Ikarus360 Posted March 8, 2010 Report Share Posted March 8, 2010 The new logo for the 2014 Commonwealth Games has been unveiled today, at Commonwealth Day Read everything about the new brand here: http://www.glasgow2014.com/the_games/glasgow_2014_brand.aspx And on this link, you can easily understand the message behind the logo http://www.glasgow2014.com/the_games/glasgow_2014_brand/brand_story.aspx 4 Rings, 5 Tiers, 5 Colours Glasgow 2014 will sell an estimated 1,000,000 tickets to some 250 medal events. The Games will be broadcast to hundreds of millions more - the Commonwealth accounting for about a third of the world's population. It requires a brand that will convey our vision through everything we say and do. We introduce you to that brand here and explain why it is something we believe is vital to protect. Brand Presentation In competitive sport, measurement, timing and results are everything. Of course there are the personalities, the emotion, the thrill, the elation and the disappointment. But when it comes to those medals it’s a matter of who jumps the highest, throws the longest, runs the fastest, scores the most goals, wins the most points, lifts the heaviest weight, swims the fastest. This was the starting point for our creative inspiration: numeral elements integral to competitive sport. Then we looked at some of the top line figures. Glasgow 2014 will be the 20th Commonwealth Games. At our Games, 17 sports are represented. The Glasgow 2014 Commonwealth Games will take place over 11 days of competition, from 23rd July to 3rd August. And they take place in one city: Glasgow. 20, 17, 11, 1. 20 The Glasgow 2014 Commonwealth Games will be the 20th Games. We used this number as the outer ring of our brand identity, breaking a circle into 20 equal parts to work out the proportional measurements of the other numbers. This ring, that encompasses the others, is a strong, vibrant red - 'True Red' from the CGF colour palette. 17 The next ring of the brand identity, in an orange-gold - 'Triumph Yellow' from the CGF palette - that echoes the ore of the medals, represents the number of sports. It’s just over three quarters of the full circle. 11 23 July – 3 August, 2014: 11 days of competition when Glasgow will be the centre of the sporting world with all the buzz and excitement of results, reports and rumours; new faces, amazing teamwork and rising stars. These 11 days are represented in the third ring of the logo, rendered in an optimistic summer blue - 'Heritage Blue', from the CGF palette clocking up just over a half of the circle. 1 1 host city – Glasgow. So, at the heart of our brand identity, like a target’s bull’s eye, is G for Glasgow, in a bright green, the place to be, the place to come to, the place it’s all going to happen Hmmm not bad..i've seen worse Link to comment Share on other sites More sharing options...
Rob2012 Posted March 8, 2010 Report Share Posted March 8, 2010 I don't particularly like the CWG logo; it's not exactly the Olympic rings is it? I think that element makes it difficult to design anything really good above it. Link to comment Share on other sites More sharing options...
Ikarus360 Posted March 8, 2010 Author Report Share Posted March 8, 2010 Launch video of the Logo. Link to comment Share on other sites More sharing options...
Brekkie Boy Posted March 8, 2010 Report Share Posted March 8, 2010 The G is a bit too like the Granada G - doesn't stand out as anything special. Agree the Commonwealth Games logo doesn't help (though better than the old crown!), but this logo is just very bland. It's not particularly good - but not as horrific on first site as the London/Sochi logos which overtime I think have proven their critics wrong. And god, these branding companies don't half talk some nonsense. Why can't they just say something like "Well, Glasgow begins with a G, so we based the logo on that" rather than all the marketing mumbo jumbo. Link to comment Share on other sites More sharing options...
Brekkie Boy Posted March 8, 2010 Report Share Posted March 8, 2010 A gallery of previous logos - Glasgow's just looks very dated in comparison IMO: http://www.stv.tv/galleries/news/previous-commonwealth-games-logos/ Link to comment Share on other sites More sharing options...
Kenadian Posted March 8, 2010 Report Share Posted March 8, 2010 Kinda corporate. Reminds me of two Vancouver logos...the Chateau Granville Hotel and the Steve Nash Sports Club. Link to comment Share on other sites More sharing options...
Sir Rols Posted March 9, 2010 Report Share Posted March 9, 2010 Hmmm not bad..i've seen worse True ... but considering the latest batches of logos (Sochi, Innsbruck) that's not really saying much. Sigh! And all of these are finally making London's look good. Link to comment Share on other sites More sharing options...
olympian Posted March 9, 2010 Report Share Posted March 9, 2010 looks like the logo of the green bay packers. Link to comment Share on other sites More sharing options...
Massi Posted March 9, 2010 Report Share Posted March 9, 2010 The explanation to the logo is quite bizarre... LOL The bid logo is better. Link to comment Share on other sites More sharing options...
gdodds Posted March 9, 2010 Report Share Posted March 9, 2010 It's uhhh.. horrible. Well, at least it makes London 2012 logo look a lot better! Link to comment Share on other sites More sharing options...
spectator12 Posted March 9, 2010 Report Share Posted March 9, 2010 yeah, not as bad as innsbruck's Link to comment Share on other sites More sharing options...
