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David Atkins puts on Shanghai 2010 Expo Opening Ceremony

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DAE to produce Outdoor Opening Ceremony of Shanghai 2010 World Expo


Posted: Friday, Apr 30, 2010 at 1559 hrs IST

Updated: Friday, Apr 30, 2010 at 1559 hrs IST

Shanghai: As the countdown to Shanghai 2010 World Expo nears its end, David Atkins Enterprises (DAE) unveils its longstanding involvement as Executive Producer and Artistic Director for the Outdoor Opening Ceremony, taking place Friday, April 30, 2010.

“This is the first time a World Expo is hosting an Opening Ceremony of this scale,” said David Atkins, CEO, DAE. “We are honored to have worked so closely with Chinese cultural authorities to create and produce a ceremony worthy of showcasing China—and the great city of Shanghai—to the world.”

Slated to be the largest outdoor multimedia display, the show will make non-stop use of fireworks, sound and light, and will feature numerous record-breaking firsts such as the biggest LED screen ever made, the largest searchlight installation in the world and the greatest number of pyrotechnics ever fired over water, land, bridges and buildings. The 30-minute Outdoor Ceremony will take place on a 3.4 km stretch of the Huangpu River in central Shanghai.

An estimated global audience of 3 billion watched DAE’s most recent success—the Opening, Closing and Victory Ceremonies of the Vancouver 2010 Olympic Winter Games. As DAE prepares to deliver yet another groundbreaking show, Ignatius Jones, Artistic Director, simply says “We look forward to stunning the world.”

This announcement comes on the heels of DAE’s recent expansion into Asia, Europe and North America. Regional offices in London, Vancouver and Hong Kong join the Sydney office in supporting increased demand for the company’s elite creative services.

DAE created and produced the Ceremonies of the Vancouver 2010 Olympic Winter Games, the Doha 2006 Asian Games and the Sydney 2000 Olympic Games, as well as the Handover Ceremony of the Melbourne 2006 Commonwealth Games.


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