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phandrosis

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Posts posted by phandrosis

  1. You kind of have to look at the blank space within the square (I guess??) of the logo as its own part like the black, and like with London or Sochi they reiterated the Olympic logo by shifting colors, in this case the white and black are switched. I suppose it's showing the "Team" aspect that the Olympics and Paralympics are on equal ground and share the same values.

  2. It's hard to compare this to rio because they come from totally different places, different cultures. I like this logo because it's simple, because it's not trying to take the motif of Olympics and shove it down our throats. I like it because it isn't just the rising sun, nor is it just a cherry blossom. It's something new, and we shouldn't expect the same ideas reiterated every four years for a logo. My advice is give it time, and it'll likely develop through marketing and whatever else into a very iconic logo.

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