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Vancouver 2010 Re-branded


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Again, I think / hope the Look will be edited slightly for the venues - how odd would it look for a figure skater to perform with small boats, traffic lights, bridges, animals, lamp posts, and planes in the background? It's just too literal. The color palette and patterns, however, are beautiful - some more than others but overall, I really like the creativity in the inspiration.

Btw, here's a video of how the brand developed - http://www.vancouver2010.com/en/about-vano...10jd/index.html

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The original brand works a whole lot better with the two logos than the new one does. But whatever, Olympic Looks rarely match the logos, or the mascots for that matter. And either way, the Look takes center-stage more than any logo once the Games come along anyway.

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I like the new pictograms. They give the impressions that they're three dimensional unlike those in the past; if I saw the original graphics, I would expect them to be used, maybe something mountainy. Honestly, I wasn't paying attention to much of what has going down up in Vancouver with their Olympic developments. And the green and blue certainly captures the essence of the Pacific Northwest region real well. As cfmJeremie says, I'd be interested in how it comes down with the upcoming artifacts like the volunteer uniforms, ticket presenations, and venues.

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what i like about the graphics is that its cooler to the eye than the bold and bright colors used in Athens, Torino and Beijing. I like the fact that they used different shades of green and blue with some touches of gray which is very much Vancouver and the area.

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I think this is the best thing they've done yet. The images are very west coast and are different and interesting as opposed to other Olympic games. I'm a huge fan.

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It looks like the logo and the pictograms are from different editions of the Olympics. The logo is really nice, at least I like it, but it's very difficult to see details in the pictograms when they're small.

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Sep 17 2008, 10:59 PM Post #3 Kendegra

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I wish I could see them up close. They look so boring. And the new banners look so busy. They had a nice brand before. Why are they ruining it?

I dunno................ does it has anything to do with being Canadian?

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the blue and green shades are a nice departure from the bold and bright colors of Athens, Torino and Beijing. its pretty cool in the eyes and really reflects the city and the pacific northwest.

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