Maryjane Posted July 4, 2008 Report Share Posted July 4, 2008 So it's NBC really pushing too far or I just being too conservative? Just randomly saw this promo clip. I meant it's a joke, right? Dam Universal Link to comment Share on other sites More sharing options...
micheal_warren Posted July 4, 2008 Report Share Posted July 4, 2008 I dont no if it is the official promo by NBC. Its not that bad! Some of it is actually quite good! Link to comment Share on other sites More sharing options...
Maryjane Posted July 4, 2008 Author Report Share Posted July 4, 2008 I dont no if it is the official promo by NBC. Its not that bad! Some of it is actually quite good! so the Olympic games got to be PG-13, lol Link to comment Share on other sites More sharing options...
mr.x Posted July 4, 2008 Report Share Posted July 4, 2008 That's just terrible.....a movie on the same level as the Summer Olympics? Link to comment Share on other sites More sharing options...
Torchbearer AA Posted July 5, 2008 Report Share Posted July 5, 2008 This is fun. I am going to see Mummy 3 But... it's not the real promo movie by NBC I think. Something strange to show a movie and recommend that movie, I don't think the IOC allow such thing. Link to comment Share on other sites More sharing options...
Hobart Posted July 5, 2008 Report Share Posted July 5, 2008 bit of cross promotion only in America would they be that tacky! Link to comment Share on other sites More sharing options...
NY20?? Posted July 5, 2008 Report Share Posted July 5, 2008 With Wimbledon and US Olympic Trials, I've been glued to NBC lately and I've never seen this. Though it dose use footage of that amazing "Beijing and Beyond" video montage of China on NBCOlympics.com. Someone, not NBC, created this, I’m sure. Link to comment Share on other sites More sharing options...
DrunkWithBode Posted July 5, 2008 Report Share Posted July 5, 2008 I saw it once on TV after the trials. Might've been last Saturday, I think. Been watching NBC & USA all week and I haven't seen it since. It's pretty stupid in my opinion, but this wouldn't be the first time that there's ever been a bad cross-promotion. If they were airing it 10 times a day, I'd probably be annoyed. But it's pretty much never on TV, so who cares? Link to comment Share on other sites More sharing options...
Maryjane Posted July 5, 2008 Author Report Share Posted July 5, 2008 OK,guys. It's for real this time. check this out NBC UNIVERSAL WELCOMES AUDIENCES TO THE 2008 BEIJING OLYMPIC GAMES AND 'THE MUMMY:...NBC UNIVERSAL WELCOMES AUDIENCES TO THE 2008 BEIJING OLYMPIC GAMES AND 'THE MUMMY: TOMB OF THE DRAGON EMPEROR' IN MULTI-NETWORK 'TAKEOVER' Beijing Olympics and Upcoming Epic Adventure Starring Brendan Fraser and Jet Li Receive Joint Promotion with Innovative Co-Branded Featurette UNIVERSAL CITY, Calif., June 27 /PRNewswire/ -- NBC Universal has assembled all of its family units to promote two enormous August events in China -- the upcoming 2008 Beijing Olympic Games and the next chapter in the blockbuster Mummy adventure series -- through a co-branded spot that represents the most comprehensive synergistic effort ever mounted by NBC Universal, it was announced today. The piece features settings and characters from "The Mummy: Tomb of the Dragon Emperor" and athletes seamlessly blended in sequences in which the action from the film transforms into Olympic events. It will premiere on July 1 on all NBC networks and run throughout August. (Logo: here) Details of the takeover promotion include: -- June 27: Access Hollywood will tease the spot during its broadcast. -- July 1: Premiere of the piece will occur during America's Got Talent on NBC. Versions of the spot will then run in primetime across the networks of MSNBC, USA, Sci-Fi, Bravo, CNBC, Oxygen, Telemundo, Mun2, Chiller, Sleuth and Universal HD. -- July 2 -- July 21: Piece will run during featured newscast segments on NBC's O&Os. -- July 18 -- July 31: Extended 2:30 piece will run in NCM theaters nationwide. -- Month of July: Piece will be shown on in-park screens and Astrovisions at both Universal Studios Hollywood and Universal Studios Florida. It will also run on screens at the NBC Experience Store at 30 Rockefeller Plaza, on NBC Wireless Networks' NBCNews2Go, NBC.com, NBCOlympics.com and NBC O&O Web sites. -- Mid-July -- Mid-August: Spot will be featured on screens on 235 college campuses and in over 4,700 New York taxis on the NY10 Taxi Entertainment Network. It will also be distributed on multiple cable systems nationwide. "THE MUMMY: TOMB OF THE DRAGON EMPEROR" hits theaters worldwide on August 1, and the 2008 Beijing Olympic Games coverage