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Olympics have made curling cooler than ever

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Olympics have made curling cooler than ever

Last Updated: Thursday, March 4, 2010 | 6:09 PM ET

The Canadian Press

There perhaps has never been a cooler time to curl.

Canada's gold and silver successes at the Winter Olympics had passionate fans at the rink cheering and sent TV ratings soaring. And beyond the bonspiel, the country's beloved icy pastime has been generating serious buzz.

A recent New York Times story revealed some Wall Street traders were captivated by curling due in part to CNBC, which would switch over to the Olympics broadcast from Vancouver after the closing bell.

Read more: http://www.cbc.ca/sports/curling/story/2010/03/04/sp-curling-appeal.html#ixzz0hG3JDrr1

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