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Rio 2016 Logo Launch - Live Discussion

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Brazil has becoming a bore very quickly...I think it's the "friendly" people. Can't wait for the next host announcement.

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They're talking a lot about the beautiful scenario, diversity, exhuberance and nature...

With all these things I can only think about a lot of leaves from jungles trees in different colours :unsure:

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Anyone still remember the "incident" that GamesBids.com had "proudly" to be the very first in the world to unveil the Beijing 2008 logo? It shocked the world, and make GamesBids.com famous!

Can somebody unveil Rio 2016 logo before 31 Dec 2010? Hehehe.... B)

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I hope not. The party will lose the favor, as occurred with the launch of the logo of the World Cup 2014. Everyone had seen and knew how it was, so nobody was surprised. But it must be very hard to keep the secret. There is much material already printed and objects with the new brand.

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Technical Committee - 2016 Olympics branding

http://abcdesign.com.br/design-grafico/comissao-tecnica-identidade-visual-olimpiadas-2016/

Want to know who walks judging proposals for the visual identity for Rio 2016, which will be officially released on New Year's Eve this year?

1 - Nuzman - Chairman of the Organizing Committee of Olympic Games Rio 2016

Carioca, lawyer, Nuzman was volleyball athlete, having competed in the Tokyo Olympic Games-64.

As a director, made the volleyball in Brazil in Olympic and world champion. Ahead of BOC, took the Pan American Games and Parapanamerican RIO 2007 and led the process of winning the Olympic Games and Paralympic Games Rio 2016. Currently, he is Member of the International Olympic Committee, President of the Brazilian Olympic Committee, Chairman of the Organizing Committee of Olympic Games Rio 2016, President of the South American Sports Organization (ODESUR) and Vice-President of the Pan American Sports Organization (PASO).

2 - Leonardo Gryner - Director General of the Organizing Committee of Olympic Games Rio 2016

Leonardo Gryner served as Director of Communications and Marketing Committee Candidature Rio 2016 and was Director of Marketing and Communication of the Brazilian Olympic Committee (1995/2010). He was also Director of Marketing and Communications of the Pan American Games and Para-Pan American Rio 2007. It was a TV producer (1976/1982), Director of Sport (1983/1990), Director of Sports Marketing (1991) and for acquisition of sports rights (1985/1991) on Globo TV. Marketing Consultant FIVB (International Volleyball Federation) - 1992/1994.

Marketing Consultant to various national federations and clubs in Brazil. Producer of the film's official FIFA World Cup 1994. Graduate in Mathematics, PUC-RJ, and Ph.D. in Computer Science, IME, Rio de Janeiro.

3 - Beth Lula - Branding Manager of the Organizing Committee of Olympic Games Rio 2016

Lula Beth served as Manager of Marketing and Communication Committee's Olympic Brazil and was responsible for all branding and promotional strategy of the South American Games Brazil 2002, Pan American Games and Parapan 2007, Brazilian Olympic delegation (Brazil Time) Campaign Rio's bid to host the Olympic and Paralympic Games in 2016 and other holdings of the entity in national and international events.

Professional with 15 years of experience in managing communications and marketing projects, sponsorships, relationship marketing, promotional and advertising campaigns, sales development, branding, merchandising, internal communications, creation of webpages and institutional events focusing on the areas of culture and sports.

4 - Michael Payne - Independent Marketing Consultant

Michael Payne was for twenty years, the Marketing Director for the IOC - International Olympic Committee and is responsible for repositioning and enhancement of the Olympic brand in the world by developing and implementing marketing programs for 15 editions of the Olympic Games (summer and winter ) and for important innovations, such as the creation of the IOC's sponsorship program (TOP). During that time, he led the Marketing team that generated more than $ 15 billion in television rights and marketing of marketing programs and has advised several large companies about using the Olympic partnership to boost their business. He is currently an independent consultant for Marketing. Advises the Formula-1 and large media groups, and has been a consultant to the Rio 2016 Bid Committee, advising on policy and philosophy of the IOC Marketing.

