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A team from the Glasgow Commonwealth Games is in London to learn lessons from ticketing problems at the Olympics. Chief executive David Grevemberg tells BBC Radio Scotland's Good Morning Scotland programme: "We're looking to have full stadia, we're looking to have an accessible and inclusive Games and we're also looking to meet our ticketing revenue."

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If it's learnings they are after...good choice. BUT gee wizz, technology just keeps moving so fast that the ticketing solutions at 2012 will be long obsolete in two years.

At least these games have got me fired up for 2014 - the horrors of 2010 now fading away...and thanks to London for this, roll on Glasgow. Wish Kayaking was in the CWGs as part of the rowing. No worries to use the Leigh Valley course again.

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Glasgow 2014 tasks Fast Track with taking the Games to TV audiences worldwide

Glasgow 2014 has appointed international sports rights agency Fast Track to ensure TV and radio audiences across the globe share the excitement and spectacle of the XX Commonwealth Games.

The London-based agency won the contract to represent the sale of the Games' international broadcast rights to key global markets including South Africa, Asia and New Zealand, as well as exploring non-Commonwealth Games territories.

It is anticipated that a global audience of around two billion will experience Glasgow 2014’s sports action and Opening and Closing Ceremonies through a wide range of international television and radio channels – creating a once-in-a-lifetime showcase opportunity for Glasgow and Scotland. Around 4,500 athletes representing 71 nations are expected to take part in the Games.

Announcing Fast Track’s appointment, Glasgow 2014’s Chief Executive David Grevemberg said:

“Maximising the opportunity of Glasgow 2014’s international broadcast rights is a critical success factor in terms of ensuring as many people as possible across the world can share the experience of an outstanding Commonwealth Games in Scotland and the sporting achievements of thousands of great athletes from across the world.

“We are delighted to be working with Fast Track, a truly international sports agency with a wealth of experience and a successful Commonwealth Games track record. Through their efforts, we look forward to sharing Scotland’s biggest sporting spectacle with audiences around the globe.”

TV Sports Industry veteran Richard Russell who will lead the Fast Track team said:

“Fast Track is extremely proud to have been appointed. Glasgow 2014 will be the third consecutive Commonwealth Games that Fast Track has represented and we look forward to the challenge of building on the record income and distribution levels we achieved for Melbourne in 2006 and Delhi in 2010.”

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Glasgow 2014 tasks Fast Track with taking the Games to TV audiences worldwide

Glasgow 2014 has appointed international sports rights agency Fast Track to ensure TV and radio audiences across the globe share the excitement and spectacle of the XX Commonwealth Games.

The London-based agency won the contract to represent the sale of the Games' international broadcast rights to key global markets including South Africa, Asia and New Zealand, as well as exploring non-Commonwealth Games territories.

It is anticipated that a global audience of around two billion will experience Glasgow 2014’s sports action and Opening and Closing Ceremonies through a wide range of international television and radio channels – creating a once-in-a-lifetime showcase opportunity for Glasgow and Scotland. Around 4,500 athletes representing 71 nations are expected to take part in the Games.

Announcing Fast Track’s appointment, Glasgow 2014’s Chief Executive David Grevemberg said:

“Maximising the opportunity of Glasgow 2014’s international broadcast rights is a critical success factor in terms of ensuring as many people as possible across the world can share the experience of an outstanding Commonwealth Games in Scotland and the sporting achievements of thousands of great athletes from across the world.

“We are delighted to be working with Fast Track, a truly international sports agency with a wealth of experience and a successful Commonwealth Games track record. Through their efforts, we look forward to sharing Scotland’s biggest sporting spectacle with audiences around the globe.”

TV Sports Industry veteran Richard Russell who will lead the Fast Track team said:

“Fast Track is extremely proud to have been appointed. Glasgow 2014 will be the third consecutive Commonwealth Games that Fast Track has represented and we look forward to the challenge of building on the record income and distribution levels we achieved for Melbourne in 2006 and Delhi in 2010.”

exploring non commonwealth territories ??? hopefully they explore me....

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  • 2 weeks later...

Glasgow 2014 appoint Jack Morton Worldwide to deliver Opening and Closing Ceremonies

August 14 - Jack Morton Worldwide, who were involved in Prince William's wedding to Kate Middleton last year, have been appointed to deliver the Opening and Closing Ceremonies for the 2014 Commonwealth Games in Glasgow, it was announced today.

