Citizen-Seth Posted July 6, 2011 Report Posted July 6, 2011 Now that we're just over a year out I thought it would be a good time to create a single thread for all of the Olympic marketing projects we're about to see. Post any commercial, print advert, hospitality experience, or anything else than you can find here! I'll start off with a few commercials. BP's Olympic spot, touting their "Fueling the Future" Seems like they're paying to offset the carbon footprint of the British team. BMW's new advert for the US Olympic Team.
Citizen-Seth Posted July 6, 2011 Author Report Posted July 6, 2011 Another great spot from Visa. Visa and Samsung are partnering for the launch of NFC payment on Samsung phones at all Olympic concession stands and stores.
Mr Tickle Posted January 14, 2012 Report Posted January 14, 2012 New BMW ad http://www.youtube.com/watch?v=23BEUluKheY&feature=relmfu
Rob2012 Posted January 14, 2012 Report Posted January 14, 2012 Same music as Nike's all-conquering ad campaign during the 2002 world Cup
Mr Tickle Posted January 14, 2012 Report Posted January 14, 2012 http://www.youtube.com/watch?v=oexapznoSVc You gotta love the streaker bit
Citius Altius Fortius Posted January 15, 2012 Report Posted January 15, 2012 I hope there is a creme egg in the OC-audience kit under the stadium seats...
Durban Sandshark Posted January 17, 2012 Report Posted January 17, 2012 Proctor & Gamble extends its popular "Thank You Mom" Olympic campaign for the London 2012 Summer Olympics. A campaign replicated in the UK, Canada, and Latin America. This time since the Cincinnati-based company is top-tiered IOC sponsor, its global reach will go further. Look for the TV ads to hit in May. http://mediadecoder.blogs.nytimes.com/2012/01/13/procter-gamble-to-extend-mother-centric-campaign-at-olympics/#more-86033
jerseyboi Posted February 10, 2012 Report Posted February 10, 2012 Olympics-UK going great guns on tourism push http://www.reuters.c...E81803O20120209 Reuters) - Britain launched on Thursday its biggest ever campaign to attract visitors to its shores, exploiting a unique year in which London will host the Olympics and Queen Elizabeth celebrates 60 years on the throne. "(GREAT Britain) is the largest ad (campaign) in our history," said Jeremy Hunt, Secretary of State for culture, Olympics, media and sport of the 125 million pound trade and tourism initiative. "We're taking the fight for the tourist pound right to our competitors' doorsteps... there will be no escape from the message that Britain is great." The international trade and tourism drive is split into a 25 million "image campaign" and a 100 million pounds "tactical campaign" invested over a four-year period across 20 source markets, to be co-funded by companies including British Airways, easyJet, P&O Ferries and Radisson Hotels . Britain, already the sixth most visited country in the world, plans to splash images promoting its heritage around airports, metro stations and road junctions in 14 cities around the globe, with the aim of attracting over 4.6 million extra visitors over the next four years, and securing an additional 2.3 billion pounds in visitor spend. The cities include Los Angeles, Tokyo, Beijing, New Delhi and Sydney. "If you are looking for one traditional British quality that you won't see this year, that is modesty," Hunt said. The campaign is a cross-department effort between tourism agency VisitBritain, the British Council (educational marketing) and UK Trade and Investment (business investment marketing). USING THE GAMES Critics have questioned whether the UK requires such a costly awareness-raising campaign in a year when the UK will already be receiving unsurpassed attention from the eyes of the world. But the government message is clear: There is nothing automatic about a tourism boost, Games or no Games. "It is an incredible privilege to host the Olympics, and we want to do everything we can to make sure that the legacy from hosting the Games is jobs... for British businesses as a lasting legacy," Hunt told journalists today. Sandie Dawe, chief executive of VisitBritain added that 2012 is a critical year for the long-term success of British tourism. The cross-department group aim to convert interest in the UK into the decision to actually commit to visiting. Shanghai and Beijing commuters will have already noticed the posters that line the cities' metro stations. Two hundred Mumbai taxis will be dressed in the campaign's creative, as will New York subway trains. In a move which Hunt admits is "cheeky", a billboard outside the Louvre in Paris bellows out the message that "Culture is GREAT Britain", and that museums are actually free in London. GREAT will also link up with international events such as next week's New York Fashion Week. Overall, the campaign is expected to reach 90 million people. The UK travel industry figures worry that fewer traditional, foreign tours will come to London this summer. The European Tour Operators Association ETOA.L announced after a November 2011 survey a dramatic reduction in bookings during the summer 2012 period. The group said visitors will be put off by the London crowds and the possibility of higher hotel prices. European travel is also likely to be significantly affected by the ongoing Eurozone crisis. Hunt has in recent months regularly dismissed fears that tourists will stay away from Britain during the Olympics, listing the many other cultural reasons for people to visit. Today, the minister painted a picture of 2012 as a series of massive promotional "punches", from the cross-country Olympic torch relay on May 18, through the Queen Elizabeth's Diamond Jubilee celebrations in June, the Olympics' opening ceremony on July 27 and the London Festival 2012, a 12-week programme of concerts, exhibitions, films and live events which marks the culmination of the four-year Cultural Olympiad. Hunt said an extra 600,000 international visitors were expected because of the Games. The government is seeking to bolster UK domestic tourism in 2012 with a four million pound advertising campaign, beginning March 8, which extols the virtues of staying home and watching the Olympic. UK launched add campaign A multi-million pound international campaign has been launched to entice visitors to the UK and for Olympics. Campaign cities : Beijing -Berlin -Los Angeles -Melbourne Mumbai -New Delhi -New York Paris-Rio de Janeiro -Sao Paulo Shanghai -Sydney -Tokyo Toronto
Rob2012 Posted February 10, 2012 Report Posted February 10, 2012 That BA ad is pretty good, breaks up the monotony of ahtletes staring at the camera in dimmed lighting that most Olympic ads seem to be. Along with the Cream Egg ad, this is the best.