He was considered one of the most influential people in the world in Marketing by Advertising Age author of "Olympic Turnaround," considered by former IOC president Juan Antonio Samaranch as the "most important book ever written on the Olympic Movement." Michael is a commentator for the field of sports marketing industry for CNN, BBC and other media outlets.

5 - Brad Copeland - Graphic designer and founder of Iconologic, a company 30 years of brand design in Atlanta, United States.

Over the past 20 years, Iconologic has been specializing in design for the Olympic Games. It started with the design for the city's bid for the Games of Atlanta 1996. Since then the company has developed programs for the Look of the Games to Atlanta in 1996 and Torino 2006. Since the Nagano Winter Olympic Games 1998, acts as a consultant for Look of the Games to the International Olympic Committee.

6 - Theodora Mantzaris - Designer and founder of brand consultancy firm Theodora Mantzaris & Company in Athens, Greece.

Theodora worked in London for 10 years at Addison Design Consultants, Landor Associates and Wolff Olins as Director of Design, responsible for brand program of several international companies. Her entry in the Olympic world was in 1999 when he attended the international contest to create the logo of the Olympic Games of Athens 2004 and its winning design, was eventually hired by the Organizing Committee as Director of Game Design. With the words "Olympic excellence," the International Olympic Committee has characterized his work for Look of the Games in the final report of this edition of the Games. His experience at the Olympics includes consulting work for Beijing 2008 and Vancouver 2010, and participation in the judging committees for selection of the Torino 2006 Mascot, Brand, Mascot and Torch for Beijing 2008, Vancouver 2010 Brand, among other projects are not Olympians.

7 - Scott Givens - Founder of the creation and production company Five Currents, California, United States.

Scott Givens was the executive producer of the ceremonies of the Pan American Games Rio 2007, director of videos and presentations from Rio 2016 campaign and collaborated with the strategy of our successful bid to host the Olympic Games. For over 20 years of career, was the creative mind behind major events, like the campaign of 50th anniversary of Disney, Super Bowl, NBA All-Star Game and seven editions of the Olympic Games. His work done for the Winter Games in Salt Lake City in 2002 he won the award with the Olympic Order, the most prestigious award by the IOC.

He was consultant to the IOC Olympic Games in Athens 2004 and Turin 2006, he wrote the Manual of Ceremonies of the IOC and was part of the Judging Committee selection of brands in Beijing 2008 and Vancouver 2010.

Since 2005, Scott and his team at the Five Currents produce the event Clinton Global Initiative, which brings together global leaders around the resolution of the gravest problems of the world. In 2009, Scott opened the Brazilian subsidiary of the Five Currents and held the Copacabana Reveillon 2009 / 2010.

8 - Ricardo Leite Designer and partner-creative director of Strategic Design Crama

Ricardo Leite is Carioca, designer and social - creative director of Strategic Design Crama, currently one of the largest design agencies in Brazil. UniverCidade Professor - University Center of Rio de Janeiro since 1994. Regional Coordinator of the ADG / Brazil - Graphic Designers Association between 2002 and 2006, and board member of ABEDESIGN - Association of Business of Design between 2007 and 2009. Since 2009 member of the Advisory Group of the State Secretariat for Economic Development, Energy, Industry and Government Services of the State of Rio de Janeiro. With several projects recorded in books and Brazilian and international publications, has participated in events in Brazil and abroad, as well as national and international awards received throughout his 30 year career. Author of books on design, with emphasis on: Seeing is Understanding, the design as a strategic tool for business, Jabuti Award 2004 as best book in the Brazilian category Architecture and Urban Design, Photography, Communication and Art.

