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Rio 2016 Sponsors

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Weeks ago, we were discussing local sponsorship with Athensfan...

There were claims Brazil would not fullfill the sponsorships...

Now, we will break the record...

Media should decide what is true, what is false...

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The sponsor presents the limited version of the automobile with the official logo of the Rio 2016™ Games

Nissan’s March Rio 2016 was launched in the São Paulo International Motor Show. The event lasts until 4th November

nissanrio2016.jpg

(Photo: Divulgation)

Nissan, official sponsor of the Rio 2016™ Olympic and Paralympic Games, presented the March Rio 2016, a limited edition model, at the São Paulo International Motor Show. This Nissan March edition, the Brazilian market’s first Japanese compact car, comes with the official logo of the Rio 2016™ Games displayed on its boot and sides.

The Nissan March Rio 2016 edition brings innovations to the original model such as a 2DIN sized CD Player, 15” alloy wheel rims, fog lamps, two-toned seats (black and grey) and colour matched door handles.

After a year in the market, there were more than 35 thousand units of the Nissan March sold since September 2011, when it was launched. The São Paulo International Motor Show started this Tuesday the 24th and will last until 4th November.

Rio 2016

A neighbour in my building just bought one of those with Rio 2016 logo...

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Weeks ago, we were discussing local sponsorship with Athensfan...

There were claims Brazil would not fullfill the sponsorships...

Now, we will break the record...

Media should decide what is true, what is false...

No, Danny, you're wrong, the media has been consistent. This article confirms everything that a Bloomberg article three months ago stated (see http://www.gamesbids.com/forums/topic/18234-rio-2016-news/page-50), namely that the OCOG budget has gone up and to try to plug the gap and avoid more public money going towards the Games, Rio 2016 has been forced to up its sponsorship target to a record amount for a Summer Games.

Only in the next few years will we see whether it's able to raise such an amount, or whether it will fall short. Rio has not broken any records yet, but it needs to to avoid budget shortfall, basically.

Edited by Rob.

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No, Danny, you're wrong, the media has been consistent. This article confirms everything that a Bloomberg article three months ago stated (see http://www.gamesbids.com/forums/topic/18234-rio-2016-news/page-50), namely that the OCOG budget has gone up and to try to plug the gap and avoid more public money going towards the Games, Rio 2016 has been forced to up its sponsorship target to a record amount for a Summer Games.

Only in the next few years will we see whether it's able to raise such an amount, or whether it will fall short. Rio has not broken any records yet, but it needs to to avoid budget shortfall, basically.

I got what you mean.

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Rio 2016 Selects Cisco as Official Supporter of the Rio 2016 Olympic and Paralympic Games

RIO DE JANEIRO, BRAZIL--(Marketwired - Dec 10, 2013) - The Rio 2016 Organising Committee for the Olympic and Paralympic Games announced that Cisco was selected as official supporter to fulfill Networking Equipment & Enterprise Servers requirements for the Olympic and Paralympic Games to be held in Rio de Janeiro in 2016.

Cisco technology products and services will support the foundation of the network for the Rio 2016 Olympic Games. The network will be developed in partnership with several other IOC and Rio 2016 partners. As part of the agreement, Cisco will provide networking infrastructure for the event, including all wired and wireless LAN, IP routers, as well as the hardware necessary for network security, data center networking, and network managementicon1.png systems. Cisco will also provide the data center enterprise servers, including Cisco Unified Computing System Blade and Rack servers.

Cisco will support Rio 2016 and other Technology partners throughout the networking and enterprise servers project lifecycle, from planning and design to implementation and operations, leveraging its world-class services experience in supporting mission-critical networks and data centers.

As an official supporter of the Rio 2016 Olympics and Paralympic Games, Cisco will provide network equipment and servers to serve the unique needs of the Olympic Games and spectators, leveraging Cisco Connected Sports Network Equipment, Cisco Connected Stadium and Cisco Connected Stadium High Density Wi-Fi, and industry expertise focused on transforming fan experiences.

A key component of Cisco's partnership with Rio 2016 is the opportunity to help drive innovation. Working in collaborationicon1.png with city government authorities, Cisco is helping to develop technology infrastructure that will serve the city and citizens of Rio de Janeiro, beyond the Olympic Games. Cisco and Rio 2016 are focused on education and innovation, building on existing programs in the region including Cisco Networking Academies and the Rio Center of Innovation.

