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jim jones

Gold Coast 2018

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Commonwealth Games emblem revealed

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The emblem of the 2018 Commonwealth Games has been unveiled on the Gold Coast, a burst of colour designed to portray the skyline, the beach, the hinterland and athletes.

The red, yellow, blue, pink, orange and green logo has sillouhettes of athletes, with ribbon-like strips of colour bursting out from the centre.

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The emblem was unveiled at the Broadwater Parklands, with GOLDOC chairman Nigel Chamier OAM saying it was the result of months of market research.

"Market research was undertaken to unpack the deeper emotional factors which define the Gold Coast as a place, and those that define the Commonwealth Games specifically," he said.

“Local focus group workshops were held and we then defined the Games core proposition before engaging brand and design company WiteKite to develop the artwork.

“It has been a very exciting and thorough process and GOLDOC believes the emblem is an outstanding reflection of community sentiment and broader perception of the Gold Coast and its role as host city for the Commonwealth Games.”

Tourism Minister Jann Stuckey was also at the unveiling, saying the Gold Coast was sharing in a "moment in history".

“The emblem has been inspired by the Gold Coast’s stunning beach side location, its iconic skyline, and the colours are representative of the coast, the hinterland and the celebratory atmosphere which is synonymous with the region,” she said.

“Centred upon fluid representations of a gymnast, a hurdler and a swimmer, the emblem reflects the Games’ deep heritage and humanity.

“Today’s unveiling shows the world the Gold Coast can’t wait to share this moment in history.”

Brisbane Times

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Slightly boring, I think, although I do like it. It has a synchronicity with the bid logo, with the colour.

I can see how the choice of colours reflects the Gold Coast's landscape - the rising sun, the ocean, and the "green behind the gold" - the mountains and hinterland behind the city. However, I think more yellow should be between the gold and blue - to of course reflect the beach for which the city is named for. The athletes are a little bid tired - this concept has been done to death, and the figures within the colours have an almost 90's look to them - reminds me of that Atlanta 1996 poster. Overall, I like it, but it is not amazing. I think that previous "leaked" logo that had echoes of Christchurch 74 and other 70's/80's CWG logos, but in gold, would have been better, and more cutting edge.

Interesting too in the outline they have mentioned that the font is supposed to look like "drawing in the sand" --- funny that, given it instantly reminded me of Rio 2016's font- both cities that forge their identity from beach culture.

Edited by runningrings

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Slightly naff video - especially with the lame commentaries. "the city is more optimistic and positive... than.... other places!" - what does this even mean??? lol! But interesting in that it shows the design process. Also in another similarity to Rio 2016 - the logo appears to be 3d - or could easily become multi dimensional like Rio's. The more I think about it the more I think they've looked at another major mutlisport event around the time of theirs, with a similar urban environment, and used that as a starting point.

Edited by runningrings

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Interesting too in the outline they have mentioned that the font is supposed to look like "drawing in the sand" --- funny that, given it instantly reminded me of Rio 2016's font- both cities that forge their identity from beach culture.

Interesting aside is that Sydney's 2000 bid logo was (at least one of) the first to adopt that "drawing in the sand" approach - Rod McGeogh who led the bid always said that the bid committee's main criteria in choosing a bid logo was to have something that anybody could create on any surface with one finger. I think he had that right - I always liked it better than the eventual official games logo.

200px-Sydney_2000_Olympic_bid_logo.png

Edited by Sir Rols

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Yes, Sydney 2000's bid logo is amazing. I find it interesting too, even after the passing of time, it seems to symbolise the Sydney Olympics as much as the actual logo for many Sydneysiders.

While I prefer the actual logo, the bid logo itself was perfect.

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I guess the Gold Coast is..... maybe more comfortable in its global position (or perhaps, position in the Commonwealth) to come out with something that would double as a rebranding of the city - I think they kind of already did that with their *pink dot* branding that they recently came out with. I don't think they had any gigantic conceptual slant they wanted to run with, they just want to run a community minded sports Commonwealth Games. With all that taken into account, they probably didn't feel the need to be too abstract or clever with the logo - they didn't feel the need to try too hard.

It's a vibrant punchy logo, one which is obviously also abit 3d, it'll work quite well.

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Very colorful and dinamic, not mentioning i'm glad they implemented 3D on it as well (on a similar way Rio did with their logo). Although am I the only one who thinks it looks a bit like a Disco ball when animated? :lol:

It really looks like a sport competition logo (I like Glasgow logo too but it feels too corporate-like at times and without the CWG symbol and text I couldn't tell if it is a multisport event logo)

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Very colorful and dinamic, not mentioning i'm glad they implemented 3D on it as well (on a similar way Rio did with their logo). Although am I the only one who thinks it looks a bit like a Disco ball when animated? :lol:

or an array of nightclub lasers? Given the Gold Coast's dubious status as Australia's trashy goodtime party capital (very much the Ibiza/Benidorm/Miami of Australia) this is a good fit.

showlaser_installation_nightclub_four_ru

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Yeah, they seem to have the CGF Tribar as a light projector which has the logo as the disco ball, all swirling around the Q1 in the middle.

