Why ? The new market for Asia isn't in Korea. Some reasons : Korea don't have enough ski area to become an important destination in Asia. The difficulties is the geography, not enough mountains and to small to develop important ski area. For the moment it's about 20 ski resorts, and only 4 are important but less than European or American standard. Yougpyong the bigger in Asia is very small to compare with Wisthler or St Moritz for exemple. And you can't host lot of tourist with only 20 ski ar