NY20?? Posted October 5, 2009 Report Posted October 5, 2009 No, they could of just left it in its original neon versions instead of filling it with their own branding. Or not use it as much.
Feheva Posted October 5, 2009 Report Posted October 5, 2009 It seems that the London logo was, then, something designed by graphic designers for graphic designers. It is distressing, unimpressive, and as unattractive and repulsive as a logo can be. Those responsible for the Rio logo should remember that what is "hip" for the design community is not necessarily what is best. I just hope that the team responsible for the lovely bid logo is kept. Actually is the opposite! Most of my co-workers also feel the same as you do towards the London's logo. It's not an unamimity for the graphic designers all over the world. London could easily use a graphic jargon to represent the city, but they prefered to show the "soul" instead of some landmark or icon. London is vibrant, is modern, is urban, is bold, etc. just like the logo... But I guess this is a case of either love or hate... I bet that you will remember it in 20 years time and probably not Beijing's or Athens'. I don't remember Atlanta's, Sydney's or Seoul... I do remember Barcelona's though... I'm praying not to see the Sugar Loaf, Copacabana, Beaches, etc. in Rio's logo. I'd like to se happines, easiness, nature, friendship, warmness, etc...
Braz Posted October 5, 2009 Report Posted October 5, 2009 I understand what you mean; and I can understand why corporations would like a logo which allowed for complete integration with their brands. It is unfortunate the public has no say at all in such matters.
Kenadian Posted October 5, 2009 Author Report Posted October 5, 2009 I think the IOC pretty much lets cities do what they feel will represent their vision for the Games. They give their input, no doubt, and they have their rules - must contain the city name, year, and Olympic rings - but the ultimate design and concept comes from the host OCOG. I don't expect that Rio will go the London route because since this is South America's first ever games they will want something that is decidedly Brazilian in flavour. London's doesn't have any local flavour.
Citius Altius Fortius Posted October 5, 2009 Report Posted October 5, 2009 I don't remember Atlanta's, Sydney's or Seoul... I do remember Barcelona's though.. really? I do remember all since Sapporo 1972 - but I am a huge Olympic Games fan...
Feheva Posted October 5, 2009 Report Posted October 5, 2009 London's doesn't have any local flavour. For me, london is the mix of all flavours nowadays. The rest of England is another matter...
Sir Rols Posted October 5, 2009 Report Posted October 5, 2009 really? I do remember all since Sapporo 1972 - but I am a huge Olympic Games fan... LOL! I must admit, I struggle to remember the Winter ones. I can't for the life of me think of Sapporo's now.
Feheva Posted October 5, 2009 Report Posted October 5, 2009 really? I do remember all since Sapporo 1972 - but I am a huge Olympic Games fan... If I think hard, of course I'll remember, but it needs hard thinking...
Citius Altius Fortius Posted October 5, 2009 Report Posted October 5, 2009 LOL!I must admit, I struggle to remember the Winter ones. I can't for the life of me think of Sapporo's now. It was just the red sun with a white snow flake our blossom
NY20?? Posted October 5, 2009 Report Posted October 5, 2009 I think the general world populace would be hard-pressed to remember even the most recent Olympic logos.
Kenadian Posted October 5, 2009 Author Report Posted October 5, 2009 Basically, that is true. It would just depend on what is on their Coke can or McHappy Meal at the moment or if they are in or near a host country or a moderate follower of the Games. Not everyone is like us. Hey, I live in Vancouver - a host city - and I recently had a conversation with a resident who thought we were also hosting the Summer Olympics.
stir.ts Posted October 6, 2009 Report Posted October 6, 2009 LOL!I must admit, I struggle to remember the Winter ones. I can't for the life of me think of Sapporo's now.
Doc Steel Posted October 6, 2009 Report Posted October 6, 2009 I love the look of the Rio Pan Ams. It's a shame the logo of the Pan American Sports Organization is such a mess. BARF!
cube Posted October 6, 2009 Report Posted October 6, 2009 Rio PanAm had a great colerful look and so i expect rio2016 i expect a yellow/green logo again and i would love it, yellow and green are not often used in the past
DannyelBrazil Posted October 6, 2009 Report Posted October 6, 2009 I love the look of the Rio Pan Ams. It's a shame the logo of the Pan American Sports Organization is such a mess. BARF! It's hard to say this, but a Brazilian created this logo... and it's horrible!!! The meaning is ok... The flame uniting all Americas, the olympic rings representing the colors of Americas' flag and four words written in the four main languages of Americas. Espírito - Portuguese América - Spanish Sports - English Fraternité - French But, it's ugly... 600% agreed.