Durban Sandshark Posted February 10, 2012 Report Posted February 10, 2012 Last night while shopping at Wal-Mart, of all places, I spotted Old Spice, a Proctor & Gamble company, having a limited edition deodorant and deodorant spray scent called Champion, complete with a medal like packaging. Doesn't smell bad at all. Its slogan is "Believe in Your Smellf"
Mr Tickle Posted February 21, 2012 Report Posted February 21, 2012 http://www.youtube.com/watch?v=lYcsbNtlbvg Great advert from Coke and Mark Ronson just shown in the Brits ad break
Mr Tickle Posted February 26, 2012 Report Posted February 26, 2012 Great use of the 2012 branding by BMW http://www.youtube.com/bmwuk?gl=GB&hl=en-GB
Gangwon Posted February 26, 2012 Report Posted February 26, 2012 Olympics-UK going great guns on tourism push UK launched add campaign A multi-million pound international campaign has been launched to entice visitors to the UK and for Olympics. Campaign cities : Beijing -Berlin -Los Angeles -Melbourne Mumbai -New Delhi -New York Paris-Rio de Janeiro -Sao Paulo Shanghai -Sydney -Tokyo Toronto These posters are plastered all over the Toronto subways. They look..... GREAT
Rob2012 Posted February 26, 2012 Report Posted February 26, 2012 Do you think they work Gangwon? Was having a discussion about them on another forum and most people found them pretty cheesy - but they're not aimed at us, so our opinions don't really matter.
Mr Tickle Posted February 26, 2012 Report Posted February 26, 2012 I gotta admit, I felt they looked a tad dated. I saw an Oscars event for British movies and actors on the news this morning and they were using the same branding. That looked pretty nice. Looks like they are really going for it, good luck to them.
Gangwon Posted February 26, 2012 Report Posted February 26, 2012 I personally love them. Seeing only one of these posters by itself doesn't really do anything, but usually there will be 4 or 5 of these together side by side on a subway station platform. That's when it becomes clever and eye-catching, and make you wanting to read more. Plus, I don't think the UK really advertises much in Toronto, so it's a great change from all those "Visit Cuba" advertisements that make me really bitter because I can't leave cold and snowy Toronto for the photo of that Cuban beach on the billboard.
Michelle Posted March 18, 2012 Report Posted March 18, 2012 Thats the wrap they intend to use? I was hoping for something a bit more ...... different. Then again, the tone of this Olympics so far has been pretty boring, so I shouldn't really expect more.
oakydoky Posted March 18, 2012 Report Posted March 18, 2012 Thats the wrap they intend to use? I was hoping for something a bit more ...... different. Then again, the tone of this Olympics so far has been pretty boring, so I shouldn't really expect more. Yeah, I don't really like it. It's too 'bitty'. The stadium has a lot of exposes steel -- various metal forms which are quite busy. This wrap just seems to add tot eh confusion in my eyes. I still prefer the original wrap proposed by Hok/Populous before CABE decreed what their preference was. From a distance, the venue looks too bland -- too white and non-descript.
Rob2012 Posted March 18, 2012 Report Posted March 18, 2012 Thats the wrap they intend to use? We don't know yet. Hopefully it won't be more than a few weeks before we find out. Even if they do go with a plain wrap, the image at 1:18 shows it's a vast improvement on the stadium unwrapped.
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