For London 2012, Cisco was the official supporter for networking equipment, delivering flawless network execution, a great technology ecosystem and a world-class services approach for this event.

...

http://www.wallstreet-online.de/nachricht/6459802-rio-2016-selects-cisco-as-official-supporter-of-the-rio-2016-olympic-and-paralympic-games

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Three more deals lined up for Rio 2016

February 24, 2014 09:02 AM

Rio 2016 is on the cusp of announcing three tier-two sponsorships that will boost total sponsorship revenue to two-thirds of its goal of raising $1.3 billion.

“We should be close to London [which raised $1 billion] two years before the Games,” said Renato Ciuchini, Rio 2016’s chief commercial officer.

Since joining the staff in 2012, Rio 2016 has added deals with InBev, Cisco, Correos, Sadia (packaged foods) and Batavo (dairy). The organizing committee already had deals with Nissan, Bradesco, Embratel, Nike and others.

Ciuchini and his team are working on deals with a language services provider, a data storage company and a market research company. He hopes to add an airline sponsor, software company and two apparel companies — one for volunteer outfits and another for opening ceremony attire for the Brazilian national team.

“We have split tech and divided it because not any one company can do all these products,” Ciuchini said.

Ciuchini also is looking for one more tier-one sponsor. He believes it could be an industrial company, and he’s eyeing the steel and gas industries.

Though the Brazilian economy has cooled considerably since Rio was awarded the Games in 2009, Ciuchini said that hasn’t dampened sponsorship interest “because the decision is at the board level and it’s a long-term decision.”

“Emerging market economies are going through a critical moment,” he said, “but my perception is executives believe in emerging economies.”

Rio 2016 is preparing for potential protests during the 2016 Games, but Ciuchini said he plans to work with sponsors to mitigate the risk that could mean for sponsors. He hopes everyone will work together to highlight how many people the Rio Games will employ and what social responsibility efforts sponsors are undertaking.

Despite the protests during last year’s FIFA Confederations Cup in Brazil, sponsors are expressing major interest in doing hospitality programs in Rio. That doesn’t surprise Ciuchini.

“Rio has this combination of being a cool place with cool people and beautiful beaches,” he said. “It’s set in an emerging economy. People want to be there.”

http://www.sportsbusinessdaily.com/SB-Blogs/On-The-Ground/2014/02/SochiSiteRio2016.aspx

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Rio 2016 announces Nielsen as official market research supplier for the Olympic and Paralympic Games

The Rio 2016 Organising Committee today (6 June) signed a partnership with Nielsen confirming the multinational company as the official market research supplier for the Olympic and Paralympic Games. Nielsen, which also worked for the London 2012 and Beijing 2008 organising Committees, will be responsible for providing information on public opinion and expectations in relation to the Games.

...

Rio 2016

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Rio 2016 and Dow Partner to Implement the Most Comprehensive Carbon Program in Olympic Games History

RIO DE JANEIRO, Sep 22, 2014 (BUSINESS WIRE) -- Rio 2016 announced today The Dow Chemical Company DOW, -0.62% as the Official Carbon Partner of the next Olympic Games, having the goal of creating climate benefits to mitigate the direct greenhouse gases (GHG) emissions from the organization and hosting of the event. Worldwide Olympic Partner Dow becomes the first partner of Rio 2016’s “Abraça (‘Embrace’) Sustainability”, the program developed by the Organizing Committee to promote and stage the Games with low environmental impact and a positive social legacy.

“For Rio 2016, sustainability is an imperative, being present from the early stages of preparation to the delivery and post-Games. Responsibility for the management of our carbon emissions is a commitment from the Games’ bid. Additionally, the technologies being implemented will create a legacy for strategic sectors of the Brazilian economy,” said Tânia Braga, head of sustainability for Rio 2016. “This is a big challenge, but I’m confident that we’ll achieve our goals with the most comprehensive carbon mitigation program in the history of the Olympic Games.”

