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3 NeutralAbout jase_in_london
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Rank
Bronze
- Birthday 09/28/1974
Profile Information
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Gender
Male
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Location
London
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Interests
Olympics, Graphic Design, Food, Fashion
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Blimey... I didn't spot it first time... the Olympic rings on the base of the table!! I just checked the Beijing tables on Google and they had a different design. Nice touch!
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I look forward to seeing the Look for Rio. I like the fact that both have a dimensional quality but I do prefer the Olympic symbol, which has more rhythm. I keep seeing a face mask or an athletic guard/support for the Paralympic logo!
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My all time favourites (from SOG) Top 3 favourite logos 1) Los Angeles (all time favourite) 2) Barcelona (got me inspired to take up graphic design) 3) Athens (symbolic and timeless) Top 3 favourite 'Looks' 1) Mexico City (a Look on acid from the genius Lance Wyman) 2) Athens (brilliant marriage of ancient and modern) 3) Munich or London
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As a graphic designer myself, I agree with NY20 about the logo as an icon. There's no other international event this year, bigger than the XXX Olympiad so to create a symbol that spells out '2012' is a clever move. Talking to friends, family and colleagues, nearly everyone refers to the London Olympics as simply '2012'. The thinking/strategy by Wolff Olins was simply brilliant. London can't be summed up in one familiar symbol, plus it's a reminder that this event is not just about the capital city, it's the entire country - best illustrated through the incredible support for the torch relay.
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A gallimaufry of London 2012 bits
jase_in_london replied to Rob.'s topic in London 2012 Summer Games
A great article from the Telegraph (which has always been quite supportive). Refreshing to see a positive piece... then you just laugh at the irony when you see the whingers and moaners in the comments below! http://www.telegraph.co.uk/sport/olympics/9415227/London-2012-Olympics-its-going-to-be-the-time-of-our-lives.html -
Also, perhaps a better media response has they presented the whole look. I guess their hands were tied on this. Now that we've seen everything, I think it's looking really strong. I'm curious to see how this looks as TV graphics - the digital clock, results, etc. Also if it animates on-screen to cut between action replays/slow mo's.
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Much as I like the idea of the flag/banners, I think they're poorly done. I agree with NY20 - way too much white. As a pin badge they would be great but on a banner they should have repeated it or cropped in. Interesting how the union flag in-fill that's been use widely to date has been abstracted slightly in sections rather than the whole flag (as shown on those banners)
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Just walking home and spotted Earls Court all dressed up. Looks okay but I think they could have done a bit more. http://img801.imageshack.us/img801/6254/earlscourt2012.jpg
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Love it. Can't wait to see all the venues brought to life - fully dressed with spectators and athletes. Use of colour is wisely restrained but the lines and shards give texture and energy. I couldn't bear the rainbow spectrum of colours in Beijing.
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A gallimaufry of London 2012 bits
jase_in_london replied to Rob.'s topic in London 2012 Summer Games
My... that's a big box of batons on her luggage trolley! -
A gallimaufry of London 2012 bits
jase_in_london replied to Rob.'s topic in London 2012 Summer Games
Another corker of a signature Davey! I've been following as a guest for years and always noticed how witty and uplifting they are! -
A gallimaufry of London 2012 bits
jase_in_london replied to Rob.'s topic in London 2012 Summer Games
It's still showing... it finishes at midnight! -
A gallimaufry of London 2012 bits
jase_in_london replied to Rob.'s topic in London 2012 Summer Games
Anyone else watching BBC3 right now? Top 50 Olympics' Most Amazing Moments. Light hearted look over past Olympiads. http://www.bbc.co.uk/programmes/b01l22by