-29-masterskap/

Brazil's SporTV already announced it plans to have 16 channels in total devoted its pay-tv coverage of Rio 2016 with the three regular SporTV channels included with the commentators doing the duties with Globo TV proper as well. Showing everything from them. If I'm right, I would definitely wager that SporTV plans to have one of those channels be one entirely devoted to the 2016 Brazilian Olympic Team, broadcasting everything involving them usually live in every race, swim, match, and heat. SporTV did this during Athens, Beijing, and London under a green and yellow banner (for Brazil). If there's a scheduling conflict involving the Brazilians during the broadcast, it will place the lower priority event towards tape-delay. And yeah, they will be encore presentations and full event replays when there's no competition to get to like late at night or near the end of the Games. Speaking of encore presentations and Viasat Sweden/Sverige, with those 16 channels, we'll get some multiple replays of both ceremonies at Maracana Stadium in whatever SporTV channel they're on.

Like to know what plans FOX Sports Brasil have for its channel(s) during Rio. We've seen nothing save for its official announcement that it is covering them too.

There is one development we can take notice on: the Brazilian Olympic Committee and Petrobras, among others, are funding R$230 million for the production of a series of 50 30-minute documentaries, both video and audio, following the journeys of Brazil's 2016 hopefuls to be shown on ESPN Brasil. Kinda reminds me if Viasat Sverige will reprise theirs for Rio--Drommen Om Rio?:

http://esportes.ne10.uol.com.br/olimpiada-2016/noticia/2014/12/25/projeto-cria-acervo-audiovisual-sobre-participacao-brasileira-nas-olimpiadas-525773.php

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First news I've seen so far this year about the media coverage. The all-powerful Globo Media Group in Brazil bought an unprecedented amount of sponsorship shares to become the official media sponsor for the Rio De Janiero 2016 Summer Olympics. Among its plans is to use Rio 2016 obviously to make Globo more globally well-known as well greater journalistic/coverage privileges during the Games and sponsors will be entitled to advertise like it did when Rio hosted the 2007 Pan Am Games. Hey, with its plans of 16 SporTV channels devoted to the Olympics as part of its stable then, only makes sense to be a media sponsor:

http://translate.google.com/translate?hl=en&sl=pt&u=http://maquinadoesporte.uol.com.br/artigo/globo-sera-patrocinadora-dos-jogos-olimpicos_27654.html&prev=search

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Ceremonies and finals after the 20pm soap opera. Good night. -_-

hahahahaha

Boa Noite! *Jornal Nacional musical theme*

Sit down, Patricia, Olympics Live Coverage is next!

Edited by DannyelBrazil

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SporTV started discussing about Rio 2016, particularly the work on and images of the venues along with interviews--and what to expect with Rio De Janiero 2016's developments in the new year in a special year-end series for SporTV Reporter at about 23:30 (11:30pm) on Canal Campeao on Boxing Day:

http://translate.google.com/translate?hl=en&sl=pt&u=http://sportv.globo.com/site/programas/sportv-nas-olimpiadas/noticia/2014/12/reporter-analisa-obras-para-jogos-de-2016-os-prazos-estao-todos-justos.html&prev=search

http://sportv.globo.com/site/programas/sportv-nas-olimpiadas/noticia/2014/12/reporter-analisa-obras-para-jogos-de-2016-os-prazos-estao-todos-justos.html

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