Excally. When Singapore hosted the IOC session in 2005 , I remember the local media saying "that the IOC session is the next best thing since we are too small for the olympics."
Anyway , theres been a lot of advertising about the Singapore bid here . Taxis have Singapore 2010 decals on their windscreens. The local TV channel has this small ad on the top right of the screen promoting the bid. And there are also Television commmercials about it. In fact , today in the local tabliod , they have an article about tshirts for the bid. I'll post em later if I not lazy.