Rob2012 Posted June 25, 2012 Author Report Share Posted June 25, 2012 http://yfrog.com/z/nvw75erj Link to comment Share on other sites More sharing options...
Rob2012 Posted July 8, 2012 Author Report Share Posted July 8, 2012 A couple of photos of the lighting system: Link to comment Share on other sites More sharing options...
Mr Tickle Posted July 8, 2012 Report Share Posted July 8, 2012 wow, talk about bringing the brand and look to life : ) Link to comment Share on other sites More sharing options...
Athensfan Posted July 8, 2012 Report Share Posted July 8, 2012 wow, talk about bringing the brand and look to life : ) Intersecting lines tend to show up everywhere. Link to comment Share on other sites More sharing options...
Mr Tickle Posted July 8, 2012 Report Share Posted July 8, 2012 When I see the intersecting lines of the look shown next to the images of those lights intersecting, they look exactly the same. Yes Intersecting lines show up everywhere but they are using them to great effect here. It's clever and very simple. It brings the brand and the look to life like never before. I didnt see it in Beijing, Athens, Sydney. Nowhere. they all used lighting effects but none bought their brand to life they were just lighting effects. I know some people don't like the brand but surely nobody in their right mind can view the look, and those images of the stadium and not see a direct comparison. Link to comment Share on other sites More sharing options...
Rob2012 Posted July 8, 2012 Author Report Share Posted July 8, 2012 I don't think it's coincidental either. Watch the beginning of the Mario/Sonic Game trailer, which has lasers from the stadium intersecting and forming the logo. I think those developing the look and working with people like Sega were communicating such ideas and possibilities a while ago. Now we're seeing the first hints of it in the flesh. Link to comment Share on other sites More sharing options...
NY20?? Posted July 8, 2012 Report Share Posted July 8, 2012 You can say Torino brought their brand to life with the way their Opening Ceremony stage was meant to evoke a piazza (their Look was based of the piazza, the gathering place of peoples). And Salt Lake's ice crystal and motto of "Light the Fire Within" were echoed in the design of its glass cauldron. And Beijing of course used the concept of the unfurling ancient scroll as the basis for the cultural segment of its Opening Ceremony, in the cauldron lighting sequence, and in the design of the cauldron and torch. Scrolls, calligraphy, the "lucky cloud" motif in brushstroke was the design basis of Beijing's Look. So incorporating design concepts and elements of Olympic brands into the Olympic ceremonies really isn't that new of a thing. Link to comment Share on other sites More sharing options...
Mr Tickle Posted July 9, 2012 Report Share Posted July 9, 2012 I stand by my statement. All those elements happened within the confines of the stadium. This is external, and Im pretty certain we are going to see these shard like images, across the city. So again I say its bringing the brand to life like never before. Link to comment Share on other sites More sharing options...
Athensfan Posted July 9, 2012 Report Share Posted July 9, 2012 When the brand is so plain and basic it's not tough to reproduce it. I don't see any reason to applaud Lobdon for criss-crossing light beams. It's not creative. It's consistent. Sorry. Read "London". Link to comment Share on other sites More sharing options...
Mr Tickle Posted July 9, 2012 Report Share Posted July 9, 2012 Well I will applaud even louder then. The simplicity of the brand allows wonderful stuff like this to happen. Link to comment Share on other sites More sharing options...
Soaring Posted July 11, 2012 Report Share Posted July 11, 2012 I think it is cool Davey. I am getting excited, and can't wait to see everything come together on July 27th! Link to comment Share on other sites More sharing options...
Rob2012 Posted July 14, 2012 Author Report Share Posted July 14, 2012 From Matt Deegan on Flickr: Link to comment Share on other sites More sharing options...
bomberguy Posted July 14, 2012 Report Share Posted July 14, 2012 WOW! Best picture I have seen with the wrap by far. That looks fantastic. Link to comment Share on other sites More sharing options...
Mr Tickle Posted July 14, 2012 Report Share Posted July 14, 2012 I want too see how it will be lit Link to comment Share on other sites More sharing options...
Rob2012 Posted July 14, 2012 Author Report Share Posted July 14, 2012 Thing is of course, that photo is the "back" of the stadium - taken from outside the Park - with all the tents and other stuff making the view rather messy. We need a shot like this from inside the Olympic Park, and as Davey said, it'd be great to see the lighting as well. Link to comment Share on other sites More sharing options...
dhiren.doshi Posted July 14, 2012 Report Share Posted July 14, 2012 I wasn't sure about the wrap, i thought it needed to be more colourful, but seeing that picture, i think it looks nice. If that's the messy view, i can't wait to see it from the front! From Matt Deegan on Flickr: Link to comment Share on other sites More sharing options...
NY20?? Posted July 14, 2012 Report Share Posted July 14, 2012 Wow! That's a fantastic picture. And I must say, the wrap really does add a lot to the stadium. I've really warmed up to this stadium. It has this ultra-utilitarian, yet "big-tent," festive feel to it. It is by no means and architectural marvel, but it's become endearing in its own way. Link to comment Share on other sites More sharing options...
deawebo Posted July 14, 2012 Report Share Posted July 14, 2012 WOW! Thats an awesome pic! I love to see the wrap already in place! Any kdeas wherethr calurdon might be placed? Link to comment Share on other sites More sharing options...
savas Posted July 14, 2012 Report Share Posted July 14, 2012 here a nice picture © Luke MacGregor/Reuters by Zeit Online Link to comment Share on other sites More sharing options...
NY20?? Posted July 14, 2012 Report Share Posted July 14, 2012 Any kdeas wherethr calurdon might be placed? 129 pages of speculation and we still don't really know where it's going. Link to comment Share on other sites More sharing options...
micheal_warren Posted July 14, 2012 Report Share Posted July 14, 2012 Am liking the wrap! Link to comment Share on other sites More sharing options...
FDLondon Posted July 14, 2012 Report Share Posted July 14, 2012 Was in the stadium today and there are lots of fabulous little touches in there to do with the look. Couldn't really manage pics but the 'look' with the shards carries on throughout even on some of the smaller signs - like the illuminated ladies/gents at the AA seats have an edge that is made up of shards. The illuminated wayfinder signs around the stadium have shards of metal 'holding' the two panels together. And something else that I noticed that was a nice touch - as you come down from the upper tier, you can see the 'block' from the lower tier that houses the toilets, the first aid points etc. On the flat roof of that block is a symbol - a man or woman if it's the loo or a first aid sign - so you know whether to turn left or right when you come down from the block. Link to comment Share on other sites More sharing options...
Rob2012 Posted July 15, 2012 Author Report Share Posted July 15, 2012 Link to comment Share on other sites More sharing options...
FDLondon Posted July 15, 2012 Report Share Posted July 15, 2012 On the flat roof of that block is a symbol - a man or woman if it's the loo or a first aid sign - so you know whether to turn left or right when you come down from the block. Got a picture of this today Link to comment Share on other sites More sharing options...
4seasonscentre Posted July 16, 2012 Report Share Posted July 16, 2012 That's a good idea! You need to pee and you know where to go. Link to comment Share on other sites More sharing options...
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