krow Posted October 2, 2009 Report Share Posted October 2, 2009 I think they need to wait until the IOC 'needs' the US again (if they ever do) and then step in to save the day ---- may not ever happen but that seems to be when the IOC turns to the US most. who knows. no foreseeable olympic games might see US audiences wane in their interest for them. and other US viewers may take to the web for viewing the games, meaning a decrease in viewership. the olympics going to rio is certainly a big step for them, but i can't see US audiences caring about the new frontiers so much. brazil is not china. there's no mutual fascination with the mysterious east, the emerging sports rival to play off of. i'd love to see what happens if US audiences really stopped caring so much about the olympics. not likely, i'm sure, but i can see the net start to take away primetime viewing audiences. less commercials, for one thing. the games' athletic environment--something rarely talked about on here--probably has a lot to do with it. Link to comment Share on other sites More sharing options...
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