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Omg,is This Really The Nbc Official Promo?

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With Wimbledon and US Olympic Trials, I've been glued to NBC lately and I've never seen this. Though it dose use footage of that amazing "Beijing and Beyond" video montage of China on NBCOlympics.com.

Someone, not NBC, created this, I’m sure.

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I saw it once on TV after the trials. Might've been last Saturday, I think. Been watching NBC & USA all week and I haven't seen it since.

It's pretty stupid in my opinion, but this wouldn't be the first time that there's ever been a bad cross-promotion. If they were airing it 10 times a day, I'd probably be annoyed. But it's pretty much never on TV, so who cares?

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OK,guys. It's for real this time. check this out




Beijing Olympics and Upcoming Epic Adventure Starring Brendan Fraser and Jet

Li Receive Joint Promotion with Innovative Co-Branded Featurette

UNIVERSAL CITY, Calif., June 27 /PRNewswire/ -- NBC Universal has

assembled all of its family units to promote two enormous August events in

China -- the upcoming 2008 Beijing Olympic Games and the next chapter in the

blockbuster Mummy adventure series -- through a co-branded spot that

represents the most comprehensive synergistic effort ever mounted by NBC

Universal, it was announced today. The piece features settings and characters

from "The Mummy: Tomb of the Dragon Emperor" and athletes seamlessly blended

in sequences in which the action from the film transforms into Olympic events.

It will premiere on July 1 on all NBC networks and run throughout August.

(Logo: here)

Details of the takeover promotion include:

-- June 27: Access Hollywood will tease the spot during its broadcast.

-- July 1: Premiere of the piece will occur during America's Got Talent

on NBC. Versions of the spot will then run in primetime across the networks

of MSNBC, USA, Sci-Fi, Bravo, CNBC, Oxygen, Telemundo, Mun2, Chiller, Sleuth

and Universal HD.

-- July 2 -- July 21: Piece will run during featured newscast segments on

NBC's O&Os.

-- July 18 -- July 31: Extended 2:30 piece will run in NCM theaters


-- Month of July: Piece will be shown on in-park screens and Astrovisions

at both Universal Studios Hollywood and Universal Studios Florida. It will

also run on screens at the NBC Experience Store at 30 Rockefeller Plaza, on

NBC Wireless Networks' NBCNews2Go, NBC.com, NBCOlympics.com and NBC O&O Web


-- Mid-July -- Mid-August: Spot will be featured on screens on 235

college campuses and in over 4,700 New York taxis on the NY10 Taxi

Entertainment Network. It will also be distributed on multiple cable systems


"THE MUMMY: TOMB OF THE DRAGON EMPEROR" hits theaters worldwide on August

1, and the 2008 Beijing Olympic Games coverage begins on NBC on August 8.


The blockbuster global Mummy franchise takes a spellbinding turn as the

action shifts to Asia for the next chapter in the adventure series, "The

Mummy: Tomb of the Dragon Emperor". Brendan Fraser returns as explorer Rick

O'Connell to combat the resurrected Han Emperor (Jet Li) in an epic that races

from the catacombs of ancient China to the neon-lit streets of post-war

Shanghai and high into the spectacular Himalayas. Rick is joined in this

all-new adventure by son Alex (newcomer Luke Ford), wife Evelyn (Maria Bello)

and her brother, Jonathan (John Hannah). And this time, the O'Connells must

stop a mummy awoken from a 2,000-year-old curse who threatens to plunge the

world into his merciless, unending service.

Doomed by a double-crossing sorceress (Michelle Yeoh) to spend eternity in

suspended animation, China's ruthless Dragon Emperor and his 10,000 warriors

have laid forgotten for eons, entombed in clay as a vast, silent terra cotta

army. But when dashing adventurer Alex O'Connell is tricked into awakening

the ruler from eternal slumber, the reckless young archaeologist must seek the

help of the only people who know more than he does about taking down the

undead: his parents.

As the monarch roars back to life, our heroes find his quest for world

domination has only intensified over the millennia. Striding the Far East

with unimaginable supernatural powers, the Emperor Mummy will rouse his legion

as an unstoppable, otherworldly force...unless the O'Connells can stop him

first. Now, in "The Mummy: Tomb of the Dragon Emperor", the trademark thrills

and visually spectacular action of the Mummy series will be redefined for a

new generation.

"The Mummy: Tomb of the Dragon Emperor" is helmed by director Rob Cohen

(The Fast and the Furious, xXx) and written by Alfred Gough & Miles Millar

(Spider-Man 2, television's Smallville). Reprising their roles as producers

in the series are Bob Ducsay, Sean Daniel, Stephen Sommers and James Jacks.

About Universal Pictures

Universal Pictures is a division of Universal Studios

(http://www.universalstudios.com). Universal Studios is part of NBC

Universal, one of the world's leading media and entertainment companies in the

development, production and marketing of entertainment, news and information

to a global audience. Formed in May 2004 through the combining of NBC and

Vivendi Universal Entertainment, NBC Universal owns and operates a valuable

portfolio of news and entertainment networks, a premier motion picture

company, significant television production operations, a leading television

stations group and world-renowned theme parks. NBC Universal is 80% owned by

General Electric, with 20% controlled by Vivendi.

About NBC Olympics

NBC, "America's Olympic Network," owns the exclusive U.S. media rights to

the Olympic Games, television's most powerful property, through 2012, which

includes Beijing in 2008, Vancouver in 2010 and London in 2012. The 2008

Olympic Games from Beijing, China, will represent the 11th Olympics broadcast

by NBC, a record for the most Olympic broadcasts by any network. From August

8-24, 2008, NBC Universal will present an unprecedented 3,600 hours of

coverage, highlighted by NBC in primetime with live swimming, gymnastics and

beach volleyball and more than 2,200 hours of live streaming video for the

first time on NBCOlympics.com. In August 2004, 203 million viewers watched as

the networks of NBC Universal -- NBC, MSNBC, CNBC, USA, Bravo, Telemundo, and

NBC's HD affiliates -- offered a then record 1,210 hours of Olympic coverage

from Athens. For additional information, go to NBCOlympics.com, a year-round

destination for fans of Olympic sports, featuring news, Beijing previews,

athlete features, blogs, photos, Olympic video from the NBC archives enabling

users to build communities around their favorite sports, post comments and


SOURCE Universal Pictures

Lyndsay Iorio of NBC Olympics, +1-212-664-2160; or Michael Moses of Universal

Pictures, +1-818-777-5926

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bit of cross promotion only in America would they be that tacky!

I wish I could disagree but :wacko: :wacko: :wacko:

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I believe NBC did that promo. It really was stupid. It would have been cool if they took all of the mummy references out.

Yep. NBC has done some of the best promos since Barcelona. WTF is this?

Only thing I can figure is that after the ratings went down after Athens they are grouping up with other sponsors to recoups losses.

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