DannyelBrazil Posted October 6, 2009 Report Posted October 6, 2009 Actually is the opposite! Most of my co-workers also feel the same as you do towards the London's logo. It's not an unamimity for the graphic designers all over the world. London could easily use a graphic jargon to represent the city, but they prefered to show the "soul" instead of some landmark or icon.London is vibrant, is modern, is urban, is bold, etc. just like the logo... But I guess this is a case of either love or hate... I bet that you will remember it in 20 years time and probably not Beijing's or Athens'. I don't remember Atlanta's, Sydney's or Seoul... I do remember Barcelona's though... I'm praying not to see the Sugar Loaf, Copacabana, Beaches, etc. in Rio's logo. I'd like to se happines, easiness, nature, friendship, warmness, etc... I don't like London's logo... the usage of logo is awesome, no doubts, but the meaning is empty. Great idea to use the same logo on Olympics and Paralympics, but nothing further. Feheva, Rio will use Sugar Loaf, since all logos of Rio everything have sugar loaf... I hope hapiness, easiness and the other things you stated be present at all... BTW, in Orkut there is a campaing to not change the logo. They are starting to organize a petition. - I have no opinion yet about it.
Feheva Posted October 6, 2009 Report Posted October 6, 2009 Feheva, Rio will use Sugar Loaf, since all logos of Rio everything have sugar loaf... For me, Rio is much more than a landmark, a couple of mountains... The sugar loaf will be there forever! It doesn't need a logo to represent it... It already is a "physical" logo! We can do better!! What's the soul of Rio? How can it be introduced to the whole world? BTW, in Orkut there is a campaing to not change the logo. They are starting to organize a petition. - I have no opinion yet about it. The present logo is ok, but I think we can do even better... Something that will be remembered for a long time! I think this one desn't have enough "pregnância", specially for the forigners...
Athan Posted October 6, 2009 Report Posted October 6, 2009 I like the bid logo a lot but it has to be changed so I would recommend no Sugarloaf, no Copacabana and, of course, no Christ. I think the logo doesn't need to represent a landmark but the culture of the host city and country. For exemple, the colours in the Barcelona 1992 logo represented the Mediterranean culture but the image itself could represent any other city in the world. In fact, using a person as a logo was used again in Sydney, Beijing and Vancouver (although this one is a bit different).
DannyelBrazil Posted October 6, 2009 Report Posted October 6, 2009 I'm not concerned about new Rio's logo. The previous (except that crap they made for Rio 2012) logos were very beautiful.
Kenadian Posted October 6, 2009 Author Report Posted October 6, 2009 The PASO logo is so passee. It must have been designed in the 1950s.
tpman Posted October 7, 2009 Report Posted October 7, 2009 According with Rio 2016 team (COB) the bid logo will remain until 2011 when the new one will be submit to IOC for approval. So I think the logo will indeed change! The mascot will be choosen in 2012 and there is a chance (Please..someone forbid that! Another "Caue" NO!) of people elect the mascot´s name.
Kenadian Posted October 7, 2009 Author Report Posted October 7, 2009 Logos always change. Although I think Calgary kept or at least tweaked their bid logo. The IOC requires it and it is part of the overall OCOG marketing, brand, and vision package.
Victor Mata Posted October 7, 2009 Report Posted October 7, 2009 I think Lillehammer just turned their logo upside down and changed colours.
DannyelBrazil Posted October 7, 2009 Report Posted October 7, 2009 Let's wait 'til 2011... Next year FIFA will reveal the World Cup 2014 logo... I wish something better than the one FIFA made for Futsal World Cup 2008...
aluz Posted October 7, 2009 Report Posted October 7, 2009 Let's wait 'til 2011...Next year FIFA will reveal the World Cup 2014 logo... I wish something better than the one FIFA made for Futsal World Cup 2008... Really, I liked the parrot. But what is important is that FIFA has a clear template for the logos of all tournaments organized by them.
Recommended Posts
Archived
This topic is now archived and is closed to further replies.