begins on NBC on August 8. About "THE MUMMY: TOMB OF THE DRAGON EMPEROR" The blockbuster global Mummy franchise takes a spellbinding turn as the action shifts to Asia for the next chapter in the adventure series, "The Mummy: Tomb of the Dragon Emperor". Brendan Fraser returns as explorer Rick O'Connell to combat the resurrected Han Emperor (Jet Li) in an epic that races from the catacombs of ancient China to the neon-lit streets of post-war Shanghai and high into the spectacular Himalayas. Rick is joined in this all-new adventure by son Alex (newcomer Luke Ford), wife Evelyn (Maria Bello) and her brother, Jonathan (John Hannah). And this time, the O'Connells must stop a mummy awoken from a 2,000-year-old curse who threatens to plunge the world into his merciless, unending service. Doomed by a double-crossing sorceress (Michelle Yeoh) to spend eternity in suspended animation, China's ruthless Dragon Emperor and his 10,000 warriors have laid forgotten for eons, entombed in clay as a vast, silent terra cotta army. But when dashing adventurer Alex O'Connell is tricked into awakening the ruler from eternal slumber, the reckless young archaeologist must seek the help of the only people who know more than he does about taking down the undead: his parents. As the monarch roars back to life, our heroes find his quest for world domination has only intensified over the millennia. Striding the Far East with unimaginable supernatural powers, the Emperor Mummy will rouse his legion as an unstoppable, otherworldly force...unless the O'Connells can stop him first. Now, in "The Mummy: Tomb of the Dragon Emperor", the trademark thrills and visually spectacular action of the Mummy series will be redefined for a new generation. "The Mummy: Tomb of the Dragon Emperor" is helmed by director Rob Cohen (The Fast and the Furious, xXx) and written by Alfred Gough & Miles Millar (Spider-Man 2, television's Smallville). Reprising their roles as producers in the series are Bob Ducsay, Sean Daniel, Stephen Sommers and James Jacks. About Universal Pictures Universal Pictures is a division of Universal Studios (http://www.universalstudios.com). Universal Studios is part of NBC Universal, one of the world's leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. NBC Universal is 80% owned by General Electric, with 20% controlled by Vivendi. About NBC Olympics NBC, "America's Olympic Network," owns the exclusive U.S. media rights to the Olympic Games, television's most powerful property, through 2012, which includes Beijing in 2008, Vancouver in 2010 and London in 2012. The 2008 Olympic Games from Beijing, China, will represent the 11th Olympics broadcast by NBC, a record for the most Olympic broadcasts by any network. From August 8-24, 2008, NBC Universal will present an unprecedented 3,600 hours of coverage, highlighted by NBC in primetime with live swimming, gymnastics and beach volleyball and more than 2,200 hours of live streaming video for the first time on NBCOlympics.com. In August 2004, 203 million viewers watched as the networks of NBC Universal -- NBC, MSNBC, CNBC, USA, Bravo, Telemundo, and NBC's HD affiliates -- offered a then record 1,210 hours of Olympic coverage from Athens. For additional information, go to NBCOlympics.com, a year-round destination for fans of Olympic sports, featuring news, Beijing previews, athlete features, blogs, photos, Olympic video from the NBC archives enabling users to build communities around their favorite sports, post comments and blogs. SOURCE Universal Pictures Lyndsay Iorio of NBC Olympics, +1-212-664-2160; or Michael Moses of Universal Pictures, +1-818-777-5926 Link to comment Share on other sites More sharing options...
LA84 Posted July 5, 2008 Report Share Posted July 5, 2008 bit of cross promotion only in America would they be that tacky! I wish I could disagree but :wacko: Link to comment Share on other sites More sharing options...
Soaring Posted July 6, 2008 Report Share Posted July 6, 2008 I believe NBC did that promo. It really was stupid. It would have been cool if they took all of the mummy references out. Link to comment Share on other sites More sharing options...
LA84 Posted July 6, 2008 Report Share Posted July 6, 2008 I believe NBC did that promo. It really was stupid. It would have been cool if they took all of the mummy references out. Yep. NBC has done some of the best promos since Barcelona. WTF is this? Only thing I can figure is that after the ratings went down after Athens they are grouping up with other sponsors to recoups losses. Link to comment Share on other sites More sharing options...
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