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Here is the new ugly mascot for the winter youth Olympic


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Made a day trip to Innsbruck today from Munich. There is pretty much no sign of the golden roof logo anywhere, I guess they have dropped it, everything is dominated by their wordmark, the yog dna , and this new *pixel virus* look graphic that they have created.

Actually, gotta say, loved the city. Such a photogenic place, I can only imagine how amazing the place looks in winter with mountains pretty much surrounding you.

Not much sign of the YOG presence there though. A countdown clock in one of their main squares and a few corporate billboards across from the (extremely clean yet somewhat sterile) train station.

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