9 - Roberto Fernandez - Chief Creative Officer of advertising agency JWT

The General Director of Creation, JWT Sao Paulo has, since early 2006, the direction of the agency. He worked in large agencies such as Sao Paulo and DM9DDB Almap BBDO, and Curitiba, and exclaims as Master.

Among its major existing customers are Unilever, Coca-Cola, Pepsi, AmBev, Alpargatas, Ford, Volkswagen, Honda, Cadbury Adams, Johnson & Johnson, Editora Abril, Telefonica, TIM, Bauducco and Ministry of Health

13-year career, won several awards, among them ten Lions at Cannes, three One Show Pencils in twelve statues in the Clio Awards, and two London Grand Prixs in FIAP, and El Sol Award in April. Invited by organizing various advertising festivals, Roberto Fernandez on the jury of the last edition of the category Graphic FIAP. He also was part of the jury's Professional of the Year of Rede Globo, Wave Festival, Award twice in April and twice in the International Festival of Rio de Janeiro (BPA). For four consecutive years, Roberto Fernandez is also part of the judging panel Creation Club of St. Paul.

10 - Ricardo Cota - Undersecretary of Social Communication of the Government of the State of Rio de Janeiro

Ricardo Cota, 45, holds a degree in journalism from the State University Film and Rio de Janeiro Federal University Fluminense. Wrote in various media in the country, as The Day, Official Journal of Brazil and Istoé. It was five years debater Program Uncensored. He was correspondent in

several film festivals, like Miami, Cuba, Mexico and Cannes. Since 1988, advises the Governor Sergio Cabral. Held positions in the Legislative Assembly of Rio de Janeiro, the Senate and the State Government. Participated in the Organizing Committee of the Pan American Games and the team that promoted the campaign to bring the 2016 Olympics for Brazil.

11 - Marcella Muller - Coordinator of Social Communication of City Hall

Graduated in Social Communication at PUC-Rio, began his career as Assistant Director of feature films for directors such as working Tizuca Yamasaki and Helvetius Ratton. He was Assistant Director of Advertising and TV, working for clients like Coca-Cola, Telemar, Unilever, Globo and others. He was Executive Producer of Advertising in Movies TvZERO.

12 - Jeanine Pires - President of Embratur - Brazilian Institute of Tourism

Jeanine Pires chairman since 2006, EMBRATUR - Brazilian Institute of Tourism under the Ministry of Tourism, responsible for promoting and supporting the marketing of tourism products in Brazil in the international market. From 2003 to 2006, was director of Business Tourism and Events of the institution.

Coordinates actions to promote Brazil abroad through the Aquarela Plan - the International Tourism Marketing in Brazil. Participated in the studies and strategies for the contest that resulted in the creation of MARK BRAZIL and image projects in Brazil through the Program of Public Relations EMBRATUR. Also implemented the new policy to support funding and promotion of international events in Brazil.

She graduated in History from the University of Santa Catarina and graduate in Social Sciences from the Federal University of Alagoas. He has published articles in newspapers and magazines, and has taught courses and lectures in several Brazilian cities and abroad. Concluded in 2007 the postgraduate course in Tourism Economics, UnB (University of Brasilia).

You also have to know what are bald are competitors, but it is worth remembering:

Brainbox Design (PR)

Dual Design (RJ)

Future Brand (SP)

Gad Design (SP)

Soter Design (RJ)

Studio Lumen (PR)

Tactile Design (RJ) and

Twenty Zero One (RJ)

Now is to see how it goes.

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The judging panel and the design houses involved makes me very hopeful about this logo. Let's wait 'n see

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So we'll see it bang on midnight. I honestly thought Rio was more than two hours behind us.

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I honestly thought Rio was more than two hours behind us.

For the Olympics it won't be so nice... It will be summer here, winter there, and Rio will 4 hours behind the UK, 5 behind CET -_-

For the Olympics it won't be so nice... It will be summer here, winter there, and Rio will 4 hours behind the UK, 5 behind CET -_-

Rio will be ;)

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I was talking to some colleagues on advertising world here in Brazil, and they were very optimistic because of the agencies involved in the final-phase of creation.

