Rob2012 Posted July 9, 2012 Report Share Posted July 9, 2012 That won't be quickly forgotten! Link to comment Share on other sites More sharing options...
kevzz Posted July 9, 2012 Report Share Posted July 9, 2012 This is the first time I see the Look used in such bold way that it really complements the venue architecture and also a beautiful focus by itself, instead of just a background decoration. By far this is my fave use of the Look so far. I think it works so much better in a large surface with less dense intersecting lines. Link to comment Share on other sites More sharing options...
Mr Tickle Posted July 9, 2012 Author Report Share Posted July 9, 2012 Does it look like the logo is applied to the concrete wall as he walks up the steps, thats lovely. It looks like the exposed concrete forms part of the shard like backdrop. Its really very nice. So is this filmed in the venue or is this CGI? Link to comment Share on other sites More sharing options...
kevzz Posted July 9, 2012 Report Share Posted July 9, 2012 Does it look like the logo is applied to the concrete wall as he walks up the steps, thats lovely. It looks like the exposed concrete forms part of the shard like backdrop. Its really very nice. So is this filmed in the venue or is this CGI? Yea I noticed the yellow stand-alone logo at the bottom of the wall too, really nice. It's a CGI. The venue is not fitted with this branding yet from some latest twitter pic I saw yesterday Link to comment Share on other sites More sharing options...
Lee Posted July 9, 2012 Report Share Posted July 9, 2012 Well there you go. So is this definitely what we will see at the aquatics venue during games time? Link to comment Share on other sites More sharing options...
Athensfan Posted July 9, 2012 Report Share Posted July 9, 2012 It's neat and clean. I wouldn't go so far as "gorgeous." Link to comment Share on other sites More sharing options...
hiroamorim Posted July 9, 2012 Report Share Posted July 9, 2012 The blue tone looks a bit different from Sega video game clip Link to comment Share on other sites More sharing options...
daveb81 Posted July 9, 2012 Report Share Posted July 9, 2012 Hey so the 'Look' is starting to go up in Central London too...got these snaps earlier Oxford Street Oxford Street - There are a few more a long the street, will look good when they are all up, but guess they only just started putting them up! New Bond Street - Looks very Impressive!! Link to comment Share on other sites More sharing options...
kevzz Posted July 9, 2012 Report Share Posted July 9, 2012 Finally we see the flying shards in action! Link to comment Share on other sites More sharing options...
TorchbearerAA Posted July 10, 2012 Report Share Posted July 10, 2012 So is this definitely what we will see at the aquatics venue during games time? Looks amazing! If this is the look of the Aquatics venue it's after Beijing again the first venue where we can see the look of the Games inside. Link to comment Share on other sites More sharing options...
Ikarus360 Posted July 10, 2012 Report Share Posted July 10, 2012 Closeup of the Look at Wimbledon Link to comment Share on other sites More sharing options...
Steve10086 Posted July 10, 2012 Report Share Posted July 10, 2012 I doubt the final image will be the same as in this 'visualisation', but I'm glad the ugly building directly opposite my office in Stratford is going to be covered in a huge advert, if only for a couple of months during the games. <a href=" title="stratford by Steve Haygreen2012, on Flickr"><img src="http://farm9.staticflickr.com/8160/7544409766_c512990b93_z.jpg" width="640" height="480" alt="stratford"></a> Oops! Link to comment Share on other sites More sharing options...
DarJoLe Posted July 10, 2012 Report Share Posted July 10, 2012 The rings have been unveiled at Eton Dorney. http://www.bbc.co.uk/news/uk-18780351 (Photo 8) They've been positioned in a very special way. Link to comment Share on other sites More sharing options...
Athensfan Posted July 10, 2012 Report Share Posted July 10, 2012 Well, I guess I like them, but rings are rings. What's special about the positioning? Link to comment Share on other sites More sharing options...
DarJoLe Posted July 10, 2012 Report Share Posted July 10, 2012 Consider it a surprise. Link to comment Share on other sites More sharing options...
Mr Tickle Posted July 10, 2012 Author Report Share Posted July 10, 2012 Can we have a clue? Link to comment Share on other sites More sharing options...
NY20?? Posted July 10, 2012 Report Share Posted July 10, 2012 Do they frame Windsor Castle in the distance? Also, the purple at Wimbledon looks a little much. Green would've been nice but I suppose they really wanted to emphasize that the Olympic Tennis Tournament is not The Championships. Link to comment Share on other sites More sharing options...
Olympian2004 Posted July 11, 2012 Report Share Posted July 11, 2012 I'm a bit surprised that they have plain purple sidefences in Wimbledon. Where are the intersecting lines and the different colour shades? It looks very bland. Or isn't that the final look already? Link to comment Share on other sites More sharing options...
adrianme17 Posted July 11, 2012 Report Share Posted July 11, 2012 I Imagine it's a refined look to fit in with the All England Club's refined nature & colour scheme of green & purple.? Link to comment Share on other sites More sharing options...
Athensfan Posted July 11, 2012 Report Share Posted July 11, 2012 Perhaps the intersecting lines would've been distracting and disorienting for the players? It is plain. Link to comment Share on other sites More sharing options...
NY20?? Posted July 11, 2012 Report Share Posted July 11, 2012 Tennis tournaments usually have all types of ads and whatnot around the court, so I don't think the lines would've been a problem. And if they wanted it to be refined and fit in with the Club, they would've done predominantly green barriers with purple accents. Going by the Tennis tickets, it's actually the other way around. Link to comment Share on other sites More sharing options...
Athensfan Posted July 11, 2012 Report Share Posted July 11, 2012 Tennis tournaments usually have all types of ads and whatnot around the court, so I don't think the lines would've been a problem. And if they wanted it to be refined and fit in with the Club, they would've done predominantly green barriers with purple accents. Going by the Tennis tickets, it's actually the other way around. Right. I was trying to be charitable. It does seem like ads and logos might actually be less confusing to the eye than long, continuous diagonal lines.... I dunno. It is what it is. Link to comment Share on other sites More sharing options...
DarJoLe Posted July 12, 2012 Report Share Posted July 12, 2012 I can't imagine they would have chosen not to put the lines on it, but more an actual logistical issue. Maybe the fabric could only be one colour. Link to comment Share on other sites More sharing options...
Lee Posted July 12, 2012 Report Share Posted July 12, 2012 Several more London 2012 flagpoles were erected outside my apartment block overnight. It looks so wonderful all decked out in London 2012 branding. We have blue and purple branding here. Link to comment Share on other sites More sharing options...
The Tower Bridge Fox Posted July 12, 2012 Report Share Posted July 12, 2012 I went to Granary square behind kings cross today to photagraphthe look of the games but there wasn’t any up yet , Granary square is fantastic though, the Olympic torch will arrive there by canal boat on the 26th It’s a fascinating collection of rail goods yard buildings by the canal , Sounds like it will be an un-missable part of the torch relay I walked from the canal to kings cross station and still no sign of any look of the games. It must be going to be last minuet before the torch arrives from camden market. Link to comment Share on other sites More sharing options...
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