oakydoky Posted December 1, 2011 Report Share Posted December 1, 2011 London 2012 branding applied to Panasonic products. Link to comment Share on other sites More sharing options...
Frenchy Posted December 1, 2011 Report Share Posted December 1, 2011 I quite like the first three, even the orangey "Battersea Power Station", and the generic blue "London" one. The two others (football & archery) are more of an acquired taste but are OK all the same. The last three, unfortunately, are horrendous! That one eyed creature is enough to give anyone nightmares! Here's some designs for the official Olympic 2012 greeting cards by Anthony Peters Link to comment Share on other sites More sharing options...
Lee Posted December 1, 2011 Report Share Posted December 1, 2011 Just shows you how differently we can all view these things. I like the last 3, it's the rest I have a problem with. Link to comment Share on other sites More sharing options...
Rob2012 Posted December 1, 2011 Report Share Posted December 1, 2011 I have to say I like them all, I think they're a step-up from what we saw from the early brand treatment The Panasonic pics posted above, on the other hand, I don't like much. I don't think white works at all well as the background colour to this brand. This is interesting, reposted from DarJoLe on SSC: The shards on the main concourse rippling out from the stadium out over the Park look absolutely stunning. I've never seen anything on this scale where an event's brand created from the shape of its logo is integrated into the physical environment it is being hosted within. In a way, some people are saying this is a 'simple' look but what an effective and ingenious way of applying it. Link to comment Share on other sites More sharing options...
baron-pierreIV Posted December 1, 2011 Report Share Posted December 1, 2011 I have no problem at all with London's look for the most part. The colors remind me most of LA. Now those I found shocking especially since LA already exudes a "warm" vibe. I can see it being very complementary to the drab London climate and somewhat "dry" British character. I mean compared to the soft blues and greens of Vancouver which I think faded into the winter setting, London's colors will help it 'break out' from the mist. I would've wished for a more 'classic' and softer logo but it is what it is. Other Games in the future will conceivably supersede London's look and design. Link to comment Share on other sites More sharing options...
oakydoky Posted December 1, 2011 Report Share Posted December 1, 2011 Lance Wyman's brand for the Mexico Olympics applied the brand in fairly ambitious ways with massive floor coverings: mezcal&tequila flickr Link to comment Share on other sites More sharing options...
Soaring Posted December 1, 2011 Report Share Posted December 1, 2011 I am still waiting for more from the London 2012 "look". I hope that I don't get disappointed. Link to comment Share on other sites More sharing options...
stir.ts Posted December 1, 2011 Report Share Posted December 1, 2011 Lance Wyman's brand for the Mexico Olympics applied the brand in fairly ambitious ways with massive floor coverings: mezcal&tequila flickr Sublime. Link to comment Share on other sites More sharing options...
Athensfan Posted December 1, 2011 Report Share Posted December 1, 2011 I'm fine with high-chroma, ultra-saturated colors -- I loved Athens and liked LA and Torino too. The problem is the particular hues London chose. That greenish aqua is such a nasty color. Generally I like vermillion -- that intense red-orange, but it fights badly with the other hues. They're better on a white background because it acts as a buffer, but still. I agree with mattys that there's really not much concept here. Sometimes when you try really hard to be original you end up striking out with something trite and unsuccessful. IMO, that's what's happened here. Lines and shards... Ok. It's not going to destroy the Games, but it certainly isn't going to help. When I saw the Athens look, I was eager to see it on person and wander around the environments atctge venues. Having seen London's look, I'm happy to stay home. I love London, but I don't particularly care to see this angry, anxiety producing aesthetic reproduced all over town. As for the nightmarish mutant mascots and the malevolent looking Orbit -- they fit right in (apart from the Orbit's color). The fact is that all this grew out of the logo. That was the jumping-off point. With such a catastrophic beginning, how could the results be anything other than the jagged, bilious, stressful look that we're seeing now? I'm sure the Games will be fine and I do love London (I was THRILLED when they won). But this look is a mistake and a big disappointment. It will get them through the Games, but if it's remembered it will be for all the wrong reasons. Link to comment Share on other sites More sharing options...
