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Innsbruck 2012 launches new Winter Youth Olympic Games Emblem

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The Innsbruck 2012 Organising Committee for the first Winter Youth Olympic Games (Innsbruck 2012) today launched its new emblem at a Youth Olympic Games Night at Austria House in Whistler, Canada.

Innsbruck_logo_BIG.jpg

The new emblem reads “Innsbruck 2012” and, as a key component, the IOC’s brand identity for the Youth Olympic Games “YOG-DNA” has been integrated for the first time. In harmony with Innsbruck 2012, “YOG-DNA” is a striking label targeted at young people and is the representation of their attitudes, freedoms and creativity. It also contains the Olympic rings, signifying the values of excellence, friendship and respect.

A youthful and vibrant city

The design of the emblem reflects the vibrant, youthful city in the heart of the Alps combined with its traditional and natural way of life. The city’s name, “Innsbruck”, refers to its founding close to the bridge over the River Inn. Innsbruck relates this to its legacy as past Olympic Games hosts in 1964 and 1976 and the journey to the first Winter Youth Olympic Games in 2012.

The Golden Roof, the most famous sight in Innsbruck, is an essential, unique part of the Innsbruck 2012 emblem. It symbolises the well-known hospitality of the Tyroleans, and the golden colour represents excellence in sports and cultural events.

IOC

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Well, at least it fits perfectly with the YOG DNA thing they will be doing with the Youth olympics brand. Quite balanced IMO

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It somehow contrives to be both bland and too busy at the same time. Really, there's nothing I like about this.

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Well, at least it fits perfectly with the YOG DNA thing they will be doing with the Youth olympics brand. Quite balanced IMO

And that's a good thing??? YOG DNA is as ugly as in its own right anyway.

As to the logo itself. I didn't think I'd expect anything to make Sochi's look better. Congrats Innsbruck, you did it!

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I'm always hesitant to completely write-off any Olympic logo as pure laziness on the part of the designers no matter how much I don't like the final result.

BUT...They were lazy with one.

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Okay, someone's gotta say it. Isn't it more evocative of an Asian pagoda (Kyoto's Golden Pavilion?) than a European Alps region games?

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Oh God... The next one to be launched is Rio's. If they follow the trend, our logo will be:

.

Rio 2016

"Our logo is a dot. It stands for unity and the singularity that created the Universe. Our goal is to create a ridiculously clean brand that fits absolutely everything and is truly representative of the olympic ideals of uniting the whole world in a single location, in this case, Rio de Janeiro. (oops, here's our logo again at the end of the previous sentence! Isn't magical how it fits every place and situation?)

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Oh God... The next one to be launched is Rio's. If they follow the trend, our logo will be:

.

Rio 2016

"Our logo is a dot. It stands for unity and the singularity that created the Universe. Our goal is to create a ridiculously clean brand that fits absolutely everything and is truly representative of the olympic ideals of uniting the whole world in a single location, in this case, Rio de Janeiro. (oops, here's our logo again at the end of the previous sentence! Isn't magical how it fits every place and situation?)

LOL!

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Oh God... The next one to be launched is Rio's. If they follow the trend, our logo will be:

.

Rio 2016

"Our logo is a dot. It stands for unity and the singularity that created the Universe. Our goal is to create a ridiculously clean brand that fits absolutely everything and is truly representative of the olympic ideals of uniting the whole world in a single location, in this case, Rio de Janeiro. (oops, here's our logo again at the end of the previous sentence! Isn't magical how it fits every place and situation?)

HAHAHAHAHAHAHAHAHAHA

I have a better (?) idea:

R16.

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wow... just wow. First I thought London couldn't be beat, then Sochi and now this. What the hell is going on??

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The design of the emblem reflects the vibrant, youthful city in the heart of the Alps combined with its traditional and natural way of life

And how exactly does a golden trapezoid over the city can convey all that? :huh:

Oh God... The next one to be launched is Rio's. If they follow the trend, our logo will be:

.

Rio 2016

"Our logo is a dot. It stands for unity and the singularity that created the Universe. Our goal is to create a ridiculously clean brand that fits absolutely everything and is truly representative of the olympic ideals of uniting the whole world in a single location, in this case, Rio de Janeiro. (oops, here's our logo again at the end of the previous sentence! Isn't magical how it fits every place and situation?)

In that case we can use "The dot marks the spot" as the Games' motto! XD Brilliant, Victor! XD

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In that case we can use "The dot marks the spot" as the Games' motto! XD Brilliant, Victor! XD

HAHAHAHAHAHAHAHAHAHAHAHAHAHAHA

But seriously, this Innsbruck 2012 logo is soooooo unremarkable, so... I'm lost in words. Even London's one is great!

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Excellent! We have a logo, we have a motto. The Singularity Dot actually contains all the meanings in the Universe, it's not just some sparkling roof trying too hard to be meaningful.

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Excellent! We have a logo, we have a motto. The Singularity Dot actually contains all the meanings in the Universe, it's not just some sparkling roof trying too hard to be meaningful.

Well, the first thing that came to my mind (after geometry classes) was... :rolleyes:

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Two words: Skid marks.

:mellow:

Well, these are games for kids and they sh!t a lot, don't they? The trapezoid shape is reminiscent of diapers...

Anyway, Innsbruck doesn't have a record of inspiring olympic logos.

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"Our logo is a dot. It stands for unity and the singularity that created the Universe. Our goal is to create a ridiculously clean brand that fits absolutely everything and is truly representative of the olympic ideals of uniting the whole world in a single location, in this case, Rio de Janeiro. (oops, here's our logo again at the end of the previous sentence! Isn't magical how it fits every place and situation?)

LOL!!!!! Amazing Victor!!!! LOL!!!!

Here is the artistic concept of your explanation:

rio-euro-styled.jpg

We can not forget the Times New Roman font, since all computers have it! It's a way to make the brand universal since anyone can reproduce the logo even in the MS Word!

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Come on Danny, you can do better than that! How about a nice bit of Comic Sans? Everyone loves Comic Sans! :D

.

Rio 2016

"The best Brazilian Olympics ever. Full Stop."

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Come on Danny, you can do better than that! How about a nice bit of Comic Sans? Everyone loves Comic Sans! :D

LOL!!!!

Damn! I should have used Comic Sans!

RobH, I don't know if you noticed but the slogan is also the logo because of the exclamation sign!!!

Extremely simple! LOL

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