As the Official Carbon Partner of Rio 2016, Dow will mitigate 500,000 tons of CO2 equivalents (CO2eq) from organizing and hosting the Games through 3rd party-verified emissions reductions. Dow and Rio 2016 will also work to generate an additional 1.5 million tons of CO2eq in climate benefits by 2026, addressing other Games-related emissions.

“More than being the Official Chemistry Company of the Olympic Games, Dow is a global leader in low-carbon technology solutions, which makes Dow a natural fit as our partner in the ‘Abraça Sustainability’ platform,” says Renato Ciuchini, chief commercial officer, Rio 2016. “The guiding principle for ‘Abraça’ is to maximize sustainability within the Games. Our actions should be good for the environment, good for people and good for business. The partnership with Dow is fully aligned with our goals and expectations, as it opens doors for different businesses and industries to lower their carbon footprints and ultimately contribute to one of Rio 2016’s key sustainability goals, which is the mitigation of its own emissions.”

...

http://www.marketwatch.com/story/rio-2016-and-dow-partner-to-implement-the-most-comprehensive-carbon-program-in-olympic-games-history-2014-09-22?reflink=MW_news_stmp

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Athletes will go from riding in Beamers in London to Nissan's in Rio. Talk about a downgrade.

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Athletes will go from riding in Beamers in London to Nissan's in Rio. Talk about a downgrade.

How dare you!! I have a Nissan! It would be an upgrade for those useless citizens of the earth!!

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Athletes will go from riding in Beamers in London to Nissan's in Rio. Talk about a downgrade.

Nissan don't produce buses in Brazil and to import them are out of question due the laws in Brazil.

So athletes will be moving in Mercedes-Benz engine Marcopolo buses with stickers of Nissan, like in the World Cup (at that time with stickers of Hyundai/Kia).

The Rio OCOG will probably be moving in Nissan Fronteirs, Sentras, Marchs and Versa sedans...

31cdf8fb48d24955edbb46071c2be685.jpg

Nissan Sentra, Brazilian version

SENTRACAPA.jpg

Nissan March in Brazil

Nissan%252520March%2525202015%252520New%

How dare you!! I have a Nissan! It would be an upgrade for those useless citizens of the earth!!

Pity, your mexican assembled Nissan Versa is not available in Brazil anymore...

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Athletes will go from riding in Beamers in London to Nissan's in Rio. Talk about a downgrade.

Any car can become luxurious with (sometimes extreme) customization. Nissan may not have the same title and recognition as a a BMW, but that doesn't mean they can't pimp it out to it's fullest extent.

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TAM Airlines and TAM Viagens announce support for the Rio 2016 Games

As the biggest sporting event in the world, the Rio 2016 Games is a major logistical operation. Between the two events, the Olympic and Paralympic Games they will bring together more than 15,000 athletes from 205 countries around the globe to take part in nearly 700 contests across 42 Olympic sports and 23 Paralympic sports.

To help facilitate the movement of people to and from these events, from Rio 2016 staff to spectators, two companies belonging to LATAM Airlines – TAM Linhas Aereas (TAM Airlines) and TAM Viagens (TAM Travel) – have agreed to become sponsors of the Rio 2016 Games. TAM Linhas Aereas will be the official airline for the Olympic and Paralympic Games, and TAM Viagens will be responsible for the 2016 Olympic Games National Hospitality and Travel Programme.

Along with their sales agent, IMM, TAM Viagens will have the exclusive right to sell Olympic Games hospitality packages in Brazilian territory, offering special itineraries within Brazil, including everything from air transport to accommodation, land transfers and the sale of tickets to watch the Games.

Announcing the partnership in São Paulo on Monday (29), the President of the Rio 2016 Organising Committee, Carlos Arthur Nuzman, said, "We are pleased to have the support of two companies who are leaders in the Brazilian travel and transport industries in our mission to deliver an excellent and memorable Games. The extensive reach and expertise of TAM and TAM Viagens will be a great help to us in the task of providing an outstanding experience for the thousands of tourists who will come to Rio for the biggest sporting event on the planet.”

LATAM Airlines Group S.A. is one of the largest airline groups in the world, with a fleet of 315 aircraft providing passenger transport services to approximately 135 destinations in 24 countries, and cargo services to about 144 destinations in 26 countries.

