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gotosy

Innsbruck 2012 launches new Winter Youth Olympic Games Emblem

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Okay, someone's gotta say it. Isn't it more evocative of an Asian pagoda (Kyoto's Golden Pavilion?) than a European Alps region games?

Yeah, that was my first evoked image.

(Just came upon this thread now. Am sorry I did. Maybe from now on, I will TOTALLY IGNORE ALL YOG threads?.?.?)

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I don't mind the logo at all?

This is in no way worse than Sochi's. It's simple, unfussy, and has an elegance to it, IMO. At least it has SOME creative thought behind it.

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Maybe it would be better if they just did away with logos all together, to save us from this downward spiral. No logos, no problem. No more ugly "youthful conceptions" or website names or trapezoids. At least we in Canada got it right with the 2010 Winter Games emblem. It will be remembered as the last dignified Olympic logo. RIP

Dignified?

Vancouver's logo is not that good.

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Better than the sh!t that has come out since. This whole brand nonsense has got to go.

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All a matter of opinion. I prefer Sochi's and London's to Vancouver's. Innsbruck's is 100 times worse than any of them though.

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All a matter of opinion. I prefer Sochi's and London's to Vancouver's.

This is pretty much unfathomable to me, but OK.

I like Innsbruck's logo.

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Better than the sh!t that has come out since. This whole brand nonsense has got to go.

That the Games have catched up with today's marketing and media shouldn't be the problem.

I don't think all these recent logos are half-as bad as what most people here think anyway.

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This whole brand business just doesn't make the Olympics any more special that when it used the traditional emblems. In so far as broadening the appeal of the Games, I'm highly doubtful that using these "brands" as a marketing strategy will have any effect.

Welcome to the age of unispiration.

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This whole brand business just doesn't make the Olympics any more special that when it used the traditional emblems.

It's not about making the Games more special. It's about making Olympic logos much more integrated into their market's landscape. The idea of a "brand" is about making that logo and accompanying graphic language carry the defined convictions and aspirations of the particular Games edition. Case in point, London 2012 probably has the most recognizable Olympic logo ever to its respective general public. It probably also has has the most definitly defined "sense-of-self," the strongest "brand," in Olympic history.

The end result can be thought ugly, but I don’t think the intentions outlined above can. Those intentions don't make any logo less or more ugly or uninspiring.

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