baron-pierreIV Posted December 1, 2011 Report Share Posted December 1, 2011 Lance Wyman's brand for the Mexico Olympics applied the brand in fairly ambitious ways with massive floor coverings: mezcal&tequila flickr Actually, and I've published it on here before...Grenoble's pictograms bore that op art look, so in effect, preceded Mexico's look a few months before. Link to comment Share on other sites More sharing options...
stir.ts Posted December 1, 2011 Report Share Posted December 1, 2011 Yes these were quit before their times! But I never quit felt very strongly about the logo, struck me as awkward, the 3 dots overlapping the rings at top center. and then of course there was this bit.... sorry back to this: Link to comment Share on other sites More sharing options...
baron-pierreIV Posted December 1, 2011 Report Share Posted December 1, 2011 Well, Schuss (the Grenoble mascot) was really the first of the fictional mascots. Even Mexico had that unnamed Mayan jaguar-throne as its mascot. So like everything else, the overall design efforts, or creating a concerted look, were a work in progress. Link to comment Share on other sites More sharing options...
Athensfan Posted December 1, 2011 Report Share Posted December 1, 2011 I will say this, the yellow helps a lot. It takes the edge off a bit. I like that last pic in stir's post much better than some of the earlier ones in this thread. Link to comment Share on other sites More sharing options...
Lee Posted December 1, 2011 Report Share Posted December 1, 2011 I will say this, the yellow helps a lot. It takes the edge off a bit. I like that last pic in stir's post much better than some of the earlier ones in this thread. Me too. I think we may be pleasantly surprised. I applaud the way the logo's jagged edges has been carried through every aspect of the games right down to the surface of the main concourse. Link to comment Share on other sites More sharing options...
Athensfan Posted December 1, 2011 Report Share Posted December 1, 2011 I think the pictograms are the best part of the whole thing.... Link to comment Share on other sites More sharing options...
Sir Rols Posted December 2, 2011 Report Share Posted December 2, 2011 I'm still only luke warm for the logo - like Sydney's, I'm more just used to it now than fond of it - but as far as the "look" goes (and I'm still not convinced we've seen all there is to come) I must be one of the few that's liking what I've seen so far. I guess I'm just a bit bored now with all the swirls and clouds and waves and "safe" colours we've had lately, and colour-wise and shape wise, I just feel London's is one that really stands out from the rest. Link to comment Share on other sites More sharing options...
paul Posted December 2, 2011 Report Share Posted December 2, 2011 London 2012 Olympic Posters - BBC Link to comment Share on other sites More sharing options...
Mr Tickle Posted December 22, 2011 Author Report Share Posted December 22, 2011 Is anyone else watching BBC sports personality of the year. Great set. Looks like it's been inspired by the 2012 brand Link to comment Share on other sites More sharing options...
Rob2012 Posted December 22, 2011 Report Share Posted December 22, 2011 http://www.skyscrapercity.com/showthread.php?t=1423202 Link to comment Share on other sites More sharing options...
Mr Tickle Posted December 22, 2011 Author Report Share Posted December 22, 2011 He he I just saw your post on skyscraper city rob. Looks like you were thinking exactly the same thing Link to comment Share on other sites More sharing options...
Rob2012 Posted December 22, 2011 Report Share Posted December 22, 2011 Link to comment Share on other sites More sharing options...
paul Posted December 22, 2011 Report Share Posted December 22, 2011 Please post some pics if you have any, searched but cant find. I need to see more London look soon!!!!! ......scratch that Oh I wrote that too soon, I see your post above!!!! Wow looks very good.....full London "shard" style. I'm still holding high hopes for a brilliant and unexpected twist. Link to comment Share on other sites More sharing options...
Mr Tickle Posted December 22, 2011 Author Report Share Posted December 22, 2011 That pic for me shows how amazing this could look in ceremonies. Even simple things like beams of light crossing suddenly bring the brand alive Link to comment Share on other sites More sharing options...
paul Posted December 22, 2011 Report Share Posted December 22, 2011 I see what you mean, not one much for laser shows but I could imagine something fantastic for this look if it stays based in lines. I'm so looking forward to more! Link to comment Share on other sites More sharing options...
Athensfan Posted December 23, 2011 Report Share Posted December 23, 2011 Really not loving the neon set above.... Looks like a low-budget 80's tv quiz show. Link to comment Share on other sites More sharing options...
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