Rob2012 Posted March 9, 2010 Report Share Posted March 9, 2010 It's alright. Professional enough and clean and slick, but not particularly exciting. yeah, not as bad as innsbruck's NOTHING is as bad's as Innsbruck's. I'm still gobsmacked at just how appauling that is. Draw four lines in poo brown using the cheapest graphic design package on the market. Apply a crayon effect, because "Look, I can use computers!" Oops, left the bottom of the page outside the scanner. Ah well, the text is chopped off. It'll do. Send to Jacques for approval. Link to comment Share on other sites More sharing options...
gotosy Posted March 9, 2010 Report Share Posted March 9, 2010 NOTHING is as bad's as Innsbruck's. I'm still gobsmacked at just how appauling that is. Draw four lines in poo brown using the cheapest graphic design package on the market. Apply a crayon effect, because "Look, I can use computers!" Oops, left the bottom of the page outside the scanner. Ah well, the text is chopped off. It'll do. Send to Jacques for approval. Link to comment Share on other sites More sharing options...
mattygs Posted March 10, 2010 Report Share Posted March 10, 2010 Hmmm, it's a hard one, I don't quite know what to think. I am disappointed, I know that, but it's not *that* bad, but it is very old looking - which is a shame. But I think we have come to a point where the old concept of a logo is very different, even more so with sports events like the Olympic/Com Games. I mean, we saw in Vancouver how obsolete the logo was at Games venues and in the television coverage. It was always be the one stamp/mark that will be used to identify the event, but things like wordmarks and the overall look play a far bigger part. Unfortunately Glasgow have in their venue pics used this logo in an unatractive way on boardings around the stadium, this does the launch of the logo no favours as it doesnt work, but no doubt we will get a wider look in a few years for this event. I think on the little slideshow thing on the website for the logo it is quite clever, the concept of 20,17,11,1, with the one being the *G*. I think the colours are slightly wishy washy and sickly, maybe would look better with better colours. They also could have done themselves a favour by creating a more exciting typography for *Glasgow 2014*, which would give them more options for use. I think this would look good digitally, but in still form, its abit dull. It is the opposite form of Sochi's logo. This one is a traditional looking logo, I'll give Glasgow that, but it is very dull and almost static. The Sochi logo , at least does have a freshness about it, all being it a boring and nonsense concept. I think this one is one that surely will be worked on. Link to comment Share on other sites More sharing options...
Brekkie Boy Posted March 10, 2010 Report Share Posted March 10, 2010 The only place I see this logo working is on the TV graphics stamped on the clock / line-up screens in a similar way to the "M" of both Manchester and Melbourne. I think it's the colours which make an average design look even worse - it's easier on the eye in the black and white shots - the primary colours used just clash horribly. As for Vancouver - like it or not I think with the London and Sochi logos revealed, Vancouver may be the last of the more traditional logos we'll see for a while. Link to comment Share on other sites More sharing options...
adrianme17 Posted March 10, 2010 Report Share Posted March 10, 2010 i thinks glasgow went for the old 1980's traditional angle after all the histrionics that greeted the london 2012 logo - amazing that pre-recession something so trivial could have caused such a furore in the british press! Link to comment Share on other sites More sharing options...
Mr Tickle Posted March 10, 2010 Report Share Posted March 10, 2010 Looks like the company that did it created a very sililar logo a few years back http://www.insidethegames.biz/index.php?option=com_content&view=article&id=9164:row-over-qsecond-handq-commonwealth-games-logo&catid=74:glasgow-2014-news&Itemid=95 Link to comment Share on other sites More sharing options...
4gamesandcounting Posted March 10, 2010 Report Share Posted March 10, 2010 I really don't like it. Compared to Manchester and Melbourne it's awful. Link to comment Share on other sites More sharing options...
Soaring Posted March 26, 2010 Report Share Posted March 26, 2010 Logo does look dated. It reminds a bit of LG's logo Link to comment Share on other sites More sharing options...
Jon Chambers Posted March 26, 2010 Report Share Posted March 26, 2010 It is not what I expected at all and when I first saw it. I expected Glasgow to distance themselves from London quite a bit, but this conservative attempt is a poor brand to show the vibrant nature of Scotland to the world. As said before in this thread, the bid logo far excels this attempt - it's definitely one of the weakest games concepts for years. Link to comment Share on other sites More sharing options...
Brekkie Boy Posted March 26, 2010 Report Share Posted March 26, 2010 There is just nothing Soottish or Glaswegian about it - and it's not a logo they can particularly own. Pay some marketing folk a few tens of thousands of quid and you can clearly connect the 2012 logo with London and even the Sochi logo as simple as it is, it's rather Russian - but this - it's just a multi-coloured mess - and a logo which could be from the 1970's rather than the 2010's. Link to comment Share on other sites More sharing options...
Scotguy Posted April 16, 2010 Report Share Posted April 16, 2010 Glasgows Subway is set for a redevelopment: story here http://news.bbc.co.uk/1/hi/scotland/glasgow_and_west/8624746.stm Link to comment Share on other sites More sharing options...
Sir Rols Posted December 7, 2010 Report Share Posted December 7, 2010 I don't know if it's new, or been out for a while, or whatever. But I was wandering around Circular Quay today and noticed a bunch of new banners for Sydney up and about, with what seems to be the city's new branding logo. Hmmmmm. Very Deja Vu! Link to comment Share on other sites More sharing options...
Kenadian Posted December 7, 2010 Report Share Posted December 7, 2010 Hi Sydney, the Francophonie called...they'd like their logo back. Please wind it up before shipping it up to Paris. Link to comment Share on other sites More sharing options...
LuigiVercotti Posted December 7, 2010 Report Share Posted December 7, 2010 I don't know if it's new, or been out for a while, or whatever. But I was wandering around Circular Quay today and noticed a bunch of new banners for Sydney up and about, with what seems to be the city's new branding logo. Hmmmmm. Very Deja Vu! And there I was thinking that Captain Scarlet had discovered a nest of Mysterons in Sydney... Link to comment Share on other sites More sharing options...
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