The American company have vast experience in delivering major ceremonies having worked on the FIFA World Cup at South Africa in 2010 and the 2004 Olympics in Athens, as well as the 2002 and 2006 Commonwealth Games in Manchester and Melbourne respectively.

...

http://insidethegame...sing-ceremonies

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First House in Athletes village complete:

387016_389588121094475_1179880773_n.jpg

So everyone seemed to hate the London logo when it was first revealed but it quickly became a very effective symbol of the games which looked great everywhere it was used.

Everyone seemed to hate the Glasgow logo when it was first revealed - and a couple of years on it still looks ****!

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So everyone seemed to hate the London logo when it was first revealed but it quickly became a very effective symbol of the games which looked great everywhere it was used.

Everyone seemed to hate the Glasgow logo when it was first revealed - and a couple of years on it still looks ****!

Nah. There wasn't universal hatred of Glasgow's logo at all -- in fact, most people were fine with it. The issue it suffered from was that the designers had previously designed a logo which was similarish and that annoyed some.

I personally have always quite liked it.

However, your views on the London logo is not something I share. It is still universally derided. Whilst that doesn't make it ineffective, the idea that London's logo did this mad u-turn from being hated to becoming oh-so effective is something I presume many would take issue with. Further, Glasgow's starting point has had much less animosity so won't suffer the same attacks as London's one.

P.S The Glasgow 2014 'look' hasn't been unveiled yet so I'm not sure how you can compare London's effective use of the logo (which I think only became effective late on when in situ with the brand) to Glasgow's stand alone logo. It's a not a comparison imo.

However, I think Commonwealth games logos for the most part work best without the mandatry base section specified by the Commonwealth federation. Like below.

digital-wallpaper-2014.jpg

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Glasgow 2014 plots marketing drive

Organisers of the Glasgow 2014 Commonwealth Games are to ramp up marketing activity to exploit the growth and interest in multi-sports events in the wake of the Olympic Games.

Glasgow201_460.jpg

Glasgow 2014, the organising committee for the event, claims it is “already seeing the benefits of London 2012 action”, with the company reporting that Olympic buzz from the capital has led to a sharp rise in calls from people keen to volunteer and get tickets.

The budget for delivering the event is £524m, just over 5 per cent of the £9bn budget for the London 2012 Games. David Grevemberg, chief executive of Glasgow 2014, says that as result of the limited funds the event’s branding “will find smarter ways to work within our budget” to maximise marketing opportunities.

He adds: “The Commonwealth Games is the second largest global multi-sport brands Games in the world and we’re already benefiting from an Olympic bounce. Companies want to do business with us and want to be associated with the Glasgow 2014 brand, mindful that there are real and lasting business benefits.”

Grevemberg says that sponsorship activity should play to the event’s strengths of “community engagement” and “social responsibility” if it is to capture the Commonwealth’s imagination. He adds that the event’s sponsors, which already include Dell, Atos and SSE, will need to use social media to humanise athletes and tell more compelling stories if there marketing around the event is to be a success.

Despite no guarantee that big names such as Usain Bolt will attend the event, public sentiment towards the Games has been boosted by the reception of the London 2012 Olympics, according to YouGov.

Glasgow 2014’s buzz score – a measure of whether people have heard positive or negative things about the brand – jumped from 0.5 points on the 17 August, ten days before the Opening Ceremony, to 24.6 points a month later.

Additionally its index score, which measures brand perception, soared from 2.7 points to a new peak of 24.0 points during the same period.

http://www.marketing...4003594.article

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So everyone seemed to hate the London logo when it was first revealed but it quickly became a very effective symbol of the games which looked great everywhere it was used.

Everyone seemed to hate the Glasgow logo when it was first revealed - and a couple of years on it still looks ****!

whhhat? London 2012 logo is horrible, dreadful. I'm sure you know but it looks like lisa simpson ermm doing something. Google it.

Glasgows is really good. I like it.

Can't wait for these games! Going to be a first time volunteer at any games.

Does anyone know if its same deal as Olympics as in free accom and food?

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True, and Glasgow will host a slick Games with a great atmosphere, but my point was the CWGF didn't have much choice in their vote; ditto 2018 which was Gold Coast's all along. It was Canada's doing that the CWGF were left with only one realistic host for 2014.

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