TAM Linhas Aereas will also be responsible for transporting the Rio 2016 Olympic Torch, which will depart from Greece and pass through several Brazilian cities on its way to Rio de Janeiro.

...

National Hospitality and Travel Programme: the complete Olympic experience

TAM Viagens will provide a complete Olympic experience, with tickets for sporting events and hospitality passes, land transport services and more. The company will be the only one authorized to provide such packages in Brazilian territory.

TAM Viagens will use the sports and entertainment company, IMM, as their exclusive sales agent for the Programme. IMM is experienced in hospitality for major events and sporting championships and was responsible for selling hospitality packages for the 2012 London Olympics.

"We went to the market in search of companies who we felt were up to the task of offering a secure and efficient hospitality service, and providing the unique and quality experience our visitors deserve," said Renato Ciuchini, Commercial CEO for the Rio 2016 Organising Committee.

Marcelo Decem, Executive Director of TAM Viagens, added, "All of TAM Viagens’ expertise will be on offer to help Brazilians make the most of this special time for our country. Our customers will have access to a streamlined service where all the steps in their journey can be arranged in a single purchase, with the help of the best service partners, as well as support from our consultants every step of the way.

Sales will begin in October and packages for the Rio 2016 Games will first be available to the corporate market, with a period pre-sale reservations beginning on July 6 offering priority to companies wishing to secure their itineraries and tickets in advance. The packages will be marketed exclusively via TAM Viagens’ marketing channels.

Rio2016

http://www.rio2016.org/en/news/news/tam-airlines-and-tam-viagens-announce-support-for-the-rio-2016-games

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Rio 2016 takes delivery of 4,200 Nissan vehicles for Olympic and Paralympic Games

The Nissan Leaf, the world's best-selling electric vehicle, and new sports utility vehicle the Nissan Kicks, form part of the giant fleet

4IZJQbxf.jpg

At a special ceremony at the sambódromo, Carnival dancers were on hand to commemorate the occasion (Photo: Rio 2016/Gabriel Nascimento)

Japanese car manufacturer Nissan handed over a fleet of 4,200 cars to the Rio 2016 organising committee at a ceremony in the world-famous sambódromo on Monday (11 July).

Hortência Marcari, a former basketball player who won silver at Atlanta 1996, accepted a symbolic key from the head of Nissan's Brazilian operations, François Dossa, on behalf of the athletes of Brazil.

The Nissan Leaf, the world's best-selling electric car, will be used to transport Brazilian athletes during the Games.

Other Brazilian models in the fleet include the Marcha, Ventra, Sentra and the Frontier pickup truck. The fleet also includes 200 units of the official car of Rio 2016, the Nissan Kicks. Specifications of the compact SUV, which has been designed specially for the Brazilian market, include a 1.6 litre engine and 114bhp of horsepower.

SP5FWiYk.jpgThe vehicles are decorated with the official look of Rio 2016 (Photo: Rio 2016/Gabriel Nascimento)

A team of about 750 volunteers will be responsible for driving the vehicles during the Games.

"Four thousand people are working every day to deliver the Olympic Games in Rio," Sidney Levy, chief executive officer of the organising committee, said at the event.

To round off the ceremony in the sambódromo, home of the world's biggest party, dancers and drummers from the Acadêmicos do Salgueiro samba school celebrated the occasion with a classic Carnival show.

12OtJ6L-.jpgThe colourful performers of the Salgueiro samba school brought a carnival atmosphere to proceedings (Photo: Rio 2016/Gabriel Nascimento)

https://www.rio2016.com/en/news/rio-2016-takes-delivery-of-4-200-nissan-vehicles-for-olympic-and-paralympic-games

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Coca-Cola Celebrates Gold Medal Moments in Campaign for Rio Olympics

coca-cola-gold-hed-2016.png

Swimmer Nathan Adrian appears in Coca-Cola's #ThatsGold spots. Coca-Cola

The joy of winning an Olympic gold medal is comparable to some of the emotional highs in life, and Coca-Cola is exploring that feeling in its campaign for the 2016 games.

The campaign, #ThatsGold, from Ogilvy & Mather Brazil, builds on Coca-Cola's current "Taste the Feeling" campaign. TV and print ads will feature 79 Olympic athletes from 23 countries, including U.S. swimmer Nathan Adrian and soccer star Alex Morgan. A montage of athletes' gold medal moments is interspersed with footage of people experiencing everyday moments of excitement.

