Jump to content

Search the Community

Showing results for tags 'visual identity fonts'.



More search options

  • Search By Tags

    Type tags separated by commas.
  • Search By Author

Content Type


Forums

  • GB Newswire
    • GB Newswire
  • Olympic Bid Discussions
    • PREMIUM MEMBER Olympic Bid Forum
    • 2026 Olympic Winter Games Bids
    • 2024 Olympic Games Bids
    • 2022 Olympic Games Bids
    • 2020 Olympic Games Bid
    • 2018 Olympic Winter Games Bids
    • 2016 Olympic Games Bids
  • The Olympic Games
    • PyeongChang 2018 Olympic Winter Games
    • General Olympics Discussion
    • Buenos Aires 2018 Youth Olympic Games
    • Lausanne 2020 Youth Olympic Winter Games
    • Tokyo 2020 Summer Games
    • Beijing 2022 Olympic Winter Games
    • Rio de Janeiro 2016 Summer Games
    • Sochi 2014 Winter Games
  • Other Olympic Bids Discussion
    • Bids for the Youth Olympic Games
    • Olympic Sport Program Bids
    • Future Bids Discussion
    • Past Bids Discussion
  • Other International Games
    • FIFA World Cup / Bids
    • Other International Games / Bids
    • Commonwealth Games / Bids
    • Pan Am Games / Bids
    • Asian Games / Bids
    • Gold Coast 2018 Commonwealth Games
    • Toronto 2015 Pan Am Games
    • Glasgow 2014 Commonwealth Games
    • Brazil 2014 FIFA World Cup
  • General and Olympic Related Off-Topic
    • General Off-Topic Discussion
    • Olympic and Bid Collectibles
    • GamesBids.com Events and Meetings
  • Special Forums
    • PREMIUM MEMBER Lounge
    • Ask The Moderator
  • Archives and Read Only Information Forums
    • London 2012 Summer Games
    • Innsbruck 2012 Winter Youth Olympic Games
    • UEFA Euro 2012
    • Singapore 2010 Youth Olympic Games
    • Vancouver 2010 Winter Games
    • Delhi 2010 Commonwealth Games
    • Nanjing 2014 Youth Olympic Games
    • Beijing 2008 Summer Games
    • GamesBids.com Forums News
    • Events

Find results in...

Find results that contain...


Date Created

  • Start

    End


Last Updated

  • Start

    End


Filter by number of...

Joined

  • Start

    End


Group


AIM


MSN


Website URL


ICQ


Yahoo


Jabber


Skype


Location


Interests

Found 1 result

  1. Rio 2016™ launches a font inspired by the logo and begins to build the visual identity of the Games The Rio 2016™ Organising Committee for the Olympic ad Paralympic Games launched this Monday, in London, the bespoke font, which will be used for key messages of the Games. Its creation was inspired by the letters and figures of the Rio 2016™ logo and the essence of the Games: passion and transformation, which unites the Olympic and Paralympic brands. A total of 23 studies were created, over 8 months’ work, until all 5448 characters were perfected. The brand concepts of Rio 2016™ needed to be present in the design of every accent and the shape of every ligature. The Branding Director of the Rio 2016™ Olympic and Paralympic Games Organising Committee, Beth Lula, underscores that the creation of the Rio 2016 font is an important legacy of the Games: “The creation of a proprietary font will perpetuate the brands and the essence of the Games, in addition to being a very valuable addition to Brazilian design”, she says. Get to know the font of the Rio 2016™ Olympic and Paralympic Games! The typographic concept was designed by the Brazilian team of Dalton Maag, one of the world's largest font design companies, which worked together with their London studio during the font engineering stage. Brazilian consultant Gustavo Soares, typography expert, was hired to be the a technical interface between the Rio 2016™ Design team and Dalton Maag Brazil. A closer look at the city of Rio de Janeiro also inspired the group. The sidewalk of Copacabana is present in the letters 'm' and 'n', and the letter 'r' resembles the Rock of Gávea. The letters are drawn with a single continuous stroke, in an agile and fluid motion, suggesting the athlete's movements. At the same time, the variety present in the curves of the letterforms evokes the landscape of Rio de Janeiro. Fabio Haag, Creative Director at Dalton Maag, highlights the legacy aspect for the Brazilian design market: "As a Brazilian typophile, designing the Rio 2016™ font was a dream job. This is a milestone for the design scene in Brazil – it's a great example of how type designers can collaborate with graphic designers, sharing their expertise to strengthen an identity", explains. The greatest legacy of the this project is the proof that a bespoke font is hugely important for a brand. It is capable of strengthening any design project by amplifying its concept in every written word. For the font development, the Rio 2016™ team invested in Brazilian design through a rich process of collaboration, which can be taken as a blueprint for future projects of this nature in Brazil. With the creation of the font, the personality condensed in the Rio 2016™ logo is now present throughout all visual communication of the Games. Rio 2016
×