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THank you for a good design.

Designs have been getting worse and this bucked the trend.

I think the Commonwealth Games logos have been pretty consistent and good quality since Kuala Lumpur 98. I think Delhi was probably the only one that lagged (it looked a little unrefined and cheap), but aside from that they are fine, nothing cutting edge, but just good and consistent. I think CWG logos have tended to be far better than their Asian Games and Pan Am Games counterparts.

I like now that there are about four distinct eras of Commonwealth Games logos... the first "prelogo" era (1930, 1934, 1938, 1954); the uniformed logos (1958, 1962, 1966); the red/white/blue Union Jack era (1974, 1978, 1982, 1986, 1990, 1994), and then finally the current era of colourful, vibrant logos that reflect the changing meaning of the Games, from British centric, to post-Empire Commonwealth of Nations (1998, 2002, 2006, 2010, 2014 and 2018).

I excluded the 1950 and 1970 logos from these categories as they seemed like exceptions to the rule for their respective times.

Yeah, they seem to have the CGF Tribar as a light projector which has the logo as the disco ball, all swirling around the Q1 in the middle.

Well spotted. That is without doubt Q1 Tower making a sneaky appearance in the logo.

Edited by runningrings

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I think the Commonwealth Games logos have been pretty consistent and good quality since Kuala Lumpur 98. I think Delhi was probably the only one that lagged (it looked a little unrefined and cheap), but aside from that they are fine, nothing cutting edge, but just good and consistent. I think CWG logos have tended to be far better than their Asian Games and Pan Am Games counterparts.

I like now that there are about four distinct eras of Commonwealth Games logos... the first "prelogo" era (1930, 1934, 1938, 1954); the uniformed logos (1958, 1962, 1966); the red/white/blue Union Jack era (1974, 1978, 1982, 1986, 1990, 1994), and then finally the current era of colourful, vibrant logos that reflect the changing meaning of the Games, from British centric, to post-Empire Commonwealth of Nations (1998, 2002, 2006, 2010, 2014 and 2018).

I excluded the 1950 and 1970 logos from these categories as they seemed like exceptions to the rule for their respective times.

CWG yes, but I should have clarified and said all games. Recent logos such as London's wasn't that great and Toronto's is like a 3 year old finger painted it onto paper.

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I think the Commonwealth Games are at a different stage to the Asians, and this is reflected in the logos. The Asian hosts are still trying very hard to cement themselves in the first world. where that is not so much an issue with the majority of current Com Games hosts (of course, with the likes of Delhi, this changes). It's not just logos though. There wouldn't be many other multi sport events in the world where the opening ceremony revolves around a duck, or which features people in raincoats acting as human fountains or teddy bears stuck to frocks.

Again, I think the Com Games hosts are just generally more established.

Alot of the Asian hosts seem to like using caligraphic strokes to portray athletes too, I think maybe the world should make a collective effort to move on from that.

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or an array of nightclub lasers? Given the Gold Coast's dubious status as Australia's trashy goodtime party capital (very much the Ibiza/Benidorm/Miami of Australia) this is a good fit.

LOL - well I always thought the most apt thing about the bid logo was that it looked like something Jupiters Casino would use to brand itself.

  • Like 2

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Haha, yes. 2018 will be a fun Games, no doubt. While it is not ideal that the Games are back in Australia so soon (we're not being greedy, but rather saving the event when it has nowhere else to go. Australia is becoming the CGF fallback host, much like LA84 was to the IOC).

And you can't get two Australian cities anymore different than Melbourne and the Gold Coast. They are worlds apart in terms of landscape, people and culture. Gold Coast will offer a very different style of Games to Melbourne 2006 - a completely different version of Australia will be hosting.

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There wouldn't be many other multi sport events in the world where the opening ceremony revolves around a duck.

It was a very cute duck though - and it was more of a Leunig tribute. Very Melbourne.

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Haha, yes. 2018 will be a fun Games, no doubt. While it is not ideal that the Games are back in Australia so soon (we're not being greedy, but rather saving the event when it has nowhere else to go. Australia is becoming the CGF fallback host, much like LA84 was to the IOC).

And you can't get two Australian cities anymore different than Melbourne and the Gold Coast. They are worlds apart in terms of landscape, people and culture. Gold Coast will offer a very different style of Games to Melbourne 2006 - a completely different version of Australia will be hosting.

Absolutely no shame in Australia re-hosting so soon...and you're right, Melbourne and GC are two totally different cities in two totally different states...The same as the UK situation of Manchester v Glasgow (and the UK could be re-hosting sooner if London gets its way).

As for the 'stand in' aspect, well nerves over the disasterous 2010 event saw Sir Rol's favourite being turned down and the reason for Gold Coast shoved out there was a half-arsed effort by a poor so called 'Auckland' bid.

We now know the Auckland effort was just a few 'sports' names and a small business 'clik' pushing for an out of the way Albany centred games...No wonder the NZ Government turned it down for nationwide support. Auckland itself was woefully unprepared and anyway, Christchurch is penned in for NZs next hosting.

I like the logo by the way, keeping the fun all colours of the Commonwealth theme going.

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