"There are so many gold moments that happen off the podium. It's about day-to-day, simple pleasures that are all about joy and uplift, whatever is a special moment that you'll share with friends and family, and celebrating our relationships with the Olympians, too. We're trying to position Coca-Cola as a simple pleasure that makes moments more special," said Rodolfo Echeverria, global vp, creative and connections at Coca-Cola.

The 2016 Olympics marks 88 years of Olympic partnership for Coca-Cola, which has been an Olympic sponsor since 1928.

"There's something that's so powerful about the Olympics. It brings together experiences of mutual understandings, friendships, solidarity, togetherness, inclusion and equality," said Ivan Pollard, svp, strategic marketing at Coca-Cola. "This year's campaign is special because it's not about watching someone win a gold medal, it's about watching their face when they do. It's exactly the same feeling you have when you teach your children to ride a bicycle, or when your son graduates from college."

Coca-Cola's Olympic efforts also include sponsorship of the 2016 Olympic Torch Relay, which will make stops in 320 cities around the world. Commemorative cans and bottles will also feature Olympic athletes from the campaign.

The Coca-Cola Olympic Station, a brand activation center aimed at teens on site in Rio, will include athlete appearances and musical performances. Coca-Cola also tapped global influencers, including Australian singers Cody and Alli Simpson, Canadian actress and fashion blogger Allie Evans and British YouTuber Jake Boys, to create and share Olympics-themed content on social media.

coca-cola-gold-hed-2016.png

Swimmer Nathan Adrian appears in Coca-Cola's #ThatsGold spots. Coca-Cola

The joy of winning an Olympic gold medal is comparable to some of the emotional highs in life, and Coca-Cola is exploring that feeling in its campaign for the 2016 games.

The campaign, #ThatsGold, from Ogilvy & Mather Brazil, builds on Coca-Cola's current "Taste the Feeling" campaign. TV and print ads will feature 79 Olympic athletes from 23 countries, including U.S. swimmer Nathan Adrian and soccer star Alex Morgan. A montage of athletes' gold medal moments is interspersed with footage of people experiencing everyday moments of excitement.

"There are so many gold moments that happen off the podium. It's about day-to-day, simple pleasures that are all about joy and uplift, whatever is a special moment that you'll share with friends and family, and celebrating our relationships with the Olympians, too. We're trying to position Coca-Cola as a simple pleasure that makes moments more special," said Rodolfo Echeverria, global vp, creative and connections at Coca-Cola.

The 2016 Olympics marks 88 years of Olympic partnership for Coca-Cola, which has been an Olympic sponsor since 1928.

"There's something that's so powerful about the Olympics. It brings together experiences of mutual understandings, friendships, solidarity, togetherness, inclusion and equality," said Ivan Pollard, svp, strategic marketing at Coca-Cola. "This year's campaign is special because it's not about watching someone win a gold medal, it's about watching their face when they do. It's exactly the same feeling you have when you teach your children to ride a bicycle, or when your son graduates from college."

Coca-Cola's Olympic efforts also include sponsorship of the 2016 Olympic Torch Relay, which will make stops in 320 cities around the world. Commemorative cans and bottles will also feature Olympic athletes from the campaign.

The Coca-Cola Olympic Station, a brand activation center aimed at teens on site in Rio, will include athlete appearances and musical performances. Coca-Cola also tapped global influencers, including Australian singers Cody and Alli Simpson, Canadian actress and fashion blogger Allie Evans and British YouTuber Jake Boys, to create and share Olympics-themed content on social media.

%23ThatsGold%20-%20Nathan.jpg

%23ThatsGold%20OOH_Sync%20Chilling.jpg

%23ThatsGold%20-%20Ashton%20and%20Alex.j

CREDITS

Agency: Ogilvy & Mather Brazil

CCO: Anselmo Ramos

Creative Director: Rafael Donato

Production Company: Anonymous Content

Director: Omri Cohen

Music Company: Avicii Music AB

Performers: Avicii feat Conrad

http://www.adweek.com/news/advertising-branding/coca-cola-celebrates-gold-medal-moments-campaign-rio-olympics-172485

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