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Rio 2016™ launches a font inspired by the logo and begins to build the visual identity of the Games The Rio 2016™ Organising Committee for the Olympic ad Paralympic Games launched this Monday, in London, the bespoke font, which will be used for key messages of the Games. Its creation was inspired by the letters and figures of the Rio 2016™ logo and the essence of the Games: passion and transformation, which unites the Olympic and Paralympic brands. A total of 23 studies were created, over 8 months’ work, until all 5448 characters were perfected. The brand concepts of Rio 2016™ needed to be p