According to them all the companies has lots of experience in designing brands and already delivered some good jobs before.

---

Any bets on the theme, colors, shapers, meanings?

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Rio 2016 facebook profile has a different banner...

71115_22532419110_3925021_n.jpg

Now green is here.

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Any bets on the theme, colors, shapers, meanings?

Round shapes like the website and the Facebook image. Yellow for the sun, orange for the sand, green for the nature (maybe blue for the sky and sea, and to complete the colours of the Brazilian flag). And the three (or four) colours as a whole represent Rio's diversity and mixture of cultures.

That's my bet, so the logo will be totally different :rolleyes:

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Enjoy the moment Danny, rio2016man, Bezzi and all our Brazilian members. I recall how important is was watching the millennium athlete logo for Sydney 2000 being revealed at the official launch...it's just one more step closer to seeing a great dream come alive.

As for the actual design etc I'm sure it'll be debated praised and hated all in one go. No matter, by 2016 it'll be part of the Rio 2016 psyche.

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And you're already one up on us lot, because you're having a proper launch event, rather than the small marketing presentation London did - which I think was a mistake when launching such a leftfield design. Rio 2016 are giving people a chance to interact with the logo straight away; I like that.

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I liked the idea of unveiling the logo during the new year`s party.

This is smart, since December 31st is a day with not much news (there is no news about politics and economics today, since it`s a international holiday), and this image with the logo and the olympic rings will get huge in the media.

Besides that, the logo will be unveiled in the middle of a 2.5 million people crowded beach party (more Rio and Brazil impossible).

Very very smart about marketing.

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I liked the idea of unveiling the logo during the new year`s party.

This is smart, since December 31st is a day with not much news (there is no news about politics and economics today, since it`s a international holiday), and this image with the logo and the olympic rings will get huge in the media.

Besides that, the logo will be unveiled in the middle of a 2.5 million people crowded beach party (more Rio and Brazil impossible).

Very very smart about marketing.

That's why I think Spanish TV will show the logo on the news. They didn't show us London's logo or mascots, but tomorrow (as every New Year's Day) we'll be shown how people celebrate around the world "And look, Rio de Janeiro launched the Olympic logo!". I hope...

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Enjoy the moment Danny, rio2016man, Bezzi and all our Brazilian members. I recall how important is was watching the millennium athlete logo for Sydney 2000 being revealed at the official launch...it's just one more step closer to seeing a great dream come alive.

As for the actual design etc I'm sure it'll be debated praised and hated all in one go. No matter, by 2016 it'll be part of the Rio 2016 psyche.

Thanks Eusebius. I'm sure this new year party will be unforgettable.

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Ok, I'm back after travelling from Sao Paulo to Santos beaches (wow, crowded highways you guys can't imagine!).

I'm trying to find in OHIM website (register of trademark and patents in Europe) if Rio Committee asked some trademark today. Until now no results.

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Rio is UTC (or GMT) -2 due Brazilian Daylight Saving Time.

The logo will be lauched at 22:00 in Rio and 00:00 - London, UK (UTC/GMT)

See on the internet how many hours is the difference of your location and London (UTC). wink.gif

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Here, it will be arround 7:30 PM if i'm correct. Does somebody knows where i can watch the Rio Reveillon online?

By the way, i hope the typography on the logo wont be so much simple like on the teaser images.

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TV GLOBO ALREADY SHOWN FEW MOMENTS AGO A PART OF THE OFFICIAL VIDEO THAT WILL UNVEIL THE EMBLEM/LOGO!!!

http://globoesporte.globo.com/videos/globo-esporte/v/globo-esporte-mostra-aperitivo-da-logomarca-das-olimpiadas-do-rio/1402580/

The logo will be unveiled officially at exactly 22:16 Rio de Janeiro time.

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